Det Tomme Magasin podcast

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Lagt til six år siden

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

for 12 dager siden27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Det Tomme Magasin

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Serier hjem•Feed

Det Tomme Magasin er et sketchprogram om podcasts, radio og lort - med megastjernerne Martin Nørgaard og Elias Ehlers. Produceret for DR af Doceye Digital. Hør alle afsnit i DR Lyd.

15 episoder

#Sober comedy #Underholdning #Comedy #Sketch Comedy #Samfund

Det Tomme Magasin

78 subscribers

updated for 3 år siden

Del

Serier hjem•Feed

Det Tomme Magasin er et sketchprogram om podcasts, radio og lort - med megastjernerne Martin Nørgaard og Elias Ehlers. Produceret for DR af Doceye Digital. Hør alle afsnit i DR Lyd.

15 episoder

#Sober comedy #Underholdning #Comedy #Sketch Comedy #Samfund

Alle episoder

Det Tomme Magasin

1
MODEM 13:13

for 3 years siden13:13

13:13

Det Tomme Magasin takker af. Find ud af hvad der skete med pigerne fra Rædselskabinettet, få Scorekims nytårstips og kom med indenfor i Danmarks nye cyberenhed der skal bekæmpe internettrolls. Tak for denne gang. Produceret for DR af Doceye Digital.

Det Tomme Magasin

1
Michael der arbejder som tennisketcher 12:32

for 3 years siden12:32

12:32

Jes prøver netdating, mød manden der elsker vacciner, Pia kan ikke mærke sin krop, Michael arbejder som tennisketcher og Lennart kan ikke slå søm i. Produceret for DR af Doceye Digital.

Det Tomme Magasin

1
Kunstquizzen 12:45

for 3 years siden12:45

12:45

Hannes går i bare tæer, Ejnar har fået fisse, hvor tolerant er Magnus Påske egentlig, kom med til den ærlige jobsamtale i mediebranchen og gæt med i Kunstquizzen! Produceret for DR af Doceye Digital.

Det Tomme Magasin

1
Fede juletips 14:39

for 3 years siden14:39

14:39

Få fede tips til en god jul, lær alt om katte, Ralf synes regeringen er fascister, Milton er en dårlig roommate og så skal der pruttes om prisen. Produceret for DR af Doceye Digital.

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