The Customer Mission Podcast With Andrea Belk Olson podcast

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Innhold levert av Andrea Belk Olson. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andrea Belk Olson eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Carol Costello Presents: The God Hook

Carol Costello Presents: The God Hook podcast artwork

Carol Costello Presents: The God Hook podcast artwork

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1 | The False Prophet 35:56

for 11 dager siden35:56

35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

The Customer Mission Podcast with Andrea Belk Olson

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Innhold levert av Andrea Belk Olson. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andrea Belk Olson eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

… continue reading

170 episoder

#Business #Andrea Olson

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The Customer Mission Podcast with Andrea Belk Olson

updated for 9 dager siden

Del

Serier hjem•Feed

Innhold levert av Andrea Belk Olson. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andrea Belk Olson eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

… continue reading

170 episoder

#Business #Andrea Olson

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How Ideas Need the Right Moment to Flourish 3:34

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3:34

History is littered with stories of trailblazers who were ahead of their time—innovators whose ideas didn’t catch on until the world was ready to hear them.

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Why Sometimes It’s Smarter to Make Things Harder 2:15

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2:15

The business world is hooked on ease. Streamlined processes. Seamless experiences. One-click solutions. It’s become the gold standard—strip out complexity, reduce friction, and assume anything hard is inherently broken. But here’s the catch: when everything is designed to be easy, people stop thinking.…

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Seeing What Nobody Else Sees 3:23

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3:23

Success isn't about being the smartest person in the room or making the perfect decision every time. If you think that, you’re probably stuck in a perpetual game of catch-up with the competition. The real secret to staying ahead? The ability to see what others can’t—those hidden opportunities, unnoticed patterns, and risks waiting to turn into catastrophes. You know, the stuff everyone else is too blind or too lazy to notice.…

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Seeing Customer Needs Through a Different Lens 2:43

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Companies often rely on buzzwords like "innovative," "game-changing," or "cutting-edge" to define their unique value proposition (UVP). While these terms may sound sexy, they lack substance. They fail to connect with customers on a meaningful level. A strong UVP, however, should be grounded in genuine customer insights and focus on solving problems that competitors overlook.…

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The Bum Rush Strategy and Why It Fails 3:22

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3:22

A new CEO enters the picture and has a laundry list of things to change. Or a new department head who wants to make a good impression and starts overhauling things. Sometimes things do need to change. But you can break more things than you fix with this approach.

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Why Your "Clear" Communication Isn't Clear 3:21

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As leaders, it's not enough to take the orders from on high and simply regurgitate them to our teams. We need to add value. We need to add insights and details. We need to help them understand how that initiative impacts them and how they can engage.

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The Psychology of Momentum 2:38

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2:38

Positive psychological momentum is a cognitive force that changes human behavior and performance. It enables people to achieve at a level not ordinarily possible. You see, when people experience success, it propels them to amplify their efforts. This positive momentum builds a greater likelihood of success in future endeavors.…

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Don't Conflate Strategy Tools with a Strategy 2:24

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Because strategy is about charting a particularly distinct path to success, thinking counterintuitively in an environment of complexity, and leveraging your advantages with ways to amplify those advantages, it’s hard to put that into a structured formula.

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The Blueprint for Brand Differentiation 3:14

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3:14

Today's consumers are bombarded with choices. Brand differentiation is no longer optional—it’s a survival strategy. But the question is how. Instead of focusing on product promotions, enable your customers to experience your brand.

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The Difference Between Transactional and Relationship Building Answers 3:02

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Ever notice how some conversations leave you with more questions than answers? That’s often the result of a reply instead of a response. While the two may sound similar, the difference is critical, especially in problem-solving, leadership, or collaborative work.

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Can't Solve a Problem? Forget About It. 3:27

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It's so frustrating when you've got a problem you need to solve, and nothing's coming to you. No ideas that will help move things forward. Maybe you talk with others to try and gather perspectives. Or you dive into the Google rabbit hole to look at how others have solved the problem. But there's nothing. You want something new, something innovative. Not just the same old approach everyone else uses. But you've run dry. How can you get that spark of inspiration you need?…

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Why Operationalizing Strategy Isn't About Communicating Proclamations 2:34

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Here’s a line in a corporate strategy document from a multi-billion-dollar client I was working with a few years ago: "We need to focus on better understanding the evolving needs of our current and future customers, and tailor solutions to meet those needs." What the hell? Isn’t that what the company should do as just a basic, daily, operating principle? That’s not a strategy, it’s a proclamation.…

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Strategy Requires Creativity. Creativity Requires Time and Practice. 3:09

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Think back to when you were under the gun to come up with a ground-breaking idea or solution to a complex problem. How many of those instances produced something revolutionary ? Likely very few . However, too many companies expect employees to spend more time looking productive than being productive. So, with limited time, those appointed to develop a strategy often spend more time on business theater than on contemplating creative approaches to compete.…

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Why Getting Unanimous Agreement is Bad for Strategy 1:40

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Leaders tend to strive for unanimous agreement – especially for large strategic decisions and situations where there’s a lot of uncertainty. If we have full commitment from our team, we must be making the right decision! Who wouldn’t want everyone to be on board? But unanimous agreement doesn’t mean there’s true agreement, no matter how many head nods you get in your meeting.…

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Understanding The Types of Non-Customers 3:42

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Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Does Your Company Have Mental Shrinkage? 2:54

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Every industry has shrinkage in its way. Those without inventory have shrinkage in the form of innovation atrophy . This occurs when an employee is asked for their ideas and input, and invests time and effort working through them, only to learn it’s all for naught.

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Why Strategy is Critical to Giving Goals a Structure 2:46

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Success is the result of choices -- choosing to do one thing over another. This means consciously not spending time, effort, or resources on certain things. A goal is simply a target. For example, say your goal is to double revenue growth in three years. Is that a clear goal? Will that goal create success? No, because there are no clear choices .…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Developing Behavioral Principles To Support Your Corporate Strategy 2:57

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When strategy development is complete, most executives start the rollout process. But communicating the strategy isn’t activating the strategy. Activation requires establishing guidance on how to shed old mindsets and embrace new ways of thinking. This necessitates shifting from telling to illustrating .…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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A Simple Way To Focus Your Messaging 2:49

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As a marketing leader, you want your messaging to resonate with your audience, be memorable, increase awareness, and build brand recognition. But you can't approach your team with that abstract request. You also can't simply share your 140-page corporate strategy and assume they'll glean some magic out of it. Crafting effective messaging requires specificity.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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The Little Things 2:51

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I'm not one for big projects. Especially those that I dread. Cleaning out a closet that's been languishing overstuffed for too long. Or reorganizing a file cabinet. It sucks. So I don't. Whether at home or work, big projects don't have to be big. They can be small if you approach them right.

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Output versus Outcomes 2:40

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2:40

Company leaders want measurable results, naturally. So they establish goals for the organization, whether a revenue growth objective or a target net promoter score. However, teams often fall short of those goals because instead of measuring outcomes, we measure the number of outputs accomplished, and in turn, overlook their connection to bigger organizational goals.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Chesterton's Fence and Understanding The Why Behind Decisions 2:27

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Making better decisions requires understanding the rationale behind previous decisions. If you don’t understand how you got here, you run the risk of making things not better, but worse.

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Do You Have an Employee Attrition Strategy? 2:54

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Most organizations struggle with employee turnover. There are multiple reasons why this occurs, ranging from internal culture issues to simply a hot job market. But instead of being in reactionary mode when employees decide to leave, why not have an intentional attrition strategy?

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Technology, Psychology, and Change 2:29

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2:29

Over the last few years, retailers have invested a lot in self-checkout lanes. This was initially seen as a great way to reduce labor costs and challenges with hiring. They were touted to reduce waits in line, eliminate the need to interact with a checker, and get you out in no time. But it hasn't done any of that.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Is Customer Service Dead or Just a Strategic Company Decision? 3:15

for 1 year siden3:15

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Many companies are pulling back on customer service, reducing resources, training, and automating support. It's understandable to an extent. Hiring and retaining customer service staff is incredibly hard. The cost of training people is high. Customers are increasingly doing their research before they enter a store, and they don't even want to talk to anyone at all - just find their item and get on with their day as quickly as possible. So it would make sense that there's a contraction in customer service overall. However, are these companies dramatically shifting where their value lies?…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Marketing Shouldn't Always Sell 4:00

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4:00

There's been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this thinking. Advertising and marketing are expensive. The adage of "half of all marketing spend is wasted, we just don't know which half" makes sense, if you're looking at waste in an immediate return sense. You spend $X on advertising and marketing this quarter and only get $Y in sales. As a numbers person, you'd want to invert that balance. But the problem is, that's not the only purpose of marketing and advertising.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Why A Strong Brand Isn't a Luxury but a Necessity 3:01

for 1 year siden3:01

3:01

Who invented the light bulb? Of course, you'd say Thomas Edison. But what you may not realize is that Edison did not invent the light bulb. It was actually invented by Joseph Wilson Swan and Henry Woodward. What Edison did really well was commercialize the invention. But why do we always think of Thomas Edison first? Of course, he was a prolific inventor, but more importantly, he built a recognizable and resonating brand.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Asking the Right Questions 4:05

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4:05

We ask questions all the time. At work, at home, amongst friends. Often, we ask questions that we already know the answer to, and other times, we ask questions that validate our existing perceptions. But in business, when we're trying to find answers to complex, layered, multi-faceted problems, we need excellent questions to get the answers and insights we need to make the best decision possible. But we're usually pretty bad at it.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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A Different Approach to Incentivization 2:34

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There's a lot of advice out there for designing employee incentive programs. Most of it focuses on common tactics including additional vacation days, public recognition, health/wellness reimbursements, referral bonuses, tuition reimbursement, professional development, and monetary bonuses. Aside from the economic considerations, the bigger question to answer first is always the why and what.…

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The Customer Mission Podcast with Andrea Belk Olson

The Customer Mission Podcast with Andrea Belk Olson podcast artwork

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Is Your Customer Feedback Used to Diagnose or Sell? 3:11

for 1 year siden3:11

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Why don't companies take more time to truly understand customer needs? In short, because it's hard, it takes time, and sometimes, we don't want to hear what they have to say. Customer feedback isn't simply about capturing data from questionnaires, reporting the top three frustrations customers have, and then deciding which one is the least costly and painful to implement. It's also not rolling your eyes when you hear the same concerns over and over again.…

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