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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Costa and Jansen with Heather
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Innhold levert av Audacy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Audacy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Costa and Jansen with Heather on 97.1 The Ticket
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7634 episoder
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Innhold levert av Audacy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Audacy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Costa and Jansen with Heather on 97.1 The Ticket
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Costa and Jansen with Heather

1 College football non-conference matchups you would want to see for a decade? 12:37
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Notre Dame and Clemson have agreed to an on-going home-and-home series until 2038
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1 Would Jon seriously turn down this deal? 11:19
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Jon would sacrifice a guaranteed Lions Super Bowl title for the chance to win more than one
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AI predicted the winners of the next 10 Super Bowls
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1 Jeff Greenberg joins us: How substantial is the Tigers' start? 13:06
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Tigers GM Jeff Greenberg joins us to talk about Tork and Javy making surprising contributions, Jackson Jobe's innings load, and if the Tigers will be buyers at the trade deadline
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1 5/7/25 - What does it take to get Coach of the Year? Jon's Post-Draft Power Surge, Two Grand Slam, Youth sports specialization 2:41:07
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5/7/25 - What does it take to get Coach of the Year? Jon's Post-Draft Power Surge, Two Grand Slam, Youth sports specialization
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1 9:00 HOUR: Who deserves the biggest slice of Tigers credit pie? The moving target of Coach of the Year 39:40
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9:00 HOUR: Who deserves the biggest slice of Tigers credit pie? The moving target of Coach of the Year
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1 8:00 HOUR: Have your kids been pushed into specialization? Heather delivers the news 34:15
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8:00 HOUR: Have your kids been pushed into specialization? Heather delivers the news
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1 7:00 HOUR: We play the Two Grand Slam, Do you agree with this MLB Hall of Famer? 43:01
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7:00 HOUR: We play the Two Grand Slam, Do you agree with this MLB Hall of Famer?
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1 6:00 HOUR: J.B. gets snubbed, Jon's Post-Draft Power Surge 44:10
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6:00 HOUR: J.B. gets snubbed, Jon's Post-Draft Power Surge
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1 Heather has some advice for you this morning 4:49
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On this rainy morning, "Stay dry" just doesn't do it for Heather
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1 Have your kids been pressured to specialize in one sport? Pt 2 13:06
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We continue our discussion about youth athletes playing one sport year-round vs. multiple sports
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1 Have your kids been pressured to specialize in one sport? Pt 1 17:25
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Baseball Hall of Famer Tom Glavine told parents and young athletes to stay away from coaches who want you to play only one sport year-round
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1 Jon's NFL Power Surge: Off-season Edition 10:06
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Jon ranks the top six teams in the NFL
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1 Dale from Farmington Hills tries the Two Grand Slam 3:46
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Can you do better than Dale in today's edition of the Two Grand Slam?
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1 Which local coach got snubbed the worst? 10:57
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J.B. Bickerstaff finished runner-up to Cleveland's Kenny Atkinson for the NBA Coach of the Year award
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1 Who gets the most credit for the Tigers' current success? 11:13
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There are plenty of people to point to for the Tigers' 22-13 start
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1 5/5/25 - Grocery shopping for the Pistons, World Cuisine Food Draft, Buying into the Tigers, Is this the hammer for Michigan? 2:37:04
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5/5/25 - Grocery shopping for the Pistons, World Cuisine Food Draft, Buying into the Tigers, Is this the hammer for Michigan?
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1 9:00 HOUR: Heather with the news, Michigan self-imposes a suspension on Sherrone Moore 29:04
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9:00 HOUR: Heather with the news, Michigan self-imposes a suspension on Sherrone Moore
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1 8:00 HOUR: Is the Tigers' start sustainable? Who's the best fit to add to the Pistons? 42:49
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8:00 HOUR: Is the Tigers' start sustainable? Who's the best fit to add to the Pistons?
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1 7:00 HOUR: World Cuisine Food Draft, What's holding you back from buying in on the Tigers? 42:22
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7:00 HOUR: World Cuisine Food Draft, What's holding you back from buying in on the Tigers?
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1 6:00 HOUR: Who will be the odd man out when Vierling comes back? Grocery shopping for the Pistons 42:47
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6:00 HOUR: Who will be the odd man out when Vierling comes back? Grocery shopping for the Pistons
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1 Have you still not bought into the Tigers? 11:47
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The Tigers mashed their way to a series win over the Angels and are now 22-13, the best record in the American League
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1 Will the Pistons be tempted to do something this offseason? Pt2 10:50
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We continue our conversation about the Pistons' offseason plans
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1 Will the Pistons be tempted to do something this offseason? Pt1 10:48
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Trade for a superstar? Sign a big free agent? Or stand pat?
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Who had the best draft? Which food was the best to go undrafted? Would Jon get fired as a food GM?
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In honor of Cinco de Mayo, we each draft the cuisines of four nationalities
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1 Best of the Tigers on 97.1 The Ticket: The Javier Baez Resurgence 34:40
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In the best of the Tigers on 97.1 The Ticket this week, Mike Valenti breaks down the shockingly good play from Javier Baez; Costa & Jansen wonder if Baez is endearing himself to fans; Karsch & Anderson say Baez has been better than anyone could have imagined; Karsch and Anderson break down the Tigers solid stretch of play; Costa & Jansen are loving that the Tigers are staying hot entering May…
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1 Best of Red Wings on 97.1 The Ticket: Reactions to Steve Yzerman's end-of-season comments 58:28
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Steve Yzerman gave a firm, sometimes pointed press conference after the Red Wings missed the playoffs for a franchise-worst ninth straight season. That included a couple jabs at Dylan Larkin. Yzerman also suggested they could spend big money this summer. But did he come across as arrogant?
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1 Best of The Pistons On 97.1 The Ticket: Gaining Respect, Does Bickerstaff Need To Cool It And Falling Flat In The Fourth Quarter 1:10:04
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The Pistons playoffs came to an end Thursday night which left the hosts with a lot of questions. Everything from JB Bickerstaff needing to remain calm to who the Pistons should target this offseason are all discussed.
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1 Best of The Lions On 97.1 The Ticket: Brad Holmes' Controversial Interview, Draft Reactions, and More! 1:20:03
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Brad Holmes speaks about the Lions' offseason and addresses calls for him to get another edge rusher. Plus, Kang hits on a draft pick, Valenti and Rico discuss if the Lions got it right in the draft, and Costa & Jansen debate if they're more or less confident in the team going into this season as compared to last.…
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1 5/2/25 - The Pistons' season comes to an end, Cookie Jar: Hard or Soft, Heather delivers the news 2:12:52
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5/2/25 - The Pistons' season comes to an end, Cookie Jar: Hard or Soft, Heather delivers the news
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1 8:00 HOUR: Pistons fans are proud of this year's team, disappointed that the season is over, but want to see more improvement 52:48
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8:00 HOUR: Pistons fans are proud of this year's team, disappointed that the season is over, but want to see more improvement
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1 7:00 HOUR: More listener reaction to the Pistons' Game 6 loss, Cookie Jar: Hard or Soft 37:16
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7:00 HOUR: More listener reaction to the Pistons' Game 6 loss, Cookie Jar: Hard or Soft
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1 6:00 HOUR: The Pistons squander another 4th quarter lead and the series, What happened? 42:47
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6:00 HOUR: The Pistons squander another 4th quarter lead and the series, What happened?
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We talk about ice cream, bacon, cookies, pretzels, and more
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1 5/1/25 - Are the Lions not on the tier of the NFL's elite? Two Grand Slam, The mood heading into Game 6, Has Javy endeared himself? 2:05:39
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5/1/25 - Are the Lions not on the tier of the NFL's elite? Two Grand Slam, The mood heading into Game 6, Has Javy endeared himself?
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1 9:00 HOUR: Why aren't the Lions thought of as elite? Has Javy Baez endeared himself to fans? 16:03
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9:00 HOUR: Why aren't the Lions thought of as elite? Has Javy Baez endeared himself to fans?
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1 8:00 HOUR: What's the mood heading into tonight's Game 6? Vegas doesn't think the Lions are elite 39:24
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8:00 HOUR: What's the mood heading into tonight's Game 6? Vegas doesn't think the Lions are elite
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1 7:00 HOUR: Heather delivers the news, We play the Two Grand Slam 27:27
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7:00 HOUR: Heather delivers the news, We play the Two Grand Slam
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1 6:00 HOUR: Jon's AC/DC review, Are the Lions not among the NFL's elite? 42:45
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6:00 HOUR: Jon's AC/DC review, Are the Lions not among the NFL's elite?
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Jon addresses Mother's Day gifts for those expecting, a first date gone too far, outdoor TVs, and a special letter from BH
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Get caught up on all the news with Heather Park!
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1 Is Javy Baez endearing himself to Tigers fans? 9:59
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Baez's first home run of the season was a grand slam that helped the Tigers beat the Astros
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1 Should Jon have brought these to the AC/DC show? 10:29
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Jon enjoyed himself at last night's show, but Jim and Heather would have added one thing
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1 Jason from Romulus attempts the Two Grand Slam 4:43
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Can you do better than Jason in today's edition of the Two Grand Slam?
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