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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BOMM: Black Opinions Matter explicit
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Innhold levert av Count The Dings. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Count The Dings eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Black Opinions Matter from Count The Dings. The show to get your week started. Black culture, hip-hop, movies, TV, sports and comedy. Got you covered: Amin Elhassan, BIG Wos, BLK Tray, John Jervay, and Jason Madison.
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1185 episoder
Merk alt (u)spilt...
Manage series 2455240
Innhold levert av Count The Dings. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Count The Dings eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Black Opinions Matter from Count The Dings. The show to get your week started. Black culture, hip-hop, movies, TV, sports and comedy. Got you covered: Amin Elhassan, BIG Wos, BLK Tray, John Jervay, and Jason Madison.
…
continue reading
1185 episoder
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1 Hoop Sense Episode 8: Lakers Re-KNECHTtion 57:03
57:03
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Hoop Sense is back to celebrate KD’s 30K, old faces in new places, and to get you ready for the NBA All Star Festivities. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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Big Wos AKA Wosny Lambre reacts to the latest from Trump and Elon Musk. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcast Facebook: www.facebook.com/countthedings Shoot The Messenger: https://podcasts.apple.com/us/podcast/shoot-the-messenger-espionage-murder-pegasus-spyware Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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Amin, Tray, Jason Madison, JuJu and Big Jerv are joined by Glasses Malone to discuss the Lakers trade that didn't happen. Glasses gets his flowers, Amin learns about 'Montoya, Por Favor', JuJu is live on the streets with Eagles fans and the fellas pay respect to Irv Gotti. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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1 Hoop Sense: Episode 7: NBA Trade Deadline Madness 51:19
51:19
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Hoop Sense returns fresh off the NBA trade deadline to try to make sense of it all. How far can the new look Lakers go? Did the Cavs do enough? And are the Trailblazers making the playoffs??? WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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1 Hoop Sense: Episode 6: Luka is a Laker with guest Steve Jones Jr 1:13:12
1:13:12
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Hoop Sense returns after a wild weekend of NBA trades. Reacting to the Anthony Davis fit with the Mavs, Wemby teaming up with Fox, and new Laker Luka Doncic. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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1 Bomm - Realest Naysayer Breakdown Ever 1:28:39
1:28:39
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Amin, Tray, Jason Madison, JuJu and Big Jerv are joined by Glasses Malone to discuss the Lakers and Mavs trade involving Luka Dončić and Anthony Davis. Also Jason questions if Paul George is really a Hall Of Famer. Who is harder to guard, Jordan, Kobe, or LeBron? The fellas answer that in a way only they can. Lastly who really started the Nike Tech era? WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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Big Wos AKA Wosny Lambre reacts to a wild week of news including all things Trump and his second term WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcast Facebook: www.facebook.com/countthedings Shoot The Messenger: https://podcasts.apple.com/us/podcast/shoot-the-messenger-espionage-murder-pegasus-spyware Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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Amin, Tray, Jason, Juju and Big Jerv are joined by Glasses Malone to talk about Trump's first week, if black people are done with Target, Spirit's dress code, if liquor should be banned, and the top 5 centers in the NBA. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Big Wos AKA Wosny Lambre reacts to a wild first week in office for Trump. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcast Facebook: www.facebook.com/countthedings Shoot The Messenger: https://podcasts.apple.com/us/podcast/shoot-the-messenger-espionage-murder-pegasus-spyware Learn more about your ad choices. Visit megaphone.fm/adchoices…
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BOMM: Black Opinions Matter
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Amin and Big Jerv are joined by Glasses Malone to talk about TikTok being banned, Snoop's performance for Trump, Dave Chappelle on SNL, Dipset's drama and much more. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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1 Hoop Sense: Episode 5: Jimmy Butler Returns to but for How Long?! 56:26
56:26
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The Phoenix Suns make a trade but not the one you think, the Heat Culture Saga continues, and what do we make of the Philadelphia 76ers! Hoop Sense is back no nonsense, just common hoop sense. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Big Wos AKA Wosny Lambre talks about the fires in Southern Cali, should we actually ban TikTok, and news of a Israel-Gaza ceasefire. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcast Facebook: www.facebook.com/countthedings Shoot The Messenger: https://podcasts.apple.com/us/podcast/shoot-the-messenger-espionage-murder-pegasus-spyware Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Amin, Tray, Jason and Big Jerv are joined by Glasses Malone to discuss the fires out west, how many days can you rock the same clothes, LeBron/Drake and much more. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Tray and Big Jerv are joined by Glasses Malone to discuss New Years Eve traditions, Drakes leaked song, and more! WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Welcome back to Hoop Sense. In this video we call our shots with the NBA All-Star rosters and give some much deserved love to the OKC Thunder. WATCH THIS EPISODE ON YOUTUBE: Youtube.com/countthedings1 Produced by John Jervay - https://twitter.com/johnjervay Sign up for The Athletic: TheAthletic.com/dings Support us on www.patreon.com/countthedings Find us: www.countthedings.com Social: @countthedings @bommpodcastq Facebook: www.facebook.com/countthedings Learn more about your ad choices. Visit megaphone.fm/adchoices…
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