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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Nathan B. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nathan B eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Innhold levert av Nathan B. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nathan B eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
1: Bingo Players - L'Amour (Original Mix) 2: Robbie Rivera - Makes Me Feel Good (Original Mix) 3: Kelly Clarkson - Stronger (What Doesn't Kill You) (Nicky Romero Remix) 4: Sebastien Drums feat. Mitch Crown - Fly Again (Rob Adans Remix) 5: Richard Grey, Nari & Milani ft. Alexandra Prince - Mas Que Nada (Richard Grey Mix) 6: Nause - Mellow (Original Mix) 7: Florian Arndt - Trix (Oscar De La Fuente Remix) 8: Lucky Date - I Want You (Original Mix) 9: Hot Pink Delorean - My Favourite (Original mix) 10: Tommy Trash - Monkey See Monkey Do (Original Mix) 11: Chris Lake vs Rebecca & Fiona, Deniz Koyu - Turn The Sundown (Hardwell & Beauriche MashUp) 12: Ken Loi - Cutoff (Original Mix) 13: Porter Robinson - Unison (Original Mix) Thanks For listening and yours comments! http://www.facebook.com/dj.eddie.banks Every Tuesday @ 9:00 pm and Saturday 3:00 pm @ Paris One Webradio Every Thursday @ 8:00 pm and Saturday 10:00 pm @ Maxximixx Radio Nathan B Booking @ : dj.eddie.banks@gmail.com…
1: Chris Lake - Build Up (Tommy Trash Edit) 2: Red Hot Chili Peppers - Californication (Promise Land Bootleg) 3: Delivio Reavon, Aaron Gill - Ping Pong (Original Mix) 4: Dannic – Doster (Original Mix) 5: Qulinez - Troll (Original Mix) 6: Kaskade feat. Skylar Grey - Room For Happiness (Gregori Klosman Remix) 7: Marco V - Analogital (Original Mix) 8: JoeySuki, Hardwell, Stephan Luke - Dig It All vs Pressure (Gregori Klosman Bootleg) 9: Example vs Quintino & Sandro Silva - Epic The Way You Kissed Me (Hardwell MashUp) 10: Nicky Romero - Generation 303 (Original Mix) 11: Tommy Trash - Sex, Drugs, Rock N Roll (Original Mix) 12: Avicii & Nicky Romero - Fuck School (Mike Rabbit & Davy Nataf Remix) 13: Skrillex & The Doors - Breakn' A Sweat (Zedd Remix) 14: Quintino - We Gonna Rock (Original Mix) 15: Avicii - Fuck The Music (Original Mix) Listen and gimme yours comments... http://www.facebook.com/dj.eddie.banks Every Tuesday @ 9:00 pm and Saturday 3:00 pm @ Paris One Webradio Every Thursday @ 8:00 pm and Saturday 10:00 pm @ Maxximixx Radio Nathan B…
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