FINITE: B2B Marketing Podcast For Tech, Software & SaaS podcast

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Marketing Roundup

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Innhold levert av Jodi Norris. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jodi Norris eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Uncuffed

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S4, E1 - Day One 7:38

for 6 weeks siden7:38

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Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.

166 episoder

#Business #Marketing #Tech #Alex Price #Technology #Digital #Digital Marketing #Inbound Marketing #Fintech #Software #MBA #B2B #SaaS #B2B Marketing

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

45 subscribers

updated for ca. 2 timer siden

Del

Serier hjem•Feed

166 episoder

#Business #Marketing #Tech #Alex Price #Technology #Digital #Digital Marketing #Inbound Marketing #Fintech #Software #MBA #B2B #SaaS #B2B Marketing

Alle episoder

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#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable 29:25

for 2 hours siden29:25

29:25

In this episode, we dive into the remarkable journey of Miruna Dragomir , the pioneering marketing force at Planable . From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation. Miruna candidly shares the challenges she faced at each stage of growth, the innovative strategies she employed to overcome them, and how these experiences reshaped her approach to marketing. Whether you're in the midst of scaling your business or looking for fresh perspectives, Miruna's journey offers valuable lessons for marketers at all levels. Tune in for a dose of inspiration and practical wisdom that will inform your perspective!…

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#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting) 29:20

for 21 dager siden29:20

29:20

Stand out in a competitive market with market intelligence insights. On this episode, we're joined by Zach Golden and Steve Stano , the dynamic duo behind Morgan Stanley's market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can propel your business forward and provide a competitive edge. Zach and Steve share their expertise on gathering and interpreting critical data, offering valuable perspectives that can help you navigate and thrive in your industry.…

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#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA 42:47

for 5 weeks siden42:47

42:47

Get insight into the next evolution in marketing with Ari Capogeannis , Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses. Gain cutting-edge insights on aligning sales and marketing and making impactful forecasts using data. Whether you've got a team of 2 or 50, a budget of £10 or £1m, this episode promises to enlighten and inspire, offering practical takeaways for teams of all structures.…

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#162 - Why marketing trends won't work for you, with Jodi Norris 8:48

for 7 weeks siden8:48

8:48

There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will work for your brand. If you’d like to connect with me, please do! I’d love to hear your thoughts and feedback. Add me on LinkedIn here .…

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#162 - How to think about marketing strategy with Colin Lewis 34:10

for 10 weeks siden34:10

34:10

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.

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#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter 11:57

for 13 weeks siden11:57

11:57

On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect with Jodi here. And the links she mentioned are here: 95/5 in market / out market rule LinkedIn comedian Ken Cheng…

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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia 27:11

for 15 weeks siden27:11

27:11

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience. Tune in to learn how accessible design can drive revenue growth and customer satisfaction. Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U…

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#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity 23:53

for 17 weeks siden23:53

23:53

Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide between agencies from their pitch. Jodi spoke to Rachel Gilley , CEO at Clarity , a global marketing and communications agency that works with leading tech brands. Chosen by visionary companies worldwide, they enhance reputation, create impact, and drive growth. Clarity is a sponsor of the FINITE community.…

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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank 23:50

for 19 weeks siden23:50

23:50

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank , a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those starting their careers and insights into how startups can effectively grow. She also provides her perspective on the future of fintech, drawing on her extensive experience in the industry.…

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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53

for 21 weeks siden26:53

26:53

In this episode of the FINITE Podcast, we're joined by Steve Stano , Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve: The importance of making marketing more objective to overcome existing challenges. How Steve has helped shift the perspective of marketing at Morgan Stanley The relevancy of vanity metrics and how to communicate their value to executives when they don't show hard ROI. The views and opinions expressed in this episode are those of Steve Stano and do not reflect the official policy or position of any affiliates.…

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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

for 23 weeks siden1:19:38

1:19:38

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison , a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains why he believes demand generation doesn’t actually exist and how this term can lead marketing strategies in a misleading and damaging direction. Dale also tackles: - The myth of lead scoring - Why ad retargeting doesn't work - How brands actually win market share Join us for this thought-provoking discussion that challenges conventional wisdom. This longer episode allows Dale to share his insights and ideas in full, offering you a chance to rethink your philosophy of marketing.…

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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

for 25 weeks siden31:43

31:43

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens , CMO at Tyk , gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are worth it How many tools you need at any one point For the LinkedIn post Philippe mentioned, see here . FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles.…

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#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

for 27 weeks siden31:43

31:43

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital . Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy. By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts and how to foster strategic thinking within your team.…

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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

for 30 weeks siden32:45

32:45

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes , Associate Director (Operations) at Ehrenberg-Bass Institute , who shares insights from his extensive research into whether B2B businesses should prioritise acquisition or retention.…

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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17

for 32 weeks siden29:17

29:17

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, uncover what it truly means, and most importantly, reveal how marketers can effectively adapt. Our guest, Nohar Zmora , VP Brand and Strategic Marketing at Kaltura , shares invaluable insights on the history of data privacy, past adaptations by marketers, and actionable strategies for the future. Whether you're looking for a comprehensive understanding of cookie depreciation or seeking guidance to navigate this new era of data privacy, this episode is packed with expert perspectives to help you thrive.…

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