Building Your T-Shirt Empire podcast

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Lagt til nine år siden

Innhold levert av Cole Lundstrom & Gavin StGeorges, Cole Lundstrom, and Gavin StGeorges. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Cole Lundstrom & Gavin StGeorges, Cole Lundstrom, and Gavin StGeorges eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Building your T-Shirt Empire

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Learn business tips for your t-shirt business and SUBSCRIBE for more episodes about DTG, screen-printing, internet marketing and interviews with professionals from the apparel industry. Powered by MerchTroop.com | The best T-Shirt Live Printing and www.seps.io - the simplest remote art department for screen printing shops.

188 episoder

#Business #Marketing #Tshirt #Apparel #Screenprinting #Ink #MBA #Cole Lundstrom #Fashion and Beauty #Lifestyle #Your TShirt

Building your T-Shirt Empire

60 subscribers

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188 episoder

#Business #Marketing #Tshirt #Apparel #Screenprinting #Ink #MBA #Cole Lundstrom #Fashion and Beauty #Lifestyle #Your TShirt

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Episode 96: How to be PROFITABLE and not just busy in your print shop. 47:44

for 9 weeks siden47:44

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47:44

In this conversation, Cole Lundstrom, Gavin StGeorges, and Nick Gawreluk discuss the common challenges faced by print shop owners in achieving profitability. They explore the importance of understanding costs, pricing strategies, and the contribution margin as key factors in running a successful printing business. Nick shares insights from his extensive experience in the industry, emphasizing the need for clarity in financial data and the role of software in providing actionable insights. The discussion also touches on the future of data and AI in the printing industry, highlighting the potential for improved decision-making and profitability. Interested in Print Profit? https://www.printprofit.com/cole Powered by Seps.io and Merch Troop Takeaways Understanding your costs is fundamental to profitability. Sales figures can be misleading without profit clarity. Contribution margin helps determine the true profitability of jobs. Overhead costs must be factored into pricing strategies. Contract printing can fill capacity but should be evaluated for profitability. Data-driven insights can enhance decision-making in printing businesses. Software tools can provide real-time financial insights. A pricing matrix should be flexible based on market conditions. AI can automate data analysis for better business insights. Team alignment on financial goals is crucial for success. Keywords printing, profit, pricing strategies, contribution margin, overhead, contract printing, software, AI, financial insights…

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Episode 95: Buying or Selling the right machine. Nicole Pape | Embellishr 51:47

for 27 weeks siden51:47

51:47

In this conversation, Nicole Pape shares her extensive journey in the screen printing industry, from her early days reclaiming screens to founding her own business, Embellisher. She discusses the challenges and opportunities in the used equipment market, the importance of understanding equipment valuation, and the nuances of contract work. Nicole emphasizes the need for effective marketing and branding while also highlighting her future plans for the industry, including innovative experiences for clients. Powered by Seps.io Merchtroop.com Takeaways Nicole started in the screen printing industry at 19. She transitioned from production to real estate before founding Embellisher. Embellisher was born out of a need for better equipment representation. Understanding equipment valuation is crucial for both buyers and sellers. Sellers often overestimate the value of their used equipment. Contract work can be low margin and requires careful management. Effective marketing and branding are essential for business growth. Nicole emphasizes the importance of creating a safe space for clients. The used equipment market is complex and requires thorough research. Future plans include innovative experiences and proprietary appraisal software. Keywords: screen printing, equipment valuation, contract work, marketing, branding, Nicole Pape, Embellishr, used equipment market, industry insights, entrepreneurship…

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Episode 94: How to guide: Hiring your first 5 employees for your t-shirt shop 23:27

for 31 weeks siden23:27

23:27

In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They also provide tips on the hiring process, including creating job descriptions, conducting interviews, and onboarding new hires. Additionally, they discuss the significance of firing bad fits and the need to prioritize the financial stability of the business. Free Checklist https://docs.google.com/document/d/1YOTtAZZAV26wfJVdUtXlHLXJ93ZFTfmfVORbXe1tV3g/edit?usp=sharing Powered by Merchtroop.com and Seps.io keywords hiring, building a team, finding the right people, company culture, reliability, respect, communication, job descriptions, interviews, onboarding, firing, financial stability takeaways Finding the right people and putting them in the right seat is critical for business success. Reliability, respect, and clear communication are key factors in building a sustainable team. Hiring should be based on specific roles and responsibilities, rather than hiring jack-of-all-trades. Firing bad fits is necessary for the overall health and success of the business. Creating a strong company culture and core values is essential for employee satisfaction and retention. Chapters 00:00 Introduction and Importance of Hiring 03:09 Determining the Right Time to Hire 05:49 Creating a Strong Company Culture 09:06 Tips for the Hiring Process 11:32 Interviewing and Onboarding 15:36 Specializing Roles and Firing Bad Fits 18:26 Building a Sustainable Team and Prioritizing Financial Stability 21:53 Conclusion and Free Hiring Checklist…

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Episode 93: Making your Local T-shirt Printing Shop #1 in SEO 26:32

for 33 weeks siden26:32

26:32

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO. FREE CHECKLIST https://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharing keywords SEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directories takeaways Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile. Utilize the Google Keyword Planner to identify popular search terms in your area. Optimize title tags, meta descriptions, and image alt tags with relevant keywords. Create keyword-focused content with city-specific information to improve your rankings. Leverage reviews and testimonials to increase credibility and optimize SEO. Engage with your community through sponsorships, discounts, and collaborations. Optimize your website for mobile and improve page speed. Utilize local business directories to increase your online presence. Consistently work on improving your SEO to see long-term results Community Engagement and Backlinking Strategies The Power of Keywords and Keyword Phrases in SEO Sound Bites "Making your local screen printing t-shirt shop number one in SEO" "Keywords matter because this is how people actually search" "Google is still king when it comes to search" Chapters 00:00 Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO 02:07 The Power of Keywords and Keyword Phrases in SEO 05:31 Optimizing Your Website for Better SEO 07:14 Headings, Alt Tags, and Other Technical SEO Considerations 09:02 Optimizing Your Google My Business Profile 11:54 The Importance of Reviews and Testimonials in SEO 15:41 Community Engagement and Backlinking Strategies 19:31 Utilizing Local Business Directories for Increased Online Presence 23:03 Consistent Effort: The Key to Long-Term SEO Success Seps.io merchtroop.com…

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Episode 92: The Highs and Lows of Running a T-Shirt Empire 36:15

for 33 weeks siden36:15

36:15

Sponsored by- Seps.io MerchTroop.com In this episode of *Building Your T-Shirt Empire*, hosts Gavin StGeorges and Cole Lundstrom take a deep dive into the real-world challenges and triumphs of running a t-shirt business. From Gavin's transition from a nomadic lifestyle to settling down, to Cole's decision to shut down his long-running screen printing shop, this episode is packed with personal stories and industry insights. Gavin and Cole discuss the hard decisions shop owners face, like knowing when to pivot or even close a business that no longer serves you. Cole opens up about the challenges of managing a team, the impact of overhead costs, and how he found new opportunities in the industry by shifting to DTF transfers and consulting. They also explore the broader trends affecting the print industry, from the rise of digital printing to the recent consolidation of major distributors like S&S and Alpha Broder. If you're a print shop owner or aspiring entrepreneur, this episode offers a candid look at the realities of the business, along with practical advice on how to stay lean, adapt to industry changes, and ultimately thrive in a competitive market. Tune in for an honest conversation that might just inspire your next big move.…

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Episode 91: Explore the integration of AI in the printing industry with Matt Marcotte 1:04:55

for 48 weeks siden1:04:55

1:04:55

Dive into the innovative world of artificial intelligence in the printing sector with our special guest Matt Marcotte Creator of Screen print Gpt in this week’s episode of "Building Your T Empire." Hosts Cole and Gavin uncover how Matt's groundbreaking project, Screen print GPT, is revolutionizing the way printing businesses operate and scale. Learn about the potential of AI to transform traditional processes, improve quality control, and boost sales efficiency. Whether you're an industry professional, an aspiring entrepreneur, or simply intrigued by the intersection of technology and commerce, this episode offers a compelling look at the future of digital printing and AI applications.…

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Episode 90: Sell your shop: how to make a guaranteed margin with Jeremy Parker 59:34

for 49 weeks siden59:34

59:34

In this episode of "Building a T-Shirt Empire," hosts Cole and Gavin welcome Jeremy Parker, the entrepreneurial force behind swag.com , for a deep dive into his journey through various business ventures and the dynamic world of promotional products. From starting out in documentary filmmaking to revolutionizing the swag industry and selling to Custom Ink, Jeremy shares invaluable lessons from his successes and setbacks. Discover how strategic focus on customer needs and embracing technological advancements propelled swag.com to rapid growth and how Jeremy continues to innovate with his latest venture, Swag Space. Tune in for a masterclass on entrepreneurship, scaling businesses, and staying resilient through the highs and lows of startup life. Get Transfers at dtf.Shirtagency.com…

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Episode 89: Unleashing Print On Demand Potential: Exclusive Insights with Travis from the Podcast 44:10

for 50 weeks siden44:10

44:10

Dive deep into the world of print on demand with Travis from the Print on Demand Podcast in this must-watch episode of “Building Your T-Shirt Empire.” Hosted by Cole, founder of Shirt Agency, discover how Travis has navigated the complexities of selling on platforms like Amazon and Etsy, and how he has innovated his business strategies over the years. Learn about the latest advancements in DTF technology and how Shirt Agency is revolutionizing the industry with fast, affordable, and high-quality transfers available at dtf.shirtagency.com . Whether you’re a seasoned seller or just starting out, this episode is packed with actionable tips and inspiring stories to help you scale your business. Visit dtf.shirtagency.com to explore our new DTF transfer options and seps.io for building your T-shirt empire. Don’t miss out on this valuable discussion that could redefine how you approach print on demand and digital marketing. Subscribe for more insights and strategies from industry experts! Sponsored by: dtf.shirtagency.com and seps.io - Your partners in building a successful T-shirt empire.…

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Episode 88: Making T-Shirt Marketing Personal. Jon Ladd from Terminus Tees 51:50

for 1 year siden51:50

51:50

Join us on a captivating journey to the heart of the t-shirt industry with 'Building Your T-Shirt Empire,' featuring the illustrious Jon Ladd, the visionary behind Terminus Tees. This exclusive episode, proudly sponsored by ShirtAgency.com and Seps.io, dives deep into the secrets of building a successful t-shirt business from the ground up. Learn firsthand how Jon Ladd entered the industry, his innovative strategies for growth, and how Terminus Tees has become a beacon of quality and creativity. Whether you're a budding entrepreneur or an established business looking to expand, this episode offers invaluable insights, practical advice, and inspiration to take your venture to the next level. Subscribe and discover how to transform your t-shirt business into an empire today!…

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Episode 87: 5 Smart AI Ideas to Skyrocket Your T-Shirt Printing Business! 17:24

for 1 year siden17:24

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Ever thought about how AI can amp up your T-shirt printing? We've got 5 smart AI ideas that’ll transform your print shop from busy to buzzing! We’re talking less grunt work, more genius work, all thanks to AI. Big shoutout to our sponsors SEPS.io and ShirtAgency.com for their support. Dive in to find out how you can make these AI ideas work for you. #TShirtPrinting #AI #PrintShopHacks #SEPSio #ShirtAgency…

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Episode 86: Inside the World of Screen Printing: Adhesive Chemistry, Lane Seven, and Industry Insights 28:12

for 1 year siden28:12

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Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io - Join us in this episode as we dive deep into the fascinating world of screen printing. Discover the intricate science and chemistry behind adhesives for split tape, explore the printer-friendly features of Lane Seven products, and gain valuable insights from industry experts. From the growth of businesses to the latest trends and tools, this episode covers it all. Whether you're a seasoned professional or just starting in the industry, there's something for everyone. Tune in for an engaging conversation that unveils the secrets of successful screen printing.…

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Episode 85: Gavin And Cole Live from ISS Long Beach 2024 9:09

for 1 year siden9:09

9:09

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we dive into the world of Seps.io a revolutionary platform changing the game for screen printing shops. Gavin, feeling the post-show fatigue, shares his experiences and excitement from the recent trade show. Cole sheds light on the unique challenges faced by print shops when it comes to artwork, emphasizing the headaches caused by in-house graphic design and the expensive outsourcing options available. Seps comes to the rescue by offering a comprehensive platform that integrates seamlessly into the existing workflow of print shops.…

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Episode 84: Melissa from Lane7 Apparel | Live from ISS Long Beach 2024 8:58

for 1 year siden8:58

8:58

Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Melissa from Lane7Apparel as she shares insights into the exciting world of apparel printing. Melissa, the Sales Director at Lane7, brings her vibrant energy to the conversation, reflecting the positive atmosphere of the trade show. Discover the unique qualities of Lane7Apparel products that make them a printer's friend. Melissa highlights the ease of printing on Lane7 fabrics, emphasizing the profitability and comfort they offer. From 100% cotton tees to the Nantucket fleece, Lane7 brings a variety of quality options to the table.…

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Episode 83: Zach from ROQ | Live from ISS Long Beach 2024 10:33

for 1 year siden10:33

10:33

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Episode 82: Kevin From SetSales | Live from ISS Long Beach 2024 11:03

for 1 year siden11:03

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Hey there! Welcome to another electrifying episode of T-Shirt Empire! Join us, your hosts Cole from Shirtagency and Gavin from Seps.io , as we bring you a live and dynamic session straight from the heart of Impression Expo Long Beach 2024. In this special episode, we sit down with Kevin From SetSales, The conversation covers a range of topics, from navigating slow seasons to effective outbound sales approaches. Kevin shares invaluable insights on building a robust sales process, crafting targeted messaging, and the importance of customer acquisition and targeting strategies.…

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