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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Twat You Say?. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Twat You Say? eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Hey this is Jen and Amber; two girls who don’t know what the fluff they are doing! Our podcast is fun and humorous with a dark twist! If you have crazy outlandish sense of humor like we do, you’ll fit in just fine here! Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support
Innhold levert av Twat You Say?. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Twat You Say? eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Hey this is Jen and Amber; two girls who don’t know what the fluff they are doing! Our podcast is fun and humorous with a dark twist! If you have crazy outlandish sense of humor like we do, you’ll fit in just fine here! Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support
Welcome back TwatFam! We are back with another Movie Review. This time it's Marriage Story (available on Netflix), starring Scarlett Johansson and Adam Driver. Wanna know what we thought? Well you're in luck... stay tuned to see how we rate it. And then stick around for a Marriage Story version of F*ck, Marry, Kill. And as always we end the episode with our weekly Thank Bank, where we talk the highs and lows of our week and tell you what we are most grateful for. Thanks for listening! And don't forget to make sure to like and subscribe please on ALLLLLLLL the platforms! :) Follow us on our IG @twatyousaypodcast Love J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Hey Twat Fam! We are back with another Bonus Episode featuring everyone's favorite game... Breaking Bud! The high-larious quiz game where we see how inebriation affects our test scores. Play along with us and tell us how you did!! After, stay tuned for our next round of Would You Rather questions. And come back Tuesday for another Review! Not 420 friendly? Totally Okay! Just check out the *SPOILER ALERT* episodes to hear an awesome Movie/TV review...totally sober! :) And don't forget to follow us on our Instagram @TwatYouSayPodcast Thanks for listening! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Hey TwatFam! This week's review takes us out of the Theatre, and brings us to a binge session on our couch. We watched Season 2 of Netflix's You (loosely based on the 'You' and 'Hidden Bodies' books) and tell you what we think. We then play another round of FMK (F*ck, Marry, Kill) 'You' version. And as always we end the episode with our weekly 'Thank Bank' where we tell you about the highs and lows of our week, and why we remain grateful! If you're 420 friendly, don't forget to check out our 'Breaking Bud' bonus episodes! Otherwise, stay tuned next Tuesday for another amazing review! Thanks for listening! Please give us a like, a follow and share us with your friends. <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Hey Twat Fam! In this week's episode we Review the new movie "Bombshell" starring Charlize Theron, Margot Robbie and Nicole Kidman. This movie is a 'mostly' true story of the FoxNews sexual harassment cases. Find out what we think about the movie ... *SPOILER ALERT* we dig it. Then stay tuned as we play the Bombshell version of FMK (f*ck, marry, kill) - and then we add some more coins of gratitude to our "Thank Bank" as we discuss the pitfalls and peaks of our week and why we are always grateful! Thanks for listening!! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Welcome back Twat Fam! This Bonus Episode is another high-larious edition of our favorite game... Breaking Bud. Where we spark that ganja and take a fun quiz! :) So stay tuned! And if you aren't 420 friendly, that's okay, check out our *Spoiler Edition* episodes where we give you some entertainment news, do a movie review and tell you about our week! Thanks for listening!! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
This week we are reviewing the next installment in the Jumanji franchise.... Jumanji the Next Level. Starring Dwayne 'The Rock' Johnson, Kevin Hart, Danny Glover, Danny DeVito, Jack Black, and many, many more talented people! Find out Twat we think about the movie, as well as who we would Fu*k, Marry and Kill out of some of the Character and Actors from the Movie. Then we end the episode with our Weekly Thank Bank, where we tell you how our week was (the good, the bad and the ugly) and then always end with some gratitude!! So stick around, and thank you for listening. Follow us on our Instagram @TwatYouSayPodcast - Like and Subscribe on your favorite Podcast platform - and Share us with your friends!! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Welcome back to 'Twat You Say?' the review podcast with Jen + Amber, two girls who don't know what the f*ck they are doing! This week we review the new Murder Mystery Masterpiece .... Knives Out! If you are a fan of Clue, Mystery, Intrigue, America's Ass (aka Chis Evans), or our weird humor... then this is the episode for you! Stick around after the review for our favorite game show 'Breaking Bud' where we get inebriated and quiz each other. And as always, we want to spread the positivity by ending the episode with our 'Thank Bank' segment where we wrap up the Good and Bad of the week, and take a minute to be grateful no matter what! If you like the Podcast please be sure to Subscribe, Like, Share... ALL THE THINGS! And do the same on our Instagram!! @twatyousaypodcast Thanks for listening and see you next week! K Byeeeeee - <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Hey Guys! Welcome Back. This week we tell you Twat we think about San Francisco's AT&T 1 Powell 's FRIENDS Pop-up and the "Friendsgiving" Private Event we got to attend! If you're a friend of the FRIENDS and you are in the Bay Area, find out if you should pay this store a visit, or if you shouldn't waste your time. Then stay tuned for Breaking Bud; our Weekly Game Show where we get inebriated and take a quiz. Then stay tuned for our weekly wrap up with our 'Thank Bank' where we share what we are mosts grateful for this week. As always, if you like what you are hearing please share this podcast with your friends. And if you aren't already please follow us on our Instagram @twatyousaypodcast - If you want to leave us a voice message (that we may play on the show with your permission) visit Anchor.fm/twatyousay <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Welcome Back! This week we got to be part of a Test Audience for the currently unreleased Movie "There You'll Find Me", and we tell you Twat we think about that. After which of course we spark that ganja and play everyone's favorite quiz game 'Breaking bud.' As always we ask each other some great 'Would you Rather' questions. And lastly, we finish out the episode with our new segment the 'Thank Bank', where we sum up the good and bad part of our week and tell you why we STAY GRATEFUL! <3 If you like the episode give up a SUBSCRIBE, and don't forget to share us with your friends! Don't forget to follow us on Instagram (I swear we will post more) and if you want to leave us a voice message (we might play it on the show - with your permission of course!) go to Anchor.fm/TwatYouSay Thanks for listening!!! K Byyyeeeeee <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Hey Guys! This week we tell you Twat we think about 5 new Board Games we picked up! We've got 'Amazed' by Neil Patrick Harris, 'Box of Lies' by Jimmy Fallon, 'Bad Aim', 'Guess Who/Clue' and 'Speak Out/Taboo'... find out what we liked and disliked about each game! Then as always we play our favorite game 'Breaking Bud', where we get lit, and then take a quiz. Find out how naked we may or may not want to be in Would You Rather. And this week we rolled out a new segment called our 'Thank Bank'.... yes its a play on Spank Bank... but it's like way positive vibes! We get real and tell you how we are doing this week, and what we are most grateful for! If you like the podcast don't forget to subscribe and share it with your friends! Also - Follow us on Instagram @TwatYouSayPodcast If you want to give us feedback or even be part of the show - you can go to Anchor.fm/twatyousay and leave us a voice message! We will only play it on the show with your permission. <3 Thanks for listening and we'll see you next week! K Byyyeeeeee!!! - <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
In this week's episode we tell you Twat we think about the new Taika Waititi movie 'JoJo Rabbit', which takes place in Nazi Germany during World War 2. It's a heartfelt movie with a ton of laughs! Later we partake in another edition of 'Breaking Bud', the weekly game where we some good ish and then quiz each other. Then stay tuned for our 'MMMMMoment of the Week' and as always 'Would You Rather?' Don't forget to subscribe on your favorite Podcast platform, and check out our Instagram @twatyousaypodcast - If you have a friend you think might like it please share! And if you want to leave us a voice message (that we may decide to play on the podcast) go to Anchor.fm/twatyousay Thanks for listening! K Byeeeeee! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
This week we tell you Twat we think about the new Book "Stay Sexy & Don't Get Murdered - a definitive how to guide" from the makers of My Favorite Murder (the podcast). Fun fact: Karen and Georgia and the My Favorite Murder podcast were big inspirations for us starting a podcast of our own! We follow that segment up with the hilarious weekly game 'Breaking Bud' - where we get high af and quiz each other. Find out how we do! As always we round out the episode with our 'MMMMoment of the Week' and 'Would You Rather' questions. If you like what you hear don't forget to subscribe. If you want to ask us to review something (ie: a movie, book, place, experience, etc.) follow us on Instagram (@twatyousaypodcast) and drop us a comment - OR - visit our Anchor.fm/twatyousay website to leave us a voice message, we might even play it on the episode! :) Thanks for listening and we'll see you next week. K Byyyyeeeeee! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
In this week's episode we tell you twat we think about the new Maleficient Mistress of Evil movie that just came out last week. *SPOILER ALERT* If you have not seen the movie yet and don't want to ruin the fun, skip ahead to *17:17* where we go into another edition of Breaking Bud. The hilarious weekly game where we get stoned and quiz each other. Will we pass or fail? Find out. Then as always stay tuned for the MMMMMMoment of the Week and the way we end all episodes... a Would You Rather question. If you like what you hear don't forget to subscribe. If you want to ask for us to review something (ie: a movie, tv show, book, podcast, etc.) follow us on Instagram (@twatyousaypodcast) and drop us a comment letting us know! :) Thanks for listening. Catch ya next week. K Byyyeeeee! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
In this week's episode listen to twat we have to say about the latest Joker movie starring Joaquin Phoenix. *SPOILER ALERT* - If you haven't seen the movie yet, just skip ahead to 17:28 when we play the next edition of Breaking Bud - the weekly test we take high af to see how we do. Don't forget to stay tuned for this week's Mmmmmoment of the Week and as always Would You Rather? to finish it out. Follow us on Instagram @twatyousaypodcast - and don't forget to tell your friends about us too! <3 J + A --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
Join us as well tell you twat we think about the Fall 2019 TV Lineup! Then stick around for a fun game of Breaking Bud, where toke it up and then take a test... how well will we do? Find out. Lastly we tell you our MMMM Moment of the Week and answer our favorite kind of question... Would You Rather!? Don't forget to subscribe on your favorite Podcast platform! And follow us on Instagram @twatyousaypodcast and on YouTube Channel "twatyousay? podcast" --- Support this podcast: https://podcasters.spotify.com/pod/show/twatyousay/support…
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