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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Chris Haroun. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Haroun eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Learn everything there is to know about venture capital from a venture capitalist, award winning graduate business school professor and entrepreneur. Learn the fascinating history of venture capital, who the players are and what their investment criteria is. Also learn how to pitch a business model to a venture capital firm. What can venture capital firms do to help you? What can the wrong venture capital do to your business? What are the legal issues to consider when starting a company and partnering with a venture capital firm? How can I get a venture capital firm to invest in my company? How can I network in the venture capital industry? Why does the sector exist and much more... You don't need to have a background in business or technology to enjoy and learn from this course : ) What are the requirements? Minimal business knowledge is required. Just an open mind and a positive attitude. Thanks : )
Innhold levert av Chris Haroun. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Chris Haroun eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Learn everything there is to know about venture capital from a venture capitalist, award winning graduate business school professor and entrepreneur. Learn the fascinating history of venture capital, who the players are and what their investment criteria is. Also learn how to pitch a business model to a venture capital firm. What can venture capital firms do to help you? What can the wrong venture capital do to your business? What are the legal issues to consider when starting a company and partnering with a venture capital firm? How can I get a venture capital firm to invest in my company? How can I network in the venture capital industry? Why does the sector exist and much more... You don't need to have a background in business or technology to enjoy and learn from this course : ) What are the requirements? Minimal business knowledge is required. Just an open mind and a positive attitude. Thanks : )
A fascinating overview of the technology and venture capital (VC) industry by a tech venture capitalist. Learn everything there is to know about venture capital from a venture capitalist, award winning graduate business school professor and entrepreneur. Learn the fascinating history of venture capital, who the players are and what their investment criteria is. Also learn how to pitch a business model to a venture capital firm. What can venture capital firms do to help you? What can the wrong venture capital do to your business? What are the legal issues to consider when starting a company and partnering with a venture capital firm? How can I get a venture capital firm to invest in my company? How can I network in the venture capital industry? Why does the sector exist and much more... You don't need to have a background in business or technology to enjoy and learn from this course : ) What are the requirements? Minimal business knowledge is required. Just an open mind and a positive attitude. Thanks : )…
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