Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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147. Our Biggest Fears in Business, Life, & Beyond
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The leaves are changing and the morning air is turning crisp, which can only mean one thing. Spooky season is here! To get us in the spooky spirit, Ashley and I are diving into some of our deepest fears - not just in business, but in life and beyond. From TPT anxieties to real-life phobias like spiders and heights (thanks a lot, TikTok!), you’ll he…
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146. Seller Stories: Teaching Full Time While Making More on TPT (With Katarina Lazaris)
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the fac…
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145. Seller Book Club Chat: Big Magic With Janice Cook and Kassaundra Foster
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We’re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbert’s “Big Magic: Creative Living Beyond Fear”. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as pe…
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144. Diversify Your Teacher Business: Affiliate Links, Podcast, & More With Brittany Naujok
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Do you have more than one way that you’re bringing in income from your teacher business? Today we’re diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Br…
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143. Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so we’re bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product ins…
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142. Catching up With Abby Mullins: 12 Questions About Life, Business, + Beyond)
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what she’s been up to over the past couple …
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141. Diversify Your Teacher Business: All About Memberships With Lisa McHargue
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you don’t have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today we’re hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organiz…
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140. The Great Return: Sellers Who Actually Went Back to the Classroom (With Guest Marcy Bernethy)
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Are you a TPT seller who often considers going back to the classroom? If so, then today’s guest episode is for you! I’m joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected de…
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139. Diversify Your Teacher Business: Life Coaching With Barb Flowers
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a u…
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138. Meet the Seller: 20 Questions With Michelle Staley
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her f…
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137. Diversify Your Teacher Business With Network Marketing (With Guest Breyen Wee)
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commo…
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136. The Workcation Guide for Sellers: Getting Away to Get It Done
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work time—sounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away c…
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135. Sellers Actually With Amy Lemons: OG Seller Success WITHOUT a Huge Team
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success witho…
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134. TPT Conference FOMO - What to Do if You’re Not Going
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Today's episode tackles a topic that many of us have experienced – FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you c…
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133. The Diversifying Series: Start Your Own Tutoring Business With Molly Wheatley
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements he…
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132. Diversify Your Teacher Business: All About In-Person PD With Amanda Cardenas
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking e…
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131. 3 Types of Upsells You Should Be Using in Your Teacher Business
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customers’ email addresses so we can stay connected with them after their purchases. The …
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130. 13 Ways to Diversify Your Teacher Business
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we can’t add on something we pour as much time and effort into as our TpT stores, so what are some options for cr…
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129. The Ideal Brain Dump System for Creative Entrepreneurs
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, I’m sure you’ve heard about brain dumps before, but finding a brain dump system that works for me has t…
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Are you ready to successfully tackle your business goals this summer, even with kids at home? We are quickly approaching summer which means that for many of us, our schedules will be changing. There will be kids at home, summer camps, trips, and, of course, all the everyday summer fun that we look forward to. But even with the change in schedules, …
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127. Organize Your Teacher Business With These Spring Cleaning Tasks
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Does spring have you feeling the need to clean, declutter, and head into summer with a fresh start? I always look at spring as a time for fresh starts and a renewed sense of energy, not just for my physical spaces but for my business as well! If you’re ready to head into the second half of the year feeling rejuvenated and with your business organiz…
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126. Welcome Back! A New Season of Seller Tips, Stories, & Support
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We are so excited to be back with you for a new season of the School of Sellers podcast! After stepping back from the podcast for a bit, Ashley from Team SOS is here with me to catch up with you, share what we have been up to, and kick off an amazing season two. We understand that as teacher sellers, you have a lot on your plate, and we can’t wait …
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Ep 125: A Decade on TPT: 10 Questions for 10 Years (Featuring Abby Mullins)
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We are bringing a listener's favorite back! It's always such a breath of fresh air to hear from someone who has experienced it all and understands the struggle of wearing multiple hats for several years on TPT. Today's guest is Abby Mullins, the owner of the TPT store Babbling Abby. She has over a decade of experience as a TPT Seller and has many l…
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Ep 124: Teaching, Parenting, & Running a Business: How One Busy Teacher Balances It All (With Breyen Wee)
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Are you wearing multiple hats and unsure how to balance it all? Many of us are teachers, business owners, and parents, and that can be overwhelming. If you're feeling like you're juggling all the things, you're not alone, and this episode will dive into how balancing a business can be done successfully. Today's guest is Breyen Wee, the owner of the…
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Ep 123: Avoiding the TPT Burnout: 3 Ways to Balance Teaching & Passion Projects Without the Overwhelm (Special Guest Brittany Blackwell)
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Are you on the verge of TPT burnout trying to excel as a teacher, parent, and business owner? You're in the right place! We are devoting the entire month of podcast episodes to those working in the classroom while also running your TPT business! Today's guest is Brittany Blackwell, who specializes in teacher resilience. She is a special education t…
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Ep 122: 3 Tips for Launching a Course or Membership (With Guest Melanie Battistelli)
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Have you been thinking about how to diversify your TPT income? This week we are diving into the best tips for launching a course or membership! It’s always a good time to look for other avenues and ways to grow beyond the traditional marketplace. Our guest on today's episode is Melanie Battistelli, the face of Duxbury digital and an incredible onli…
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Ep 121: SOP Deep Dive: A Look Inside My Product Creation System
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We are continuing our conversation on SOPs from last week with a deep dive into my personal product creation SOP process! Many of us learn best through examples so we will put everything from last week’s episode into action today! SOPs will make you more efficient and productive in your business. Having SOPs in your business will reduce the number …
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Ep 120: Making Sense of SOPs : A Seller's Guide to This Time-Saving Hack
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We can all use more brain space in our busy lives, and today we are diving into the wonderful topic of standard operating procedures, also known as SOPs. I'm on a total systems kick lately, because I'm revamping and getting ready to launch The Finishing Framework Course soon! All of the buzzwords in the systems world have been on my mind. So, in ad…
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Ep 119: 5 Templates Every TPT Seller Should Have
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Are you looking for ways to save time and energy in your TPT business? I've got you covered! I'm sharing one of my favorite ways to work smarter and not harder: TEMPLATES! Your time is a precious commodity, and templates can not only give you your time back, but they can also save some serious brain power. We all know that being a TPT seller is one…
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Ep 118: Teacher Seller Favorite Things Party: Tools + Products We L-O-V-E In Our Business
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Remember being excited for show-and-tell back in the day? It was always so fun and exciting! Well, In today’s episode, we are doing a business-related version with a 'Favorite Things Party'. I invited four of my friends on to share teacher seller tools and products that we LOVE in our TPT businesses! You'll hear from Amanda Cardenas, Michael Sivert…
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Ep 117: Let's Talk Product Photography and Mockups: A Coffee Chat With Erin & Ashley
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We are bringing a new type of episode to the podcast today: coffee chat style! This episode was inspired by the School of Sellers Ignite Membership and our theme for March, which is all about product photography and mockups! My guest Ashley, from Team SOS, and I are sitting down and having a little mini-meeting where we brainstorm all of the questi…
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Ep 116: Taxes and TPT: 4 Things To Do Today So April 15th is a Breeze
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Does tax season stress you out? I know taxes have always made me feel overwhelmed! Taxes are like a foreign language to many of us, and I know I'm not alone in feeling this way. But this episode will put you at ease and tell you exactly what to do before April 15th! In today's episode, Emily shares what shifted her into serving TPT sellers, how to …
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Ep 115: Sellers Around the World: Teaching in Brazil & TPT Life Abroad (With Guest Rachelle McCracken)
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Are you intrigued by the possibilities of running your TPT business abroad? You’re in for a treat! We are continuing a popular series from 2022 called “Sellers Around the World,” where we interview sellers from around the world who are teaching and running their businesses successfully in countries outside the United States. There are so many benef…
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Ep 114: 3 Elements of a High-Converting Lead Magnet
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Did you catch last week's first-ever call-in radio show episode, where I answered questions all about lead magnets? If you missed that episode, I highly recommend listening to it first and then coming back here to build on that foundation and hear what it takes to create an irresistible high-converting lead magnet! In today's episode, we cover the …
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Ep 113: Using Lead Magnets In Your TPT Business (SOS Member Call-In Show)
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Do you remember the old days when calling into radio stations was a regular occurrence? It was one of my favorite things to do in my pre-teens! This brings me to the exciting segment I'm getting to in the podcast today. I am hosting our first School of Sellers call-in show about using lead magnets! We don’t have the means to do a live call, but I’v…
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Ep 112: I Made My Business Plans...Now What? (4 Post-Planning Must-Dos)
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Are you a teacher seller who has recently completed creating your business plans? Congratulations! This is such an exciting moment and should be celebrated. However, it's not the end of your journey. Once you have a finished set of business plans, your set of plans is still in progress. In today's episode, I am sharing four tips for you when it com…
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Ep 111: 3 Common Sales Gaps for Sellers & How To Close Them
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Are you a TPT seller wondering why your sales aren't where they should be, or at least where you think they should be? Or, maybe you have established a steady income but are unsure how to take your sales to the next level. Either way, you're not alone! In this episode on sales gaps, we'll discuss the three most common gaps in the TPT world, how we …
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Ep 110: The 3-Minute Hack to Elevate Your Work-from-Home Health (With Special Guest Dr. Melissa)
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Have you fallen into the trap of not moving too much when you work from home? I know I'm guilty because If my job is to sit and stare at a computer screen every day, that's exactly what I do. So I decided to switch things up today and share an exclusive episode inside the Ignite Membership, all about improving your work-from-home health. Dr. Meliss…
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Ep 109: Transform Your Work Habits With This One Mindset
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Are you looking for ways to transform your work habits with one simple mindset shift? Today I am here to share with you a way of thinking that has totally changed how I do business, especially when it comes to those tasks that you just don't feel excited to do. Simply put, the 'future me' mentality is doing those hard, undesirable things now, with …
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Ep 108: Outside-the-Box Business Strategies for 2023
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Today, we're discussing outside-the-box ideas for your TPT business in 2023. You might be asking yourself, what exactly do you mean by an outside-the-box business idea? It’s simply doing something in your business that you haven't done before, or that is typically not something you would do in your industry. In this episode, I'll share the purpose …
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Ep 107: LISTENER FAVORITE: How Time Away is Actually Good For Your TpT Business
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Are you someone who can't quite find your off button? If so, then this episode is for you! This week I am bringing you a blast from the past episode which has aired previously, but is highly fitting as we approach a new year. It is essential to remember that taking a break is okay, and that's what this episode is all about! When you love work and e…
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Ep 106: How to Deal With Search Algorithm Changes (with Kristen Doyle)
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This week, we are doing things differently with a podcast swap with an episode from SEO expert Kristen Doyle. She is taking over the podcast today to tell us all we need to know about algorithm changes when running our TPT businesses. Kristen is the host of the Savvy Teacher Seller Podcast and constantly shares the importance of SEO for a good reas…
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Ep 105: LISTENER FAVORITE: The Great Planner Debate: Which One Is Best for TpT Sellers? (With Special Guests Lisa Mattes + Ashley Wright)
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Here's a fun fact about me - I am absolutely obsessed with planners. Over the years, I've obtained quite the collection in my search for the perfect planner. Anyone else share in my obsession? As TpT sellers, it is essential to have a planning system that works for you! But how do you choose the best planner when so many different options and varie…
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Ep 104: How I’m Business Planning for 2023
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Do you go into every new year stressed and overwhelmed? I know that feeling so well. That’s why I’m so excited to share one of my favorite topics...planning. I love anything and everything planning related, but today I'm focusing on business planning. In this episode all about business planning for 2023, I will give you the same rules I set for mys…
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Ep 103: TpT Sellers Around the World: Canada (with Brain Ninjas)
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We are back with another episode of the “TpT Sellers Around the World” series. Our guest today is the creative mind behind the TPT store Brain Ninjas. She is one half of the Brain Ninjas team, as their business is run in partnership. Inside this episode of TPT Sellers Around the World, you’ll hear the story of how Brain Ninjas started, lessons lear…
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Ep 102: Making the Most of Your Mastermind: Part 2 (with Jill Bensimhon)
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What does having a TPT mastermind have to do with your business success? Our guest today, Jill Bensimhon, shares how her TPT business transformed after joining her TPT mastermind and how much she could grow from having other women who "get it." In this episode, Jill shares her experiences in two different mastermind groups, how helpful having a TPT…
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Ep 101: Making the Most of Your Mastermind: Part 1 (with Brittany Naujok)
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What the heck is a mastermind and how do you make the most of your mastermind? Our Guest Brittany Naujok shares with us the ins and outs of what a mastermind consists of and how beneficial it can be to your TPT business. Inside this episode, Brittany shares her best tips for how to go about creating your very own mastermind and the questions to ask…
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Ep 100: 50 Seller Things - Tips, Quotes, Shout-outs & Lessons Learned
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Seller friends, this episode is a special one because it marks our 100th episode! It feels like just yesterday that we started this amazing community of sellers. In celebration of this milestone, I knew I wanted to do something a little out of the ordinary compared to my usual episodes. I'll be sharing 50 "things" that are all TpT tips in one way o…
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Ep 99: Seller Success Stories: The Airstream Dream (with Michelle McDonald)
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What does a successful TpT seller look like to you? For our guest, Michelle McDonald, it means having complete flexibility and freedom to not only continue building her TpT business, but also travel the country in her 1968 vintage Airstream. Living out the Airstream dream is definitely a lifestyle that I could get behind as well! Michelle is a form…
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Ep 98: Share Your Seller Schedule: Full-Time TpT (Part-Time Hours) with Melissa Martinez
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As teacher sellers, we are constantly juggling all the things. Many of us are working hard to balance being in the classroom, growing our business, and being the best parent and/or spouse that we can be, all while taking care of ourselves physically and mentally. It can be really helpful to hear from full-time TpT sellers to get an idea of how they…
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