Choco’lat podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

for 15 dager siden27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Choco’lat

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Serier hjem•Feed

Information is Knowledge!

10 episoder

#Choco’lat #News

Choco’lat

updated for 6 år siden

Del

Serier hjem•Feed

Information is Knowledge!

10 episoder

#Choco’lat #News

Alle episoder

Choco’lat

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Choco'lats Black History 2nd Edition 22:41

for 6 years siden22:41

22:41

Reporting Black History before "Slavery"!

Choco’lat

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We The Peoples Alerts 28:11

for 6 years siden28:11

28:11

Black History Month Edition

Choco’lat

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The Choco'lat Ice Creme Shop 34:21

for 7 years siden34:21

34:21

The Choco'lat Ice Creme Shop is closed due to hurricane florance, however The Media Flavor News Show Continues until the reopening of The Choco'lat Ice Creme Shop!

Choco’lat

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Choco’lats Ice Creme Shop Show 59:25

for 7 years siden59:25

59:25

Featuring The Media Flavors News Show

Choco’lat

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Choco'lats Ice Creme Shop 43:04

for 7 years siden43:04

43:04

Choco'lats Ice Creme Shop Featuring The Media Flavors News Show

Choco’lat

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Choco’lats Ice Creme Shop, Featuring The Media Flavors Show 54:23

for 7 years siden54:23

54:23

Enjoying Your Favorite Ice Creme, while listening to your favorite news show!

Choco’lat

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Choco’lats Ice Creme Shop Show featuring The Media Flavor Ne 37:08

for 7 years siden37:08

37:08

Choco’lats Ice Creme Shop is the only place that you can watch The Media Flavors News Show

Choco’lat

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Choco’lat Ice Creme Shop Show 10:47

for 7 years siden10:47

10:47

Intro to New Music created for Show by New Artiste Choco’lat

Choco’lat

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Apology For Delay Of Show 4:35

for 7 years siden4:35

4:35

Delay Of Choco’lats Ice Creme Shop Show. Hopefully it will air Friday, if not Friday next week! I do apologize!

Choco’lat

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Knowledge Is Power! 2:45

for 7 years siden2:45

2:45

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