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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Innhold levert av Rebel Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rebel Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!
Innhold levert av Rebel Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rebel Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!
How can nonprofits effectively share their stories to build trust with funders and their audience? Yasmine Robles and Izzy Dadoski sit down with Faith Rivera, an inspiring entrepreneur and the founder of Alo Civitas Consulting . Faith brings her extensive experience in nonprofit and small business consulting, sharing insights on how to elevate impact and income through strategic planning, grant and project management, and professional development. Faith's diverse background in education and social services has shaped her unique approach to business and community work. The three talk about the intricacies of nonprofit marketing, the importance of storytelling, and effective strategies for building brand identity without a massive budget. Whether you're a nonprofit leader or a business owner, this episode is packed with valuable advice on creating meaningful connections and driving positive change. Hot Takeaways Share Your Story : Nonprofits should never overlook the power of storytelling. Sharing your mission and impact helps build a strong know-like-trust factor with potential funders and those who may benefit from your services. Consistency is Key : From your social media to your in-person events, maintaining a consistent brand message and tone is crucial. Ensuring that your organization's values are reflected across all platforms helps reinforce credibility and trust. Collaborate for Greater Impact : Partnering with organizations that share similar values but offer complementary services can expand your reach. It's not about competition; it's about collective impact. Hot Moments 00:00 Journey from Education to Entrepreneurship 04:48 Universal Workplace Challenges 08:56 Nonprofit Branding: Consistency Matters 13:04 Clearly Articulate Your Organization's Impact 17:02 Strategic Planning for Organizational Success 19:30 ECHO Learning and Outreach Strategy 24:03 Emotional Intelligence in Leadership 26:09 "Effective Content Strategy Essentials" 32:09 Collaborative Impact for Texas Families 35:09 Nonprofits: Business Strategies Needed 37:10 Becoming an Industry Expert 41:40 "Nonprofit Funding & Trust-Building Shift" 43:27 Consistent Branding and Audience Leverage Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
Utilize slow times to tackle tasks you've always wanted to but couldn't due to busy schedules. This is the time to plan, strategize, and execute growth-oriented projects. Rebel Marketing's Yasmine Robles and Izzy Dadoski share their expertise on tackling one of the most challenging times for businesses – the slow season. Izzy emphasizes staying calm and using the slower periods to undertake projects you couldn't handle during busier times. Yasmine suggests conducting thorough marketing audits ahead of the slow season to create a robust roadmap, ensuring you are prepared rather than overwhelmed. They also provide actionable tips like focusing on content creation, maintaining an active social media presence, and making sure your brand's messaging is consistent and reflective of your goals. And, of course, they highlight the significance of customer reviews and feedback in shaping your marketing strategy. 3 Hot Takeaways Leverage Slow Periods for Big Plans: Use the downtime to implement the projects you've been postponing. Evaluate your marketing goals, consider new strategies, and perhaps reach out to marketing firms for that extra boost. Audit and Analyze: Conduct a thorough audit of your current marketing efforts. Assess your website, SEO, social media, and email marketing to identify what's working and what's not. This provides a clear roadmap for improvement. Content Creation and Customer Engagement: Focus on creating valuable content for your audience. This is also a perfect time to gather feedback from past customers and adjust your messaging accordingly. Engaging content and positive customer interactions can drive brand loyalty. Key Moments 00:00 Embrace Slow Periods Proactively 03:48 Conduct Marketing Audit Before Slow Season 08:58 Optimize Email and Social Strategy 13:19 Batch and Share Event Photos 15:07 Survey and Respond During Slow Seasons 17:42 Learning Moment - Brand Blunder Over Mac & Cheese Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
Rebel Marketing's Yasmine Robles and Izzy Dadoski focus the world of TikTok and the current buzz surrounding its ban. They explore Sabrina Carpenter's viral Dunkin' campaign, which smartly targets Gen-Z coffee lovers, and discuss the importance of diversifying your social media strategy. Whether you're an influencer or a business owner, Yasmine and Izzy share actionable insights on transforming followers into loyal customers and ensuring your brand thrives on multiple platforms. Plus, they touch on personal branding, the rise and demise of digital platforms like Vine, and how to effectively trial emerging social media channels. Hot Moments 00:00 Sabrina Carpenter stars in funny Dunkin' campaign. 03:46 Turning followers into customers amidst TikTok uncertainty. 07:43 Creators prepare for potential TikTok ban impacts. 13:15 Strategically monetize influence and brand identity. 15:45 Hair dye and energy drink preferences discussed. 19:35 Experiment and evaluate platform usability before committing. 20:43 Strategically trial, observe, set goals, gain insights. Hot Takeaways Rebranding and Evolution: Rebel Marketing, formerly known as Robles Designs, signifies growth and adaptation in business identity. Engaging Campaigns: A successful marketing campaign example discussed was Sabrina Carpenter's collaboration with Dunkin', which cleverly targeted the younger demographic and effectively blended humor with product promotion. Diversification of Platforms: The potential TikTok ban emphasizes the importance of diversifying social media presence to safeguard against platform-specific disruptions. Backup Strategies: Gathering followers' email addresses and promoting alternative platforms (like Instagram and YouTube) are crucial for maintaining audience engagement. Trial and Error for New Platforms: Experiment with emerging platforms like BlueSky; assess their usability, audience, and alignment with business goals before fully committing. Developing Merchandise and Products: For influencers, leveraging their personal brand to create related products (e.g., Emma Chamberlain’s coffee) can lead to substantial income and brand loyalty. Ethical Product Development: Ensure that products associated with personal brands (like merchandise or unique items) are high quality and genuinely beneficial to avoid damaging reputation. Utilizing Link Trees: Use link trees in social media bios to provide easy access to all other platforms and revenue-generating activities (e.g., YouTube, Patreon). Strategic Content Goals: Before trying out new platforms, have clear goals—like gaining followers or monetizing content—that guide your approach and measure success. Continual Engagement and Adaptation: Constantly engage with followers, keep up with trends, and adapt marketing strategies to maintain relevance and connection with the audience. Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
What are some effective strategies for personalizing client communications without coming across as overly salesy or intrusive? This time, hosts Yasmine Robles and Izzy Dadoski engage in a riveting conversation with the sales strategy maestro, Bethany George, The Follow Up Boss. Here are three key takeaways: 🔹 Understanding Your Audience: Bethany and Yasmine both stress the importance of knowing your audience inside and out. Tailor your pitches and follow-ups to their specific needs to build genuine connections and boost your sales metrics. 🔹 Balance Sales and Personal Touches: Bethany shares her secret sauce for maintaining strong business relationships—integrating a CRM system for organized follow-ups and adding personalized touches like handwritten cards. Remember, it's all about those human connections! 🔹 Humanize Your Outreach: In a world overflowing with AI and automated messages, both speakers underscore the value of personalization. Trust and rapport are built through thoughtful, well-researched interactions, not generic blasts. Key Moments 00:00 Engaging follow-up: address clients' concerns directly. 04:08 Proposal unmet; prioritize relationship; step back. 07:03 Check in when steady friends go silent. 10:23 Effective follow-up strategies for networking and proposals. 14:38 Sending snail mail cards enhances personal connections. 18:22 Advertising misalignment: Wrong audience, ineffective sales pitches. 23:36 Assess and refine your sales process consistently. 26:18 Consumers distrust AI-written media, prefer humans. 29:56 Refine message targeting to avoid annoyance. 32:02 Trust in relationships builds over time. 37:35 Stranger recognized, asked for name reminder. 39:01 Sends quirky Valentine's cards as an adult. 42:22 Know your audience; niche down to succeed. 46:30 Fear: Powerful beyond measure, not inadequate. 47:50 Expert in sales, audience engagement, seamless pitching. Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
Aligning your social media efforts with your business goals—without sweating the small stuff. Hey there! Welcome back to another sizzling episode of "Market It Like It's Hot!" Today, we're diving headfirst into the nitty-gritty of social media content. Your favorite hosts, Izzy Dadoski and Yasmine Robles, are here to share the scoop on social media. The Power of Brand Identity: "Dunkin' Donuts. Their spider campaign this year was hilarious. It was amazing." - Izzy We’re talking cool real-life examples, like the killer cross-promo between The Cheesecake Girl and Lion Cup Cookies on Instagram, and breaking down the dos and don'ts for platforms like Instagram and LinkedIn. Whether you're in the product game or running a service-based business like a law firm, we've got some golden nuggets of wisdom tailored just for you. "Some of us business owners, myself included, can make assumptions about our dream clients, but I think the data can tell us a lot more and then help us pivot that strategy." - Yasmine Yasmine's all about LinkedIn, while Izzy's got the lowdown on TikTok's crazy engagement potential and why Reddit's the go-to spot for authentic advice. We'll also get into maintaining brand consistency, setting real goals for your social posts, and clever ways to collaborate with other brands without breaking the bank. Hot Moments 00:00 Discussing best social media platforms for needs. 05:51 Essential for professional credibility and networking. 06:39 TikTok can gain law firms traction, engagement. 10:59 Content tone varies by brand and audience. 15:09 Holistic marketing considers demographics and psychographics. 18:57 Make it personal, adapt per platform, change. 21:47 Set clear, measurable goals; track performance diligently. 26:14 Cross-promotion success depends on aligned goals. 27:06 Aligning partnerships beneficial; others require payment. Hot Takeaways Align Social Media Collaboration with Business Goals : Collaborations on social media should directly support your business objectives, such as increasing brand awareness or driving sales. Strategic Cross-Promotions : Engage in cross-promotions like the partnership between The Cheesecake Girl and Lion Cup Cookies. Mutual tagging can be an effective way for both parties to reach new audiences. Platform-Specific Strategies : Tailor your collaboration strategies to fit the platform. Instagram collaborations might focus on visual appeal, while LinkedIn collaborations should focus on professional and industry-specific content. Effort in Partnerships : While partnerships can be free, they require effort. Product-based businesses might need to provide samples or pay influencers to participate in collaborations. Platform Suitability : Assess if a platform makes sense for your business. Don’t commit to a platform simply because it’s popular; make sure it aligns with your goals and capabilities. Start Simple and Iterate : Don’t overthink your social media presence. Start posting content and learn from what works and what doesn’t. If something isn’t working, you can always delete it. Leverage Free Resources : Take advantage of free tools and resources to enhance your social media strategy. Yasmine Robles offers a free checklist at RoblesDesigns.com/checklist. Understand Your Audience : Use demographic and psychographic data to guide your platform choice and content strategy. There’s often a gap between perceived and actual target audiences. Platform-Specific Engagement : Different platforms require different types of engagement. For instance, LinkedIn is more suited for professional networking, while TikTok's algorithm favors frequent and engaging content. Consistency and Analytics : Maintain brand consistency using elements like color schemes and logos across platforms. Set clear, measurable goals, and use data analytics to adapt and refine your strategy for maximum effectiveness. Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Copyright 2025 Rebel Marketing…
Ever wonder how Yasmine stepped away from the corporate grind to start her own gig? Well, you're in for a treat! Hey everyone! Welcome back to another episode of "Market It Like It's Hot!" Today, we're discovering the story behind Rebel Marketing with your hosts, Yasmine Robles and Izzy Dadoski. Yasmine spills the beans on her early struggles, like battling self-doubt and taking on those not-so-glamorous projects to make ends meet. Fast forward a few years, and she's leading a tight-knit, diverse team that's all about collaboration and community. We'll chat about the highs and lows of entrepreneurship—from feeling super lonely to dealing with endless decisions—and how finding your tribe can totally change the game. Plus, Yasmine shares some killer tips on managing your time, staying creative, and keeping your sanity (hint: coffee helps). Understanding Your Productivity Peaks: "I guess knowing yourself, knowing when your peak concentration times family or your community dynamics, and understanding that, well, if this person comes into my house at this time, then I probably will be distracted. So I'm just gonna do something else at that point." - Yasmine And of course, we throw in a few laughs, real talk about social media "success," and some personal stories that keep it all real and relatable. So, grab your favorite snack, get comfy, and let's jump into this inspiring journey of turning dreams into reality. Let's market it, like it’s hot! Hot Moments 00:00 Yasmine answers unexpected small business questions. 03:38 Openness to learning and trying matters most. 09:37 Business decisions impact everyone; seek supportive community. 13:15 Writing tasks and categorizing reduces stress. 15:07 Design: podcasts; Coding: music; No Latin music. 19:11 Feedback on KPIs, goals, and leadership roles. 20:52 Evaluate actions for joy and return on investment. 25:54 Start despite appearances; everyone faces challenges. Hot Takeaways Starting Small and Managing Self-Doubt : Yasmine Robles' journey began with overcoming self-doubt and taking on smaller, less desirable projects before growing and increasing prices. Importance of Community : Building a supportive community can help entrepreneurs avoid loneliness, get advice, and share struggles, which is vital for personal and professional growth. Flexibility and Personal Productivity : Despite the demands of family and business, knowing and working during personal peak productivity times can greatly enhance efficiency and creativity. Diversity & Inclusion : Yasmine and Izzy stress the importance of having a diverse and inclusive team, which can strengthen business processes and foster a more collaborative environment. Managing Multiple Roles : For business owners like Yasmine, balancing various roles is essential. Tools like caffeine, writing down tasks, and effective delegation can help manage workload and stress. Candid Entrepreneurship Insights : Success often involves unseen failures. Yasmine advises aspiring business owners to not be afraid of failure and to just get started, highlighting that perceived social media successes can be misleading. Supporting Younger Generations : By involving her son in her work, Yasmine shows how integrating family can be a joyful part of entrepreneurial life while also potentially inspiring future generations. Efficient Decision Making : Entrepreneurs often face decision fatigue. Limiting meeting times, sticking to virtual meetings when possible, and having a strong community can help mitigate this fatigue. Targeted Learning Over Formal Education : Yasmine's success underscores that hands-on learning and being open to new experiences can be just as valuable, if not more so, than formal education like an MBA. Engagement and Continuous Improvement : Encouraging audience interaction and providing resources, such as a website checklist, can foster continuous improvement and keep customers engaged. Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Copyright 2025 Rebel Marketing…
What are some practical tips for designing a website that tells your brand story effectively? First things first, what's storytelling in marketing? Essentially, it's about crafting a narrative that makes your brand relatable, engaging, and memorable. And let's be real—people do business with people they like. So, how do you get your audience to like you? By being authentic and human. One key takeaway from our latest episode is the importance of clarity. As Izzy puts it, “If your brand isn't clear about what you do, you might as well not exist.” In today's world of endless scrolling and split-second attention spans, you have literally seconds to make an impression. Your brand story needs to grab attention right out of the gate. Speaking of grabbing attention, visuals play a huge role here. From your website layout to the images and even the colors you use, everything should scream who you are. Izzy brought up some excellent points about website visuals—keep it clean but engaging. And for goodness' sake, make sure people can easily find what they're looking for. If your hero section (you know, that first thing people see without scrolling) doesn't tell them who you are and what you do, they will bounce. But storytelling doesn't stop at your website. Social media, email marketing, even your business cards should tell the same cohesive story. Be yourself and show personality. It's what people remember. Our quirky personalities might not suit everyone, but they attract the right clients for us. Some brands are nailing this. Take Skyline Chili, for example. Their engagement with the community and responsiveness to fans makes you feel like you're part of something bigger. Red Bull does this too—they don't just sell energy drinks; they sell a lifestyle, an experience. Finally, consistency is key. Stick to your brand colors, fonts, and tone of voice across all platforms. Have a branding guide, if you must. The idea is to make it easy for people to recognize you, no matter where they encounter your brand. Hot Takeaways Clarity is Key - Clearly state what your brand does and who it serves to capture your audience's attention immediately. Authenticity and Trust - Authenticity helps build trust. Share personal stories and showcase the people behind the brand to create a relatable connection with your audience. Effective Website Layout - A well-structured website with an intuitive layout keeps visitors engaged. Ensure important information is easily accessible within the first three seconds. Visual Consistency - Use consistent visuals like brand colors, fonts, and logos across all platforms to create a cohesive and recognizable brand identity. Hero Section Importance - The hero section (the first thing seen on your webpage) should succinctly convey what you do, who you serve, and why you do it, making a strong first impression. Be Yourself on Social Media - Inject personality into your social media presence; authenticity often leads to higher engagement and a more loyal audience. Content Connections - Tie your marketing story across various channels, such as social media, emails, and websites, ensuring a uniform tone and message. Audience Engagement - Engaging content, like humorous or relatable videos, often resonates more and gets remembered better than straightforward promotional content. Brand Tone of Voice - Develop a clear, consistent tone of voice in all your communications, one that reflects your brand’s personality and resonates with your audience. Transparency and Visibility - Use real images and personal stories instead of stock photos to make your brand more approachable and trustworthy. Showcasing team members and the workplace adds a human touch that customers appreciate. Key Moments 00:00 Clarify your brand and personal story effectively. 06:25 Engaging content creates authentic audience connection. 08:09 Creative videos engage more than static content. 12:01 Maintain brand consistency across viral TikToks. 14:00 Be professional; personalize yourself and your branding. 16:58 Red Bull sponsors extreme sports, integrates lifestyle. 20:22 Ensure cohesive tone with audience-focused storytelling. Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
What common mistakes do businesses make when conducting their own marketing audits? Welcome to the very first episode of "Market It Like It's Hot"! Ready to up your marketing game? Yasmine Robles and Izzy Dadoski break down everything you need to know about marketing audits. Ever wondered why you should even bother with a marketing audit or what it actually involves? Well, you're in luck! Yasmine and Izzy explain how these audits can give you a clear snapshot of what's working and what's not in your marketing strategy. They chat about the common mistakes people make when trying to DIY their audits and share some practical tips to avoid falling into those traps. Plus, they let you in on the secrets of competitor analysis and guide you on what to do once you have your audit results. Perfect for small business owners, entrepreneurs, or anyone wanting to polish their marketing efforts. Get ready for some real-talk, useful advice, and maybe a few laughs. Hot Takeaways Importance of Marketing Audits : Regular marketing audits provide a comprehensive understanding of what's working and what's not in your marketing strategy. Components of a Marketing Audit : A thorough audit should cover your website, social media, SEO, and overall online presence, including accessibility, keyword effectiveness, site health, and traffic sources. Quarterly Audits Recommended : For optimal results, Yasmine and Izzy recommend conducting a marketing audit at least every quarter. Competitor Analysis : Analyzing competitors is essential. It provides insights into what they are doing well, where they are struggling, and reveals potential opportunities for your business to excel. Avoiding Common Mistakes : A common mistake businesses make is receiving comprehensive audit reports without understanding them. Industry-Specific Considerations : Different industries require tailored approaches. Educational Component : A good marketing agency not only provides data but also educates the client on what each metric means and how to leverage the findings for business improvement. Free Tools for DIY Audits : Small business owners should leverage free tools like Google Analytics, Google Search Console, and Hotjar to gather and analyze critical data about their web presence. Addressing Accessibility : Ensuring your website is accessible is not just about compliance; it can open your business to a larger audience and improve overall user experience. Be Proactive : Don’t wait until competitors outpace you. Being proactive in your marketing strategy helps maintain and improve your market position, ultimately leading to sustained business growth. Key Moments 00:00 Marketing audits reveal business performance and improvements. 04:58 Monthly online presence check varies by industry. 08:35 Education on SEO is essential for business understanding. 10:46 Thorough competitor analysis for comprehensive marketing audits. Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
Welcome to the debut episode of "Market It Like It's Hot," hosted by Yasmine Robles and Izzy Dadoski from Rebel Marketing. Together, they'll empower small business owners with valuable marketing insights and share success stories from various industries. Expect bi-monthly episodes filled with expert interviews, listener Q&As, and actionable tips to boost your marketing game. Don't miss out—subscribe and join us on this exciting journey! For more resources, head over to roblesdesigns.com, and be sure to check out their free website checklist to ensure your site is on the right track. Happy listening! Stay in touch and get the latest updates by following us on: Instagram: @RoblesDesigns LinkedIn: Yasmine Robles TikTok: @RoblesDesigns Facebook: @RoblesDesigns Rebel Marketing Your ultimate guide - FREE Website Starter Checklist This comprehensive guide is your personalized roadmap to website success. Stop dreaming about your website and start building it today! Download your FREE Website Starter Checklist and unlock the secrets to crafting a website. Copyright 2025 Rebel Marketing…
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