Transformarketing podcast

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

for 9 dager siden28:52

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28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Transformarketing

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A podcast revolving around marketing transformation through innovation, analytics and digital

40 episoder

#Business #Prashant Malkani

Transformarketing

updated for 2 years siden

Del

Serier hjem•Feed

A podcast revolving around marketing transformation through innovation, analytics and digital

40 episoder

#Business #Prashant Malkani

Alle episoder

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S2E2 - Application of Big data in Marketing (Ft. Vidhyashankar Sriram - VP, client solutions: Crayon data) 35:52

for 2 years siden35:52

35:52

Big data as a concept has been around for a long time, but it's use in the field of marketing has been garnering some steam recently. With the growing importance of first party data and personalization, big data now has a much larger role to play. In this episode, featuring Vidhyashankar Sriram (VP, client solutions - Crayon data) we deep dive into some use cases, strategy and adoption of big data in marketing.…

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S2E1: Innovating marketing with Metaverse (FT. Piyush Gupta: Co-founder Vosmos) 39:29

for 2 years siden39:29

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We are back with Season 2, with a focus on new technologies and concepts for the next phase of marketing. What better way to kick start this new season, than by discussing Metaverse and its impact on marketing. Through this episode Piyush Gupta, who is the CEO of Vosmos (a one-stop shop for customer-centric, experiential, and immersive solutions), helps us demystify some key myths of Metaverse, along with sharing the routes that brands can adopt to integrate their marketing efforts on this technology.…

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Episode 39: How to become a CMO (Ft. Raghunath koduvayur) 24:11

for 4 years siden24:11

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Most marketing professionals, at some point in their career, envision themselves to one day become a CMO. If you believe you've ever thought of this, then this episode is definitely for you. The one important thing to keep in mind is that you could envision to become a CMO, from the very first day you begin your career, and your career moves, learnings & experiences and mentors you engage with, can be all based on keeping on mind your final goal. With the changing times, the journey is not linear anymore and I believe that's definitely better, as you can choose your own path and interests. In this episode, Raghunath Koduvayur shares some key insights on how can we ultimately become a successful CMO. Raghu's career journey and path to become a CMO, has definitely been inspiring and is a perfect candidate for this topic…

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Episode 38: Sustainable marketing (Ft. Masooma San 22:30

for 4 years siden22:30

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In recent years, consumers have become even more aware of the social, environmental and economic responsibilities of businesses, and companies that aren't living up to this, have been receiving a lot of flak, specially in today's times, when the world is going through a pandemic. Keeping this in mind, companies and businesses have started looking at sustainable marketing, as a way to build relationships with consumers, while letting them know that they are important and so are future generations. In this episode of the Transformarketing podcast, Masooma Sandeep and I discuss the meaning, value and functions of Sustainable Marketing. Tune in now, to know more!…

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Episode 37: Future of marketing in a technology driven world (Ft. Todd Brizendine) 25:09

for 4 years siden25:09

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Technology at large, in the last few years, has forever changed the way how we live our daily lives. Our experiences with our devices have become easier and better. Thus, it should come as no surprise that brands across every industry keep steadily increasing their technology spending, driven to reach various objectives. Early adopters of new technology, change the rule of the game. But with the pace technology is innovating, and all the positives it brings with it, there are a few apprehensions and rightly so, multiple consumers and the world at large have with it. Through this episode, featuring Todd Brizendine, we were able to discuss a few key topics: Technology singularity Impact of MarTech and AdTech Innovation driven by consumptions Future of AdTech The next big thing - in marketing Tune in to know more! In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 36: Relationship between SEO and content ( 23:26

for 4 years siden23:26

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Google currently holds ~92% of the total worldwide search market share and 53% of all trackable website traffic comes from organic search, with the average CTR the first Google desktop search result gets, is 32%. The reason for sharing these figures, is to emphasize the importance of SEO and content is one of the biggest tools to improve your SEO strategy. SEO and content, at their best, form a bond that can catapult any website to the top of the search engine rankings. In this episode of the…

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Episode 35: Employee to entrepreneurship (Ft. Shilpa Ajwani) 23:38

for 4 years siden23:38

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The last few years has noticed a paradigm shift, with the new age work force wanting greater flexibility and autonomy. This has led to an increase in the number of entrepreneurs and with the ongoing pandemic, this number has just been increasing with some having to make this decision out of compulsion. In this episode of the #transformarketing podcast, Shilpa Ajwani and I discuss the possibilities, challenges and growth of transitioning from an employee to an entrepreneur. Shilpa's experience and exposure, helped answer some of the following questions, within this topic: Job losses due to the pandemic and the possible positive impact of that. Can marketers make good CEOs Ways on how, new entrepreneurs can acquire clientsStrategy to retain clients Her journey, from being an MD to becoming an entrepreneur. To know more, catch the latest episode now! . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 34: Process management for sales transformation (Ft. Suva Chattopadhyay) 22:35

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Sales reps and teams are critical for company revenue and profitability but unfortunately, more often than not, they aren't given the credit they deserve. Since they are often not physically present in the office and instead on the 'field', they tend to be a little disconnected from key people and processes. This in the past has led to sales teams being stuck in their ways and not being able to change with the changing times. Having said that, all of this has been slowly changing and a lot of transformation has been occurring in this field with the help of data, digital and tools & processes. Tune into the latest episode of the Transformarketing podcast, featuring Suva Chattopadhyay as we discuss some key processes for sales transformation along with it's importance. Suva's twiiter handle: @Suva_iAM . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 33: A holistic comms strategy (Ft. Indu Sharma) 22:03

for 4 years siden22:03

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Comms, both internal and external, have been evolving and transforming slowly over the last few years and digital platforms have played a pivotal role in getting comms to where it is today. Gone are the times when brands used to release one-way communications/press releases; now investors, customers and the world-at-large have the ability to respond and talk to brands directly on public platforms. The transformation and changes that have occurred, have left brands and comms individuals/teams more aware of the pulse of their stakeholders on-ground, as well as making them more vary and responsible. Tune into the latest episode of the Transformarketing podcast, featuring Indu Sharma, as we discuss this and a whole lot more . . . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 32: The rewarding world of brand and strategy consulting (Ft. Devapriya Khanna) 23:35

for 4 years siden23:35

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A winning brand and marketing strategy requires a balance of math and magic. Very often brands, large or small believe they can manage the entire process and more often than not, dive straight into execution. What they tend to forget, is that customers today are more savvy, sceptical and demanding than ever before and hence it's important to shape your brand identity that will be vital to your business and customers and help you stand out from the crowd, before diving straight into execution. In this episode, Devapriya and I discussed a few key aspects of brand and strategy consulting, ranging from how larger brands can make powerful first impression while launching new products to the similarities between brand strategies for smaller vs larger organizations, as well as the key differences. In addition, we also had an eminent conversation revolving around women at work. So tune in to the episode, to know more . . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 31: Growth of customer centricity (Ft. Jermina Menon) 21:49

for 4 years siden21:49

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Customers are the most important for any business, they sit in the driver's seat and have the ability to either to steer your business to growth or decline. Hence companies that put customers at the center of everything, tend to succeed more than companies who do not. A customer-centric way of doing business, doesn't stop at acquisition. In fact, it continues through the entire lifetime of the customer with your brand, which would include building and nurturing the relationship and improving customer loyalty. This would help increase lifetime value of a customer and reduce churn - retaining existing customers, is as important as acquiring new customers. Being a truly customer-centric organization, is difficult to achieve but if you have the right might set, from the get-go, achieving it eventually would be easier. In this episode, featuring Jermina Menon, we discussed the growth of customer-centricity, importance and right use of data - while keeping the customer at the heart of everything and the impact of the pandemic of a few industries. Tune in to the latest episode of the #transformarketing podcast, to know more! . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio.…

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Episode 30: Hacking growth marketing (Ft. Sathyanarayana G) 21:13

for 4 years siden21:13

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The hype and conversations around growth marketing have been increasing, with companies and brands hiring more resources to focus on it, while several marketers are upscaling to understand the concept and trying to bridge the hype. So what is growth marketing? For me, it is taking traditional marketing efforts and then adding a layer of insights picked up from multiple strategies executed by the brand. Once these insights are derived from the analysis, it is quickly converted into actions for better growth on the companies' objectives and KPIs. Different companies tend to have different growth objectives, through the entire funnel, right from building awareness to retention, revenue and referrals. In this episode, Sathya takes us through some key hacks of growth marketing. Largely covering: The basics of growth marketing and the difference between it and growth hacking Prerequisites to become a growth marketer Key differences between growth marketing at larger companies vs smaller companies Expectations vs reality for growth marketing Impact of the pandemic on growth marketing efforts Tune into the latest episode of the transformarketing to know more . . . In case if you wish to start your own podcast, you can do so, by visiting the hubhopper studio…

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Episode 29: Value of synergies between omnichannel touchpoints (Ft. Priyanka Agrawal) 23:04

for 4 years siden23:04

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Touchpoints are where brands and customers/prospective customers meet. Audiences come looking for a solution and that's the window of opportunity a brand gets, to convert or upsell. Being able to deliver your key value proposition, in the most compelling manner, is the biggest challenge. Companies that are able to achieve this, will definitely see more conversions through those touchpoints. A single customer can visit multiple touchpoints (online and offline) of a single brand through their journey and hence the strategy should revolve around an integrated approach, to improve your customer experience. In this episode, featuring Priyanka Agrawal, we covered a few interesting aspects of brand points. Synergies between online and offline touchpoints Hyper-personalization and it's benefits Creating a touchpoint blueprint Customer experience Impact of the pandemic on offline touchpoints Tune in to this episode of the #transformarketng podcast to know more. . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 28: Importance of Social Selling for traditional B2Bs (Ft. Prakash Nimbalkar) 20:27

for 4 years siden20:27

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Traditional B2Bs, especially in a country like India have always preferred using conventional mediums of communication, rather that digital. Relationships are the most important thing for them, but unfortunately they believe that digital is not the medium for building and creating them. Hence, they prefer a more face-to-face approach. Unfortunately for them, the pandemic hit and things have changed. Do you think if they had adopted the digital route earlier , things could have been any different for them today? Is it to late for them to start exploring digital channels and make them their primary medium for communication? Tune in to the episode to know more, featuring Prakash Nimbalkar, as we discuss the power of social selling for B2Bs. . . In case you wish to start your own podcast, you can do so by visiting hubhopper studio .…

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Episode 27: Understanding audiences through neuromarketing (Ft. Ram Jalan) 23:20

for 4 years siden23:20

23:20

Consumer decision making is very complex and based on a lot of emotions, some are preconceived while others can be unplanned and spontaneous - This is where understanding the consumer mindset through neuromarketing becomes key In this episode, Ram Jalan, helps us understand a few interesting concepts of neuromarketing, as we cover topics like: Martech tools vs Consumer mindsets Platforms of neuromarketing - fMRI vs others The 5 senses in a human body Research studies Exciting case studies We tend to spend a lot of our time in post analysis and research but this is one topic that helps us focus on the pre as well To know more, catch the latest episode now!…

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