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88% of people trust online reviews as much as personal recommendations AND customers are turning more and more to Google, Facebook, Nextdoor, Yelp and other online sites to learn about you. This is a huge opportunity for your brand if you know how to manage your online reputation. I share a few tips that should help you think about a reviews strate…
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I’ll be the first to admit - Thinking Creatively is hard. It can be really easy to fall into the same pattern of behavior and think in the same way that we’ve always done - it’s safer that way. Doing so means you think you're taking less risks of a campaign not working or your team falling short of your goals because of something that didn't work a…
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60% of marketers say they have a difficult time coming up with content that will engage their audience...Here’s a quick idea to think about the next time you sit down to brainstorm content. When you’re deciding what content to create next, think about the questions you know your customers are asking or at the very least, you feel fairly confident i…
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