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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Ray. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ray eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Innhold levert av Ray. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ray eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we look at what the Bible says about conquering giants that we face in our lives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode we look at the rest we can have through God. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode I talk about the distinction between going the wrong way or the right way. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In today's episode I talk about how we should have a faith that can be seen. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode we discuss how, just as Joshua did, we can stand on the God's promises. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode we look at how Jesus has and still offers the breakthroughs we need in our lives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode we talk about the times we are living in and have been living in for some time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode we talk of finding fault. It's so easy to find fault in others. Some even found fault in Jesus. Instead of finding fault let's be encouragers! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support…
In this episode we talk about how Jesus is with us through the storms, trials and challenges we face in life. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode Ray & Cindy give a ministry update. They also share another way they have been able to provide Christian entertainment to seniors. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support…
In this episode we look at how we should measure spiritual success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
In this episode we talk about blessings that overflow. Get under the spout where the glory and blessings of God come out! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support
Have you ever felt like quitting or giving up in you spiritual walk? In this episode I discuss why we, as believers, don't give up. I share some scripture as well as some thoughts to consider. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support…
In this episode we talk about how important it is for us, as believers, to stand out from unbelievers. Not because we are better but rather we are different having come through the blood of Jesus. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support…
In this micro-podcast we take a look at what the words we say and use mean and how they can impact others in both a positive and negative way . --- Send in a voice message: https://podcasters.spotify.com/pod/show/ray-spellbrink/message Support this podcast: https://podcasters.spotify.com/pod/show/ray-spellbrink/support…
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