The Humans Strike Back podcast

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Innhold levert av Hotjar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hotjar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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We Have The Receipts

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Hosted by Chris Burns, We Have The Receipts is a bi-weekly all-access deep dive into Netflix Unscripted Reality! Each episode will bring you closer to the people behind the reality, with the free-flowing depth of podcast conversations and viral elements of TV’s best talk shows. We Have The Receipts is an upbeat, fan-first destination to uncover more insider secrets, more expert hot takes, and more off-the-rails drama from their favorite Netflix reality stars.

The Humans Strike Back

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'The Humans Strike Back' by Hotjar is a podcast designed to help you succeed by putting people first. Discover the stories of other humans who are making a difference and thriving by putting their users, customers, team members first – so you can learn from them, take action and grow.

28 episoder

#Business #Hotjar #MBA

The Humans Strike Back

18 subscribers

updated for 7 år siden

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28 episoder

#Business #Hotjar #MBA

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The Humans Strike Back

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We're wrapping up Season 1 of THSB... 11:42

for 7 years siden11:42

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In this episode, David & Louis talk about what the next steps for THSB are, and why we’ve decided to switch from a weekly podcast to seasonal, plus a few outtakes :) Listen to the episode to learn when to expect new episodes and how you can voice your thoughts and opinions about the show. And be sure to give us your input so you can shape the direction of Season 2 by going to hotjar.com/thsbsurvey .…

The Humans Strike Back

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How Zest has generated rapid growth by combining a human touch with automation 47:51

for 7 years siden47:51

47:51

Today we’re talking with Yam Regev, the founder of Zest.is, a content distillery focused on providing actionable content to its users. Yam shares how combining a human touch with automation became essential to Zest’s rapid growth. Zest has gone from 0 to almost 18,000 weekly active users in just a year, and a lot of that growth is thanks to the fact that Yam personally responded to every single content submission when Zest first started. That human touch created a powerful WOW moment for Zest’s users, which created a positive feedback cycle that brought them back over and over. So listen to how Yam was able to achieve this super-human feat by being smart about when to automate & when to be human, and how his commitment to the unscalable led to Zest’s success. (And make sure to tune in next week, where Louis and I are going share what the next phase of this show is going to look like.) Enjoy! Topics Discussed in This Episode: [00:01:23] What Zest is, and what led Yam to found it [00:04:22] How Zest works [00:07:55] How Zest created a human buffer for content [00:10:12] The difference between content and knowledge [00:12:18] Yam’s user-first and human-centric approach to growing Zest [00:17:18] How Yam responded individually to all of the content submitted to Zest [00:22:01] How Yam scaled the process of individually answering each submission [00:25:11] The kind of responses that Yam got from his personalized emails [00:32:53] Zest’s user success methodology [00:35:49] How success is defined at Zest [00:40:57] How Yam would help people understand that people-first is the most sustainable way to grow [00:44:42] Resources that Yam recommends…

The Humans Strike Back

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Crafting a message that resonates 48:07

for 7 years siden48:07

48:07

Today we’re talking with Josh Braaten, a marketing consultant and founder of Brandish Insights, about the lessons he learned when he formed his own Super PAC to take on the US government and fight for net neutrality. He shares the backstory of what led him to create a Super PAC in the first place, and then deep-dives into the practical insights he gained while crafting a message to resonate with his target audience, such as: How to focus on helping people with the issues they are facing without needing to sensationalize How leading with common principles can open the door for people to listen to your message How to start taking action in the face of an overwhelming amount of things to do. Josh was a pleasure to speak with and someone I look forward to staying in touch with outside of the podcast, so I hope you find some value here as well. Enjoy! Topics Discussed in This Episode: [00:01:43] Josh’s background and work [00:03:01] How Josh got interested in net neutrality [00:04:14] The process of forming a super PAC [00:13:22] Why Josh decided that a super PAC was the best way to fight for net neutrality [00:14:49] Josh’s next steps after forming America’s Internet [00:17:20] What Josh realized about running a successful campaign with a super PAC [00:19:49] Driving leads that lead to conversions [00:23:59] Why it’s important to avoid sensationalism [00:29:17] How you can persuade people by finding principles that you have in common with them [00:32:39] What a principles-based discussion looks like [00:35:13] What it was that allowed Josh to think he could make a difference with a big issue like net neutrality [00:45:20] Resources that Josh recommends…

The Humans Strike Back

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How to find meaning and stay motivated at work 54:34

for 7 years siden54:34

54:34

Today we’re talking with Jane Garza & Kim Perkins from NOBL.io, an organization founded to help teams change the way they work for the better. Jane & Kim share how they’ve helped teams successfully reach higher levels of motivation & collaboration. And it’s a far cry from the rewards and punishment systems that researchers have learned from rats in mazes 60+ years ago. Instead, they highlight the importance of: How meaningful work is one of the most powerful driving factors for people Moving away from a fear-based approach work to a strength-based approach How leaders can shift toward making space for more meaningful work They also share just how NOBL has helped companies such as Calvin Klein and Reddit change the way they measure success with small, easy to implement steps that add up over time. Enjoy!…

The Humans Strike Back

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How to beat procrastination through human accountability 37:21

for 7 years siden37:21

37:21

In today’s episode, we talk to Focusmate founder Taylor Jacobson about human-to-human accountability and how it can help us beat procrastination and achieve our professional and personal goals. If you’ve ever sat down to work on a task and then suddenly minutes—our hours—have passed without you accomplishing much, you’re not alone. Taylor experienced that situation enough times to know something had to change: so he created Focusmate, an app that pairs people with an accountability partner for live, virtual co-working sessions. Focusmate’s vision is to improve the way millions of people work by helping them keep on task and get their jobs done. As you’ll hear in this episode, I tried it myself, and I can personally vouch for it! In addition to hearing the story of how the app came about, we cover powerful ideas such as: How pairing people with an accountability partner helps improve focus and achieve goals Why relying on willpower is not an effective way to change behavior How vulnerability and being willing to admit our mistakes enables us to be more productive Topics Discussed in This Episode: [00:01:04] How Taylor ended up being interviewed for this episode [00:03:30] How Taylor’s interest in accountability partners got started [00:07:25] What happened when Taylor moved to India for his first startup project [00:10:54] The event that sparked the idea for Focusmate [00:13:00] Why Taylor believed that other people would benefit from Focusmate [00:20:26] Why relying on willpower alone to change a behavior isn’t effective [00:23:59] How Taylor used accountability to develop Focusmate [00:26:49] How many people are part of Focusmate now [00:27:03] How Nir Eyal got involved in Focusmate [00:28:28] How Taylor would convince people who feel skeptical about accountability [00:32:57] Resources that Taylor recommends…

The Humans Strike Back

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Careers for moms: balancing personal and professional life by teaching moms to code 1:09:59

for 7 years siden1:09:59

1:09:59

Today we’re talking with Erica Peterson, the founder of Moms Can: Code. When she became pregnant during her studies at West Virginia University, Erica was told that this ‘life choice’ did not fit with her career progression as a graduate student. Instead of accepting that pregnancy and parenthood can hold someone back from professional achievement, Erica eventually created Moms Can: Code, a global community of moms who are learning to code and a training program to teach moms to code both online and in their local communities. This is an important conversation about the role of women and parents in the (tech) workplace, and one that shows why it shouldn’t be a black or white decision between choosing to work or being there for your family. Enjoy! Topics Discussed in This Episode: [00:01:44] How Erica came to found Moms Can: CODE [00:07:03] What Erica did after receiving negative feedback about becoming pregnant during her graduate program [00:08:39] How difficult the decision was to leave her graduate program [00:10:11] How long it took Erica to apply for a new lab position [00:12:24] How long Erica thinks is the right amount of time to wait before going back to work after having a baby [00:16:05] What happened when Erica decided to take time off from the lab she worked at after having her baby [00:21:16] The Family Medical Leave Act and how it affects mothers [00:24:00] How doing science activities with her son and other parents and children helped lead to Erica founding Moms Can: CODE [00:25:52] How the culture affects the way employers think about family leave [00:36:51] Why being there for your family is as important as being there for your work [00:38:25] How Erica launched Moms Can: CODE [00:45:52] What happens when someone becomes a member of Moms Can: CODE [00:48:10] How the creation of the airbag demonstrates why women need to be involved in STEM [00:53:19] Why fathers need to take parental leave [00:57:54] The resource that Erica thinks will help people understand the need for a family-inclusive culture [01:02:53] How people can find out more about Moms Can: CODE…

The Humans Strike Back

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How to reach your peak creativity, inspiration, motivation, and drive 52:03

for 7 years siden52:03

52:03

Today we’re speaking with George Mumford, the mindfulness coach to some of the world’s top performing athletes. Over his 20+ year career, George has helped teams such as the LA Lakers, The Chicago Bulls, and the New York Knicks reach new levels of focus, flow and presence. Both Michael Jordan & Kobe Bryant directly credit George with helping them level up their game, and Phil Jackson, the coach of the Laker’s and Bull’s during their winning streaks, calls George his secret weapon that allowed him to win 8 NBA championships. So why are we featuring him on this podcast? Because the state of presence and flow that he helps athletes, Olympians, and global executives to achieve is a state that allows us all to focus our full potential to the moment at hand, free of the stress of what’s coming and free of the baggage of what may or may not have just happened. In other words, a state that enables you to reach your peak creativity, inspiration, motivation, and drive. Enjoy! Topics Discussed in This Episode: [00:01:19] George’s connection with Sharon Salzberg [00:01:57] How George’s experience with chronic pain and addiction led to his interest in mindfulness [00:02:56] What led George out of addiction [00:06:04] The type of results George saw when he first started mediation [00:09:23] How George went from learning about meditation to teaching mindfulness to sports teams [00:12:19] What kinds of practices George helped the Bulls implement [00:14:51] What George’s sitting practice looks like [00:19:41] What George’s teachings enabled already top athletes to do that they couldn’t do before [00:26:22] The importance of being able to let go of things [00:31:40] How to overcome negative self-talk [00:37:19] How to become aware of negative self-talk [00:41:14] What someone should do if they want to start a mindfulness or meditation practice [00:44:42] Books that George recommends…

The Humans Strike Back

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How to go from chasing numbers to making an impact by finding your ‘Why’ 54:32

for 7 years siden54:32

54:32

Today we’re talking with Peter Docker, co-author of the book, ‘Find Your Why.’ Peter is an Igniter and Implementation Specialist on Simon Sinek’s Start With Why team, where he’s helped companies in 88 countries around the world achieve the extraordinary by uncovering their higher purpose. Peter shares several incredible stories about the power of finding your why, including: Why he quit his job just days after listening to Simon’s now famous TED talk The time he was forced to make a near-crash landing as the 1st officer of a 150-passenger commercial flight How as an officer in the British Royal air force during one of the Gulf Wars he and his team dug deep and found a deeper purpose that drove them to incredible feats of accountability Peter is an incredibly engaging speaker, and this conversation left me feeling charged and inspired, and I hope you end up feeling the same way. Topics Discussed in This Episode: [00:05:04] Peter’s introduction to the Start With Why movement [00:08:37] What Peter was doing when he began working with the Start With Why organization [00:10:01] The impact that Peter’s work has had on him personally [00:12:09] What it looks like to help an organization find their context [00:14:46] What kind of difference it can make when organizations go from understanding their content to understanding their context [00:19:36] How finding the why is the antidote to ego [00:27:11] What sets apart organizations and leaders that are able to transform their companies with their why from those who don’t [00:39:57] What it looks like when changing an organization doesn’t start from the top [00:44:13] Resources that Peter recommends for people who are looking to discover their purpose or act on their purpose [00:46:02] Strategies you can use to begin with their own personal development [00:49:32] How discovering your personal why can become a driving force of clarity and focus in your life [00:51:40] How to find out more about Peter and his work…

The Humans Strike Back

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Marketing with integrity and the fight to break the consumerism cycle 33:59

for 7 years siden33:59

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Today you’ll be hearing from Alice Karolina Smith, the founder of TheEthicalMove.org. Alice shares a very unique story of how she went from dropping out of design school in Switzerland to being exposed to massive levels of income inequality in Bolivia – and how that led her to create an organization dedicated to breaking the cycle of consumerism. It’s a story of how she reached a breaking point with traditional marketing methods that lead us to compromise our integrity, honesty, and transparency for a sale, and instead decided to focus her energy on encouraging companies to work towards serving the world around us. In other words, to help companies succeed by putting people first. Enjoy. Topics Discussed in This Episode: [00:01:38] When Alice started The Ethical Move [00:02:13] What The Ethical Move is about [00:04:35] How Alice’s experience in Bolivia influenced her to found The Ethical Move [00:10:08] Why Alice quit graphic design school [00:11:57] The time between when Alice left school and when she started The Ethical Move [00:14:53] What actions business owners can take to sell ethically while still growing sustainably [00:16:32] The importance of businesses understanding their customers [00:20:15] Why companies should have a purpose behind what they’re doing [00:22:07] An example of a good mission or vision for a company [00:22:54] How helping others succeed can help your business succeed [00:26:44] The next steps for The Ethical Move [00:29:52] How Alice would persuade others to adopt a people-first approach [00:31:40] A resource Alice would recommend use to help people put people first…

The Humans Strike Back

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Firing your biggest client: Why putting its team first paid off for konversionsKRAFT 52:50

for 7 years siden52:50

52:50

Today we’re talking with André Morys, the CEO and founder of konversionsKRAFT, one of Europe’s most successful (and award-winning) Conversion Rate Optimization agencies. André is a great embodiment of what a people-first leader looks like, not only when it comes to his clients but also his team. As we’ll hear from André, putting his team first has led to greater productivity, better customer service, and more revenue in the long run. And he really walks the talk. In fact, in this conversation, André shares with us about the time he fired his single biggest client that was bringing in over €750,000 a year because they were becoming too much of a headache for his on his team. And it paid off. Not only did they make that money back, André’s team ended up surpassing their revenue expectations for that year and continued to do so. We also get practical and talk about how he merges big data with personal, qualitative insights to deliver results for his clients. So get ready for a great episode on the importance of focusing on employee happiness and the impact it can have. Topics Discussed in This Episode: [00:01:25] How André got into CRO (conversion rate optimization) [00:02:18] How long konversionsKRAFT has been around [00:02:50] How André’s founding of his company interfered with his studies [00:04:08] The team-first philosophy that André uses at work [00:06:16] What led André to prioritize the happiness of employees, even over that of clients [00:08:07] What André did at his company to increase employee happiness [00:10:09] Why André fired one of his company’s biggest clients because of the effect that client was having on his team [00:14:40] What allowed André to confidently make the hard decision to fire a client and lose a lot of revenue [00:17:08] Whether firing a client allowed André’s team to perform better and bring in more revenue in the long run [00:21:15] How André applies a people-first approach to CRO [00:23:24] What happens when clients focus on data and forget about people [00:26:41] How many customer service reps André's team spoke with to get the results they needed [00:28:11] What happens in André’s 2-day workshop [00:29:36] How André knows when he’s hit an emotional driver [00:30:50] What information André needs to develop a persona [00:32:50] The importance of qualitative data [00:34:28] What else André’s team did to validate the customer personas they created [00:35:29] How to go from creating personas to creating messaging to appeal to those personas [00:38:35] The emotional drivers for a specific persona created by André’s team [00:42:36] The connection between personas and personality types [00:45:32] How André’s company discovers which kind of customers make the most money for their clients [00:47:01] How André would convince people that a people-first approach is the sustainable and successful way to go [00:50:29] A resource that André recommends…

The Humans Strike Back

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How mindfulness at work enhances decision-making & builds stronger, more effective teams 49:07

for 7 years siden49:07

49:07

Today I’m happy to introduce Lori Schwanbeck, a lovely human being who’s been working as a mindfulness consultant with dozens of companies and organizations like Google, the U.N., and even the ministry of Bhutan. In fact, she was still recovering from her jet lag from coming back from Bhutan when we had this conversation. Lori shares with us how practicing mindfulness at work can help us to enhance our decision-making, think more creatively, and build stronger teams. Lori also shares why it’s so important to be vulnerable, human, and be yourself at work in order to create connections with others, how that actually leads to incredibly powerful teams, and why mindfulness is such a powerful tool to enable all of that. What I loved so much about this conversation was how Lori was so willing to get personal, and how she invited me to do the same. I opened up a lot during this interview and shared a few things myself about what it is about working at Hotjar that has enabled me to do the best, most effective work of my life. She also walked me through two incredibly quick but effective mindfulness exercises that take less than a minute each but lead to some pretty meaningful insights, so I hope you follow along and do them as well when you come to them. I’m so glad I had the chance to talk with Lori, and I hope you feel just as at home with her as I did. Topics Discussed in This Episode: [00:01:30] How Lori got into mindfulness, and how that led to becoming a mindfulness consultant [00:02:49] The Search Inside Yourself Leadership Institute [00:04:03] Where Lori studied transpersonal psychology [00:04:30] What was it that made Lori decide that mindfulness had to be a part of her life and work [00:06:00] Lori’s background with Vipassana meditation [00:08:25] How Lori can bring mindfulness and meditation into a workplace setting [00:11:33] Research on the efficacy of building emotional intelligence [00:13:28] The importance of emotional intelligence in the workplace [00:17:13] What Lori’s workplace training look like [00:18:53] How people could practice Lori’s teachings at home [00:24:32] How to introduce skillful behavior [00:26:10] What skillful behavior training looks like [00:28:03] The importance of being able to be vulnerable in the workplace [00:32:08] The types of companies and organizations who are interested in Lori’s training [00:33:34] How Lori overcomes skepticism of her programs [00:37:07] What happens when leaders of organizations Lori works with are skeptical or don’t buy into her methods [00:39:25] What Lori would say to people who are on the fence about adopting a people-first approach [00:41:06] Resources that Lori recommends [00:43:43] The three-breath practice [00:46:19] The neuroscience of breathing exercises…

The Humans Strike Back

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Caring deeply: How to hire the right people and earn your team’s trust 59:21

for 7 years siden59:21

59:21

“You are who you are and that’s why we love you. That’s why we hired you. So don’t try to be someone else because we wanted you.” – Omer Molad Today we’re talking with Omer Molad, the founder and CEO of the recruiting software startup, Vervoe, on how to bring a more human element into the hiring process. Omer shares an incredibly personal story about how he learned to earn the trust of his team members’ while he was a platoon commander in the Israeli army in his early 20s. That story alone is enough of a reason to listen to this episode, but Omer also talks about how he overcame the challenges & prejudices that he faced as an outsider to the tech industry in Melbourne, Australia while looking for work, and how that led him to develop a new way to hire that eventually became the heart of Vervoe. What I loved about speaking with Omer was his complete openness and transparency, his willingness to admit that even as the CEO, he doesn’t have all the answers but is 100% willing to make the effort and find his way. He’s definitely an inspirational figure, and I hope you get as much value out of listening to him share his stories as I did. Topics Discussed in This Episode: [00:01:27] What brought Omer to Melbourne, Australia [00:02:47] The differences between working in Israel and working in Australia [00:04:07] What the experience of trying to find a job in Melbourne was like [00:07:13] How Omer landed his first job in Melbourne [00:08:21] Omer’s time in the Israeli military [00:10:54] What made Omer realize he needed to build trust with his team when he was a platoon commander [00:17:41] How Omer’s experiences with the military apply to where he is now [00:20:23] How psychological safety and trust can help teams perform better [00:24:03] How Vervoe is different from more traditional companies [00:27:14] How compartmentalization can take energy away from work [00:28:50] How leaders should balance being vulnerable with being a positive and motivating force for the team [00:31:35] How Omer’s past experience combined with taking a human-first approach play out at Vervoe [00:35:19] Omer’s experiences with hiring people who might otherwise have been screened out [00:42:35] What the first stage of Vervoe’s hiring process looks like [00:47:05] What happens in the second stage of Vervoe’s hiring process [00:49:05] What Vervoe applicants do after completing stage two [00:53:44] A resource that Omer recommends [00:55:31] What Omer has learned from talking with introverted employees…

The Humans Strike Back

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Why ‘feminine’ traits lead to higher revenue, performance and customer engagement 1:04:03

for 7 years siden1:04:03

1:04:03

I’m very excited to introduce today’s guests: Nilima Bhat & Raj Sisodia, co-authors of Shakti Leadership and pioneers of the Conscious Capitalism Movement. They join me to talk about how qualities traditionally considered to be more ‘feminine’ – such as empathy, compassion, vulnerability and even love – are helping businesses increase revenue and create higher levels of employee engagement and customer satisfaction. And this isn’t just their opinion. They came to this interview packed with research and studies showing that companies that embody these qualities significantly outperform businesses that prize domination, competition, aggression, and winning at any and all costs. These two make such a powerful case for the need to bring a people-first mindset into every aspect of business that if I could make this episode required listening for business leaders, I would. So have a listen and learn more about what traditional, profit-oriented businesses are getting wrong, and how a new generation of companies is setting itself up for long-term success. Topics Discussed in This Episode: [00:02:46] The existential crisis that led to Nilima leaving the corporate world and look for answers elsewhere [00:05:08] Raj’s background and what led him to Conscious Capitalism and his current line of work with Nilima [00:11:27] The research that shows that people are looking for more feminine qualities in leadership [00:12:38] The concept of shakti leadership [00:17:06] How to talk about the concept of shakti leadership in a way that’s accessible to anyone, regardless of spiritual background [00:21:58] Raj’s experience with the concept of shakti [00:27:30] The positive aspects of masculine qualities [00:30:04] What it looks like for a company to embody a balance of feminine and masculine principles [00:32:57] What companies look like when they have too many negative masculine or feminine traits [00:37:52] How to create a company that embodies a balance of positive masculine and feminine traits [00:45:00] The response to corporate pushback against ideas like the seven levels of consciousness [00:52:23] Data that supports the fact that companies that follow the values of conscious capitalism do better [00:56:34] Resources that Raj and Nilima recommend…

The Humans Strike Back

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Conscious leadership: How to create a no-drama, high-trust work environment 53:52

for 7 years siden53:52

53:52

How do you cultivate a healthy, open culture that empowers employees to thrive? In today’s episode, we’re talking with Diana Chapman, the co-founder of The Conscious Leadership Group, about how to create a more authentic, people-focused culture at work. Diana and her team have helped dozens of organizations, including Ebay, Asana, Whole Foods and more, to increase employee engagement and performance by eliminating drama, building trust, and cultivating a culture where authenticity, vulnerability, and transparency can take root. And they’re getting results. In fact, Dustin Moskovitz and Justin Rosenstein, the co-founders of Asana, actually give every single one of their employee the chance to go through CLG’s leadership training, and credit that with helping them to more effectively achieve their company goals. In this episode, you’ll learn: How Diana went from teaching scrapbooking classes in Michigan to teaching Silicon Valley giants the importance of conscious leadership Why authentic conversations and mindfulness matter, not just in personal relationships, but also within organizations The need to value emotional intelligence and ‘body’ intelligence as highly as cognitive intelligence How to cut through drama and see the underlying facts How to change your approach to a situation by changing the way that you frame it How to create a roadmap to get yourself and your team out of negative habits Diana is an incredibly open and inspiring person and was more than willing to share the exact exercises she guides companies through to help their employees to thrive. Topics Discussed in This Episode : [00:01:10] How Diana moved from teaching scrapbooking to her current career [00:02:36] The class on conscious relationships that Diana took from Gay and Katie Hendricks [00:03:07] What it was about the classes at the Hendricks Institute that made Diana want to focus on conscious leadership [00:06:03] The definition of conscious leadership [00:07:30] The power of being in the present [00:09:09] What being present looks like [00:11:29] The three types of intelligence [00:13:50] How you can cultivate emotional intelligence and body intelligence [00:17:09] What happened when a presentation did not go the way that Diana expected [00:20:12] What Diana changed about her presentation•[00:22:02] How the experience of the group Diana was working with changed once she changed her approach [00:22:58] How that presentation experience impacted the way that Diana makes presentations with other companies [00:23:28] How to present people-first ideas to people in organizations who are skeptical [00:25:47] Exercises that can help with presenting alternative ideas [00:34:55] How clients can use the results of their exercises [00:36:57] Steps organizations that want to change can take [00:38:12] What to do when one person wants to have an authentic conversation and another person does not•[00:41:34] What kind of changes Diana has seen in organizations that have embraced conscious leadership [00:42:26] What flow states are [00:43:30] How Diana would help people understand the benefits of a people-first approach [00:48:02] One resource that Diana recommends•[00:49:03] The Enneagram system…

The Humans Strike Back

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How to fix failed messaging with just 3 conversations 26:33

for 7 years siden26:33

26:33

“I realized that I’m doing the same stuff as I was doing at the first launch, this is like launch number four, and I’m not growing like I should be. What’s the missing piece here?” “What I discovered? There’s a big difference between your audience and your customers.” - Brian Dean, founder of Backlinko.com Today, we’re speaking with Brian Dean, the founder of Backlinko.com, about the importance of talking to people in order to make sure your messaging is on point. I’ve been a fan of Brian’s for years now, and his site is one of my favorite sources for everything related to SEO and building backlinks. Today, Brian is going to walk us through how sales of his flagship course, SEO That Works, started to stall by the 3rd or 4th launch, even though his email list was growing like crazy. And no matter how much he looked at his analytics, he couldn’t figure out what was going wrong. UNTIL, that is, he started talking directly with his customers. So listen closely and find out how Brian dramatically increased his launch numbers with a simple human-first approach. Topics Discussed in This Episode: [00:02:27] Where Backlinko was in October 2013 [00:03:33] How Brian decided to launch a flagship course [00:04:10] How Brian got the feedback that led him to create a new course [00:04:50] How long it took Brian to create that first course, and how long it takes to create a course now [00:05:31] How Brian learned what people thought about SEO from reading blog comments [00:07:19] The overall structure of Brian’s first course [00:08:07] How Brian promoted his first course [00:08:33] What happened when Brian launched his first course [00:09:26] How the audience changed after the launch of the first course [00:11:26] How many people Brian tried to sell the first course to [00:13:39] How Brian knew he could do better than he did at his initial launch [00:14:22] The online course that Brian took to learn more about selling, and what he learned from it [00:14:27] How Brian went about reaching out to customers who had been successful with his material [00:16:10] What questions Brian asked when he reached out to customers [00:17:09] What Brian found out from asking those questions [00:19:23] How Brian changed the messaging and course after talking to customers [00::21:37] Why talking to people is the only way Brian could have discovered the changes that he needed to make [00:22:35] How Brian’s next launch size tripled after making changes [00:23:28] How Brian applied his new knowledge moving forward…

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