Ponderings From The Perch podcast

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Innhold levert av Priscilla McKinney, Little Bird Marketing, and C-Suite Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Priscilla McKinney, Little Bird Marketing, and C-Suite Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

for 5 dager siden18:09

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Ponderings from the Perch

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

396 episoder

#Tech #Business #C-Suite Radio #Little Bird Marketing #Special Guests #Arts #Graphic Design

Ponderings from the Perch

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396 episoder

#Tech #Business #C-Suite Radio #Little Bird Marketing #Special Guests #Arts #Graphic Design

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QRCA Day 1 Flyover 24:57

for 3 dager siden24:57

24:57

*This podcast mini-series is brought to you by Multilingual Connections , enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!* How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents Part One of a three-part Conference Flyover from QRCA in Philadelphia, featuring conversations about thought leadership strategy, networking tips, and the future of AI in research. Multilingual Connections founder and CEO, Jill Kushner Bishop, PhD , joined Business Development director, Carlos Hevia , in Philly for this annual conference. With bilingual moderation, and many other translation, coding and transcription services useful to the market research industry, they enjoyed talking with colleagues and amplifying important voices at QRCA. Stephanie Douglass , CRO at Little Bird Marketing took to the conference, using the podcast interview as an exceptional networking tool to bring you this show with many voices! From first-time attendees to veteran researchers, these conversations reveal how industry leaders adapt to technological changes while maintaining valuable human connections. "This year is going to be a really exciting year for qualitative research because I think we have gotten over the initial AI hump," Kelli Hammock of L&E Research explains. "Things are getting really exciting in the industry, because people are using it in so many different ways." Their thought leadership strategies span multiple perspectives on research excellence. Cynthia Harris draws parallels between the mental preparation needed in qualitative research and other disciplines, while Norma Mendez and Lillian Martinez of Fieldwork share networking tips that make QRCA distinctive. Featured guests in this episode include Cynthia Harris , Principal Researcher at Harris Research; Nicole Potter , Research & Design Leader; Norma Reyes and Lillian Gonzalez of Fieldwork; Justin Bailey , CEO of Bailey Research; Susan Owens , Research Manager; Claire Kuhn , Senior Manager of Client Services; Kelli Hammock , VP of Research Solutions at L&E Research; and Jill Bishop, PhD and Carlos Hevia , CEO & Founder and Business Development director of Multilingual Connections respectively.…

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Data Privacy Best Practices for Market Research 27:12

for 10 dager siden27:12

27:12

Market research must evolve beyond simple data collection to protect people's privacy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Ipsos Senior Vice President Alina Serbanica about global data privacy in market research. They explore how privacy legislation varies across regions and the challenges of implementing consistent standards in multi-country research projects. In her role at Ipsos, Serbanica oversees privacy compliance across all operational areas, ensuring projects meet global, regional, and national law requirements. This is particularly crucial as policymakers implement new regulations around artificial intelligence technology and the protection of minors and vulnerable populations. They discuss how privacy principles remain consistent across both in-person and online research, though execution differs significantly based on methodology and technology used. "Many people think that privacy compliance regulations today are limited to GDPR, which is no longer the case," Serbanica explains. "Very few people know we have over 160 countries in the world with privacy regulations adopted." Serbanica also shares insights from her 35-year journey in market research, including her role on the ESOMAR Council and as a national representative for Romania. Her work with ESOMAR focuses on transforming the association to represent professionals and companies better worldwide while updating ISO market research standards to address new components like artificial intelligence technology. For emerging researchers, she emphasizes the importance of understanding research fundamentals before diving into specialized areas like data privacy. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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10 Mental Models for Better Marketing Strategy - Part 2 24:28

for 17 dager siden24:28

24:28

Mental models can function as the hidden architecture of marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the second installment of her exploration into mental models and the positive impact they can have on marketing strategy. As an established thought leadership strategist, she breaks down five powerful thinking frameworks and demonstrates how they can be used to help marketers understand complex patterns and make better decisions. Mental models covered in this episode include Bayesian updating, the Lindy effect, antifragile planning, systems thinking, and confirmation bias. Over the years, she has broken down different frameworks, marketing systems and networking tools to help people use their time more effeciently. McKinney demonstrates how these mental models can serve as essential thinking tools for improving campaign outcomes. She explains how each model provides unique insights for social selling and strategic planning, from using Bayesian updating for data-driven iterations to employing the Lindy effect for balancing proven tactics with emerging trends. "Mental models can be applied for better thinking and truly better marketing strategy," McKinney explains. "They help identify universal patterns and principles that govern complex thinking systems." McKinney also delves into antifragile planning, using the analogy of muscle growth through exercise to demonstrate how marketing strategies can become stronger through challenges. She emphasizes that successful marketing strategy requires not just surviving disruptions but building systems that actually improve from stress and change, challenging marketers to move beyond simple resilience to true adaptability and growth. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.…

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How Market Insights Drives Competitive Advantage 29:13

for 24 dager siden29:13

29:13

Want to know how winning companies use their nuanced understanding of human behavior and market insights as a basis for competitive advantage? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Social Lens Research Managing Partner Natasha Stevens and Founding Partner Julie Diaz-Asper about transforming marketing strategy through ethnographic research. They examine how video diaries and interactive activities help brands connect with diverse market segments representing $3.4 trillion in purchasing power. Their collaboration with market research groups demonstrates how different communities approach purchasing decisions through distinct cultural lenses - from Latino and Asian consumers prioritizing family legacy to Black consumers focusing on building generational wealth. Their conversation reveals practical ways companies can build authentic connections across communities. "It's essential across different ethnicities, locations, and abilities to understand universal truths and meaningful differences," Diaz-Asper explains. "Because that can help you set up a strategy that can reach a lot of folks, but then you can have tweaks when you're trying to reach specific audiences within that." The Lens Library platform equips companies with consumer video diaries revealing patterns in daily routines, financial habits, and cultural influences. This data empowers organizations to develop marketing strategies acknowledging both universal truths and meaningful differences in consumer behavior, helping teams align on initiatives that drive measurable brand growth. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.…

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Data-driven Marketing Strategy with Marketing Mix Modeling 39:01

for 5 weeks siden39:01

39:01

Can data reveal which 50% of your marketing budget is actually working? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO of Mix Analytics Hillary Borndahl about transforming content marketing strategy through data-driven analysis. Through their company's marketing mixed modeling approach, Mix Analytics helps businesses develop a growth strategy framework to optimize marketing investments across channels by analyzing historical data and calculating actual returns. They begin their discussion with critical findings from Mix Analytics' study of $34 billion in sales data. The data revealed that most companies invest only 2-3% in marketing when they should at least 4% to protect and grow their brand. But what might be keeping the back is not knowing what will work and what will not. Borndahl emphasizes that businesses can use this approach with niche applications like focusing on B2B buyer persona development, but that more often than not, this approach is more familiar to retail brands catering to larger, more general population consumer segments. Regardless of the segmentation, buyers rely on emotional decision-making for their marketing strategies, and in that liminal space of decision data sceince can help brands win the game. She shares how businesses of all sizes can benefit from this analytical approach, explaining that while the scale may differ, the fundamental need to understand marketing effectiveness remains constant. Another key finding Borndahl highlights is that often brands are spreading marketing budgets too thin across multiple channels, leading to diminished results. "The future CMO role is actually a future analytics role," Borndahl explains. "To be a marketer in the 2020s, you have to be comfortable with data." The conversation delves into the concept of "ad stock" as the lasting impact of marketing exposure and how understanding this metric can help businesses make more informed decisions about their marketing investments. Borndahl discusses how Mix Analytics helps companies move beyond gut feelings to identify which marketing efforts drive results, enabling them to adjust their strategies and budgets confidently. But that confidence can take time to grow. She emphasizes the importance of starting somewhere, even if you are downloading your LinkedIn data today, as building historical data is crucial for future analysis and optimization. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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What to Expect at QRCA 2025 26:35

for 6 weeks siden26:35

26:35

Want to know what corn on the cob and mascara wands have in common? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and QRCA President Jeff Hecker about building community in qualitative research. As co-founder and principal of Athena Brand Wisdom , Hecker brings 15 years of experience conducting research across industries from pharmaceuticals to agriculture, using methods from focus groups to marketing semiotics. But his volunteerism in making the qualitative space is of interest in this episode. With the upcoming annual conference for the Qualitative Research Consultants Association (QRCA), they discuss how this non-profit has been instrumental in shaping careers through its commitment to open knowledge sharing and community building. The organization's emphasis on welcoming new members includes conference ambassadors and speed networking events, fostering connections that support professional growth. Hecker gives an excellent overview of what attendees can expect at this year’s event. With tracks covering fundamentals like discussion guide writing, logistics, business leadership, and emerging topics like AI integration, QRCA's upcoming conference offers practical tools for immediate implementation. "When people come in," Hecker explains, "we just share everything that we've learned with everybody because there's this notion that a rising tide lifts all boats." The QRCA conference welcomes qualitative researchers, vendors, recruiters, translators, and quantitative researchers looking to expand their skill sets. This inclusive approach reflects the mixed-method reality of modern research, where complementary tools and perspectives enhance client insights. The organization maintains a global reach, with North American and international conferences fostering worldwide connections among research professionals. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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Putting the Human back in Human Resources 19:11

for 7 weeks siden19:11

19:11

Can intentional leadership transform workplace culture and employee trust? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and RADICL Work co-founder Dan Riley about the critical role of trust in organizational success and creating transformative workplace environments. As a content marketing consultant helping organizations navigate change, Riley shares that only about 20% of employees trust their leadership but believe intentional changes and consistent actions can help build stronger, more engaged teams. Riley explains how companies need to embrace a robust values-driven communication strategy in their approach to workplace transformation, especially regarding technology implementation and return-to-office policies. His growth strategy framework emphasizes that organizations must focus on the "long play"—prioritizing people and culture over short-term outcomes. Revenue and profitability are natural results of taking care of employees and building strong teams. "We don't want to just tweak things," Riley shares about RADICL's approach. "We want to fundamentally make significant changes and take some chances and risks that focus on really empowering and putting the individuals first." Riley and McKinney also discuss how HR's transformation presents unique opportunities to align individual values with organizational purpose and talk about how something as mundane as a content marketing strategy can even be aligned with company values. As organizations navigate hybrid work environments and technological advancement, Riley emphasizes that human connection remains crucial. He suggests that bringing people together should serve clear purposes like relationship building and collaborative learning rather than simply maintaining traditional office structures. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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10 Mental Models for Better Marketing Strategy - Part 1 30:18

for 8 weeks siden30:18

30:18

** Be on the lookout for Part 2 to hear mental models Six through Ten ** Stop letting outdated thinking frameworks hold back your marketing strategies. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , introduces powerful mental models that revolutionize marketing strategy and professional decision-making. Drawing from her background as a cultural anthropologist and fractional CMO, she shares how these frameworks can transform both marketing initiatives and broader business decisions. McKinney discusses the first five fundamental models: map is not territory , circle of competence , second-order thinking , inversion , and availability cascade . She emphasizes how these frameworks can transform your thought leadership strategy and help avoid common pitfalls in marketing decision-making. The conversation explores how these mental models apply specifically to marketing tools and networking tools, highlighting the importance of testing conventional wisdom against real-world results rather than blindly following popular advice. "The danger comes in when we confuse our simplified understanding of something with the actual thing itself," McKinney explains about ‘map is not territory’. "It's like trying to eat the menu instead of the meal." While most marketing advice focuses on prescriptive tactics, McKinney challenges conventional wisdom by offering these helpful frameworks to help leaders think better, ask more thoughtful questions, and spot gaps in logic before they become costly mistakes. These mental models serve as cognitive tools for understanding market behavior, customer psychology, and improving campaign effectiveness. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.…

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Email Marketing Best Practices Straight from Santa's Workshop 21:28

for 10 weeks siden21:28

21:28

Effective email list management demands a systematic approach. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney breaks down essential email marketing best practices through a creative North Pole analogy. She explains how businesses often chase new prospects while overlooking opportunities within their existing database. McKinney unveils a data-driven approach to email marketing B2B lead generation, from processing bounces to strategic database maintenance. Her framework combines analytical insights with human intelligence, bringing together email marketing KPIs and invaluable team insights about subscriber relationships. She demonstrates how face-to-face interactions inform digital strategy, transforming routine list maintenance into a powerful tool for business growth. "Just as Santa doesn't need new chimneys to deliver more presents, businesses often don't need new lists to generate more revenue," McKinney explains. "They need clean lists that are meaningful… the magic really lies in reconnecting with those who already know and love you." Through strategic nurture campaign development, McKinney shows how organizations can revitalize their email lists. Her research reveals that while 25% of email lists contain inactive contacts annually, companies can recover up to 14% of these subscribers through targeted re-engagement efforts within 12 months - proving that the real opportunity often lies within existing databases. And for more information on email marketing best practices, click here for a comprehensive guide. Sponsors: Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move? Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.…

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How Anthropology and Technology Can Perfect Buyer Personas 31:36

for 11 weeks siden31:36

31:36

Understanding consumers beyond traditional market research metrics is important. Perfecting buyer personas requires a deeper dive, and technology can help. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Glimpse Chief Strategy Officer + Chief Client Officer, Adam Ba i about the evolution of buyer personas in marketing and how anthropology can perfect them. Traditionally, personas were simplistic stereotypes or basic demographic profiles. However, modern approaches focus on persona mapping and deeper attitudinal and emotional insights that go beyond surface-level characteristics. Bai explains how Glimpse, a groundbreaking human response platform, helps companies develop a more nuanced understanding of their ideal customers. For example, in their work with HubSpot , they created a persona called "Growth Gabby.” Using a growth strategy framework and surveys that privileged unstructured, open-ended responses, this approach allows for capturing rich, emotional data about potential customers' aspirations, career goals, and worldviews rather than relying solely on traditional segmentation methods. "We've transformed from being a better [market research] survey platform,” Bai explains. “[To where] the value is in the platform itself." Bai and McKinney also discuss emerging technologies of synthetic data and digital twins. He describes synthetic data as a method of reconstructing potential human responses without directly interviewing individuals. This hybrid approach helps reach hard-to-access audiences, address representation gaps, and provide cost-effective market research. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!…

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Common Misconceptions About LinkedIn 30:35

for 12 weeks siden30:35

30:35

Is your LinkedIn profile working against you? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , discusses how LinkedIn serves as more than just a job-hunting platform, positioning it as a powerful tool for networking and social selling at scale. The platform's evolution from a simple job board to a comprehensive professional networking space has created unprecedented opportunities for businesses and individuals to connect, share insights, and build meaningful professional relationships. As an influencer in the space she has a lot to say about it. Behold, her social proof: She explains how developing a thought leadership strategy can transform your professional presence while advocating for quality over quantity in networking. Random connections can dilute a network's relevance, and understanding your LinkedIn Social Selling Index (LinkedIn SSI) helps measure the effectiveness of your engagement efforts. McKinney emphasizes that successful networking isn't about collecting connections like baseball cards, but rather about cultivating relationships that can lead to genuine business opportunities and professional growth. "You don't sell to your network," McKinney explains. "[Rather], you sell through your network." McKinney also talks about the importance of personal storytelling on LinkedIn, challenging the notion that the platform should only feature formal corporate content. She emphasizes maintaining an updated profile with focused skills and meaningful recommendations, while encouraging users to adopt a casual yet professional tone in their communications. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates)…

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How Sales and Marketing Effectiveness Turns into Revenue Generation 27:44

for 14 weeks siden27:44

27:44

Why are traditional market research firms getting left behind in the industry's rapid evolution? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown , founder of SKAIL , about transforming revenue generation strategies beyond traditional relationship-based selling. The urgency of this transformation is evident in recent industry reports, which show traditional firms growing at just 3% while the overall industry enjoys a 7.6% expansion rate. McKinney and Brown discuss how market research firms can adapt to changing market conditions, particularly focusing on marketing effectiveness in their business development efforts. Brown, with over 25 years of experience as a fractional sales leadership consultant, shares insights on helping research firms transition from reputation-based growth to proactive business development, emphasizing the importance of measuring marketing automation ROI. "Sales is not really about sales," Brown explains. "It's truly about understanding your clients' needs and understanding that you personally have a skill set that is of value." They also discuss the evolving role of conferences in business development, the challenges of balancing "seller-doer" roles within research firms, and the importance of properly implementing CRM systems. Brown emphasizes the need for cohesive strategies that align marketing efforts with sales processes, while McKinney highlights the critical connection between customer experience and revenue growth. The conversation touches on how AI's advancement might actually increase the value of qualitative research, positioning firms for future success if they can adapt their sales and marketing approaches accordingly. Sponsors: Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

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Content Marketing Strategies for the Market Research Industry 20:42

for 15 weeks siden20:42

20:42

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney , along with guest and CRO Stephanie Douglass , discuss implementing the Little Bird Marketing SOAR™ system . The system was created after noting that many companies were implementing the right marketing tactics but in the wrong order, leading to suboptimal results. So if you’re tired of marketing strategies that fail to produce results, this is the episode for you. They discuss the two primary ways to implement the SOAR™ system: DIY (Do It Yourself) and DFY (Done For You). McKinney explains that the DIY option includes the framework, training, and essential assets designed for internal teams to handle execution themselves. She emphasizes that DIY clients receive persona development, strategy sessions, and an annual marketing roadmap. For the DFY option, Douglass describes it as making Little Bird Marketing "an extension of your team," handling everything from strategy to execution like a marketing machine humming in the background while your team continues to do their work. "Marketing isn't just about creating pretty things," Douglass explains. "It's really about creating meaningful connections that drive revenue." McKinney and Douglass also discuss the Revenue Sprint option, a focused and quick-start marketing strategy centered around premium content, case studies, and prescriptive guides. This option is valuable for clients who may already have some aspects in place and just need specific assistance. As always, these two aim to provide value by sharing their marketing experience and helping teams ask critical questions for better return on investment for marketing efforts. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

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How to Build Your Social Influence in a Trust Economy 35:07

for 16 weeks siden35:07

35:07

Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age. McKinney and Kristian discuss how the trust economy is revolutionizing business relationships and social influence, drawing from Kristian's extensive work with Fortune 500 companies and his book " The Trust Economy: Building Strong Networks and Realizing Exponential Value in the Digital Age ." Through their conversation, they explore how technology is scaling human connection and why innovation naturally emerges in environments where trust flourishes."What technology is doing [is] scaling human connection," Kristian explains. "When we scale human connection and trust, all of a sudden, there are a huge number of possibilities, and innovation happens only when there is connection." They also discuss the neuroscience behind problem-solving, the value of diverse perspectives in decision-making, and practical techniques for effective social selling through authentic relationships. Their conversation touches on the importance of collaborative leadership, the power of vulnerability in innovation, and how businesses can develop a thought leadership strategy that builds genuine trust and influence. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance.It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

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Best Practices for Successful Account Based Marketing (ABM) 24:59

for 18 weeks siden24:59

24:59

Ready to stop chasing every lead and focus on the ones that matter? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CRO Stephanie Douglass about Account-Based Marketing (ABM). As a B2B lead generation agency, Little Bird Marketing shares insights on this targeted and customer driven marketing strategy that focuses on identifying and pursuing specific high-value accounts rather than casting a wide net with traditional demand generation approaches. McKinney and Douglass discuss marketing effectiveness through the three-tiered approach to ABM: one-to-one (highly personalized campaigns for specific large accounts), one-to-few (targeting similar companies within specific industries), and one-to-many (broader targeting that resembles traditional demand generation). They explore the FIRE framework for selecting target accounts: Fit (alignment with ideal customer profile), Intent (showing interest in solutions), Relationship (existing connections), and Engagement (interactions with company content). "One of the key differences between demand generation and account-based marketing is what you start with," Douglass explains. "In DemandGen, you're trying to create demand for a product that you have, but in account-based marketing, you're trying to identify the people who are gonna buy your product first." They also discuss the importance of proper data management and CRM implementation through platforms like HubSpot, including the critical role of HubSpot lifecycle stages in tracking prospect engagement. The conversation explores the distinction between true personalization versus simple token replacement in marketing communications, and the resource requirements for executing effective ABM campaigns at different tiers. The conversation touches on the value of maintaining quality customer relationships over pursuing purely revenue-based partnerships. Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.…

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QuestionPro’s XDay North America 2024: A Little Bird Marketing Flyover 44:05

for 20 weeks siden44:05

44:05

**This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success , the premier podcast for no-nonsense discussions of digital innovation in business.** No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share insights. Mckinney, and Little Bird Marketing CRO, Stephanie Douglass , talk with industry experts, such as Garry Batroff of Thematic and Ibby Sayed of Cotera (who is also a fellow podcaster ). Question Pro’s Cecil Puvathingal joins Priscilla in a conversational recap about what they heard and felt throughout the day. There were moments of inspiration – both personal and professional. They talk about conversations they had about solving timely problems in business including thoughts around digital innovation, data integrity, customer satisfaction, employee relations, communication gaps, maintaining a high survey response rate, and the impact of AI. Many colleagues were mentioned and some interviewed. Expand your network immediately by connecting with them on LinkedIn. We’ve made it easy for you with each link: Ibby Sayed , Gary Batroff , Cecil Puvanthingal , Stanley Gibbs , James Canga and Jeff Noonan , Mainak Mazumdar , Tim Sanders (who, by the way, is also a published author ), Dr. Andrea Hollingsworth , Stan Sthanunathan , Julie Rodda Ph.D , Stephanie Murphy Ph.D , Mainak Mazumdar and of course, Vivek Bhaskaran , founder and CEO of QuestionPro. Sponsors: I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates)…

1
Greenbook's IIEX LATAM: A Little Bird Marketing Flyover 54:48

for 21 weeks siden54:48

54:48

Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gathering market insights from the Latin American region. She talks with leaders in market research about evolving marketing strategies and consumer insights in Latin America and how Spanish and Portuguese are needed for conducting representative market research in the U.S. McKinney's guests, such as Natalia Infante Caylor, Brian Ewan, and Ricardo Alvarez, discuss topics like the importance of understanding Hispanic markets, the role of AI in revolutionizing marketing analysis, and the challenges of discrete choice modeling. The conversations delve into various aspects of marketing strategy, from the nuances of multicultural research to the impact of fintech on traditional banking in Latin America. Guests also explore the controversy surrounding terminology like "Latinx" and the growing need for customization in research approaches. "AI is revolutionizing everything," explains Alvarez. "It's going to make a big impact." Here are the names and LinkedIn accounts for all of McKinney's guests. If you find any of them interesting and want to link up with them, feel free to do so. But if you do, please let them know that Little Bird Marketing sent you their way: Natalia Infante Caylor , Brian McEwan , Cassiano Albequerque , Elizabeth Hecht , Emmily Maduro , Erica Ross , Gabriel Velez , Natalie Pusch , Ricardo Alvarez , and Tal Oren . . Use this podcast and list to immediately expand your network and start meaningful conversations! Special thanks to Carlos Hevia and the Multilingual Connections team for a fun photo booth experience at the event. Sponsors: Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai . EMI Research Solutions is a leading online sample consultancy dedicated to delivering high-quality, unbiased data tailored to the needs of their clients. Built on the foundation of quality, they were the first sample provider to recognize and implement sample blending as a best practice to reduce the sample bias inherent within and across panels. Their unique strategic sample blending methodology was built based on more than 11 years of research-on-research into the sample industry, making them an industry expert in the space. You can learn about EMI, their solutions, and download their annual report on the sample industry, called The Sample Landscape, by visiting their website at http://www.emi-rs.com .…

1
Positive Thought Leadership about Your Potential 33:31

for 23 weeks siden33:31

33:31

What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cinderella Story You Haven't Heard . Bloor, who examines how things work behind the scenes, discusses her experience of writing a book that presents a different perspective on potential and future. She describes how she overcame initial reluctance to put her ideas on paper, resulting in a work representing her viewpoint and contributing to thought leadership in the field. Bloor and McKinney explore various elements of the Cinderella story that Bloor uses to illustrate her ideas about realizing one's potential. These include Cinderella's interaction with her fairy godmother, which Bloor interprets as a demonstration of holding one's own in front of a powerful figure, and the intentionally left-behind glass slipper, which she views as a marketing technique. Bloor discusses the importance of having a supportive squad and a decision-making "hive-mind," drawing parallels to collaborative efforts in achieving goals. By reframing these familiar story elements, Bloor presents an alternative way to consider personal narratives and potential futures, offering her perspective on what thought leadership entails and outlining marketing strategies for personal branding. "When you're sharing a story about yourself or your ideas," Bloor states, "You're blind to any other version of it." If you still need to grasp the best growth strategy framework to accelerate your career, your best marketing strategies have failed, or you need LinkedIn profile tips to help you get noticed, this is the episode for you! Joanna explains that the initial part of writing your own story, changing the narrative, and having your happy ending has to start with a bit of self-exploration. In fact, she urges everyone to start by finding out how people are describing you in the rooms where you are not present. Listen to her TWO-WORD EXERCISE, which is the best way to unlock your future. You don't want to miss it! Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing, and am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today!…

1
ESOMAR Congress Flyover 1:17:24

for 24 weeks siden1:17:24

1:17:24

Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals. It brings together industry leaders to explore cutting-edge trends, share innovative methodologies and shape the future of marketing research. McKinney’s guests discuss key topics such as the integration of AI in qualitative research, the use of virtual reality for enhanced consumer engagement and the challenges of conducting research in niche markets. She also highlights strategic insights from industry thought leaders, such as Ray Poynter , who emphasizes the importance of embracing diverse perspectives in today's global market research landscape. "The first thing we have to accept," Poynter explains. "Is [that] there is not one human point of view, there are many human points of view from around the world." Included here are all of our guests' LinkedIn profiles. If you find any of them or what they do interesting, then feel free to reach out, and let them know that Little Bird Marketing sent you their way: Alessandro Imborgia , Sebastian Stahlofen , Anne Brown , Belinda Brown , Julia Polakova , Martha Llobet , Syed Sumaya Bukhari , Jagriti Shahi , Francesc Bruna Jordà , Scott Worthge , Pravin Shekar , Nicha Tanskul , Paul Gaudette , Killi Hammock , Jon Puleston , JD Deitch , Adrian Sanger , Pratik Sawant, George Zdanowicz , Tibor Darabont , Marya Kaska and the aforementioned Ray Poynter . Again, if you do decide to reach out, let them know that Little Bird Marketing sent you their way! Sponsors: I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai .…

1
Why Have a System for Effective Content Marketing 15:10

for 25 weeks siden15:10

15:10

It’s time to rethink how businesses use marketing. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , talks about our proprietary SOAR™ - Strategy , Organization , Accountability , and Repeatability - system, a structured approach to marketing. While many businesses use systems for everyday tasks, like shopping lists and calendars, many abandon this systematic thinking when it comes to marketing. The SOAR™ system, on the other hand, is designed to help businesses create a sustainable lead generation system. It is broken down into three main elements: understand , unlock and unleash . The "understand" phase focuses on laying the groundwork by clarifying who the target audience is, establishing clear goals, and evaluating existing marketing assets. In the "unlock" phase, emphasizes the importance of organizing content into clusters to establish authority on specific topics in search engines. And finally, the "unleash" phase involves implementing paid promotions to amplify organic success and analyzing results to determine what's working and what isn't. Throughout her discussion, McKinney emphasizes that a good marketing plan should help identify which activities to stop rather than simply adding more initiatives, promoting what she calls "radical simplicity" in marketing strategy. "Marketing isn't just about creating pretty graphics or clever taglines,” McKinney explains. “It's about creating a sustainable, measurable system that generates leads and helps your business grow." McKinney then explains how the SOAR™ system can actually be implemented in the workspace, depending on a company's needs and circumstances, such as if a company has or does not have a marketing department. She also shares a success story about implementing the system with thinknow , a multicultural market research firm, where they developed five different ideal client buyers and reorganized their content strategy, leading to tangible results within six months. Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates)…

1
How Quality Marketing Research in Healthcare is Done 25:19

for 26 weeks siden25:19

25:19

Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser , CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends in healthcare. With over 25 years of combined experience, Egan and Kaiser founded Brightside to address long standing issues in service and feasibility within the business marketing sector, touching on its unique approach to serving clients and enhancing healthcare outcomes through targeted market research insights. Egan and Kaiser emphasize that their primary goal is to approach every challenge with innovative solutions, often going unnoticed when things run smoothly but bearing the responsibility when issues arise. They discuss the difficulties in reaching healthcare stakeholders and how they tackle this by tailoring their approach to each project, offering full-solution online and offline methods to find the right respondents for comprehensive market research. "What is the thoughtful plan to get to the solution?" Kaiser explains. "The clients need to see that there is progress." McKinney and the Brightside team also explore their proprietary healthcare panel, strategies to combat respondent fatigue in the post-COVID era, and current hot topics in healthcare research. They talk about the changing landscape of specific disease states, ultra-rare diseases, and the perspectives of healthcare professionals (HCPs), highlighting the importance of understanding provider thinking and how these marketing insights are utilized by their clients, who are primarily market research agencies and marketing firms. Sponsors: I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!…

1
How to Use AI to Improve Your SEO Content Strategy 33:14

for 28 weeks siden33:14

33:14

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina , about the role of AI in modern SEO strategies. Crestodina, known for leading with value and always being helpful, brings over two decades of digital content marketing experience to the table. As the co-founder of Orbit Media, a web design company in Chicago, he's been at the forefront of content marketing and SEO trends, making him the perfect guest to shed light on this timely topic. Crestodina delves into AI's strengths and limitations in content creation. He explores the importance of human creativity in crafting compelling content and explains how AI can be leveraged effectively in the content auditing process. Crestodina discusses using AI as a tool to enhance human-created content rather than as a replacement for human expertise, a crucial consideration for any content marketing agency. "AI can offer an interesting perspective," Crestodina notes, "but if you don't give it the right persona first, what it gives you back is very watered down, generic, and undifferentiated. I joke that AI might as well stand for Average Information." They also discuss the future of SEO and content marketing in an AI-driven world. Crestodina offers practical advice on how marketers can adapt their marketing strategy to incorporate AI tools effectively while maintaining the human touch that makes content resonate with audiences. Listeners will gain valuable insights into balancing technological advancements with tried-and-true marketing principles, including how to conduct thorough marketing analysis to inform their AI-enhanced content strategies. Sponsors: Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today!…

1
Digital Marketing Strategies are Nothing without Great Project Management 22:16

for 29 weeks siden22:16

22:16

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea , about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experienced project management professional for companies like Apple , Amazon and Hasbro , has a diverse background that includes launching products, creating retail spaces, implementing data systems, and managing employee onboarding processes. She touches on TrueSense Marketing's unique approach to serving non-profit clients and enhancing their missions through targeted marketing strategies,including content marketing strategy and digital marketing strategy. Campea emphasizes that a project manager's primary responsibility is to pave the way for team success, often going unnoticed when things run smoothly but bearing the brunt of criticism when issues arise. Using a sports analogy, she compares the unsung heroes of business to the unsung heroes of football - the linemen, who are only noticed when a holding penalty is called. "Now, the value realization [that comes] back to your organization,” Campea explains. “Is really understanding the connectivity between what you do on a day-to-day, and how that ladders up the overarching organization's goals." McKinney and Campea also discuss time management strategies for busy professionals, the balance between ambition and realism in the workplace, and the role of AI as a complement to human skills rather than a job threat, exploring some of the best marketing strategies for businesses today, including podcast marketing strategies. Sponsors: Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/ insights-marketing-day and get your tickets today!…

1
Market Insights: Driving Global ROI Through DEIU with Dawn Bryan 25:45

for 30 weeks siden25:45

25:45

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney , talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan , about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corporate world. Bryan, a seasoned business and marketing strategy consultant with 30 years of international experience, discusses how these concepts translate into tangible business outcomes, examining the shift from mere tolerance to active unity in cross-cultural teams that actually enables positive change and measurable growth in organizations worldwide. Bryan and McKinney then examine the nuances of cultural anthropology in business settings, discussing how understanding and leveraging diverse perspectives can lead to innovation and improved performance. They address the challenges of implementing DEIU strategies in a globalized business environment and offer advice for leaders seeking to foster unity within their organizations, providing insights for effective marketing strategy, talent development and change management . They discuss the practice of Diversity, Equity and Belonging (DEIB) which is commonly found in this space. They discuss where it misses the mark and why unity is a better goal. "Belonging is a feeling," Bryan explains. "But unity is not a feeling, but rather an action." She knows from experience as she has lead senior leaders through vision and strategy work, management training through people leaders empowerment trainings , and many other programs to help leaders and teams come together across lines of difference. This is the core of the work at The Kaleidoscope Group . The pair also discuss the ideal B2B buyer personas for DEIU initiatives, and how often the positive business impact of solid DEIU work is communicated, exploring the use of Key Performance Indicators (KPIs) to measure Return on Investment (ROI) in DEIU efforts. While building an accepting and positive culture has many positive outcomes, they specifically discuss the increased production and buy-in for goals and how this contributes to increased likelihood of accomplishing business goals. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing . I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!…

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Little Bird Marketing Conference Flyover: Quirks NY 1:04:51

for 31 weeks siden1:04:51

1:04:51

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing . This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The conference itself was full of discussions on AI and data quality, and I'm still energized by the constant conversations and new connections I made. One of the highlights was co-sponsoring a private dinner with Adam Weinstein of Full Circle Research and Bernie Malinoff of Element54 , which brought together an amazing group of industry professionals. There was also room for standout expressions, like Roddy Knowles of dtect sporting a shirt with a bold message against data fraud. Throughout the conference, I talked to various industry professionals who shared insights on market research trends and data analysis innovations with me, and we recorded said insights just for you! If any individual or their work interests you, please reach out to them! Their LinkedIn profiles will be included below. But if you do connect, let them know that Little Bird Marketing sent you their way. In order of appearance: Sarah Kotva of Fieldwork ; Gram Bowsher of Nailbiter ; Daniel Cunhill of Blendi & respondi ; Marc Macelliao of Rival Technologies; Haley Brown of MyTake ; Jill Kushner Bishop of Multilingual Connections ; Kayte Hamilton of The Social Question ; Zachary Grashow of Quest Mindshare ; Kristian Alomá of Threadline ; Rajat Sahni of High Beam Global ; Tim Lawton of SightX ; Rajiv Kokane of Divergent Insights ; Tasneem Dalal of MMR ; Trip Kucera of CanvsAI ; Vicky Shabi . of Market Expertise ; and finally, Corey Zinser and Ethel Klein of Behaviorally . Again, if you decide to reach out to anyone on this list, let them know Little Bird Marketing sent you, maybe even linking this podcast! Sponsors: I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!…

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Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank 27:48

for 32 weeks siden27:48

27:48

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , and guest and CCO of PSB Insights , Christopher Frank , talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, discusses his recent move to PSB Insights, a 40-year-old research-based consultancy with offices in DC, Seattle, and London, transitioning from the client side to a consultancy role in the field of market research. He stresses the importance of framing problems correctly before diving into data analysis, which is crucial for gathering meaningful insights from both audiences and competitors; a key framework for which he calls IWIC (I Wish I Knew), which aims to shift discussions from data-driven to strategic by asking stakeholders what information they truly need to make confident decisions. The two discuss Frank's two books on the subject, Drinking From the Fire Hose , and Decisions Over Decimals ; the latter of which, highlighting its relevance in today's data-driven decision-making landscape, has been featured in Malcolm Gladwell and Dan Pink's Next Big Idea Club. His books emphasize the importance of balancing intuition and information in both the market research and strategy processes. "If you are concerned that your role is going to be commoditized because of these new technologies,” Frank explains. “What [AI] is not delivering yet is [your own] judgment." McKinney and Frank also discuss his role as co-director of Columbia Business School's Leading in a Data-Driven World program. This initiative focuses on developing quantitative intuition, teaching professionals how to make smarter, more informed decisions without necessarily needing advanced mathematical skills. That and much, much more! Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.…

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Replay of me on Joseph Jaffe's podcast 47:40

for 33 weeks siden47:40

47:40

Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast , will be a replay of a part of my appearance on Joseph Jaffe ’s podcast, Joseph Jaffe is Not Famous . Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind . The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies for growth, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. ( LINK to purchase). “Collaboration is not about losing the hierarchy,” I explain. “It's about seeing it for what it is now, not importing unnecessary value.” We also discuss LBM’s SOAR™ system , which provides businesses a framework for effective marketing that moves beyond reactivity to thoughtful, strategic action. Please enjoy this special episode, and try to have as much fun as I had (no small task). Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Get your research done anywhere around the world quickly and efficiently with Gazelle Global! Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more! Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.…

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Inspiration from Greenbook's IIEX Amsterdam 19:58

for 34 weeks siden19:58

19:58

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney , discusses her experiences at Greenbook ’s IIEX Amsterdam with guest and CRO, Stephanie Douglass , exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality remaining a crucial concern for obtaining reliable consumer insights. In fact it emerged as one of the top 12 trends mentioned by Insight 250 CEO, and Behaviorally Group President, Crispin Beale , the latter likening it to plastic pollution in oceans and emphasizing the need for industry-wide standards. "We have to move very quickly right now as an industry to create standards that we will all adhere to,” Beale warns. “Or we're going to end up with a big blob of synthetic data in the data ocean.” Priscilla had to run down Mark Earls from HERD at the event because of his presentation on the concept of time and how we have enslaved our lives to chronology. THIS WAS FASCINATING. Interested? Listen into Priscilla's thoughts on it and reach out to Mark to follow his very interesting LinkedIn feed. We always love seeing data quality expert and dtect VP, Roddy Knowles. As an advocate for preventing poor data from entering surveys initially, rather than focusing on cleaning data after collection he continues to challenge the industry to think about the data quality problem differently, aiming to save time and resources while improving overall data quality, which is essential for generating valuable business insights. Have you met Izzy Pugh ? Priscilla had never heard of G=mc2 . Well, you should take a look! She brought the head of insights for...wait for it...ice cream from Unilever and an insights lead from Pandora to share what they discovered on the visual exploration for each brand. It was a fascinating presentation and the visuals were stunning! Another amazing firm that brought a client in tow included Amishi Takalkar from Nailbiter . She brought Yasmine Yehia and Amy Gosslein from Mondelez to talk about how they solved a serious packaging challenge for their Oreo brand. She heard interesting information about where the industry is in hosting surveys in VR. Priscilla and Stephanie always love seeing Tasneem Dalal and giving her kudos for her great efforts at connecting in this industry. We all know and support each other through Women in Research and it was fun to try the products as they presented with someone from Jade and Joy . Scott Worhtge from Quest Mindshare gave Priscilla a good update on what is going on with global sample procurement. More specifically, while they provide genpop respondents, they also specialize in B2B and healthcare recruiting for highly committed sample panels. We were lucky to catch a co-presentation of a project with Kristian Alomá, PhD of Threadline and Jill Bishop, PhD of Multilingual Connections at IIEX NA in Austin just a few months ago. They shared so many personal and professional experiences around the art of emotional storytelling in multilingual research . The event was not complete without a fun moment to celebrate the recognition of Belinda Brown , CMO of Gazelle Global as one of the Greenbook Future's List Winner. It was amazing to hear her thoughts about what makes a powerful brand and her challenge to us all to be bold in marketing. Tune in to this insightful episode to stay ahead of the curve and gain a deeper understanding of the challenges market research landscape. SPONSORS: Join Fieldwork and the insights industry on Tuesday, July 9th, for Global Focus Group Day! Use hashtags #GlobalFocusGroupDay and #FaceToFaceMRX. Sign up at http://fieldwork.com/global-focus-group-day Get ready for Insights Marketing Day! Learn from proven authorities in digital marketing about controlling your marketing funnel. Visit littlebirdmarketing.com/insights-marketing-day for tickets.…

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Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry 23:27

for 35 weeks siden23:27

23:27

This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney , and guest and marketing strategy consultant Ryan Barry , discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and President of Zappi , an agile market research platform built to empower creators globally with smart, quick, and actionable data to inspire, optimize, and validate their ideas, Barry shares lead generation tips and intimate insights on the importance of customer and people-centric methods, emphasizing the significance of making genuine, human connections with all types of people, regardless of their position within a company. He also discusses the role of GenAI for both marketing automation and in today’s market research and its ability to deliver actionable results. “How can we give people tangible advice [today],” Barry asks “[so we can] make their jobs better tomorrow?” McKinney and Barry also highlight the missteps in market research, pointing out how businesses can either miss out on, or flat out ignore, the massive shift towards AI, as well as focusing solely on results and not relationships. Either extreme is a recipe for disaster in today’s business landscape that requires data-driven insights for smart marketing. SPONSORS: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing . I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there! Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring. Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail! So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!…

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Data Storytelling in Market Research and Great Buyer Persona Examples with Marry Hunter 24:32

for 36 weeks siden24:32

24:32

Like the bird she named her company after, Data Larks founder, Mary Hunter , is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing ™ podcast, Hunter and host, Priscilla McKinney , delve into the world of market research and its potential to increase both awareness and market potential for underrepresented communities. Data Larks is a pioneering consultancy dedicated to diverse data storytelling and analysis. Hunter, with over 20 years of experience in cultural studies, shares her insights on both the benefits and overall importance of inclusive persona profiles, the pitfalls of traditional and subsequently outdated market research methods, and the intersection of market research and marketing in today's diverse landscape. “We need to be able to pull all of [these differences] together and learn to collaborate ,” Hunter explains. “To be able to deliver incredible insights that our clients can act on.” Hunter and McKinney also discuss the transition of diverse data analysis from academia to business, the struggles of today’s researchers and, most importantly, where Data Larks comes into play, providing detailed examples and tips for both communicating with, and marketing to diverse personas. That and much, much more! SPONSORS: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing . I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t stop there! Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring. Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail! So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!…

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Join Us as We Celebrate Global Focus Group Day, with Corie Suzuki 15:09

for 37 weeks siden15:09

15:09

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney , and guest Corie Suzuki , director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day is all about recognizing the heroes of market research,” Suzuki explians. “It's a day to honor the power of face-to-face interactions and the ‘A-ha’ moments they bring." Suzuki shares her eight-year journey with Fieldwork, offering listeners a behind-the-scenes look at the company's dedication to high-quality participant recruitment and hosting facilities for in-person market research. McKinney and Suzuki also discuss the challenges faced by the industry during the COVID-19 pandemic and how Fieldwork's adaptability and client-centered approach helped navigate these turbulent times. Well past this history, the Fieldwork team continues to support brands, organizations and market research firms as they work to get closer to the consumer to co-create better experiences, policies, products, advertisements and more! Listen in and find out how you can celebrate with us all! SPONSORS: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing . I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there! Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring. Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail! So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!…

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Personal Brand Building Through Better Storytelling with Rob Biesenbach 22:47

for 39 weeks siden22:47

22:47

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate audiences and drive meaningful change, and firmly believes that traditional presentation methods like the aforementioned Death by PowerPoint and basic info dumps are no longer effective in engaging modern audiences. Specializing in business-to-business (B2B) strategies via peer-to-peer relationships, Biesenbach encourages individuals in business to craft compelling narratives that blend engaging topics with personal experiences that resonate deeply with their audience, fostering genuine connections and driving positive outcomes. "You're doing more than presenting information,” Riesenbach explains. “You are trying to change minds... maybe even change lives." McKinney and Biesenbach also discuss his bestselling book, Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results , insider tips on his writing journey and how he equips leaders with the tools and techniques they need to become more persuasive and authoritative communicators. By doing so, individuals can build their personal brands, drive meaningful change and make a lasting impact in their organizations and beyond. SPONSORS: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing . I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. GIVEAWAY ALERT!!! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Enter to win this exciting package of goodies to start building your influence today!…

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Build Radical Relationships with Shawn Nason 25:27

for 1 year siden25:27

25:27

He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI , a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to build a sustainable and thriving business is to put people first . As an experienced evangelist and experienced ecosystem designer, he unapologetically challenges leaders to blow up outdated, siloed systems and rebuild them with an aligned, human-first approach. He states, “If you put the human experience first in business you will get the numbers you need.” He helps companies realize the tangible benefits of this commitment: employee retention staying relevant in business significant revenue growth regaining hope for what the business experience could be He and Priscilla talk about the state of leadership and how our culture creates the expectation that it will be lonely at the top. But being lonely at the top is a choice. Shawn notes that leaders are struggling to authentically be themselves and still make a difference at work. Everyone talks about things like having a growth mindset and the like, but there is not much talk about a heart mindset. At MOFI, they help leaders take that short but seemingly long journey from their head to their heart. They help leaders discover that you can be a CEO of a company and have wonderful relationships. You can be supported and understood. You can create an environment where people can be respected AND loved. As a former Disney Imagineer, he remembers how this insistence on the right environment and attitude at Disney was not an optional part of working there. In fact, this absolute drew a line in the sand - you’re either with us or not. When leaders take this stance the reality is that not everyone will follow and that is ok. When leaders let people go who cannot love their co-workers, they create a place where magic can be made and real growth is not thwarted. Give a listen to his thoughts on his most recently co-authored book, Kiss Your Dragons: Radical Relationships, Bold Heartsets & Changing the World. (link: https://www.amazon.com/Kiss-Your-Dragons-Relationships-Heartsets/dp/1944027866 ) In the end, they agree the secret to success means being transparent, building radical relationships and loving people. SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course , a $3,000 value. One of Priscilla’s top reads Social Selling by Timothy Hughes. Priscilla’s book, Collaboration is the New Competition . Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 Priscilla McKinney , CEO at Little Bird Marketing , is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.…

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How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation 20:20

for 1 year siden20:20

20:20

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame sales for not closing leads or listening to sales say marketing doesn’t deliver quality leads. Instead, we’ll share our expertise on how to pass the baton successfully from marketing to sales in a way that creates predictable revenue generation. Our CEO and Momma Bird, Priscilla McKinney , hosts our very own Chief Revenue Officer, Stephanie Douglass , to discuss the important focus needed on that important hand-off that happens at the intersection of sales and marketing. Getting that baton handed off correctly and cleanly has an incredible impact on revenue and B2B lead generation success. Together, they reflect on the challenges faced by businesses, particularly regarding meeting sales quotas, dealing with churn, and the frustration over the lack of visibility into marketing ROI. Stats to know: - 97% of C-Suite have revenue growth as a priority, along with customer retention - 1/3 of B2B marketing and revenue leaders say that their marketing efforts are not aligned with their revenue budgets. Stephanie points out it doesn’t matter how pretty things look; what matters is the bottom line. This is where CEOs and CROs meet and where the whole team should come together in agreement. Because at the end of the day, it doesn’t matter what problem you’re having, the bigger problem is that your company isn’t meeting the revenue goal. Priscilla and Stephanie emphasize the importance of aligning sales and marketing efforts and advocating for a shared responsibility model in the revenue marketing funnel. There are no “3 easy steps.” But there are steps you should take and KPIs you need to pay attention to. Understanding the metrics can help to predict revenue accurately. They break it down in this conversation. Get ready for actionable insights to help your business enhance revenue generation strategies through better alignment of sales and marketing efforts. Listen in for the 4 KPIs you really need to be looking at and understand. Watch How to Pass the Baton: Integrating Marketing and Sales for Predictable Revenue The acronyms explained: ROI - Return on Investment KPI - Key Performance Indicators MQL - Marketing Qualified Lead SQL - Sales Qualified Lead SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course , a $3,000 value. One of Priscilla’s top reads Social Selling by Timothy Hughes. Priscilla’s book, Collaboration is the New Competition . Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.…

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Entrepreneurship in Market Research with Alisa Hamilton 22:35

for 1 year siden22:35

22:35

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney , loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton . Her out of box business venture is a story every aspiring leader should hear. Alisa started Harvest Insights out of a need she saw to help overwhelmed research teams be able to siphon off some of their overflow work on an as-needed basis. She went out to focus group research companies to simply offer assistance, and her business organically grew from there. With her research training, the phrase “I’ve been in your shoes, let me help” brought the opportunity for brand building and delivering value to others. Great moderators provide a space for empathy and curiosity while engaging an audience. They break the ice by delivering a relaxed environment to discover the most accurate insights from the face-to-face focus group. As an experienced moderator, Alisa shares how, after losing the ability to be face-to-face, her appreciation for Qualitative in-person research grew exponentially. She believes that nothing delivers like an in-person moment. You’ll love their passion for Women in Research (WIRe) and hear about how they give back out of gratitude for their experience in this amazing insights industry. It’s always free to join. So, what’s keeping you from getting the support you need for your journey? If you’ve ever wondered what the ups and downs of building a brand, listen to learn how Alisa grew a business she loves by doing what she loves. Need help on your next research project? Qual or quant, Alisa and her team are who you want to contact! SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course , a $3,000 value. One of Priscilla’s top reads Social Selling by Timothy Hughes. Priscilla’s book, Collaboration is the New Competition . Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.…

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4 Things your Marketing Agency must know to Serve the Market Research Industry 15:11

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15:11

Join Priscilla McKinney , CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between qual and quant, nuances in the competitive landscape, getting familiar with insights associations and organizations, and still not being any closer to gaining traction in terms of hitting revenue goals. To be of immediate significance as a content marketer in the insight industry, it is paramount to understand the variations of the buyers in the space. Any great marketing plan starts with creating meticulously detailed buyer personas that grasp the challenges, fears, aspirations, and frustrations of their ideal customers. Generic market research personas simply won't cut it, and success hinges on gaining granular insights into the target audience. A great marketing team for the insights industry also must understand the industry itself - the social influencers, brand captains, associations, organizations, podcasters, writers, conferences, and more. Inherent in understanding this market is also a seasoned perspective on how all of those players work together, where they compete, and where there is opportunity. An added layer of complexity also requires a great marketer to understand the restech landscape and understand how platforms, SaaS, knowledge management, outsourcing of operations, and team dynamics work for all of the players involved in consumer market research. If your insights firm is considering outsourcing your marketing efforts, make sure the experts you choose are not only well-versed in marketing but also in market research. Take this actionable advice as a template for a great conversation to make a meaningful partnership that will provide short-term and long-term growth for your company. Market Research Experts: https://littlebirdmarketing.com/market-research/ SPONSORS GIVEAWAY ALERT! Priscilla Mckinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get? A seat in her game-changing Social Influence Course, a $3,000 value. One of Priscilla’s top reads, Social Selling by Timothy Hughes. Priscilla’s book, Collaboration is the New Competition. Your very own, Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024 Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.…

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Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt 23:49

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23:49

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney , CEO and Momma Bird of Little Bird Marketing is joined by Andrew Moffatt , CEO and Co-Founder of Qrious Insight to discuss the future of dynamic brand tracking instead of static brand trackers. In their work with marketing and ad effectiveness, brands benefit from the aggregation of data they passively collect from panel members who opt in for continual tracking. This provides rich information about who they are, what they do, and how long they do it on their digital device in a wholly less intrusive manner than traditional survey models allow. Now, instead of searching for the potential respondent and asking them if they have, for example, seen a Domino’s ad in the last 30 days, that data is already available for automatic screening with no bothersome screener question to complete. Winning brands can immediately target the right group of people to not only understand their online journeys but then create powerfully focused surveys to further understand the WHY behind the behavior already verified. They discuss the future of market research and a potential mass move away from expensive prescriptive survey writing to a more integrated approach. In this experience, the problematic cleaning of the data is now a moot issue. In the past, cleaning the data meant possibly misidentifying an anomaly, dismissing an emerging trend or missing the fact that the data was provided by a bot. Instead, this future of survey work is integrated into actual observed and recorded behaviors for richer insights in record time. SPONSORS Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Priscilla McKinney , CEO at Little Bird Marketing , is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.…

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DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye 33:43

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33:43

We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Diversity + Equity + Accessibility to build culture from the inside out. Entrepreneurial in spirit, creatively minded, and service at heart, Kimfer is a seasoned professional with 20+ years of experience with a diverse background in design, digital marketing, and organizational and leadership development, just to name a few. She is also an Adjunct Professor teaching Creativity and Innovation for MBA students and has her MBA in Executive Leadership. She speaks locally, nationally, and globally and has most recently spoken at the 2022 and 2023 World Economic Forum regarding the importance of women on boards and what it means for women to have power, authority, and agency. As a spokesperson, Kim has recognized the emotional tension that arises when the topic of DEI is brought up. She notes, if we can tone down the emotional response when DEI is brought up, we can begin to approach the change just like we would an SEO strategy update. An emotional response does no good. Instead, she talks in this podcast about her approach and it’s making a difference! Change is not going to happen overnight. Just like an SEO friendly content plan doesn’t happen overnight, diversity, equity, and inclusion require WORK and CONSISTENCY . If you’re ready to make an impact for real change in the workplace listen to the full conversation and learn how diversity, equity, inclusion, AND accessibility go hand in hand. SPONSORS Don’t let the learning stop here. Little Bird Marketing ’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.…

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How Great Book Ideas Become Published Books 21:12

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21:12

So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing , Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important first step is to get clarity about WHY you MUST write your book. Are you looking for new clients? Want opportunities for public speaking? Want some street cred to increase your speaking fees? No matter what the goal is, it’s important to understand how a book can support broader professional and personal goals. She gives great advice about how to take book ideas and make them a reality by looking clearly at book title ideas, evaluating the topics, goals for writing a book, the need for considering the audience and getting the right structure in place to turn that book idea into a published book. You may have a lot of great book ideas floating around in your head, but getting those out into the world could be the most important thing you do. Instead of going it alone, you might have heard of people hiring a ghostwriter. That can be an expensive proposition and it also may take some of the joy away if you’re a person who wants to take part in the process in a more dynamic way. Instead, she suggests finding a scribe to provide the structure, transcription, feedback, technical editing, and full accountability for the project. Are you ready to chat with someone who has been through the experience? Click here to get on Priscilla’s calendar and chat through the idea first. Maybe hiring a scribe is the right way to go to help you refine your idea and get the ball rolling! SPONSORS Priscilla McKinney , CEO at Little Bird Marketing , is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.…

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8th Annual Holiday Spectacular! Spectacular! 24:11

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It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering something near and dear to our hearts…holiday marketing! While we don’t really do holiday marketing we can all appreciate a good holiday commercial. Walk down nostalgia boulevard as the Peeps spill on the best gift they’ve ever received and whether or not marketing influenced it. Play along with us on not one, but TWO holiday marketing trivia quizzes! We close out the episode with a fireside chat you won’t want to miss. Who doesn’t love a little Mad Men-esque holiday marketing ploy? This time of year is plenty busy, so take a brain break with the Peeps. Reminisce on your favorite childhood toys and let nostalgia take hold as we discuss the best holiday marketing of yesteryear. Happy holidays from the Peeps!…

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Market Research for the Tech Industry with Joanna Jones 22:05

for 1 year siden22:05

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Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing , Priscilla McKinney , welcomes Joanna to this podcast episode on Ponderings from the Perch. Joanna founded InterQ Research , a full-service qualitative and quantitative research firm headquartered in San Francisco. InterQ specializes in the tech industry. She has used user experience research, in-depth interviews, ethnographies, biometrics, Jobs To Be Done, social listening, and quantitative surveys to help clients like Delta Air Lines, Audi, Microsoft, Disney, Google, and Salesforce. When tech companies need to understand what’s next in B2B lead generation, product and innovation and so much more, they have tapped into this female-founded and run company. Joana shares that finding quality respondents is the key to B2B market research success and that companies must be willing to spend the majority of their research budget on recruiting alone. Equally as important as finding the best-suited respondents is creating a simulated environment for those participating to answer honestly. What good are the answers if they are not truthful and honest? Joana shares the effective strategies used by her team to create an environment for respondents that will produce the most natural feedback. Listen in to learn how you can improve your digital marketing plan with knowledge from this tech industry research expert. SPONSORS Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories. Priscilla McKinney , CEO at Little Bird Marketing , is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.…

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The Art of Content Collaboration with Andy Crestodina 33:21

for 1 year siden33:21

33:21

Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing , Priscilla McKinney , is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this episode, he’s doling out secrets to driving growth in content creation by finding ways to help others. Andy has been in the web design and interactive marketing space for more than two decades. He has helped thousands of people get results online. He’s a true evangelist for content marketing and ethical digital marketing. Together with the team at Orbit Media , Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Andy finds success when focusing on the success of others. While business leaders must find new growth strategies, there is plenty of room for collaboration. They recently discussed their mutual agreement on the collaboration principles featured in Priscilla’s new book, Collaboration is the New Competition. Want the secrets to successful content strategy? Get ready for an inspiring episode! SPONSORS Priscilla McKinney , CEO at Little Bird Marketing , is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories.…

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Marketing Plan Template Advice 13:35

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A few questions from the CEO of Little Bird Marketing , Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When we sit down to do something, it's easy to have the mindset of just getting it done. We get hung up on the daily hustle and bustle of marketing efforts. But marketing goals are not achieved with random busy work. Getting the RIGHT work done is the key to success. Leaders should ask themselves if they have been clear about the goals and objectives of their work. Tasks need to have alignment with the overall campaign and inbound marketing strategy. If a junior staff member can’t explain the goals of the work in alignment with the strategy, there needs to be a shift in connecting tasks with desired outcomes. Also, you can’t get where you’re going if you aren’t clear about your starting point. To help you, we’ve created a custom Marketing Assessment to determine the status of your current marketing efforts: https://littlebirdmarketing.com/marketing-assessment/ Crib our SOAR system with tips from Priscilla in this episode. If you’re overwhelmed, overworked, or just would prefer professional help, let us help you with a comprehensive inbound marketing strategy. Our digital marketing services are strategic, organized, accountable, and repeatable. Learn more about our lead-generation services for predictable revenue growth: https://littlebirdmarketing.com/work/ SPONSORS Priscilla McKinney , CEO at Little Bird Marketing , is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.…

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Reaching Gen Z for Market Research Insights with Jennifer Reid 22:58

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22:58

Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing , Priscilla McKinney , welcomes Jennifer Reid , Co-CEO and Chief Methodologist at Rival Group , to discuss how to best engage with Generation Z for market research. Jennifer is an expert in Gen Z engagement, specifically the ability to connect with younger generations for the purpose of consumer understanding and insights that move brands forward. As with any generation, trust and transparency are important frameworks from which to operate to get dynamic insights, but with this generation, they are paramount. Jennifer works with teams to help them successfully engage with this important pool of respondents. Her advice? When trying to reach GenZ to participate in market research, we should ask ourselves if we’re using the wrong channel, have the wrong tone of voice, are using the wrong format or are asking the wrong question. According to Jennifer, when you’re doing it right, you’re letting the individual know whose research it is you’re doing and what they intend to use it for. They know how to be properly suspicious about online connections, but once they have things verified and clear, they can engage beautifully. As this generation says, “TLDR (too long; didn’t read) and this is what we should lean into. This is the generation of summaries and skimmable copy. But she warns against some efforts that try too hard (“try hards”) to be “one of them.” Instead, she suggests a strong commitment to staying transparent about who you are and what you’re trying to do. The upside? For the Rival companies, they have done the work and find this generation to be thoughtful and passionate about the brands they use. They are native to the mobile environment and are happy to record a video about their feelings and thoughts. If you want to engage well with them, expanding your digital marketing tools is the way to go. Want to know what young people are thinking of? Wondering what lead generation strategies work with this generation? Cut through the noise and let them know how important their voice is. They are willing to give their feedback, and that is a great way forward for better business impact! Helpful resources from Jennifer: Webinar on Gen Z communities: https://www.rivaltech.com/gen-z-communities-webinar Gen Z Brand Power Index: https://www.reach3insightstop3.com/top_brands_list/ A study from The Wharton School about why consumers are more willing to open up when using their smartphones: https://knowledge.wharton.upenn.edu/article/why-consumers-share-more-personal-information-on-smartphones/ SPONSORS Priscilla McKinney , CEO at Little Bird Marketing , is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now to unlock the power of your words and stories.…

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Exactly What are Successful Marketers Doing These Days? with Nancie McDonnell Ruder 25:00

for 1 year siden25:00

25:00

Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing , Priscilla McKinney , is joined by Nancie McDonnell Ruder , an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic , a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past old thinking and onto new strategies. Marketers today are confronted with challenges that demand constant vigilance. The fear of losing resonance with target audiences due to evolving trends and dynamic consumer behavior is a perpetual concern. It’s easy to go at these new problems with old solutions. People get comfortable with what they are confident in and don’t want things to change. We all have feelings about what we are and aren’t good at. Even when we should find new digital marketing tools, reconsider our content strategy or rethink our media planning, we stay with the known processes. Repeating phrases like “jack of all trades, master of none” will do no good. Specialization is not the replacement for learning new ideas and methodologies. Striking a balance between innovative content strategy and data analytics remains a constant battle. The marketer's hope lies in decoding these challenges, seeking methods that yield genuine connections with the audience, and achieving a sustainable marketing strategy template. Learn how to leverage your strengths for innovation, seek learning opportunities, and address identified gaps in your marketing plan template. SPONSORS Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Priscilla McKinney , CEO at Little Bird Marketing , is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.…

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MRX Mavericks: Covering the Insights Industry with Dan Quirk of Quirks Media 26:23

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MRX Mavericks: Supporting Women in Research with Kristin Luck 36:45

for 2 years siden36:45

36:45

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.