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Madison and Wall's Brian Wieser and Olivia Morley dig into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Listen to episode one and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising ...
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Episode 16: TikTok Ban, Omnicom-IPG, Marketer CEO/CFO Comments and More From 2024's Most Popular Posts
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. This week we review Madison and Wall's most popular…
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Episode 15: The Certainty of More Uncertainty, Plus Sports Rights Up, Other Content Spend Down And More
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. This week we review news from the Federal Reserve (…
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Episode 14: New Streaming Video Strategies, IPG-Omnicom and More!
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at a flurry of news re…
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Episode 13: New Ad Forecast! 2025's Advertising Economy Previewed. Plus, a Review of P&G, Nestle and Unilever Investor Days
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at Madison & Wall's la…
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Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at the latest e-commer…
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Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at new economics data …
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Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data
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Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at the read-throughs…
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Episode 9: The Politics of Advertising (And the Espresso Machine Wars)
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Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Bri…
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Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's latest research and insights to uncover how the advertising industry really works. From economic indicators to ad history, we explore what’s moving the needle for agencies, marketers, and media companies. In episode 8, Olivia and Brian dive into the latest agency …
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Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In …
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Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In …
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Episode 5: 'Classifying' The Top 50 Ad Sellers
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Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industr…
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Episode 4: Running on Short-Term Marketing
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Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industr…
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Each week on the M&W podcast provides a review of economic data relevant to the advertising industry, Madison & Wall’s work-of-the-week, the work-we-didn’t get to, advertising accounting & finance and history. On our new episode, Olivia and Brian look at parallels between Tik Tok and Google’s current court cases, explore the costs of agencies retur…
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Episode 2: Google's Ad Server Market Share, Agency M&A and More
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Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at ol…
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Episode 1: Introducing the M&W Podcast
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Introducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser. In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more. Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations. The Amazon accou…
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