Innhold levert av Built for Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Built for Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Built for Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Built for Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This podcast presents current challenges and solutions through insightful discussions with key industry experts. Each episode is hosted by a member of the Built for Marketing team and explores a range construction, building products and built environment topics.
Innhold levert av Built for Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Built for Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This podcast presents current challenges and solutions through insightful discussions with key industry experts. Each episode is hosted by a member of the Built for Marketing team and explores a range construction, building products and built environment topics.
Guest speakers: Flavia Lowres , Sustainabilty champion at FIS In this episode we explore the importance of sustainability within the construction industry and the challenges surrounding net-zero. This is a topic that has been actively recognised by the FIS, who have recently delivered a sustainability program, focusing on waste, netzero, reuse and the circular economy, to further support their members.…
Guest Speakers: Dave Rainbow, Rita Barata Castro, Darren Lester, Jules Quested-Williams In this episode Iona Easton is joined by Dave Rainbow from Results Agency who specialises in sales and business development for construction clients; Rita Barata Castro who is a talented architect with a passion for marketing and product management, as well as being a member of the BFM European team; Darren Lester, the founder of specified by, with his knowledge of the digital landscape and helping building product companies to navigate this; and Jules Quested-Williams, the director of Built for Marketing. This discussion focuses on how organisations can engage specifiers. From creative content to technical details, this conversation will explore what specifiers are looking for, what inspires them and the types of content that resonate with them most.…
Guest Speakers: Todd Altman, Simon Klippel, David Fribbins In this episode Jules Quested-Williams is joined by David Fribbins - a specialist in grant funding and tax credits, Todd Altman - a CEO and engineer with a vast knowledge of building products, and Simon Klippel - an innovation expert and product designer. This discussion explores technology, investment, innovation and the importance of this within the construction industry.…
Guest Speaker: Matt Samways, Managing Director at AIMIS Matt Samways and Suzanne Walter explore the digital landscape by discussing the importance of digital information within construction and responsibility across the supply chain.
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