Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Signing Off Have clear goals in mind, visualize success or failure Concrete Yes or No Define Success What is your end goal? What is next after achieving success? Define Failure When is it no longer feasible to continue? Do the pros outweigh the cons? Exit Strategy Be prepared to fail, this is the difference between total failure and a graceful exit Things we learned Creating 125 episodes of content is difficult Giving things out and getting a response is amazing Thanks for everything - Mark and Jade…
Track and increase your conversions for fun and profit. News and Follow-Ups – 03:04 Elasticsearch Twilio cuts pricing Geek Tools – 05:59 Logitech DiNovo Mini Webapps – 08:14 localtunnel – Super-easy publicly-accessible URL for your local server Account Killer – Tips on how to delete your accounts Increase Conversions – 14:15 Track it, Faceoff Episode 53 – Evidence based web development Agiletask, Signup – Take it for a spin Have a good headline Men’s Cothing vs Order Men’s Clothing easily for Bargin Prices, 127% increase 90% improvement in conversion by just changing the headline Schedule emails to go out 1, 3, 15, 30, 6months? Monitor 404s and errors Episode 124 – Website Issue Monitoring Error pages, db and JS errors will drive people off Try different colors for your main signup/add buttons How we increased our conversion rate by 72%…
Don’t let issues and problems go unnoticed. News and Follow-Ups – 00:38 Apple taking the cloud seriously, doing OS upgrades in the cloud Ninjabutton goes down , how much can you depend on web services? Ebay aquires Magento Jade’s iTunes account compromised Skype protocol reverse engineered Geek Tools – 14:45 Belkin Conserve Smart AV F7C007q Energy-Saving Power Strip Webapps – 17:33 TravelPod Traveler IQ Game – How well do you know your geography? Explorra Visual DNA – Visually select good vacations Website Issue Monitoring – 22:01 Website Issue Monitoring Uptime Browsermob – Multiple locations and adjust time Uptimerobot – Totally free, includes SMS support Pingdom – Response times, error analysis Free account 1 website with 20 free SMS messages Load Time Browsermob – Multiple locations and adjust time Pingdom – Response times, error analysis Google Webmaster Tools Error Tracking Google webmaster tools , 404s unreachable to spider You need to track when people hit errors, so you can fix them Think about your error messages, ala Rails “Someone has been notified” Methods App Emails You Exception Hub Hoptoad Traffic Jams Google analytics traffic spike alerts via email/sms Set for no traffic Set for high traffic…
Find out what NoSQL is and isnt. News and Follow/Ups – 02:24 Google Sunsets Translate API “Why would anyone ever use your api’s again?” and Google is not your daddy Could they have made it profitable though? Google Wallet Geek Tools – 13:15 Supergoop! SPF 30 Sunscreen Swipes with Zinc for Sensitive Skin Supergoop! SPF 30 Single-Application Individually Wrapped Sunscreen Swipes, 21-Count Webapps – 15:22 Kitten Image Bookmarklet – Replace a site’s images with Kittens (such as NSFW sites) Easy Bar Tricks – Cool tricks and sneaks to show your friends at the bar NoSQL – 19:56 What are they? Usually don’t require fixed table structures Usually used to scale horizontally Add more commodity nodes as opposed to adding more resources and using expensive hardware Why would you use them? Scalability Performance In certain use cases they are easier to implement When would you NOT use them? If you don’t know ahead of time how you are going to query or data Applies mainly to key-value type NoSQL Usually arguments start because people think in terms of RDBMS vs NoSQL. They are usually implemented side by side for difference use cases. It is not an all or nothing. CAP Theorem Consistency (all nodes see the same data at the same time) Availability (node failures do not prevent survivors from continuing to operate) Partition tolerance (the system continues to operate despite arbitrary message loss) Cap Theorem says that a system can satisfy two of these but not all three. Popular DocDBs CouchDB Friendpaste MongoDB foursquare intuit shutterfly Key-value based Redis Blizzard Stackoverflow Github Tweetdeck Memcached Just about everyone, although many people are moving to redis Cassandra Cisco Cloudkick Column oriented Google bigtable Hbase Graphdb neo4j Good at multiple relationships Think product categories User friend follow relationships Amazon…
The top web do’s and don’ts. News and Follow/Ups – 01:40 Microsoft buys Skype Google Docs split testing Split testing is like ground hog day Geek Tools – 12:25 StarTech.com ICUSBAUDIO USB 2.0 to Audio Adapter Webapps – 16:43 http://chopapp.com (via @manifestphil ) http://www.cascader.co/ (via @manifestphil ) Web Do’s and Don’ts – 21:16 Don’t use splash pages Specify HTML document’s language Write effective Loops Do Proofread Use the right DOCTYPE Keep content in a logical order in the source Don’t put block elements inside inline elements Use the CSS cascade Learn the box model Improve Your Web Typography…
Find out how your favorite mashup webapp works. News and Follow/Ups – 00:39 Penn State MacAdmins Conference Geek Tools – 05:14 Jump-N-Carry JNC300XL 900 Peak Amp Ultraportable 12V Jump Starter with Light Coleman Cable 08660 20-Foot Heavy-Duty Auto Battery Booster Cables with Polar Glow Clamps, 4-Gauge Webapps – 11:06 Plastic Jungle - Buy and sell gift cards Famous Objects From Classic Movies - Can you guess the object? Mashing, Scraping, and APIs – 17:12 Mashups Hipmonk Gist – just bought out by blackberry http://opensignalmaps.com/ http://instalyrics.com/ http://www.checkinmania.com/deals Scraping Computers reading data otherwise intended for end-users The billion dollar scraping business Google Infochimps Pitfalls Copyright, Terms of Service Fragile Advantages Access to data otherwise not available Tools to make scraping less painful http://scraperwiki.com/ http://www.junar.com/portal/HomeManager/actionQuery APIs Data/operations made available to computer programs XML/REST/SOAP/oauth Top APIs Payment Gateways Google Maps Twitter Flickr Shipping, UPS/FedEx Facebook Twilio APIs as a strategy for business Twitter Google Maps Successful businesses based on APIs Tweetdeck Twilio…
Learn how you can write less code with CoffeeScript the Javascript compiler. News and Follow/Ups – 00:40 Jade is going out of state! Geek Tools – 03:25 Vic Firth Pump and Grind Stainless-Steel Pepper Mill Webapps – 05:06 Visual Event – Bookmarklet that lets you see Javascript click events assigned to elements Open Signals Map – Mashup of cell providers towers and cell usage. Full Text Search – 11:15 As of March 16, 2011, CoffeeScript is on GitHub’s list of most-watched projects A Ruby/Python inspired language that compiles down to Readable/Lint compatible Javascript CoffeeScript claims to reduce the number of lines needed to be written to 1/3 of hand written JS Because CoffeeScript compiles predictably to JavaScript, programs can be written with less code (typically 1/3 fewer lines) with no effect on runtime performance. Who is using it? Used in production by 37Signals Used in the Ars Technica reader for iPad Some advantages It is still compatible with Node.js , jquery, or any other framework Removes noise adds keywords, classes, and features like heredocs to make coding cleaner It is said to be faster to code in CoffeeScript once you learn the ropes Some potential downsides Debugging a coffeescript script still requires you read the generated Javascript code, which can be tedious, since you haven’t actually written it yourself. CoffeeScript – Compiler-for-Windows…
Faceoff interviews Jeremy Linden from Mixpanel. Jeremy Linden from Mixpanel Jeremy Linden Mixpanel – Real-time event tracking and analytics Follow @Mixpanel on Twitter.
Add enterprise level search into your site. News and Follow/Ups – 01:00 Square now being sold in Apple’s store Check-Ins dying out? Dropbox: 25 million users Geek Tools – 14:13 Yikerz! – Super fun magnet game Webapps – 16:12 Surfboard – Flipboard as a web app InstaLyrics – Find lyrics quickly Full Text Search – 22:11 Options Google Custom Search Commercial Benefits Super fast to setup Easy to implement Ability to add adsense into search results Downsides Unable to adjust content ranking and do custom integration Mainly for just indexing HTML pages, not search queries and other text. Sphinx “Searching via SphinxAPI is as simple as 3 lines of code, and querying via SphinxQL is even simpler, with search queries expressed in good old SQL.” Open source with commercial support Result relevance ranking is the default. You can set up your own sorting should you wish, and give specific fields higher weightings. The search service daemon (searchd) is pretty low on memory usage – and you can set limits on how much memory the indexer process uses too. API for: Java, PHP, Python, Ruby, Perl, C, and other languages. Written in C++ Stats 60+ MB/sec per server 500+ queries/sec Biggest known Sphinx cluster indexes 5 billion documents, resulting in over 6 TB of data. Busiest known one is, unsurpisingly, Craigslist, that serves 50+ million search queries/day. Companies using Sphinx Craigslist Slashdot Mozilla WordPress.org Lucene Done by the Apache foundation Open source Written in Java Search types ranked searching — best results returned first many powerful query types: phrase queries, wildcard queries, proximity queries, range queries and more fielded searching (e.g., title, author, contents) date-range searching sorting by any field multiple-index searching with merged results allows simultaneous update and searching Stats over 95GB/hour on modern hardware small RAM requirements — only 1MB heap index size roughly 20-30% the size of text indexed Solr Lucene is a library where Solr is a server that supports XML, REST Benefits over Sphinx Solr is easily embeddable in Java applications. Solr can be integrated with Hadoop to build distributed applications Solr can index proprietary formats like Microsoft Word, PDF, etc. Sphinx can’t. Companies using Solr eHarmony Ticketmaster Digg AOL Zappos…
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