Beste Forget The Funnel podcaster (2024)

1
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research 22:33

2M ago22:33

22:33

AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using it in one way or another. But when it comes to learning from and understanding your customers and what drives them to make decisions, proceed with caution. Here’s how we see it: To grow revenue, you need to increase conversions. To…

1
Customer-Led Growth: The No-BS Way to Scale Your SaaS 31:27

2M ago31:27

31:27

If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who know nothing about you, your customers or your product… you’re doing it wrong. In this no-fluff episode of the Forget The Funnel podcast, Gia and Claire cut through the noise and give you the exact steps for growing your pr…

1
Features vs. Benefits: How to Maximize the Impact of Your Messaging 36:26

3M ago36:26

36:26

“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or Popeye + spinach = super extra-strength Popeye. It’s the best practice that says you should focus on selling the benefits of your product, rather than the features. What if we told you that this is a best practice that’s lazy and risky?…

1
Your A/B Tests Suck: The Key to Running Effective Experiments 30:56

4M ago30:56

30:56

SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you of so much burden. Not sure which headline is gonna resonate? Test it! Teammates have an (ahem, questionable) idea for how to improve conversions? Test it!…

1
Forget Best Practices: How to add profitable friction to your product onboarding 29:56

4M ago29:56

29:56

If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product, things are a little more nuanced. This week, we’re dialing into why the pervasive push for a frictionless user experience in your product onboarding isn’t just overrated—it might be undermining your growth potential. At s…

1
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes 25:22

7M ago25:22

25:22

How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more revenue? Here’s the thing: Most companies claim to be customer-led. They say things like, “We talk to our customers all the time,” “Our CSAT scores are great," and “User testing is part of our DNA.” But actual customer-led growth me…

1
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow 33:58

7M ago33:58

33:58

We need to talk about voice of customer — because there’s been a misunderstanding. Voice of customer isn’t just for huge companies. It’s also not an abstract, academic concept that’s too broad for teams to use. Done right, insights pulled from the words your customers use are practical and actionable. And they can help your team make better busines…

1
Leveraging Product-Led Growth for Your Sales-Led SaaS 31:26

8M ago31:26

31:26

It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of organic inbound interest, or better meet the needs of your technical buyers, you might be ready to take a more product-led approach to growth. But if you’re a sales-led organization, the transition to product-led can be bumpy,…

1
Overcoming the Top SaaS Customer Research Objections 35:13

8M ago35:13

35:13

“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?” These objections to customer research are super common—every day, founders and teams use these excuses (and oh so many more) not to learn more from their customers. Maybe you’re wrestling with these objections…

1
How To Run Customer Interviews That Unlock Growth for Your SaaS 26:35

9M ago26:35

26:35

From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. But you're wasting your time if you jump into those research types without a foundational understanding of your ideal customer and what they’re trying to accomplish. You’ll end up down unhelpful or misleading paths that leave you with more…

1
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2) 19:56

9M ago19:56

19:56

One study found that 70% of people who sign up for a product log in once… and then never again. That’s why customer-led KPIs aren’t just about measuring when someone becomes a “customer” — they’re about measuring the critical customer outcomes that lead to high retention. To do that, you must focus on genuine customer value: getting them from their…

1
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2) 22:58

9M ago22:58

22:58

If you’re measuring everything, you’re measuring nothing. It’s so important for you to pick a handful of key performance indicators (KPIs) for your team to focus on — or they won’t end up moving the needle on anything. But how do you pick KPIs that matter, so you can motivate and incentivize your team to drive customer value (and ultimately, growth…

1
Customer Segmentation: How Successful SaaS Teams Unlock Scale 26:48

10M ago26:48

26:48

Not all customers are created equal. Increasing conversions with the right message to the right person at the right time is a pipe dream for most teams. The problem is that you haven't figured out how to meaningfully segment your customers to do it yet. We got you. In this episode of the Forget The Funnel Podcast, Claire and Georgiana deep dive int…

1
The Key to Differentiating Your SaaS in a Crowded Market 34:40

10M ago34:40

34:40

You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on this week's episode of the Forget The Funnel podcast. Differentiation is essential in helping cut through the noise and bring in more best-fit customers. Yet, many SaaS companies try to compete by obsessing over their competitors' strategies…

1
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024 42:12

11M ago42:12

42:12

The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up. Global startup investment over the last twelve months reached $285 billion — a 38% decline year over year, according to Crunchbase*. Gone are the days of ‘move fast and break things’. SaaS leaders are being forced to think about efficiency or risk running out of runwa…

1
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases 32:22

11M ago32:22

32:22

On this episode, Georgiana and Claire are joined by Steve De Jong and Diego Richards, the CEO and CCO of Stillio, who started working with Forget The Funnel earlier this year. Steve and Diego share their journey from blindly experimenting with marketing tactics and dangerously slow growth to a renewed sense of optimism for the future. With a new un…

1
Avoiding Common Customer Research Traps (and What Good Research Looks Like) 32:17

12M ago32:17

32:17

In this episode of the Forget The Funnel Podcast, Georgiana and Claire discuss what happens when SaaS businesses prioritize customer research but screw it up, and how this can lead to perpetuating the vicious cycle of resistance to research in the first place. They dig into why this happens, from misaligned goals between teams, wasting time with re…

1
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth 36:10

12M ago36:10

36:10

On this episode of the Forget The Funnel Podcast, Georgiana & Claire are joined by Dan Stuart, President of EverCommerce companies Invoice Simple & Joist. Dan shares the moment he realized that the data his team relied on to make growth decisions about their 400,000 customers wasn't helping them make real progress, the importance of continually val…

1
How Customer Blind Spots are Costing Your Team & How to Fix Them 24:06

1y ago24:06

24:06

In this episode of the Forget the Funnel Podcast, Georgiana and Claire sit down to discuss the consequences of not understanding what really matters to your customers and how product and marketing teams find themselves in this situation way too often. They talk about the signals that show your team has less insight than they need to make good decis…

1
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth 33:26

1y ago33:26

33:26

On this episode of the Forget the Funnel Podcast, Gia and Claire dive deep into Bitly’s journey from a point-solution to a $100m ARR multi-product platform with CMO Tara Robertson. Tara shares how her team leverages customer research to supercharge the SaaS company’s product-led growth. Discussed: Using Jobs-to-be-Done research at a SaaS that serve…

1
Welcome to the Forget The Funnel Podcast 1:12

1y ago1:12

1:12

Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Le…

1
How FYI Operationalizes Customer Research for Product Strategy 55:33

4+ y ago55:33

55:33

How FYI Operationalizes Customer Research for Product Strategy by Forget The FunnelAv Forget The Funnel

1
How to Create SEO Pages for SaaS That Convert 48:51

6+ y ago48:51

48:51

If you oversee content creation at your company...are you creating only blog posts? Or have you added SEO pages to your strategy yet?If SEO pages aren't already part of your marketing strategy — or if you're wondering, "what in the world is an SEO page?" — then this workshop is for you.Watch the workshop here: https://forgetthefunnel.com/create-seo…

1
How Saas Marketers Can Create a One-Page Marketing Strategy 34:35

6+ y ago34:35

34:35

Have you ever felt totally overwhelmed by the sheer number of marketing tactics available to you? Has “analysis paralysis” ever stopped you from making a decision about marketing channels, so you’ve struggled to show results?We tackle this challenge with Louis Grenier, Content Lead at Hotjar and founder of the Everyone Hates Marketers podcast. He s…

1
How to Build a SaaS Marketing System with April Dunford 1:01:39

6+ y ago1:01:39

1:01:39

In this workshop, April's sharing her process for building a SaaS marketing system. This workshop is the ultimate answer to the hard questions in marketing, including…- What’s the best way to reach my target audience?- How do I tailor those tactics for my business?- Are there better ways to reach my audience than the tactics I’m using right now?Vie…

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Forget The Funnel Podcaster

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1
The Forget The Funnel Podcast

Forget the Funnel

1
Forget The Funnel

Forget The Funnel

1
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research 22:33

1
Customer-Led Growth: The No-BS Way to Scale Your SaaS 31:27

1
Features vs. Benefits: How to Maximize the Impact of Your Messaging 36:26

1
Your A/B Tests Suck: The Key to Running Effective Experiments 30:56

1
Forget Best Practices: How to add profitable friction to your product onboarding 29:56

1
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes 25:22

1
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow 33:58

1
Leveraging Product-Led Growth for Your Sales-Led SaaS 31:26

1
Overcoming the Top SaaS Customer Research Objections 35:13

1
How To Run Customer Interviews That Unlock Growth for Your SaaS 26:35

1
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2) 19:56

1
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2) 22:58

1
Customer Segmentation: How Successful SaaS Teams Unlock Scale 26:48

1
The Key to Differentiating Your SaaS in a Crowded Market 34:40

1
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024 42:12

1
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases 32:22

1
Avoiding Common Customer Research Traps (and What Good Research Looks Like) 32:17

1
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth 36:10

1
How Customer Blind Spots are Costing Your Team & How to Fix Them 24:06

1
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth 33:26

1
Welcome to the Forget The Funnel Podcast 1:12

1
How FYI Operationalizes Customer Research for Product Strategy 55:33

1
How to Create SEO Pages for SaaS That Convert 48:51

1
How Saas Marketers Can Create a One-Page Marketing Strategy 34:35

1
How to Build a SaaS Marketing System with April Dunford 1:01:39

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