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Innhold levert av Hablar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hablar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Innhold levert av Hablar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hablar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Plankgas! is dé B2B Automotive Podcast van Nederland! Via Plankgas! blijf je op de hoogte van actuele onderwerpen in de automotive. Elke 2 weken een interview met een branche expert. Van het tekort aan vrachtwagenchauffeurs tot de digitale showroom!
Innhold levert av Hablar. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Hablar eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Plankgas! is dé B2B Automotive Podcast van Nederland! Via Plankgas! blijf je op de hoogte van actuele onderwerpen in de automotive. Elke 2 weken een interview met een branche expert. Van het tekort aan vrachtwagenchauffeurs tot de digitale showroom!
Vandaag heb ik de eer om jullie voor te stellen aan onze derde gast: Joost Derks van het bedrijf Schakel Marketeers. Zijn bedrijf is gespecialiseerd in online marketing voor de automotive branche. Met Cadar, het unieke product van Schakel Marketeers, realiseren ze meer verkopen via effectieve zoekresultaten pagina's en voertuig detailpagina's die meer leads genereren voor autobedrijven.…
Welkom bij de tweede aflevering van Plankgas!: dé B2B automotive podcast. Ik ben Karim Tazmi, jullie host. Vandaag heb ik de eer om jullie voor te stellen aan onze tweede gast: Niek Slotboom! Niek is sinds juni 2017 Algemeen Directeur van BE-Combi Group. BE-Combi Group is de laadvermogen specialist voor B en BE voertuigen. Met innovatieve concepten bouwt BE-Combi standaard lichte bedrijfswagens om tot een BE combinatie met laadvermogens tot wel 3000 Kg. www.hablar.nl/podcast…
Welkom bij de eerste aflevering van Plankgas: de B2B automotive podcast. Ik ben Karim Tazmi, jullie host. Vandaag heb ik de eer om jullie voor te stellen aan onze eerste gast: Arjan Baars! Hij is lease manager bij Mobility Centre Holland. We gaan het onder andere hebben over levertijden van bedrijfsvoertuigen en hoe Mobility Centre Holland hierop inspeelt.…
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