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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Mackie. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mackie eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Get in-depth info on the Mackie DL Series Digital Live Sound Mixers with iPad control. We're covering the basics, offering tips and tricks and jumping into advanced uses. We'll also be answering your questions. Be sure to subscribe and stay up to date.
Innhold levert av Mackie. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mackie eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Get in-depth info on the Mackie DL Series Digital Live Sound Mixers with iPad control. We're covering the basics, offering tips and tricks and jumping into advanced uses. We'll also be answering your questions. Be sure to subscribe and stay up to date.
New versions of our DL1608 and DL806 are currently in production that feature the Apple Lightning connector. We also have solutions in place to get your DL1608 or DL806 working with Lightning version iPad devices.
Master Fader v2.0 incorporates some of the most requested feedback from users and adds a veritable plethora of new features and enhancements. There are also some great updates to My Fader that reflect this increased functionality.
My Fader is the all-new control app for DL Series mixers. It’s made specifically for the iPhone and iPod touch and delivers wireless control perfect for musicians who want to mix their own monitors or for the engineer who demands pocketable wireless control
Ben shows you the powerful output processing of the Mackie DL1608. Learn all about the 31-band EQ and Compressor/Limiter found on all seven outputs of the DL1608.
Join Mackie product manager Ben Olswang for complete walkthrough of the Mackie DL1608 hardware and the Master Fader control software running on the iPad.
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