In today’s episode of the Content Hacking podcast, I’ll tell you about a funnel that I’ve been tweaking for our coaching program. I’ll share with you some secrets to creating a funnel that can scale and achieve massive results. Here are some of the most valuable things you’ll learn: - How thinking outside the box helped me boost my click-through rates - Why funnels don’t work (and how to approach them the right way) - How I’m combining different elements of the funnel for maximum results. So if you’d like some proven tips for making your funnel scalable, jump right into the podcast!…

In this episode of the Content Hacking podcast, I talk about creating an irresistible offer. Better yet, I’m using myself as a real-life case study! I’ll give you an insight into a fantastic opportunity that I’m exploring and how my friend and I are turning it into an offer that clients can’t resist. Here are some of the most valuable things you’ll learn: - How to predict and overcome objections - How to figure out what your target market needs - How to price your offer correctly So if you’d like to learn how to structure a compelling offer, jump right into the podcast!…

In today’s episode of the Content Hacking Show, I talk about overwhelm and what to do about it. This is such an important topic, as it directly relates to your productivity and output. I’ll show you how to release a ton of pressure from your business while still securing growth. You’ll uncover many nuggets of wisdom, such as: - The Five Ones concept and how to apply it - How to de-risk your business while scaling - How to narrow your focus on what matters If you want to eliminate burnout and scale without struggles, go ahead and listen to the podcast.…

In this episode, I take a deep dive into email marketing and why it deserves your attention. I’ll show you why the email channel is vital in your content mix and how to leverage its massive potential. Here are some of the most valuable things that you’ll learn: - Why email marketing works better than most other channels - How to make your campaigns wildly profitable - Content secrets from the most successful copywriter in history So if you want to learn how to thrive with email marketing, jump right into the podcast.…

In this episode of the Content Hacking podcast, I dig deep into why some businesses fail while others thrive. I discuss the fundamental aspect of success – the business model. I’ll explain what it takes to find a model that works for you and supports lasting growth. Here are some of the most valuable things you’ll learn: - What makes a sound business model - Why operating leverage matters - How to remove bottlenecks from your business So if you want to understand the makings of a thriving business model, go ahead and listen to the podcast.…

In this episode of the Content Hacking Show podcast, I talk about current reality trees. If you haven’t heard about current reality trees, then this podcast is for you! Why? Because it’s one of the most potent tools to overcome challenges in your business. It’s also one of the key tools I use to get to the ROOT of issues in business. So if you want to learn about dealing with problems effectively, jump right into the podcast.…

I can tell you that there’s no point in producing great content - and then win lots of new clients - if your client experience is subpar. In this episode, I’ll be using Fubbi as an example and cover the critical aspects of client experience that I feel really matter. Some of the topics that I’ll be discussing are: - Taking responsibility - Cause and effect - Getting your team involved - The CEO has to champion great client experience - How important is financial metrics That’s just for a start. Listen to this podcast to find out how to ace client experience time and time again…

Recently a client asked to cancel our services. And it’s the craziest reason of all… because… he was really happy with our work. I go into the back story in this podcast. Unfortunately, it’s going to cost him hundreds of thousands of dollars. Not because he’s asked to stop getting OUR help. But because he’s decided to blow off email as a channel. No joke. And that’s the reason for the cancellation. I know that it’s not my responsibility to educate every single person. But I do have some responsibility to use my experience and tell people how to use email as a channel. Simply put, those in the “know” always report the same thing: email is their profitable channel. For this reason, this episode will cover: - Email list as an equity - How attribution works - Challenges of using Facebook only - Using emails for ads If you want to get massive ROIs from your email, tune in to this podcast.…

In this podcast, I’m talking about the most impressive individual I’ve ever worked with. You’ll learn what makes him such an accomplished person like: - How he tested for failure regularly and what he could control - When he finds winners and something that works, he hits it hard - How he built a dream team to make up for his own limitations Why he took a marketing first philosophy about everything So, listen here to do a deep dive into this incredible guy... and find out some secrets to his success.…

Reading the market correctly is tough for most people. But it’s necessary to keep selling and remaining relevant in your market. So, in today’s episode, I want to talk about how to read the mind of the market. I’ll go over things like: - How to look at what people are buying to get a good read on the market - Why there are no such thing as being too obsessed with your market - The single best market research tool I’ve ever found (and it’s free; not it’s not a survey). Check out this episode if you want to go from average to ninja-level market reading.…

I’m working with a business partner and long-time friend to launch a new business. And we’re at the stage where we’re starting to think about the hooks and offers. Today’s episode will focus on the stuff we’re thinking about because they work whether you have a new business or a new campaign for an existing one. Some of the things I’ll cover include: - Nailing your message to market - Stages of awareness and sophistication and how it affects a launch - Testing ideas before bringing them to market Listen here to find out more about our checklist and how you can apply it to new campaigns.…

I want to try something I’ve never done before. In this episode, I want to give you a sneak peek into my creativity process. Some awesome things I’ll cover include: - Key things I need to spur my process and why - How oscillating between rest and intense focus works for me - The thinking models I use to help the creative process Listen here to find out how I go from zero to firehose intensity as I get into my creative zone. Hopefully, you’ll be able to adopt a few tips to spur your own creative process.…

In this podcast, I dive deep into the process of selling high-ticket items. I break down the steps to show you how to structure everything properly and reach the right people with your offer. You’ll learn lots of essential things about marketing and sales, such as: - The importance of qualifying and how to do it right - How to dispel objections like a pro - How to create an effective follow-up system So if you have the desire to sell big-ticket items, jump right into the podcast to learn how to build a system that works.…

In today’s episode, I’m not talking about content or marketing for a change. I’m going to focus on the operational side of your business. I’ve learned a great deal about making my business run like a machine. In this podcast, I’ll share with you the wisdom that applies to any business. Here are some of the awesome things that you’ll learn: - What improvement is really about - How to achieve consistency - Why you should create a boring business If you want to see what it takes to streamline your business and maximise its potential, you’ve got to listen to the podcast!…

If there’s one thing I keep talking about time and time again, it’s how to make campaigns work. There’s a specific set of characteristics that separate killer campaigns from the duds. In this podcast, I’ll show you what those characteristics are. You’ll learn: - What makes a campaign scale to tens or hundreds of millions of dollars - How to know if you should ditch or scale a funnel - Why it’s normal to feel like you’re constantly screwing up To learn what it takes to create campaigns that get real results, jump right into the podcast!…