Vera Shafiq podcast

Vera Shafiq Podcast

1
How to Start Agentifying Your Franchise Marketing 18:17

for 14 dager siden18:17

18:17

In this podcast episode, we're examining the concept of agentic AI and how it can be pragmatically applied to marketing within the franchise space. How can you create AI-powered marketing teams that operate autonomously, yet collaboratively, at national, regional, and local levels? The aim is to augment human marketing efforts rather than replace them. Key components include AI agents specialized in research, strategy, content, creative, and analysis, all working in synergy to optimize marketing execution. Vera provides a roadmap for implementing these AI agents, including steps to get your data organized, setting detailed goals, experimenting with micro agents, and documenting workflows. 00:00 Introduction to AI in Franchise Marketing 02:03 Understanding Agentic AI 04:41 The Structure of AI Marketing Teams 08:52 Practical Example: Local Franchise Marketing 13:52 Steps to Implement Agentic AI 16:49 Final Thoughts and Call to Action…

Vera Shafiq Podcast

1
Exploring Advanced Features of ChatGPT: From Image Generation to Deep Research 19:47

for 27 dager siden19:47

19:47

In this episode of the Vera Shafiq Podcast, Vera takes a look at the latest advancements and features of ChatGPT as of April 9, 2025, with a focus on the newly released image generation feature. Vera discusses her experiences using ChatGPT for various tasks such as creating brand-consistent marketing assets, conducting deep research, managing long-term projects, and more. She also highlights the benefits of using these AI tools to improve productivity and competitiveness in marketing. Additionally, Vera touches upon the potential of integrating AI features into company technology and emphasizes the importance of transitioning from experimenting with AI to effectively utilizing it for professional purposes. 00:00 Welcome and Introduction 01:36 Exploring ChatGPT's New Image Generation Feature 07:45 Deep Dive into ChatGPT's Deep Research Feature 10:48 Streamlining Workflows with ChatGPT Projects 11:58 Leveraging Custom GPTs for Repetitive Tasks 13:45 The Future of AI: GPT Operator and Scheduled Tasks 16:52 Final Thoughts and Future Directions…

Vera Shafiq Podcast

1
Exploring the Practicality of Performance-Based Agency Models in Franchising 12:05

for 7 weeks siden12:05

12:05

In this episode of the Vera Shafiq podcast, Vera explores the concept of performance-based agency models within the franchising world. She discusses whether franchise brands can effectively compensate marketing agencies based on the tangible results they deliver. Vera discusses the appeal of this model for greater accountability, budget-friendliness, and simplicity in communication with franchise owners. She also highlights the perspectives of agencies, covering data transparency concerns, baseline costs, and variables beyond their control. Practical steps to implement this model, including defining KPIs, ensuring data integrity, and establishing a hybrid fee structure, are examined along with the pros and cons of adopting a performance-based model. Vera concludes with insights into how this approach can align interests between franchisors, franchisees, and agencies when managed correctly. 00:00 Introduction to Performance-Based Agency Models 00:56 Understanding Performance-Based Compensation 02:48 Agency Perspectives on Performance-Based Models 04:54 Implementing a Performance-Based Model 09:07 Pros and Cons of Performance-Based Models 10:49 Conclusion and Final Thoughts…

Vera Shafiq Podcast

1
Optimizing Agency Communication and Internal Marketing Alignment 19:45

for 9 weeks siden19:45

19:45

In this episode of the Vera Shafiq podcast, Vera explores the key challenges faced by CMOs and marketing leaders, including agency communication, internal team alignment, and overall marketing performance. Drawing from her experience on both the agency side and within franchise brand leadership, she discusses strategies for improving agency relationships, defining clear metrics, and determining an effective meeting structure. The episode also covers the advantages and disadvantages of consolidating services under one agency versus working with specialized teams, the importance of structuring internal marketing teams for maximum efficiency, and integrating the right technology to track performance accurately. Vera emphasizes the importance of aligning agency efforts with business objectives and maintaining proactive, open communication between internal and external teams. Lastly, she touches on how to effectively involve franchisees in marketing strategies, ensuring a balance between centralized control and local creativity. 00:00 Introduction and Overview 00:53 Improving Agency Communication 07:28 Internal Team Structure and Accountability 10:52 Marketing Performance and Strategy 14:00 Agency Transition and Alternative Approaches 16:04 Franchisee Involvement and Local Marketing 17:34 Conclusion and Final Thoughts…

Vera Shafiq Podcast

1
The Future of SEO in an AI-Driven Digital Landscape 16:16

for 10 weeks siden16:16

16:16

In this episode, host Vera Shafiq discusses the evolving SEO environment influenced by AI-driven search technologies. She emphasizes that while traditional SEO practices remain relevant, there is a growing need for marketers to adapt to newer AI tools like ChatGPT and diversified platforms beyond Google and Bing. Vera discusses the necessity of maintaining a comprehensive digital presence, optimizing for AI search results, and revisiting KPIs to better measure engagement and conversions. Additionally, she highlights the significance of voice and image search in the current landscape and provides actionable steps for businesses to future-proof their SEO strategies in light of these advancements. The episode aims to equip marketers with the insights needed to stay ahead of the curve in AI and SEO. 00:00 Introduction to the Evolving SEO Landscape 01:31 The Impact of AI on SEO 03:02 Traditional vs. AI-Driven Search 06:00 Expanding Beyond Google and Bing 08:52 Shifting Audiences and AI Adoption 11:24 Actionable Steps for Future-Proofing SEO 15:36 Conclusion and Final Thoughts…

Vera Shafiq Podcast

1
How to Practically Apply Microsoft Clarity to Your Marketing Toolset 17:05

for 11 weeks siden17:05

17:05

In this episode, host Vera Shafiq explores how marketing teams can enhance their strategies by using Microsoft Clarity in conjunction with Google Analytics 4 (GA4). Vera provides an in-depth look at the unique features of Clarity, such as session recordings and heatmaps, and discusses how these can offer a more qualitative perspective on user behavior. She also emphasizes the importance of combining quantitative data from GA4 with qualitative insights from Clarity to identify and resolve user experience issues on websites. The episode includes step-by-step guidance on implementing Clarity, prioritizing high-traffic areas, and involving cross-departmental teams for a holistic optimization approach. Finally, Vera touches on the limitations of Clarity and how it complements rather than replaces other tools in your marketing arsenal. 00:00 Welcome and Introduction 00:58 Understanding Microsoft Clarity 02:58 Combining Clarity with GA4 05:04 Key Features of Microsoft Clarity 07:05 Practical Application for Franchise Businesses 09:39 Limitations of Microsoft Clarity 11:23 Common Questions and Best Practices 13:46 Conclusion and Next Steps…

Vera Shafiq Podcast

1
Winning Franchise Owner Buy-In for Digital Marketing Investments 16:04

for 12 weeks siden16:04

16:04

Winning Franchise Owner Buy-In for Digital Marketing Investments In this episode of the Vera Shafiq podcast, host Vera Shafiq delves into innovative strategies for garnering franchise owner enthusiasm and commitment towards digital marketing. She emphasizes using AI-powered storytelling, interactive dashboards, and gamification to demonstrate the value of digital investments. Vera discusses the importance of personalized marketing plans created via AI tools, connecting real-time data through dynamic dashboards, and injecting fun with gamified challenges. These methods aim to overcome skepticism, providing transparency and compelling evidence of ROI, ultimately fostering a collaborative, innovative culture among franchise owners. 00:00 Welcome to the Podcast 00:30 The Challenge of Franchise Owner Buy-In 02:12 AI-Powered Storytelling 07:54 Interactive Dashboards for Transparency 11:31 Gamification: Making Marketing Fun 14:01 Final Thoughts and Actionable Steps 15:23 Closing Remarks…

Vera Shafiq Podcast

1
Non-Obvious Consumer Behavior Shifts for 2025 and How to Adjust Our Marketing Strategies 16:36

for 13 weeks siden16:36

16:36

Non-Obvious Consumer Behavior Shifts for 2025 and How To Adjust Our Marketing Strategies In this episode of the Vera Shafiq podcast, Vera dives into three major consumer behavior shifts anticipated for 2025 that franchise marketers must understand. Instead of predictable topics like AI and personalization, Vera explores under-the-radar changes including: (1) 'The End of Ownership' where consumers prefer access and flexibility over ownership, urging marketers to create on-demand services; (2) 'The Return of Boredom' as overstimulated consumers seek offline experiences, presenting unique engagement opportunities for brands; and (3) 'The Death of Trust' with declining consumer trust in ads and influencers, pushing brands to prove their value in every interaction. Vera also provides innovative strategies for brands to adapt, emphasizing the importance of flexibility, discovery-driven experiences, and proving trustworthiness. Tune in to rethink your marketing strategies for a successful future. 00:00 Welcome to the Vera Shafiq Podcast 00:32 Exploring Consumer Behavior in 2025 01:59 Shift 1: The End of Ownership 03:47 Shift 2: The Return of Boredom 05:50 Shift 3: The Death of Trust 07:56 Adapting Franchise Marketing Strategies 11:40 Bonus Strategies for 2025 15:11 Final Thoughts and Conclusion…

Vera Shafiq Podcast

1
Navigating AI & Data Privacy in Marketing 16:20

for 14 weeks siden16:20

16:20

In this episode, host Vera Shafiq delves into the critical issue of using AI tools in marketing while safeguarding proprietary and sensitive data. Highlighting popular AI tools like Copilot, ChatGPT, Gemini, and Perplexity, Vera addresses the concerns surrounding data privacy and security. The episode also explores DeepSeek, a new AI model from China, discussing its potential and inherent risks. Vera shares best practices for utilizing AI tools safely, emphasizing the importance of anonymizing data, and introducing solutions like private AI models and enterprise AI systems with strict data governance controls. The episode concludes with a look into synthetic data as a method to train AI models without compromising privacy. 00:00 Introduction to the Podcast 00:29 The Importance of AI and Data Privacy 01:51 DeepSeek: The New AI Model from China 05:39 AI Data Landscape and Best Practices 07:00 Using AI Tools Safely 11:38 Advanced AI Solutions for Enterprises 15:01 Conclusion and Key Takeaways…

Vera Shafiq Podcast

1
A New Focus + Two Big Social Media Hot Topics 9:57

for 15 weeks siden9:57

9:57

In this episode, host Vera Shafiq returns to the podcast with a fresh focus on franchise marketing. She discusses the unique challenges and opportunities within the franchise sector, highlighting the importance of consistent branding, local marketing strategies, and data utilization. Vera emphasizes the role of artificial intelligence (AI) in transforming marketing practices, sharing actionable tips on implementing AI effectively and ethically. The episode also delves into recent social media developments, including TikTok's brief ban and Meta's removal of fact-checking, offering strategic advice for franchise marketers to adapt and pivot in response to these changes. 00:00 Welcome Back to the Podcast 00:27 Focusing on Franchise Marketing 01:32 The Role of AI in Franchise Marketing 02:55 Ethical Implications of AI 04:23 Social Media Developments in 2025 04:51 The TikTok Ban: What Now? 06:35 Meta's Free Speech Shift 09:02 Final Thoughts and Action Plan 09:30 Closing Remarks…

Vera Shafiq Podcast

1
What is Agile and How Can It Be Applied to Marketing? 24:50

for 4 years siden24:50

24:50

I talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter! Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Agile Sherpas Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

1
Should You Add CTV Ads to Your Marketing Mix? 18:50

for 4 years siden18:50

18:50

What you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy. Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

1
The Post-Click Experience and Why It Matters 16:22

for 4 years siden16:22

16:22

80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort. Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

1
Marketing Attribution - The Holy Grail of Marketing 14:35

for 4 years siden14:35

14:35

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night! Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

Vera Shafiq Podcast

1
What You Need To Know About Google's New Core Web Vitals 14:18

for 4 years siden14:18

14:18

What are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here! Episode links: Google Page Experience Documentation USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at hello@verashafiq.com Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse…

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