Promote Yourself To CEO | Small Business Strategy For Women Entrepreneurs podcast

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Innhold levert av Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist, Racheal Cook MBA: Small Business Owner, and Business Growth Strategist eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The Big Pitch with Jimmy Carr

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Coming Soon...The Big Pitch with Jimmy Carr 1:08

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Join us each week as celebrity guests pitch an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! New episodes on Wednesdays starting May 28th! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio.…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

451 episoder

#Business Growth Strategist #Entrepreneur #Business #MBA #Women's Corner #Society #Marketing #Racheal Cook MBA: Small Business Owner #Entrepreneurship #Small Business #Sales #Business Growth #Business Coach #Online Business #Racheal Cook

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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451 episoder

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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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3 High Leverage Ways to Keep Up Business Momentum 24:37

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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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On Track With Your 2025 Goals? Time for a Mid-Year Review 41:16

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Send us a text Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and map your next six months with intentional focus instead of panicked reaction. With unpredictable market conditions in 2025, this practical framework helps you adapt your business plan without starting over. Download the free workbook and transform uncertainty into strategic opportunity. Stop running your business on default mode and start leading with clarity. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Entrepreneur Burnout Prevention with Shulamit Ber Levtov 43:46

for 28 dager siden43:46

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Send us a text Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement 30-second regulation techniques during business crises, and why acknowledging difficult emotions actually creates resilience. Learn practical approaches to maintain your wellbeing while navigating the entrepreneurial rollercoaster without succumbing to toxic hustle culture. Perfect for women business owners feeling isolated, overwhelmed, or questioning their capabilities. This episode reframes entrepreneur mental health as an essential business strategy rather than a luxury—empowering you to build both a sustainable business and a fulfilling life. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Upgrade Your Client Engine For Today's Economy 29:44

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Send us a text I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction points in your sales process, and build sustainable relationships instead of chasing marketing trends. Take control of your business growth with my proven, relationship-focused strategies that bring consistent results. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy 46:30

for 6 weeks siden46:30

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Send us a text Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success. The entrepreneurs who navigate turbulent periods most effectively aren't those making the quickest decisions, but those making thoughtful, aligned ones. This episode walks you through creating your own decision-making framework based on the 90-Day CEO Operating System, providing a structured approach to evaluate opportunities and challenges without falling prey to panic-driven reactions. Your decision-making matrix should start with your vision—what's your core business model, who do you serve, and what impact do you want to create? Even when you can't see years ahead, clarity about your 12-month goals provides essential context. From there, every potential decision should be filtered through alignment questions: Does this fit your existing offers? Does it serve your current clients' evolving needs? Does it leverage your established marketing and sales systems rather than forcing you to build entirely new ones? During economic uncertainty, clients naturally seek safety and security. Smart entrepreneurs anticipate these shifts by creating risk-reversal options—perhaps offering satisfaction guarantees, bite-sized entry offers, or more flexible payment terms. But these adaptations must still align with your core strengths, brand identity, and team capacity. Perhaps most vital is filtering decisions through your values. If "life before business" matters to you, will a potential change respect that boundary? Will it move you closer to your personal definition of success, not just financial targets? By creating and consistently using a comprehensive decision matrix, you'll navigate even the most challenging times with greater confidence and clarity. What decision has been weighing on your mind lately? Try applying this framework and share what insights emerge. Your thoughtful decision-making now will position your business for sustainable success regardless of external circumstances. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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The Oh Shit Kit From March CEO Retreat 53:39

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Send us a text I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as I provide actionable steps to secure your finances, generate revenue from existing relationships, and adjust your messaging to meet clients' shifting needs. Discover why increasing visibility—not retreating—is crucial during economic downturns, and how transparent leadership builds trust when others hide. These practical retreat strategies will help you make clearheaded decisions from a place of strength rather than fear. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Why Women CEOs Need Real Support Systems 42:52

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Send us a text Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by entrepreneur parents and the life-altering car accident that changed my family forever, I share powerful insights about the critical importance of building multi-layered support systems. I reveal how my father's business survived a crisis that could have destroyed it, thanks to a community of fellow entrepreneurs who stepped up. Whether you're struggling with business overwhelm, household management chaos, or simply craving deeper connections, this episode offers practical frameworks for creating the support you need—before you need it. Because the truth is, we all face unexpected challenges, and having systems in place isn't a sign of weakness—it's strategic preparation that allows your business to thrive even when life throws curveballs. Episode Highlights: The Crisis That Shaped My Perspective - How my family's tragedy revealed the power of community support for entrepreneurs Your Business Continuity Plan - Creating systems so your business can function without you for weeks if necessary Finding Your "Right Hand" Person - The essential team member who buffers between you and clients during emergencies Home Systems That Actually Work - Applying business principles to systematize household responsibilities Automation Strategies - Simple ways to eliminate recurring mental load at home Building Your Personal Support Circle - Why intentionally cultivating friendships is crucial for entrepreneurs The Courage to Ask for Connection - How I "propose friendship" to build my support network Mentioned in this episode: Fair Play by Eve Rodsky NAWBO (National Association of Women Business Owners) Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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How to Stay Focused During Unprecedented Times 36:20

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Send us a text Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less but better" approach that preserves your capacity. Discover why adjusting tasks based on your energy levels helps maintain productivity without burnout. Rather than waiting to see what happens, these actionable frameworks will help you navigate challenging times while continuing to build your business as an act of resistance. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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From Reactive to Grounded: Your CEO Reset 55:41

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Send us a text In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" instead of just defaulting to whatever's easiest. We explore seven different types of rest—physical, mental, emotional, sensory, creative, social, and spiritual—and talk about how taking care of yourself intentionally actually builds your capacity to lead effectively. Throughout our conversation, you'll find actionable advice for managing your energy and reducing decision fatigue, helping you stay centered as a leader rather than operating from a place of panic. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Why Adaptable Business Systems Beat Uncertainty 32:02

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Send us a text Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly matters. Perfect for entrepreneurs feeling drained by current events or disappointed by recent results. Build momentum with less stress by creating adaptable business strategies that can weather any storm. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Stop Faking Perfect When Marketing Your Business 51:17

for 13 weeks siden51:17

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Send us a text In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why community matters more than ever, and how to market authentically when everything feels uncertain. If you're tired of performative marketing and ready for real connection, this episode reveals the path forward. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Leading with Values in a Divided World 46:10

for 15 weeks siden46:10

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Send us a text Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confidence-boosting conversation on stepping into your role as a leader without burnout. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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How to Build a Resilient Life-First Business 36:45

for 15 weeks siden36:45

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Send us a text Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO , I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you can create a resilient, life-first business. If you’re ready to take control and build a business that works for you, this episode is a must-listen! Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Run Your Day Like a CEO 32:43

for 19 weeks siden32:43

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Send us a text As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserve their energy to get the results they want in life and business. So in this last installment of the “Run Your Business Like a CEO” series, I talk about three surprisingly key things to running your day like a CEO, based on my own experience. On this episode of Promote Yourself to CEO: 7:54 - A great day truly starts the night before. I used to never be a great sleeper (and even failed at it, according to my FitBit), so here’s how I fixed that. 15:48 - Morning routines can be so different from person to person. As an introvert who likes the quiet, here’s what I do and don’t do. 20:00 - What else can you consider to keep your days running smoothly? Pay attention to these things. 23:00 - I reveal what I do to simplify decision-making regarding my wardrobe, self-care, and home essentials. 26:45 - What’s sucking away your time? I discuss the happy accident that helped me truly relax. 28:27 - I used to feel resistant to morning and nighttime routines. Are you in the same boat? Mentioned in Run Your Day Like a CEO FitBit Calm Grove Collaborative “From Not Ready Yet to Ready for Next Level Visibility with Stylist Nicole Otchy” Racheal on Instagram and Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Run Your Week Like a CEO 1:08:25

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Send us a text As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle. On this episode of Promote Yourself to CEO: 5:01 - What is a model calendar, and how do you use one? I talk about how I created my model calendar and really dig into the details of how I use it now. 21:57 - If you have other people on your team, here’s something else you should consider doing to protect your time and energy. 26:33 - What’s the second most important strategy to run your week like a CEO? I do this for my business every Monday morning. 39:46 - I’m pretty ruthless when I implement the third strategy. And it certainly helps with client appointments and business boundaries when I do this. 41:37 - I often get asked why I included these couple of questions in The CEO Planner . What are they, and why did I? 45:03 - The CEO Score comes in handy when it comes to sticking to the weekly plan you just mapped out. Here’s a breakdown of what it’s all about. 57:26 - The last strategy is built right into the planner as this series of questions so you can make better decisions and nip any recurring problems in the bud. 1:02:58 - To wrap up, I quickly recap all five top things to do to run your week like a CEO. Mentioned in Run Your Week Like a CEO The CEO Collective The CEO Planner Fired Up & Focused Challenge “How a model calendar help Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!…

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