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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
POCUS Journal Podcast
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Innhold levert av POCUS Journal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av POCUS Journal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The POCUS Journal Podcast is a production from the Cardiovascular Imaging Network at Queen's aimed at educating listeners on point-of-care ultrasound and its many applications in the medical field. The POCUS Journal is a peer-reviewed publication containing the latest research, case reports, and protocols on point-of-care ultrasound. In our podcast, Dr. Amer Johri and fellow members of the Editorial Board bring on guests from various medical disciplines to discuss their ultrasound research recently published in the POCUS Journal. For more info: www.pocusjournal.com @POCUSJournal on Twitter
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10 episoder
Merk alt (u)spilt...
Manage series 3297289
Innhold levert av POCUS Journal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av POCUS Journal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The POCUS Journal Podcast is a production from the Cardiovascular Imaging Network at Queen's aimed at educating listeners on point-of-care ultrasound and its many applications in the medical field. The POCUS Journal is a peer-reviewed publication containing the latest research, case reports, and protocols on point-of-care ultrasound. In our podcast, Dr. Amer Johri and fellow members of the Editorial Board bring on guests from various medical disciplines to discuss their ultrasound research recently published in the POCUS Journal. For more info: www.pocusjournal.com @POCUSJournal on Twitter
…
continue reading
10 episoder
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 10: “Knowledge and Confidence among 5 Cohorts of Faculty Learners in a Point-of-Care Ultrasound (POCUS) Program: Factors Defining Learner Success " 43:29
43:29
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POCUS Journal Podcast Episode 10: “Knowledge and Confidence among 5 Cohorts of Faculty Learners in a Point-of-Care Ultrasound (POCUS) Program: Factors Defining Learner Success " Guests: Dr. Michael P. Janjigian and Dr. Harald Sauthoff DOI: https://doi.org/10.24908/pocus.v9i2.17640
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 09: “Best Practices for Point of Care Ultrasound: An Interdisciplinary Expert Consensus " 36:17
36:17
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In the 9th episode of the POCUS Journal podcast, our Editor-In-Chief Dr. Benjamin Galen invited the author Brandon Otto to discuss the expert consensus article entitled “Best Practices for Point of Care Ultrasound: An Interdisciplinary Expert Consensus ”, recently published in POCUS Journal Vol 09 Iss 01, released April 2024. To read the full article visit: https://pocusjournal.com/article/17240/…
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 08: "Association of Internal Medicine Point of Care Ultrasound (POCUS) with Length of Stay, Hospitalization Costs, and Formal Imaging: a Prospective Cohort Study" 50:46
50:46
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In the 8th episode of the POCUS Journal podcast, our Editor-In-Chief Dr. Benjamin Galen, and internal medicine Section Editors Dr. Tanping Wong and Dr. Trevor Jensen, are joined by Dr. David M. Tierney to discuss his original research article entitled “Association of Internal Medicine Point of Care Ultrasound (POCUS) with Length of Stay, Hospitalization Costs, and Formal Imaging: a Prospective Cohort Study”, recently published in POCUS Journal Vol 08 Iss 02, released November 2023. Full issue at the link: https://pocusjournal.com/issue/vol-08-iss-02-2023/ Release date: Dec 18, 2023. Edited by Braeden Hill.…
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 07: "“Teaching old dogs new tricks” – POCUS Education for Senior Faculty” 49:41
49:41
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In the 7th episode of the POCUS Journal podcast, Editor-In-Chief Dr. Benjamin Galen is joined by Dr. Daniel Restrepo, Dr. Thomas Heyne, Christine Schutzer, and Dr. Renee Dversdal to discuss their Innovations in POCUS Curriculum article entitled “Teaching old dogs new tricks” – POCUS Education for Senior Faculty” , recently published in POCUS Journal Vol 08 Iss 01, released April 2023. Full issue at the link: https://pocusjournal.com/issue/vol-08-iss-01-2023/ Articles discussed in this podcast: “Teaching old dogs new tricks” – POCUS Education for Senior Faculty ( https://pocusjournal.com/article/16145/ ) “Teaching the Teachers: A Flexible, Cognitive-Focused Curriculum in Point-of-Care Ultrasound Education for Hospital Medicine Faculty” ( https://doi.org/10.1002/jum.16091 ) Edited by Julia Herr and Braeden Hill.…
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 06: "A Rare Cause of Neck Lump in an Infant" 55:02
55:02
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In the 6th episode of the POCUS Journal podcast, Editor-In-Chief Dr. Benjamin Galen and Pediatrics Section Editors Dr. Ria Dancel and Dr. Beryl Greywoode are joined by Dr. David McCreary to discuss his case report entitled “A Rare Cause of Neck Lump in an Infant”, recently published in POCUS Journal Vol 07 Iss 02, released November 2022. Full issue at the link: https://pocusjournal.com/issue/vol-07-iss-02-2022 Articles discussed in this podcast: " A Rare Cause of Neck Lump in an Infant " " Ultrasound Diagnosis of a Retained Migrated Foreign Body Following Penetrating Injury to The Upper Thigh in a Child: A Case Report Demonstrating an Underused Indication for Diagnostic Ultrasound " " The Role of Point-of-Care Ultrasound in Pilonidal Sinus Disease " " A Non-Resolving “Hematoma” Diagnosed as an Arteriovenous Malformation by POCUS " " Sonographic Crepitus, a Point-of-Care Ultrasound Finding " -- Edited by Julia Herr.…
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 05: "Impact of POCUS in Medical Decision Making: Developing an IM Global Health POCUS Curriculum" 47:16
47:16
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In the 5th episode of the POCUS Journal podcast, Editor-In-Chief Dr. Benjamin Galen and Global Health Section Editor Dr. Gordon Johnson are joined by Dr. Michelle Fleshner and Dr. Steve Fox to discuss their article entitled "Impact of Point-of-Care Ultrasound in Medical Decision Making: Informing the Development of an Internal Medicine Global Health POCUS Curriculum", recently published in POCUS Journal Vol 07 Iss 01, released April 2022. You can find the full issue at the link below: https://pocusjournal.com/issue/vol-07-iss-01-2022/ . Edited by Braeden Hill.…
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 04: The Special Kidney Issue 58:34
58:34
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In this 4th episode of the POCUS Journal podcast, following the release of Vol 7, Special Kidney Issue, released in February 2022, Dr. Benjamin Galen is joined by POCUS Journal Nephrology editors Dr. Abhilash Koratala and Dr. Nathaniel Reisinger to discuss the fantastic issue they put together. You can find the full issue at the link below: https://pocusjournal.com/issue/vol-07-kidney-iss-2022/ . Edited by Braeden Hill.…
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POCUS Journal Podcast
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1 POCUS Journal Podcast Episode 3: "The Use of Thoracic Ultrasound to Predict Transudative and Exudative Pleural Effusion" 44:01
44:01
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In the third episode of the POCUS Journal podcast, Dr. Galen brings on Dr. David DiBardino and Dr. Cameron Baston of the University of Pennsylvania. In this podcast, Drs. DiBardino and Baston discuss their study entitled “The Use of Thoracic Ultrasound to Predict Transudative and Exudative Pleural Effusion”. Their work aimed to determine if the imaging characteristics of thoracic ultrasound effectively differentiate between transudative and exudative pleural fluid. This study was included in the latest issue of the POCUS Journal, which you can find here: https://pocusjournal.com/article/2021-06-02p97-102/ Release date: Dec 22, 2021. Edited by Julia Herr.…
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POCUS Journal Podcast
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In the newest May 2021 episode of the POCUS Journal podcast, Dr. Johri and Dr. Galen bring on Dr. Robert Jones and medical student Emily Hoffberg of Case Western Reserve University School of Medicine. In this podcast, Dr. Jones and Emily discuss their paper entitled "The PEGASUS Games: Physical Exam, Gross Anatomy, phySiology and UltraSound Games for Preclinical Medical Education". This paper examines the effectiveness of adding "gamification" to medical school curricula as a novel way to educate medical students in ultrasonography. Their work was included in the latest issue of the POCUS Journal, which you can find at the link below: https://pocusjournal.com/article/2021-06-01p22-28/ Edited by Braeden Hill…
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POCUS Journal Podcast
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In the first episode of the POCUS Journal Podcast, Dr. Amer Johri and Dr. Benjamin Galen discuss the article "The Focused Assessment with Sonography in Cancer (FASC) Examination" by Dr. Peter C. Nauka and Benjamin T. Galen, published in the November 2020 issue. Read the article by Nauka & Galen: https://pocusjournal.com/article/2020-05-02p42-45/ Visit POCUS Journal at https://pocusjournal.com/ Edited by Julia Herr.…
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