The Agents Of Change Digital Marketing podcast

Player FM - Internet Radio Done Right

522 subscribers

Digital Marketing

Lagt til seven år siden

Innhold levert av Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Agents of Change Digital Marketing Podcast

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

576 episoder

#Digital Marketing #Design #Facebook #Media #Mobile #Rwd #Search #Slideshare #Social #Twitter #Web #Tech #Entrepreneur #Business #Marketing #Industries #Interviews #LinkedIn #SEO #YouTube #Response

The Agents of Change Digital Marketing Podcast

522 subscribers

updated for 2 dager siden

Del

Serier hjem•Feed

576 episoder

#Digital Marketing #Design #Facebook #Media #Mobile #Rwd #Search #Slideshare #Social #Twitter #Web #Tech #Entrepreneur #Business #Marketing #Industries #Interviews #LinkedIn #SEO #YouTube #Response

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Building an AI Brain for Your Business with Amanda Cole 36:55

for 2 dager siden36:55

36:55

We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why businesses need to stop focusing on AI workflows and start building an AI "brain" for their entire operation. I'll admit, the conversation got me thinking about how my own agency could leverage this approach—and yes, I've already started working on it! If you're ready to move beyond AI parlor tricks and create something that actually transforms your business, this episode is packed with insights you can put into action. https://www.theagentsofchange.com/573 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!…

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How to Optimize Your Brand for AI Search with Crystal Carter (Part II) 33:44

for 10 dager siden33:44

33:44

If you’ve been wondering how to get your business noticed by ChatGPT and other AI language models, you’re not alone. Today we're back with the second half of our conversation with SEO expert Crystal Carter to break down exactly what LLM optimization means for small and medium-sized businesses. No theoretical fluff here - just practical strategies you can actually use, whether you’re a local shop or a growing agency. https://www.theagentsofchange.com/572 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!…

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How to Optimize Your Brand for AI Search with Crystal Carter (Part I) 37:39

for 16 dager siden37:39

37:39

Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to know - from understanding entities to practical steps you can take today to increase your visibility in AI search results. And the best part? You don’t need to be a tech giant to make it happen. https://www.theagentsofchange.com/571 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!…

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Create High-Converting Video Ads with Kevin Anson 30:36

for 23 dager siden30:36

30:36

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!…

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How to Grow Your Podcast Audience with Tom Webster 32:37

for 4 weeks siden32:37

32:37

If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends. https://www.theagentsofchange.com/569 Take our podcasting survey by 2/28/2025 and be entered to win a $100 gift certificate to a store of your choice! (Assuming they have online gift cards.)…

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Creating Custom GPTs for Marketing Success with Brian Piper 36:55

for 5 weeks siden36:55

36:55

Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not diving into AI, he's teaching wingsuit skydiving - talk about taking things to new heights! https://www.theagentsofchange.com/568…

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Leverage Your Book as a Marketing Tool with Joe Pulizzi 35:47

for 6 weeks siden35:47

35:47

Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567…

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Using AI as a Strategic Marketing Partner with Liza Adams 38:21

for 7 weeks siden38:21

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Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation…

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Psychology-Driven Marketing Strategies with Rai Cornell 26:17

for 8 weeks siden26:17

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Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565…

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NLP Copywriting Tips to Boost Conversions with Nikki Rausch 32:28

for 9 weeks siden32:28

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Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564…

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The Power of Niching Down in Business with Rachel Honeyman 26:35

for 11 weeks siden26:35

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If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit her opportunities – it amplified them. https://www.theagentsofchange.com/563…

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Generate Eye-Catching AI Graphics with Jeff Sieh 38:57

for 12 weeks siden38:57

38:57

What if you could turn your creative visions into reality without hiring an expensive designer? That’s where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff’s insights into prompt engineering, style references, and blending tools will help you cut through the noise and stand out in a crowded feed. If you’ve ever struggled with getting the perfect image or want to better leverage AI in your marketing efforts, this episode is for you. https://www.theagentsofchange.com/562…

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Crafting a Signature Story for Business Growth with Kris Jones 26:43

for 13 weeks siden26:43

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Crafting a signature story might sound like a daunting task, especially if you think storytelling isn’t your strength. But according to Kris Jones, it’s the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you’re the trusted guide. If you’ve ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen. https://www.theagentsofchange.com/561…

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Driving High-Quality Leads through AI and SEO with Wil Reynolds 37:51

for 15 weeks siden37:51

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As digital marketers, we often chase metrics like traffic and rankings, but what if those aren't the best indicators of success anymore? My guest today, Wil Reynolds, CEO of Seer Interactive, challenges us to rethink how we measure impact in a world increasingly influenced by AI tools like ChatGPT. From understanding the evolving search landscape to crafting content that resonates with real people, Wil shares the insights and strategies that have made him one of the most respected voices in digital marketing. If you're ready to prioritize quality over quantity and turn data into action, you're in the right place. https://www.theagentsofchange.com/560…

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Boost E-Commerce Sales through Product Detail Pages with TJ Waldorf 25:11

for 16 weeks siden25:11

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Ever wonder why some product pages seem to jump out and grab your attention while others fall flat? In today’s episode, I chat with TJ Waldorf from One World Sync, who breaks down the art and science of e-commerce optimization. From product details to consumer reviews and seamless integration, TJ sheds light on how brands can make smarter content choices that boost conversions. Let’s dig into what it takes to create online experiences that not only attract but convert. https://www.theagentsofchange.com/559…

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