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Innhold levert av Debra Caldow. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Debra Caldow eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Expanding Worlds Podcast
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Innhold levert av Debra Caldow. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Debra Caldow eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Expanding Worlds podcast Shares Stories and Shares Solutions to expand what people believe is possible. We talk to individuals and organisations who are driving change to enable people with Additional Needs to live the independent lives they aspire to.
…
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196 episoder
Merk alt (u)spilt...
Manage series 1402252
Innhold levert av Debra Caldow. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Debra Caldow eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Expanding Worlds podcast Shares Stories and Shares Solutions to expand what people believe is possible. We talk to individuals and organisations who are driving change to enable people with Additional Needs to live the independent lives they aspire to.
…
continue reading
196 episoder
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The Expanding Worlds Podcast

1 195 Believe In and Know Your Young Person Has Strengths, with Katherine Jennick from What’s Your Strength 17:24
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In this episode, host Debra Caldow talks to Katherine Jennick from What’s Your Strength about how a positive self-perception can have a genuine impact on young people with additional needs. Katherine offers practical strategies that you can adapt at home, and she argues we need more inclusive interview practices and better career discussions rather than focusing on just traditional academic achievements. https://whatsyourstrength.co.uk/ Check out our Independent Cooking Made Easy Course https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 194 From Self-Awareness to Success with Katherine Jennick from What’s Your Strength 16:47
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In this episode, host Debra Caldow talks to Katherine Jennick from What’s Your Strength about the project she has developed to help young people translate their life experiences into strengths. She discusses how this evolved into packs of cards which are used by both families and professionals. Katherine also talks about why project-based learning is more effective and why everyone has a role to play in preparing young people for their futures in work. https://whatsyourstrength.co.uk/ Check out our Independent Cooking Made Easy Course https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 193 Why Making Choices Is A Skill Worth Building with Debra Caldow 8:33
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In this episode, host Debra Caldow explores the crucial role of choice in the lives of young people with additional needs. She discusses the barriers that exist, such as low expectations, inadequate funding, and social policies that limit young people's choices. Debra also talks about the importance of family support and practical strategies to foster decision-making skills, supporting the shift from making decisions for young people to empowering them to make their own choices. Check out our Independent Cooking Made Easy Course - https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 192 Sharing Ideas and Plans with Students from Brighton Forward 15:14
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In this episode, host Debra Caldow shares conversations she had with students from Brighton Forward. This is the chance to hear first-hand from the young people Brighton Forward works with about the support they receive, what skills they find valuable as well as their individual plans they have for the future. https://brightonforward.co.uk/ Check out our Independent Cooking Made Easy Course - https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 191 How Providing More Choices Leads To Better Outcomes with Laura Vallone from Brighton Forward 13:08
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In this episode, host Debra Caldow talks to Laura Vallone from Brighton Forward about how this project provides a nurturing and secure environment for young people who may have struggled elsewhere. She explains how their 3-year program works by focusing both on personal development and work skills. Laura also discusses the need for policy changes and highlights the significance of using the 'language of work' to encourage young people to aspire for more. https://brightonforward.co.uk/ Check out our Independent Cooking Made Easy Course - https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 190 Social Isolation: Barriers and Solutions with Debra Caldow 11:24
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In this episode, host Debra Caldow discusses the social isolation challenges faced by young people with additional needs. Debra explores the barriers that exist, including lack of confidence and lack of social skills, alongside external barriers such as geographic limitations and societal attitudes. She also talks about possible solutions, like the role of paid work and the importance of empowering young people to advocate for themselves so they become active in finding those social connections that work for them and reduce their social isolation. Find out more about Stay Up Late Check out our Independent Cooking Made Easy Course - https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 189 Unlocking Potential: The Benefits of Social and Professional Skills with Bob Etzel from iSocial 15:55
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In this episode, host Debra Caldow continues her conversation with Bob Etzel from iSocial. Bob explains the different motivators for going on the program as well as the importance of having supportive peers and role models who reflect your experiences. He also talks about how iSocial provides a framework that enables individuals to leverage their unique strengths within a workplace. Bob also discusses why integrating neurodiverse individuals into an organisation can be beneficial not only for the bottom line but also provide a strategic advantage to the business. https://www.isocialskills.com/ Check out our Independent Cooking Made Easy Course - https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 188 Creating Connections: The iSocial Approach with Bob Etzel 17:52
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In this episode, host Debra Caldow talks to Bob Etzel about how the iSocial program works, using a structured approach and the role of moderators in fostering confidence and social skills. He details the transformation of iSocial from a research program using avatars to a Zoom-based, real-world community. Bob also talks about the importance of matching people with common interests to lead to lasting connections and mutual support. https://www.isocialskills.com/ Check out our Independent Cooking Made Easy Course https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 187 Why Supporting Someone on a Supported Internship Means Trusting the Process and Stepping Back with Debra Caldow 7:58
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In this episode, host Debra Caldow discusses her experience of supporting her daughter while she was on a supported internship. Debra explains the importance of trusting the internship process and why focusing on creating a supportive home environment provides the support a young person needs. She also talks about the challenge of letting go and learning to respect and trust the young person's growing independence. Check out our Independent Cooking Made Easy Course https://bit.ly/independentcooking…
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1 186 Preparing for A Supported Internship – Four Tips with Debra Caldow 12:09
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In this episode, host Debra Caldow shares four tips for getting your young person ready for going on a supported internship. Debra talks about the the importance of talking about work early, doing thorough research, building essential skills and attitudes at home, and seeking out work experiences. Check out our Independent Cooking Made Easy Course https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 185 Creating Inclusive Workplaces and Engaging Employers with Ellie Hedley-Dent from Team Domenica 16:32
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In this episode, host Debra Caldow talks to Ellie Hedley-Dent about the approach Team Domenica takes in engaging with employers to hire young people with additional needs. She discusses the importance of understanding employer preconceptions, maintaining an open conversation, and sharing other employer stories. Ellie also explains the importance of providing bespoke training and providing ongoing support. https://teamdomenica.com/ https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 184 Unlocking Potential: Team Domenica's Path to Employment with Ellie Hedley-Dent 14:40
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In this episode, host Debra Caldow talks to Ellie Hedley Dent, the Employer Partnership Manager at Team Domenica, about their employment program. Ellie explains their initial focus is on building foundational skills and providing work experience to prepare their candidates to move into a Supported Internship. Using an holistic approach, Team Domenica equips young people with the tools they need to succeed in their careers and beyond. https://teamdomenica.com/ https://bit.ly/independentcooking…
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1 183 Why Both Attitude And Ability Determine What Happens Next with Debra Caldow 10:01
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In this episode, host Debra Caldow talks about the importance of helping our young people to develop the abilities and the skills they need in life. She emphasizes they must also develop those attitudes that make their success in whatever they choose to do much more likely. She also talks about how the type and level of support we give to our children will evolve as we give them the space they need to live their own lives. https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 182 Reflecting On The Transition Out Of School: Planning & Research with Debra Caldow 9:51
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In this episode, host Debra Caldow reflects on the challenges faced when supporting young people with additional needs to transition from school to the next stages of life. She discusses two key lessons she learned during the process: the need to plan far ahead beyond the immediate steps and staying open to various options by continuously researching. https://bit.ly/independentcooking…
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The Expanding Worlds Podcast

1 181 From An Idea to Reality: A Housing Journey with Kay Laidler 17:48
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In this episode with parent Kay Laidler, Debra Caldow discusses how Kay is working with other families to create a housing solution for their young people. She discusses the ongoing process, why natural friendships between housemates are important, and the challenges they are facing in terms of finding the right funding and support. Kay also talks about the importance of planning and persistence in pursuing their housing objectives. https://bit.ly/independentcooking…
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