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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Reilly's Gaff. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Reilly's Gaff eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Scottish Culture Podcast With Your Host Evan Reilly and his Co-Host Jamie Kelly.
Innhold levert av Reilly's Gaff. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Reilly's Gaff eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Scottish Culture Podcast With Your Host Evan Reilly and his Co-Host Jamie Kelly.
Support the boys -BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.comEl Dorado - MERCH - https://eldoradotonicwine.com/product-category/merch/ORDER A BOSK - https://eldoradotonicwine.com/product-category/bottles/Adam Donnelly Fitness Online/In-Person Personal Training -Instagram - https://www.instagram.com/adamdonnellyfitness/?hl=en-gbSite - https://thedonacademy.lpages.co/the-don-academy/Mens Mental Health Donation - https://www.justgiving.com/page/adam-donnelly-1733862014706?utm_medium=FR&utm_source=CL…
Skalleys TikTok - https://www.tiktok.com/@skalleyssed?_t=ZG-8taDFJeogNM&_r=1 Skalleys Instagram - https://www.instagram.com/skalleyssed?igsh=N2R3aHFjbHdxemF6 SUPPORT THE BOYS BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com EL DORADO - MERCH - https://eldoradotonicwine.com/product-category/merch/ ORDER A BOSK - https://eldoradotonicwine.com/product-category/bottles/ Adam Donnelly Fitness Online/In-Person Personal Training - Instagram - https://www.instagram.com/adamdonnellyfitness/?hl=en-gb Site - https://thedonacademy.lpages.co/the-don-academy/ Mens Mental Health Donation - https://www.justgiving.com/page/adam-donnelly-1733862014706?utm_medium=FR&utm_source=CL…
Support the boys - BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com El Dorado - MERCH - https://eldoradotonicwine.com/product-category/merch/ ORDER A BOSK - https://eldoradotonicwine.com/product-category/bottles/ Adam Donnelly Fitness Online/In-Person Personal Training - Instagram - https://www.instagram.com/adamdonnellyfitness/?hl=en-gb Site - https://thedonacademy.lpages.co/the-don-academy/ Mens Mental Health Donation - https://www.justgiving.com/page/adam-donnelly-1733862014706?utm_medium=FR&utm_source=CL…
Support the boys - BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com El Dorado - MERCH - https://eldoradotonicwine.com/product-category/merch/ ORDER A BOSK - https://eldoradotonicwine.com/product-category/bottles/ Adam Donnelly Fitness Online/In-Person Personal Training - Instagram - https://www.instagram.com/adamdonnellyfitness/?hl=en-gb Site - https://thedonacademy.lpages.co/the-don-academy/ Mens Mental Health Donation - https://www.justgiving.com/page/adam-donnelly-1733862014706?utm_medium=FR&utm_source=CL…
Greg Summers aka ‘The KeyStore Guy’ is the presenter for KeyStores social media which has blew up recently on TikTok. His laidback, fun-loving personality rips through the screen and has grown KeyStores presence on social media massively. We appeared on a few videos for them and a beautiful relationship was born. Greg’s career has seen him present live events such as the ‘The Kiltwalk’. He also trains businesses and individuals on public speaking. We had an excellent time with the man and we hope you all enjoy it! Support the boys - BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com…
Support the boys - BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com BEER 52 Get 8 FREE BEERS using our link https://www.beer52.com/GAFF Cancel your subscription at any time!
Support the boys - BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com BEER 52 Get 8 FREE BEERS using our link https://www.beer52.com/GAFF Cancel your subscription at any time!
Support the boys - BONUS EPS: / reillysgaff SWEET MERCH: https://www.reillysgaff.com BEER 52 Get 8 FREE BEERS using our link https://www.beer52.com/GAFF Cancel your subscription at any time!
Support the boys - BONUS EPS: https://www.patreon.com/reillysgaff SWEET MERCH: https://www.reillysgaff.com BEER 52 Get 8 FREE BEERS using our link https://www.beer52.com/GAFF Cancel your subscription at any time!
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