LEAVE YOUR MARK: Freshly Brewed Career Advice With Aliza Licht podcast

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Silver Linings with The Old Gays

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Our Chosen Family: "The gay community is much bolder today." 33:19

for 17 dager siden33:19

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33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

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How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.

246 episoder

#Aliza Licht #Award Winning #Careers #Business

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246 episoder

#Aliza Licht #Award Winning #Careers #Business

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Career Insights for New Grads: Building Your Brand and Network with Stacey Ross Cohen 37:20

for 1 day siden37:20

37:20

In this episode of Leave Your Mark, I sit down with Stacey Ross Cohen , CEO and founder of Co-Communications, bestselling author of the Brand Up series , TEDx speaker, and marketing professor, to discuss personal branding and career advancement for early professionals. The conversation dives into the essentials of beginner personal branding, highlighting a three-step framework from Stacey's book, Brand Up 2.0: Propel Your Early Career Success . It features invaluable career-building best practices and helps young adults tell unique stories highlighting their best selves and answering the million-dollar question: Why Choose You ? Stacey shares insights on leveraging LinkedIn, networking, and the balance between content creation and genuine engagement. She also offers practical advice for young professionals on effective job application strategies and how to make a lasting impression during interviews. Additionally, the episode touches on the crucial role of follow-up skills and the nuanced use of LinkedIn's 'open to work' feature. No matter your career path or goals, Stacey's insights will teach you how to craft your professional digital presence and set you up for success. 00:00 Introduction and Welcome 01:30 Target Audience for the Book 02:35 Understanding Personal Branding 04:39 Personal Branding in 3D Framework 06:24 Delivering Your Value 10:32 Navigating Social Media and Algorithms 13:58 Graduation Tips and Job Market Insights 18:31 Networking and Interviewing Skills 21:40 Brand Up Book Overview 28:39 Open to Work on LinkedIn 32:32 Conclusion and Final Thoughts…

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The Art of Feedback: How to Give It, How to Take It, and How to Grow from It 12:02

for 8 dager siden12:02

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Mastering the Art of Giving and Receiving Feedback Welcome back to Leave Your Mark. In this episode, I delve into the essential skill of feedback—how to give it effectively and how to receive it with grace. I'll provide a step-by-step guide on giving timely, specific, and constructive feedback, including practical examples and methods like the SBI (Situation, Behavior, Impact) framework. On receiving feedback, I'll cover how to regulate your emotional response, seek clarity, and act on advice. Whether you're a manager or climbing the corporate ladder, these tips will help you use feedback as a tool for professional growth. Tune in to learn how to transform feedback from a source of anxiety into a catalyst for personal and career development.…

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Future-Proof Your Career with LinkedIn's Catherine Fisher 36:55

for 16 dager siden36:55

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In this eye-opening episode of Leave Your Mark, I sit down with Catherine Fisher, LinkedIn's career expert, to explore the critical skills you need to stay competitive in today's rapidly evolving job market. Catherine shares invaluable insights on AI literacy, conflict resolution, and how to seamlessly incorporate new skills into your professional life. We also discuss the best ways to optimize your LinkedIn profile to attract top recruiters and stand out from the crowd. Whether you're actively job hunting, considering a career pivot, or aiming to stay relevant, this episode is packed with actionable advice and real-world examples to help you take control of your career journey. 00:00 Introduction and Welcome 00:27 Navigating the Uncertain Job Market 01:45 Future-Proofing Your Career with Skills 03:56 The Importance of Soft Skills 04:57 Leveraging AI in Your Career 06:29 Conflict Resolution in the Workplace 08:24 Self-Assessment and Skill Development 13:30 Optimizing Your LinkedIn Profile 14:53 Job Market Trends and Strategies 16:53 Personal Branding and Visibility 32:01 Final Thoughts and Conclusion…

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Mastering the Moment: Marina Luri from Fashion PR to Elite Event Planning 33:00

for 23 dager siden33:00

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In this episode of Leave Your Mark, I chat with my former colleague and friend, Marina Luri, the founder and creative director of Marina Luri Events. Marina shares her inspiring journey from working in high-profile fashion PR to becoming one of the most sought-after event planners in the world, with offices in New York, Connecticut, and Italy. With over two decades of designing jaw-dropping events across the US and Europe, she's the mastermind behind high-profile weddings, galas, and private events that feature celebrity performances. Word of mouth is everything in an industry where you're as good as your last event. Marina's commitment to maintaining discretion — especially with high-profile clients — has kept her at the top. We dive into how her background in fashion influences her event designs, the challenges of running her own business, and her strategies for managing high-profile, luxurious events. Marina also discusses the importance of mentorship and her passion for helping the next generation of creatives. Tune in for some rich insights and career advice that you can put into action right away!…

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Meghan Markle at TIME100: When Personal Branding Misses the Moment 17:03

for 30 dager siden17:03

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What happens when your personal brand doesn’t match the moment? In this episode, I break down Meghan Markle’s recent TIME100 interview analyzing where her messaging went wrong, how she lost control of the narrative, and the branding lessons every leader, entrepreneur, and creator needs to know. From flower sprinkles to unboxing confessions, I uncover how small missteps can turn into big brand consequences — and what it takes to pivot with purpose. If you care about building a resilient, authentic brand, you don’t want to miss this episode.…

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Parents: Please Don't Let Your College Kid Blow Their Summer Internship 23:55

for 5 weeks siden23:55

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Parents Please Don't Let Your College Kid Blow Their Summer Internship: Let's face it—most students aren't prepared for what real-world work demands. School doesn't teach soft skills like communication, professionalism, or how to read a room. That's where this episode steps in. It's a no-fluff guide to help young professionals show up, stand out, and succeed as summer interns. I cover the crucial skills and attitudes needed to succeed in a professional environment, including the importance of presence, professionalism, and people skills. I stress the importance of punctuality, effective email communication, and leveraging social capital. You'll also learn about the significance of building relationships, appropriate social media usage, and the value of asking thoughtful questions. As I emphasize throughout the episode, internships are auditions for future roles, and how you show up can set the tone for your entire career. This is the definitive guide to help your college student not only survive their internship—but thrive. 00:00 Introduction to Leave Your Mark 00:29 Special Episode for Parents and College Students 01:53 The Reality of Internships 03:20 Building Your Personal Brand 04:32 Effective Communication Skills 07:23 The Importance of Soft Skills 09:04 Networking and Building Relationships 11:33 Social Media Etiquette for Interns 14:03 Collaboration Over Competition 15:15 Asking Questions and Seeking Feedback 16:44 Concluding Advice and Final Thoughts…

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Tackling the New Toxic Workplace Trends 8:04

for 6 weeks siden8:04

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Is this you? I sure hope not. In this snack segment of Leave Your Mark, I explore the recent workplace trends of micro-pettiness and performative workaholism. Learn about the humorous yet harmful ways employees resist toxic bosses and how the pressure to appear constantly busy is taking a toll on mental health. I offer actionable advice for both managers and employees on how to address these issues, from rebuilding psychological safety and modeling healthy boundaries to setting personal boundaries and advocating for yourself. 00:00 Introduction to Modern Workplace Trends 00:26 Understanding Micro Pettiness 01:43 The Rise of Performative Workaholism 02:59 Strategies for Managers to Combat Toxic Work Culture 04:34 Tips for Employees to Maintain Healthy Work Habits 05:50 Conclusion and Final Thoughts…

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From Fear to Freedom: Harnessing AI for Personal and Professional Growth with Marc Beckman 40:48

for 7 weeks siden40:48

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In today's rapidly evolving landscape, the choice is clear: either harness the power of artificial intelligence to propel you and your business forward or watch as competitors leave you in their digital dust. In this episode of Leave Your Mark, I sit down with my friend Mark Beckman , CEO of DMA United, bestselling author, podcast host, and NYU professor, to discuss the AI revolution, which is already here, transforming industries and reshaping our world at breakneck speed. Mark's new book ' Some Future Day: How AI is Going to Change Everything ,' is a cutting-edge guide that not only shows how AI is transforming our careers, lives, businesses, and more, but also provides easy, actionable steps to make AI work for us. We have an insightful conversation about the transformative power of AI in various industries, especially in creative fields like fashion and advertising. We discuss his concept of the 'Age of Imagination' and how AI can democratize creativity, allowing individuals to compete with industry giants. We also discuss the broader implications of AI on job markets, privacy, and our personal lives. From ethical concerns and regulatory measures to practical ways listeners can utilize AI to enhance their careers and personal lives, this episode is packed with valuable insights. 01:41 AI's Impact on Work and Personal Life 03:04 AI in Creative Industries 08:30 AI and Job Market Transformation 10:02 Privacy and Security Concerns with AI 27:24 AI's Role in Personal and Family Life 35:58 Conclusion and Final Thoughts…

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Communicating to Lead: Tactical Advice and Powerhouse Insights from Sally Susman 51:54

for 8 weeks siden51:54

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Have you ever wondered how great communicators drive real change? In this episode of Leave Your Mark, I have the pleasure of interviewing Sally Susman , a powerhouse in the world of communications and leadership whose career journey has taken her through C-level roles at Estee Lauder, American Express, and now as Executive Vice President and Chief Corporate Affairs Officer at Pfizer. We dive deep into her extensive experience and bestselling book 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World.' Sally shares invaluable insights into effective communication, leadership, and nurturing a strong organizational culture. We discuss her crisis communications strategies in navigating through the pandemic, the significance of intentionality and kindness, tackling misinformation, transitioning between industries, and practical ways to tackle these issues while staying true to one's purpose. This episode is an inspiring conversation for those at any career stage, with actionable advice from a renowned leader on personal and professional growth.…

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Standing Out and Stepping Up: Personal Branding, Strategic Networking, and Effective Delegation with Dave Kerpen 37:28

for 9 weeks siden37:28

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There are certain people who progress at a feverish pace. My friend Dave Kerpen is a serial entrepreneur, New York Times bestselling author, visionary, and man of many, many traits. You could also say he’s a hustler that never stops learning. Fun fact: Dave was one of the only “Twitter friends” that I met in real life early on as my former social media personality, DKNY PR GIRL. I trusted him with my secret, and he was the one that convinced me I should come out from behind the curtain. A friendship began that expanded to include his wife Carrie Kerpen, also a stellar Leave Your Mark guest! I was honored to have Dave write the forward to Leave Your Mark’s paperback edition. This episode is long overdue, but its timing assures that you will get the most out of his long, illustrious career and knowledge! We dive into his signature orange as a unique personal branding trait, how to overcome emotional barriers like fear and control, and so much more. Dave shares his favorite efficiency tools and introduces Apprentice, a platform connecting college students with entrepreneurial opportunities, and his approach to delegation. We also explore his new venture into public service. This episode is brimming with actionable advice on career growth, personal branding, and balancing work and personal life.…

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Digital Marketing Maverick: How Dina Fierro Challenges the Norm 32:43

for 10 weeks siden32:43

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In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. She has a knack for seeing what’s next and is fearless in making those leaps. That’s something many are too cautious to embrace, especially in today's corporate America, where playing it safe often feels like the more reinforced path. In this episode, Dina shares her career journey and insights on embracing curiosity and risk. One of the things Dina is particularly adept at is building influence within an organization before pitching innovative ideas. She values relationships and understands the importance of having those connections when leading significant change. By spending time with colleagues and stakeholders, she shapes her pitches, making them more aligned with the broader business goals and grounded in real data and consumer insights. The discussion delves into the importance of personal branding, the evolution of consumer engagement through emerging technologies, and the shift towards more immersive and personalized marketing strategies. Tune in to learn from Dina's fearless and forward-thinking career path.…

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Mastering Media in the Freelance Age with Keyaira Boone 45:29

for 11 weeks siden45:29

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In this episode of Leave Your Mark, I interview Keyaira Boone, an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. She discusses the stigmas and challenges associated with freelance work, practical tips on managing time and finances, and how to navigate the complex dynamics between freelancers and editors. Keyaira also emphasizes the importance of personal branding, staying connected with true friends for mental well-being, and understanding media literacy. This episode provides actionable advice for anyone considering a freelancing career and highlights the resilience and strategic thinking required to succeed in the media industry.…

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Caught in the Act: Task Masking in the Age of Office Surveillance 9:49

for 12 weeks siden9:49

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In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? I explore how companies can create more meaningful, engaging work environments to counteract these trends.…

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Expert Strategies for Navigating Workplace Power Dynamics and Managing Up with Melody Wilding 40:21

for 13 weeks siden40:21

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In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares actionable advice on navigating relationships with higher-ups, managing workplace emotions, and strategically advancing your career. We discuss the nuances of 'managing up' for both introverts and extroverts and highlight the importance of proactive career management. Melody also introduces the concept of 'sensitive strivers,' explaining how to turn sensitivity into a workplace strength.…

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Poppi Soda's Influencer Marketing Controversy: Bold Move or Misstep? 15:38

for 14 weeks siden15:38

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In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns over sustainability and execution. Tune in to hear my strong take on influencer marketing, the founder apology, and why I believe Poppi will ultimately be just fine. Plus, get my insights on the importance of brands being bold and creative in their marketing efforts. 00:26 The Poppi Soda Brand Controversy 00:49 Backstory and Marketing Stunt Breakdown 02:01 Backlash and Core Customer Alienation 03:07 Environmental Concerns and Execution Issues 03:51 Founder and Company Response 05:05 Broader Implications of Influencer Marketing 05:37 Host's Perspective on the Controversy 09:10 Final Thoughts and Marketing Insights 11:27 Conclusion and Call to Action…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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New Evidence Sheds Light on 'It Ends With Us' Marketing Fail 14:01

for 15 weeks siden14:01

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Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidence that shifts the focus of responsibility away from Sony. I also share actionable marketing tips to avoid such pitfalls in the future, emphasizing sensitivity and stakeholder inclusion. Tune in to learn valuable lessons on responsible and effective marketing.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Office Elite: The Unspoken Rules of Hybrid Hierarchy 7:46

for 16 weeks siden7:46

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In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touching on issues of fairness, transparency, and potential workplace tension.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Perform Like a Pro: Mental Health Hacks for High Achievers 13:05

for 17 weeks siden13:05

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In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders addressing burnout. I provide essential tips for high performers, such as prioritizing tasks with the 80/20 rule. I also offer actionable advice for employers and leaders on modeling healthy behaviors, promoting work-life balance, spotting burnout, and fostering a culture of psychological safety.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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What Stops Women Leaders from Stepping into the Spotlight with Anjli Raval 28:45

for 18 weeks siden28:45

28:45

In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval , the management editor at the Financial Times . We discuss Anjli's article ' Women shouldn't face a penalty for promoting themselves ', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights the importance of personal branding, cultural differences in perceptions of success, and actionable advice for professionals to effectively amplify their voices. Anjli also shares her journalistic approach and how thoughtful engagement can lead to greater professional opportunities. 00:00 Introduction to Leave Your Mark 00:26 Meet Anjli Raval: Management Editor at Financial Times 01:36 The LinkedIn Post That Sparked a Conversation 02:07 Challenges Faced by Female CEOs 03:09 The Importance of Personal Branding 12:52 Cultural Differences in Personal Branding 21:33 Advice for CEOs and Professionals 24:38 Conclusion and Final Thoughts…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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How Carrie Kerpen is Closing the Exit Gap for Female Entrepreneurs 32:00

for 19 weeks siden32:00

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In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen , a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group —an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social media agency. We dive into her strategic approach to building and selling a profitable business, her development of The Whisper Group, and her mission to close the exit gap for female entrepreneurs. Carrie also discusses her upcoming book, ' The Whisper Way ,' and offers a unique perspective on optimizing businesses for exit. You'll gain actionable insights on career growth, business optimization, and personal branding from this insightful discussion.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Crafting Memorable Speeches: Lessons from the Golden Globes 13:15

for 20 weeks siden13:15

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This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyond the awards stage to everyday communication and storytelling. In this episode of Leave Your Mark, I'm thrilled to welcome back my friend and personal media trainer, Jillian Straus, CEO and founder of Straus Strategic Communications , to break down some standout speeches from the Golden Globes. In contrast, I break them down from a personal branding and PR standpoint. We dive into Demi's powerful and relatable speech that captured vulnerability and empathy and contrast it with Adrian Brody's speech, which notably avoided key elements of his film's Holocaust narrative. Throughout our discussion, we emphasize the importance of intention, authenticity, and conveying a clear message in public speaking.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Ultimate Year-End Review Playbook for Your Next Promotion 14:32

for 23 weeks siden14:32

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As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-step guide on how to effectively tackle your year-end review to position yourself for a promotion. Learn the importance of documenting your accomplishments, making your results measurable, and using the STAR format to clearly articulate your contributions. Discover how personal branding, soliciting feedback, and setting personal development goals can enhance your review process. Understand the value of being proactive, handling constructive criticism, and preparing for compensation discussions. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Dream big, plan bigger! How to Turn ChatGPT into Your Career Coach 12:45

for 24 weeks siden12:45

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In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information about your achievements, strengths, and areas for improvement, you can get a customized roadmap that breaks down high-level goals into manageable daily tasks. I underscore the value of AI in professional development and encourage viewers to adopt this innovative approach to advance their careers. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Finding Purpose through Adversity: Ingrid Jean-Baptiste's Lesson 21:18

for 25 weeks siden21:18

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In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival . Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues. She talks about the impact of the festival, her personal resilience, and the importance of following one's intuition. Ingrid also reflects on her outspoken activism and how she hopes to leave her mark on the world through her work. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Strategic Missteps of Jaguar's Rebrand: A Fashion Marketer's Analysis 17:03

for 26 weeks siden17:03

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In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, ' Copy Nothing .' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a move that requires precision, strategy, and, above all, deep market understanding. Jaguar's pivot from its storied British luxury codes to stark minimalism, no doubt visually inspired by the beauty and fashion worlds, reflects a fundamental misread of the luxury market, their customer, and the climate today. Brands must evolve, but Jaguar's approach stripped away the DNA that positioned them in the luxury automotive sector in the first place. Drawing parallels to successful luxury fashion rebrands – consider Gucci under Michele or Celine under Slimane – even radical departures maintained a dialogue with house codes. The most successful brand evolutions in the luxury sector don't erase heritage; they recontextualize it. Jaguar's break with their visual legacy demonstrates a disconnect with contemporary luxury marketing principles. Join me for a marketing-focused episode where I discuss Jaguar's drastic changes to their logo and brand identity and the significant backlash the campaign received. I explain the importance of not abandoning brand heritage and engaging cross-functional teams in rebranding. Drawing on my experiences with major rebrands, I offer crucial lessons for marketers on navigating brand evolution without alienating existing customers. In luxury markets, whether automotive or fashion, brand equity is built over decades but can be compromised in a single season. The key lies in evolution that honors legacy while embracing the future – a lesson Jaguar's rebrand makes painfully clear. 00:00 Introduction to Leave Your Mark 00:26 Jaguar's Controversial Rebrand 01:12 Analyzing the Campaign's Flaws 02:42 Lessons for Marketers 05:52 Comparing with Successful Campaigns 10:16 The Fallout and Future Steps 12:55 Conclusion and Final Thoughts Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Big Stay: Turn Career Stagnancy into a Power Move 15:13

for 27 weeks siden15:13

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In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the future. Additionally, I offer strategies for those who may feel unhappy in their job, emphasizing the importance of maintaining a positive outlook and planning for a future career move while maximizing the benefits of your current role. The episode also touches on managerial responsibilities in keeping teams engaged and maintaining open communication. Key topics include: - From the Great Resignation to the Big Stay - Building Credibility While Staying Put - Proactivity: The Key to Avoid Stagnation - Leveraging Social Capital - Innovate and Contribute - Mentorship and Networking: A Dual Approach - Maintaining an Online Presence - Strategic Reflection and Future Planning - Managers: Fostering Engagement in Teams - Embrace The Silver Linings…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Moving On: How to Grieve and Grow Beyond Your Former Career 11:59

for 28 weeks siden11:59

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Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a change are not spoken about enough. The episode offers practical advice on how to acknowledge your feelings, identify what you loved about your previous role, maintain your professional network, and find new ways to stay relevant and creative. Emphasizing the importance of personal branding and self-reflection exercises from 'On Brand,' I share practical tips to help you navigate through this transition. Remember, while your career may have changed, you remain the same skilled, valuable person.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Your Daily Personal Branding Challenge Begins NOW 12:25

for 29 weeks siden12:25

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Raise your hand if you want to upgrade your personal brand but don’t know where to begin? Today is the day you can start to take your first steps! Dive into my latest episode and discover how small changes can make a big impact. This episode delivers actionable steps that you have no excuse not to employ TODAY. From updating your bios and profile pictures to creating a compelling email signature and leveraging your network connections, I provide practical steps you can take immediately. Tune in to learn about the importance of visualization, overcoming fear, broadcasting your achievements through storytelling, and using fashion to make a powerful impression. Whether you're starting out or looking to advance your career, this episode has invaluable insights for everyone…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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How to Showcase Your Worth Without Bragging 12:50

for 30 weeks siden12:50

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Do you have to brag to build your personal brand? The answer is no. In this episode, I address the common confusion between personal branding and bragging, emphasizing the importance of creatively shaping your narrative to show off your skills without boasting. I share a personal anecdote highlighting this issue and provide practical advice for showing your professional worth, especially on LinkedIn. Topics covered include the significance of storytelling in conveying skills, creating diverse content on social media, and avoiding the overuse of self-promotion. I also discuss the importance of embracing video content and teaching others through your posts.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Leveraging Lateral Career Moves for Long-term Gains with Karyn Schoenbart 34:24

for 31 weeks siden34:24

34:24

Imagine what your life would be like if your mother was the CEO of a global company. She could provide advice to propel your career and help you overcome the many stumbling blocks that keep people from fulfilling their full potential at work. In this episode of Leave Your Mark, I sit down with the inspiring Karyn Schoenbart, the co-founder and managing director of Duo Partners, a New York-based investment and consulting firm. Karyn shares incredible insights into how you can master your career growth, learn to be a leader, and build a robust network. The episode delves into Karen's illustrious professional journey, from leading the MPD Group, joining illustrious boards, and co-authoring the book Mom, B.A., Essential Business Advice from One Generation to the Next, a practical guide to everything from effective first impressions and workplace politics to relationship development, skill-building, and achieving balance between work and family. The book is based on the real-life business lessons Karyn amassed during her career. Our conversation highlights critical career lessons and debunking myths, such as the stigma around making lateral career moves. Karen shares practical advice on overcoming imposter syndrome, negotiation strategies, and achieving work-life balance through strategic calendar management. You won't believe how she manages her calendar! She's also a master connector and shares how she builds significant relationships and mutual support through 'Conversations and Cocktails', a vibrant private community for C-level women. This episode provides a blend of inspiring personal anecdotes and actionable steps you can take right now.…

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