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Innhold levert av Climate Change Quotidien. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Climate Change Quotidien eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Climate Change Quotidien
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Innhold levert av Climate Change Quotidien. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Climate Change Quotidien eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Podcast by Climate Change Quotidien
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3 episoder
Merk alt (u)spilt...
Manage series 1055716
Innhold levert av Climate Change Quotidien. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Climate Change Quotidien eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Podcast by Climate Change Quotidien
…
continue reading
3 episoder
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×In this shorts episode: who Trump has appointed for key cabinet positions related to energy and climate. Is what he's doing unprecedented and might there be room for surprise benefits to climate under a Trump presidency? To end today's show, I discuss what we can all do to get involved on climate change action.…
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Climate Change Quotidien
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1 Episode 2- Plant Domestication and Genome Editing using CRISPR 39:42
39:42
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In this episode, we explore the origins of plant domestication at the genetic level. Is plant domestication that different from genome editing and are GMOs different from "non-GMOs"? You've probably heard the buzz around CRISPR for modifying genes, and treating cancer, bu you may have no idea what CRISPR is. We go deep into CRISPR in this episode in order to understand how we can modify and edit the genome of plants we consume.…
Welcome to the podcast. Enhance your knowledge of the science behind climate change and access critical media perspectives relevant to the economy, culture and sustainability. Find us on facebook: https://www.facebook.com/The-Climate-Change-Quotidien-164131687114064/?ref=bookmarks
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