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The Agile Brand with Greg Kihlström®

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#651: AI and in-house creative teams with Jen Rapp, Superside 29:27

for 5 dager siden29:27

29:27

With AI’s ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we’re joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc’teryx, DoorDash, Owlet Baby, and Klaviyo. Now, she’s leading Superside’s rebrand with a focus on AI-powered creative services that augment in-house teams. RESOURCES Superside website: https://www.superside.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Individual Lectures

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Innhold levert av Mises Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mises Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Lectures and presentations by Mises Institute faculty and staff, and lectures by guest scholars and experts.

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124 episoder

#Mises Institute

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Individual Lectures

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Innhold levert av Mises Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mises Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Lectures and presentations by Mises Institute faculty and staff, and lectures by guest scholars and experts.

… continue reading

124 episoder

#Mises Institute

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Individual Lectures

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The Economic Effects of the Government’s Response to COVID-19

for 5 years siden

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Mark Thornton delivered this talk via Zoom to the Auburn Rotary Club on Wednesday, May 6, 2020.

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Individual Lectures

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Mises and the Renaissance of Austrian Economics

for 5 years siden

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Presented at Hillsdale College's Conference Commemorating the Centenary of the Birth of Ludwig von Mises on September 10, 1981. Special thanks to Bettina Bien Greaves for making this important audio recording available.

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Individual Lectures

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The Crisis of American Foreign Policy

for 6 years siden

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Presented at "Libertython" at New York University on September 20, 1980, sponsored by the NYU chapter of Students for a Libertarian Society. The description below is excerpted from "Rothbard Lectures on American History: Lost and Found" by Chris Sciabarra. In September 1980, I extended an invitation to Murray to be among the speakers featured in a nearly week-long “Libertython” sponsored by the NYU chapter of Students for a Libertarian Society—dedicated to exploring the politics, economics, and philosophy of freedom. On September 23, 1980, he gave the second of six scheduled lectures that day. His lecture focused on “The Crisis of American Foreign Policy,” wherein I introduced him to a slightly smaller audience than the event sponsored by the History Department. The size of the audience didn’t matter; for Rothbard, there was nothing more important than the issue of war and peace. As he put it, libertarians were usually quite good in opposing the regulations of OSHA or criticizing the destructive effects of price controls. But when faced with the role of the warfare state as the single most important factor in the expansion of government power: “Blank out”—a turn of phrase he used, giving credit to Ayn Rand—was the typical response he’d witnessed from far too many libertarians. By not focusing enough attention on the role of “war and peace,” all the other issues concerning price control, free will and determinism, and so forth, become “pointless … if we’re all washed away” as a species. With a bit of gallows humor, he couldn’t resist criticizing the U.S. military’s plan that would whisk away politicians to safety as nuclear warfare becomes imminent such that the “goddamn government” will go on in bomb shelters, while the rest of us perish. As the antidote to war, he cited W. C. Fields, who, when asked by the Saturday Evening Post how to end World War II, remarked: “Take the leaders of both sides or all sides, in the Hollywood Bowl, and let them fight it out with sackfuls of guns.” The Post didn’t publish the comment, Rothbard says, but he yearns for a world that gets back to jousting between the leaders of warring governments, rather than a policy of what Charles Beard once called “perpetual war for perpetual peace,” in which twentieth-century technology had made possible mass murder on an unimaginable scale. Some will have difficulty accepting Rothbard’s argument that in any clash between “democratic” and “dictatorial” countries, the latter is not necessarily the source of contemporary conflict. In fact, Rothbard argues, the foreign policy of the “democratic” United States has been at the root of many of the global conflicts in the post-World War II era. During the Q&A session, folks who are familiar with the voice of Don Lavoie will recognize him instantly. Included here as well are several self-acknowledged “digs” that Rothbard takes at the Libertarian Party’s 1980 Presidential candidate, Ed Clark, with some surprising comments on subjects such as immigration policy. Special thanks to Chris Sciabarra for making this important recording available.…

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Individual Lectures

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Libertarian Paradigms in American History

for 6 years siden

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Presented to the Department of History at New York University on December 4, 1979. The description below is excerpted from the "Rothbard Lectures on American History: Lost and Found" by Chris Sciabarra. The central theme of Rothbard’s lecture was the conflict between “Liberty” and “Power” throughout history. He did not deny the complexities of historical events and did not disapprove of alternative approaches to the understanding of history. Drawing from Albert Jay Nock, however, he believed that the contest between “social power” (embodied in voluntary institutions and trade) and “state power” (in which certain interests used the coercive instruments of government to expropriate others for their own benefit) was central to understanding the ebb and flow of historical events. Social power, which reached its apex in the eighteenth and nineteenth century, breeds prosperity, civilization, and culture; state power, which came to dominate the twentieth century, produced the most regressive period in human history—as government expanded its powers through warfare and a maze of regulatory agencies, central banking, and welfare-state bureaucracies. Throughout his talk, he drew on the pioneering scholarship of Bernard Bailyn on the ideological origins of the American Revolution; Jackson Turner Main on the role of the antifederalists in restraining, through the Bill of Rights, the “nationalist” forces that forged the counter-revolutionary Constitution; Paul Kleppner, who provides an enlightening take on the struggle between “liturgical” and “pietist” cultural forces, the latter viewed as a key element in the emergence of the Progressive Era and the growth of government intervention; and Gabriel Kolko, whose revisionist work on the role of big business in the move toward the regulatory state explains much about the rise of corporatist statism in the twentieth century and beyond. The entire 90-minute talk, which included a brief question-and-answer session, is peppered with that edgy Rothbardian wit, which entertained as much as it informed. By the end of the lecture, Rothbard was given a standing ovation. Special thanks to Chris Sciabarra for making this important recording available.…

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Individual Lectures

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The De-Socialization of the Lithuanian Economy

for 6 years siden

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Mises Fellow Vytautas Žukauskas discusses the experience of Lithuania transitioning to a market economy after independence from the USSR. Recorded at the Auburn University Economics Club on March 21, 2019.

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Individual Lectures

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Zoning and the Free Market

for 6 years siden

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Much is often made of allowing "consenting adults" to exercise their freedoms unhindered by government regulation. Unfortunately, this presumption is often limited to the realm of activities like gambling and prostitution. But should not consenting adults also be allowed freedom in larger economic matters such as real estate? In this 1981 lecture, Walter Block discusses the importance of allowing private markets — and not government planners — to decide how land and housing is used by those who buy, sell, and rent it. Presented at the School of Law, Dalhousie University (Halifax, Nova Scotia, Canada) on 29 January 1981. [1:30:56]…

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Individual Lectures

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What is Money?

for 6 years siden

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In this 18-minute talk, Malavika Nair presents the basics on what money is, its origins, and why it is so central to a modern economy. Delivered at the Mises Institute on 21 June 2012.

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Individual Lectures

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What I Learned from Ludwig von Mises

for 7 years siden

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A private seminar for graduate students presented by Dr. Leland B. Yeager during Mises University in Auburn, Alabama, on 28 July 2012.

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Individual Lectures

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Culture Wars and Secession

for 7 years siden

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Recorded at "The Uncertain Prospects for Liberty" — a seminar with Jeff Deist — in Orlando, Florida, on 9 December 2017.

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Individual Lectures

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A Small Revolution

for 7 years siden

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Recorded at "The Uncertain Prospects for Liberty" — a seminar with Bob Murphy — in Orlando, Florida, on 9 December 2017.

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Individual Lectures

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Teaching "Tips": An Economic and Pedagogical Defense of Gratuities

for 8 years siden

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A few upscale restaurants in the United States recently have ended the practice of tipping their wait staff, preferring a fixed labor cost method of compensation. This attempt to change this long-standing cultural practice presents a fascinating opportunity to explore a variety of economic concepts including principal-agent problems, gains-from-trade, price discrimination, and cultural institutions designed to build trust. Professor Gill argues that tipping remains an economically efficient means of providing quality service wherein restaurant owners, wait staff, and customers all benefit in a win-win-win situation. Furthermore, the norm of tipping also provides an excellent example to teach basic economic principles and foster classroom discussion. Presented at the Mises Institute on 22 June 2017. Includes a Question-and-Answer period.…

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Individual Lectures

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The Skyscraper Curse

for 10 years siden

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Thirteen powerpoint slides lead you through Dr. Thornton's presentation. There exist strong correlations between either the announcement or the completion of the world's tallest building and GDP, but it is not held that you can accurately forecast a recession or financial panic by this measurement. Thornton suggests the common cause is artificially low interest rates. This lecture was presented to the Economics Club of Auburn University at the Mises Institute in Auburn, Alabama, on 8 September 2015. The PowerPoint presentation used in the lecture is available here.…

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Ending the War on Drugs

for 10 years siden

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Legalizing recreational marijuana has begun. Marijuana for medical use is already legalized in twenty states. Marijuana is not a gateway drug as it has been viewed for almost one hundred years. Begin to be more afraid of government and current legal drugs, like prescriptions. Legal free markets in drugs would be incredibly beneficial. Here are ten ways to imagine such a free market. This lecture was presented to the Auburn University Economics Club at the Mises Institute in Auburn, Alabama, on 18 February 2015.…

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2013 Mises Entrepreneurship Award

for 12 years siden

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Presented to Mr. Henry Getz. Includes remarks by Peter Klein and Lew Rockwell. Recorded at the Mises Institute on 5 June 2013.

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Individual Lectures

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The Great Deformation

for 12 years siden

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Stockman makes clear that the facile left-right distinction of US politics obscures a deeper crisis of capitalism that spans the breadth of the American economic and political landscape. While he admits he has little hope that America can now change course, in closing he does offer a few specific policy recommendations that might, just might, lay the foundation for a Great American Reformation, were they to be implemented in future. David Stockman talks about his important new book, 'The Great Deformation', which has outraged the establishment. Recorded at the beautiful and historic Metropolitan Club in New York, NY, on 21 May 2013. Includes a Question and Answer period.…

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