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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Taylor Arenz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Taylor Arenz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Hey Fans! Welcome to Sideline Attraction I am your host Taylor Arenz and this is no level playing field because I am calling the shots on these interviews and nothing is off limits. So step up to the plate it’s game on!
Innhold levert av Taylor Arenz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Taylor Arenz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Hey Fans! Welcome to Sideline Attraction I am your host Taylor Arenz and this is no level playing field because I am calling the shots on these interviews and nothing is off limits. So step up to the plate it’s game on!
This week Host Taylor Arenz talks with the Houston Texans Team Photographer and Photography Manager. Zach takes amazing pictures and tells Taylor all about his journey to the NFL. They also discuss the USO Tour they went on together with the Houston Texans and lots of other fun conversations! You will love this chat!…
This week is Sideline Attraction's 50th Episode! This special episode deserved a cool interview and that is what we have this week when Host Taylor Arenz talks with Skeleton Athlete Matthew Fortney! Matt is a member of the US Olympic Bobsled and Skeleton Team and tells Taylor all about this amazing winter sport! You will love this episode and getting to know Matt!…
This weeks episode get to know Safety Tra Fluellen. You will love getting to know Tra and hearing his story of hard work and determination to get him to where he is today. He has declared for the NFL Draft and talks about how even a set back will not stop him from reaching his dream.
This week Host Taylor Arenz talks with professional dancer Alexie Agdeppa. Alexie has been performing professionally since she was seven and her accolades are amazing! You will love getting to know her and hear all about her experiences and how she never lets a no stand in her way!
We are Back! After a longer than expected hiatus Sideline Attraction is back and better than ever! Host Taylor Arenz had a busy fall football season and moving across the country from Arizona to Texas! Now she is settled in her new place with a the perfect podcast studio set up to for some amazing interviews! Kicking off this season is the Houston Astros Minor League Player Luke Berryhill who is also a singer/song writer! Luke was the first ever guest on Sideline Attraction and alot has changed since we talked two years ago and he fills Taylor in all all the exciting things in his life!…
This week Host Taylor Arenz talks with the CEO of Fangirl Sports Network and San Francisco 49ers Beat Reporter Tracy Sandler. Tracy had a dream and went for it and tells Taylor all about the journey and not to mention she once was a real life Barbie! You will love this one! Take a listen!
Episode 45 is a special one! The first Sideline Attraction returning guest! This week Host Taylor Arenz talks to Savannah Banana Connor Higgins! Connor was a guest back in March of 2022 and so much has changed in his life since than that Taylor had to talk to him again fill her listeners in on his journey. Connor's never give up attitude is amazing and inspirational and has landed him exactly where he is supposed to be as a Savannah Banana!…
In honor of the NFL football season kicking off today Host Taylor Arenz talks with retired NFL star Amobi Okoye. Amobi was the youngest player ever drafted in the NFL's first round. He spent four years on the Houston Texans and also played for the Chicago, Tampa Bay and Dallas. His story is amazing and teaches you to be grateful for every moment and never give up!…
This week Host Taylor Arenz talks with Eric McNeil. Eric has a podcast called Breaking the Huddle and so they both interview each other. Eric is an amazing mentor, friend, businessman, father and so much more and you will get to know all about him and also learn some great life lessons on team work and leadership.…
This week Host Taylor Arenz talks with Craig Leblanc the man behind 2Live Culture. Taylor and Craig talk all about the ups and downs of life and how it is important to always keep faith. 2Live is more than just football training it is training for life and as their motto says "where passion meets purpose in the game of life." You will love this chat with Craig and be inspired!…
Host Taylor Arenz is back from her summer break and fills you in on what has been keeping her busy the last few weeks. She went the the HOTWORX Virtual Instructor competition and gives you all the details on that intense competition. Then she gets to talk to Cincinnati Reds Kenya Huggins . Kenya is currently in the Reds minor league system and fills Taylor in on how he got to be living his dream as a professional baseball player.…
This week Host Taylor Arenz updates you on her last week of Showstoppers Competition for the season and the HOTWORX top 15! Then, she talks to one of the most fun guys you will ever meet! AJ Greene is a football star YouTube sensation and content creator with over a million followers and his followers love him! The day she met him she was working a TXHS football game and the kids were hanging over the railing trying to take a picture with him! You are going to fall in love with him and be so impressed with all he does for the youth football community!…
This week Host Taylor Arenz fills you on her crazy travel day to get to Showstopper Dance Nationals! She learned her lesson and advises all to get to airport with lots of time to spare these days!! Speaking of dance! Her guest this week is an icon on the cheer and dance world as he was the first make NFL Cheerleader! Quinton Peron is the nicest human and tells Taylor all about his exciting life adventures! This one is so fun!…
This weeks episode is HOT! That's because Host Taylor Arenz gets to talk with her fellow HOTWORX Virtual Instructor Ashlee Buchert . Ashlee is a fitness guru and a Momentrepreneur! Her energy, love for life and enthusiasm are contagious and you will love getting to know her and learning all about her story!…
This week host Taylor Arenz has a fun conversation with FAU Basketball guard Bryan Greenlee! If you followed March Madness this spring you saw Bryan and his teammates and there incredible run to the Final Four. Bryan tells Taylor all about his amazing season and how his road to that lead him to March Madness.…
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