Player FM - Internet Radio Done Right
Checked 21h ago
Lagt til three år siden
Innhold levert av Marketecture Media, Inc. and Marketecture Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketecture Media, Inc. and Marketecture Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!
Gå frakoblet med Player FM -appen!
Marketecture: Get Smart. Fast.
Merk alt (u)spilt...
Manage series 3331208
Innhold levert av Marketecture Media, Inc. and Marketecture Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketecture Media, Inc. and Marketecture Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
…
continue reading
278 episoder
Merk alt (u)spilt...
Manage series 3331208
Innhold levert av Marketecture Media, Inc. and Marketecture Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketecture Media, Inc. and Marketecture Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
…
continue reading
278 episoder
Alle episoder
×
1 Bonus Episode: The Brand Forum, a New Podcast from Marketecture 27:34
27:34
Spill senere
Spill senere
Lister
Lik
Likt27:34
Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market 24:45
24:45
Spill senere
Spill senere
Lister
Lik
Likt24:45
This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned 54:06
54:06
Spill senere
Spill senere
Lister
Lik
Likt54:06
Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what’s driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB’s latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Marketecture Live: Bill Wise and Grant Parker on the New Innovid 22:38
22:38
Spill senere
Spill senere
Lister
Lik
Likt22:38
At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google’s ecosystem. The conversation covered AI’s role in campaign automation, supply path optimization, and the Harmony initiative, which enhances ad performance across multiple channels. They also touched on brand safety, DSP market fragmentation, and future ad tech trends, underscoring their commitment to neutral, scalable solutions for enterprise advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot 56:35
56:35
Spill senere
Spill senere
Lister
Lik
Likt56:35
Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid’s brand launch, Netflix’s Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Sovrn's Signal product gives publishers tools for ad performance 17:39
17:39
Spill senere
Spill senere
Lister
Lik
Likt17:39
Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improve ad performance. Signal originated from Sovrn’s acquisition of OnScroll, a company that pioneered viewable engaged time as an early attention metric. Sovrn differentiates itself by eliminating revenue share on its SSP and instead charging publishers a volumetric CPM fee only when Signal improves yield. The conversation also touches on the growing role of attention-based advertising, the challenges of industry adoption, and why major platforms like Google and Amazon don’t offer similar data transparency to publishers. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome 51:05
51:05
Spill senere
Spill senere
Lister
Lik
Likt51:05
SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Waymark: AI video creation for traditional media 13:35
13:35
Spill senere
Spill senere
Lister
Lik
Likt13:35
The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for mid-market and local advertisers. Persky-Stern highlights Waymark’s shift towards automated, large-scale video generation and its expansion into ad tech. The company follows a SaaS-based pricing model and sees platforms, not advertisers, as the key stakeholders in AI-powered ad creation. Addressing concerns about AI limitations, he emphasizes Waymark’s focus on real business assets rather than purely AI-generated visuals. Looking ahead, he foresees the rise of automated, data-optimized video content as a major industry shift. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news 49:39
49:39
Spill senere
Spill senere
Lister
Lik
Likt49:39
Lotame acquired by Publicis Lockr acquired by Viant Blis acquired by T-Mobile Learn more about your ad choices. Visit megaphone.fm/adchoices
Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also addresses broader security risks, such as preventing unauthorized data collection by third-party marketing tools. Their solutions cater primarily to enterprises but also offer self-serve options for small businesses, helping them reduce wasted ad spend and improve decision-making by mitigating fraudulent activities. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Episode 112: Ilya Pozin of Telly on why the future of TV is free 51:13
51:13
Spill senere
Spill senere
Lister
Lik
Likt51:13
Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Episode 111: Ross Benes on eMarketer and Juggalos 43:29
43:29
Spill senere
Spill senere
Lister
Lik
Likt43:29
Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos! Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Episode 110: Adalytics finds CSAM and ends up in the crosshairs 53:56
53:56
Spill senere
Spill senere
Lister
Lik
Likt53:56
We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round 45:32
45:32
Spill senere
Spill senere
Lister
Lik
Likt45:32
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Overwolf: PC Gaming Add-Ons and Monetization 16:39
16:39
Spill senere
Spill senere
Lister
Lik
Likt16:39
Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increased player engagement without direct monetization. The company operates out of Tel Aviv and has raised significant funding from investors like Andreessen Horowitz and Griffin Gaming Partners. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.