Innhold levert av Darryl Comley-White. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Darryl Comley-White eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app Gå frakoblet med Player FM -appen!
Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Innhold levert av Darryl Comley-White. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Darryl Comley-White eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the Showcase Your Company Podcast. Where we uncover tips and tricks to help you take your business to the next level. My name is Darryl Comley-White from Market Magnet Consulting and I hope you enjoy the podcast and please share it with business owners that are dedicated to growing their businesses. Contact me and I will take you through our free marketing and sales assessment to uncover your growth potential. I will show you how to: ◦ find and generate more leads, ◦ close more business ◦ and increase your bottom-line profits. Contact me at www.marketmagnet.co.za
Innhold levert av Darryl Comley-White. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Darryl Comley-White eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the Showcase Your Company Podcast. Where we uncover tips and tricks to help you take your business to the next level. My name is Darryl Comley-White from Market Magnet Consulting and I hope you enjoy the podcast and please share it with business owners that are dedicated to growing their businesses. Contact me and I will take you through our free marketing and sales assessment to uncover your growth potential. I will show you how to: ◦ find and generate more leads, ◦ close more business ◦ and increase your bottom-line profits. Contact me at www.marketmagnet.co.za
The magical marketing formula We are all in search of that magical marketing formula. And without a doubt, what was once accessible only to large corporations has become "run of the mill" tools for all businesses competing for the same space, attention and clients, B2B or B2C.
This year has been an emotional and financial rollercoaster with our downgrade, recession, lockdown and all of a sudden it is back to work. This is How to Restart Your Business after Lockdown, build relationships with past, current and future clients and how to get back up and running and rebuild a successful business.…
AZ Trading is a Business in Johannesburg with branched in Cape Town and Durban that supply business machines that Shred, Bind, Cut and Laminate Paper. Check them out at aztrading.co.za
Marketing evolves year on year and in fact almost monthly. New marketing trends, new marketing tools and many new marketing distractions become available almost daily. What should you be focusing on with your marketing in South Africa as we you need business to start coming in? Here is a list of the top, easiest to implement and fastest return marketing tools you can use in your business today.…
Did you download our Content Strategy Strategy Template? If you haven’t got it already, get it here… Remember that content is the building block of trust between your business and potential clients. Consistency is key in building relationships and the more content you send to your clients the better as long as every interaction is jam-packed with value. One thing you will notice in the content strategy template is that there are many types of content that needs creation and various delivery methods for each. By far, the easiest content to deliver is digital content but don’t shy away from the more traditional physical items too. People like to hold onto “things”, especially if these “things”, your content, provide high-levels of value. So, What is valuable to your clients? Here’s a hint: Information that tells your client how they will benefit from using you and your products/services without selling… Call to actions should be included in the content but definitely not sales language . Selling puts people off… but be ready for when they want to buy from you. Content Creation and Building Content Building content is not as tricky as it seems. However, there are a number of elements to think about: 1. What type of content do you need? 2. What format should it be in? 3. How to deliver it to your clients and prospects? 4. How much content do you need? All very important questions and part of your overall marketing strategy. Here’s how this works: THE FIRST, THE TYPE OF CONTENT DO YOU NEED: Your content should be informative, educational and not full of sales statements like “buy now” or Get It Now… Your content should answer the questions to the most pressing problems or needs your client has in relation to your products, service and industry. THE SECOND… THE FORMAT OF YOUR CONTENT: The format of your content should cater to the different ways your customers consume information. Some are readers, some listen to Podcasts and most prefer video content. Develop your content in your preferred format and then repurpose the same content into different formats. I do this by first writing a blog post, then turning it into a video and then using the audio from the video for a podcast. Simple. THIRD, DELIVERY METHODS: Delivering your content can be tricky but guided by your marketing strategy your content delivery becomes systematic. Depending on the stage in your marketing and sales process, your content needs to be delivered in different ways. From the introductory to relationship building, Deal making to After Sales and business development, these include: advertising, emailing, marketing automation, hand delivery and many other types of delivery… FORTH, HOW MUCH CONTENT NEEDED: The amount of content depends on your unique situation based on: ◦ Your marketing cycle ◦ Your sales cycle ◦ Client retention needs ◦ Referral value FIFTH, HOW TO UNCOVER WHAT YOUR MARKETING CONTENT NEEDS TO BE ABOUT. Each stage of the content marketing strategy has a specific purpose : Stage 1: Introduction, Stage 2: Relationship Building, Stage 3: Deal Making, Stage 4: After Sales, Stage 5: Business Development, And your content needs to fully satisfy the educational needs of your client in each stage. Stage 1: Introductory information about your business and the benefits for your clients of you being a reputable brand within your industry. Stage 2: Information that gets…
I will show you 5 ways to step up your Marketing in 2019 Your marketing approach needs to adapt to the current market needs and expectations. In other words, the expectations of your ideal clients have shifted somewhat over the past year and if you don’t reassess and adjust your approach you stand the risk of your clients and prospects becoming distracted by your competition, the economy and politics.…
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.
Bli med på verdens beste podcastapp for å håndtere dine favorittserier online og spill dem av offline på vår Android og iOS-apper. Det er gratis og enkelt!