Social University podcast

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All About Change

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Eli Beer & United Hatzalah: Saving Lives in 90 seconds or Less 30:20

for 13 dager siden30:20

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30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

Social University

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Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.

110 episoder

#Tech #Business #Marketing #Caryn Terradas #Social Media #Social Media Marketing #Digital Marketing #Facebook #Instagram #TikTok #LinkedIn #Twitter #Social Media Manager #Lead Generation

Social University

updated for 2 dager siden

Del

Serier hjem•Feed

Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.

110 episoder

#Tech #Business #Marketing #Caryn Terradas #Social Media #Social Media Marketing #Digital Marketing #Facebook #Instagram #TikTok #LinkedIn #Twitter #Social Media Manager #Lead Generation

Alla avsnitt

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Clear Space, Clear Mind: Spring Cleaning Your Workspace 8:15

for 2 dager siden8:15

8:15

There’s truth to the saying, “clear space, clear mind.” For many of us, the state of our workspace reflects our mental state. When stress is high, clutter tends to build. But when our space is clean and organized, we feel more in control and ready to take on the day. So how do we maintain a clutter-free work environment without feeling overwhelmed? In this episode, we will talk about these important topics: 01:42 How to Avoid Massive ‘Clean-Outs’ 02:31 Digitizing Documents 03:22 Top 10 Workspace Decluttering Tips 03:31 One Touch Rule 04:02 Start Small and Conquer 04:33 Categorize and Conquer 04:52 Vertical Organization 05:17 Digitally Declutter 05:44 A Place for Everything 05:58 Regular Purging 06:22 Use a Maybe Box 06:43 Make it Visually Appealing 07:05 Ask for Help To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show…

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Declutter Your Digital Life: Email Edition 15:25

for 9 dager siden15:25

15:25

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that website we discussed last week, many businesses set up their social media profiles and then… well, they forget about them. It’s time to dust off those digital corners and give your socials the attention they deserve. Think of it as polishing your online storefront! In this episode, we will talk about these important topics: 01:25 Let’s Talk Statistics 03:33 Top Ten List to Clean Your Email 03:37 Segment Your List 04:16 Purge Inactive Subscribers 03:53 Review and Update Your Opt-In Process 06:16 Clean Up Your Data 07:42 Analyze Your Email Performance 09:04 Update Your Templates and Branding 09:57 Refine Your Automation Workflows 11:19 Test Your Emails 12:23 Provide Clear Unsubscribe Options 13:02 Solicit Feedback To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show…

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Polish Your Profiles: Making Your Socials Shine 16:35

for 16 dager siden16:35

16:35

This month, we’re diving deep into spring cleaning for your business, and today, we’re tackling a crucial yet often overlooked area: your social media presence. Just like that website we discussed last week, many businesses set up their social media profiles and then… well, they forget about them. It’s time to dust off those digital corners and give your socials the attention they deserve. Think of it as polishing your online storefront! In this episode, we will talk about these important topics: 01:35 Create a Master List 02:12 Verify Your URLs 02:52 Update Profile Pictures and Cover Photos 03:25 Review Your Branding 03:53 Complete Your Facebook and LinkedIn Profiles 06:05 Polish Your “About” Sections 09:07 Check Your Pinned Post 11:17 Update Hashtags 12:04 Analyze Your Insights and Analytics 13:34 Review Your Content Calendar 14:07 Check Out Your Competition (Strategically) 14:30 Clean Up Who You Follow 15:00 Verify Social Media Icons on Website To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show…

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Dust Off Your Domain: Spring Clean Your Website 24:13

for 23 dager siden24:13

24:13

Many small business owners treat their website as a one-and-done project. But just like your physical office, your digital storefront needs regular attention to stay effective. Industry standards suggest updating your content at least monthly with a blog, article, or news, and a significant refresh or redesign every two to three years. So, small business owners, ask yourselves: when was the last time you truly gave your website a thorough check-up? In this episode, we will talk about these important topics: 01:44 What Are Your Objectives? 03:28 Check Your Domain and Hosting 04:23 Check Your Links 05:15 Clear Messaging 06:56 Easy Navigation 08:12 Mobile Responsiveness 09:00 High Quality Visuals 05:03 Clear Call to Action 10:18 Clear and Targeted Messaging 11:17 Accessible Contact Information and Location 12:05 Compelling “About Us” Page 13:08 Customer Testimonials and Reviews 14:00 Blog or Resource Section 14:33 Fast Loading Speed and Security To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show…

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Marketing Makeover: Fresh Ideas for the Spring Season 12:48

for 4 weeks siden12:48

12:48

This Spring, we're diving into "spring cleaning" for your business. Today, we're tackling your marketing strategy. Over the next few weeks, we'll also be decluttering your website, social media, email marketing, and even your physical workspace – all leading us into Mental Health Month in May. So, let's get started! In this episode, we will talk about these important topics: 01:07 Not Understanding Your Audience 01:40 No Plan or Strategy 02:02 Inconsistency in Your Messaging, Focus, and Posting 02:50 Not Utilizing Social Media Effectively (or at All) 03:34 Outdated, Non-Mobile Friendly Website 04:15 What is Digital Marketing? 04:27 Four Pillars of Digital Marketing 05:03 What Does an Effective Website Include? 05:17 Clear and Targeted Messaging 05:54 Call to Action (CTA) 06:21 Search Engine Optimization (SEO) 07:30 How to Choose Digital Marketing Channel 09:21 Set a Marketing Budget 10:07 Monitor Your Content 09:21 Set a Marketing Budget To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show…

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From Imposter Syndrome to Influence: How Women Can Own Their Space in Business 17:21

for 5 weeks siden17:21

17:21

As we continue celebrating Women’s History Month throughout March, we’re diving into a topic that resonates with so many women in their professional journeys: imposter syndrome. It’s that nagging feeling of not quite belonging, of being a fraud who’s about to be “found out.” While imposter syndrome can affect anyone, research suggests it tends to be more prevalent among women. In this episode, we will talk about these important topics: 01:10 Recognizing Imposter Syndrome What is Imposter Syndrome? 02:06 The Perfectionist 02:17 The Expert 02:35 The Natural Genius 02:51 The Soloist 03:07 The Superhuman How to Overcome Imposter Syndrome 05:20 Talk to Someone 05:52 Separate Facts From Feelings 06:35 Understand You’re Not Alone 07:11 Find a Mentor 07:52 Learn From Team Members 08:21 Focus on the Positive 09:20 Reframe Your Mindset 10:16 Visualize Success 10:34 Fake It Till You Make It 10:57 Seek Professional Support To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show…

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How to Empower the Next Generation of Female Leaders: The Essential Role of Mentorship in Marketing 15:55

for 6 weeks siden15:55

15:55

Mentorship stands as a beacon of hope and a powerful tool for empowering the next generation of female leaders, especially within the dynamic field of marketing. This blog post delves into the transformative impact of mentorship to highlight its crucial role in fostering career growth and leadership development. In this episode, we will talk about these important topics: 01:25 The Impact of Leadership Experiences 05:00 The Persistent Gender Gap in Leadership 06:00 Career Guidance and Navigation 06:17 Skill Development and Knowledge Sharing 06:56 Networking and Connections 08:34 Confidence Building and Empowerment 09:10 Work Life Balance and Stress Management 09:25 Overcoming Gender Specific Challenges 09:38 Leadership and Development 10:26 Strategic Thinking and Problem Solving 11:22 Increased Recognition and Visibility 11:34 Personal Growth and Self Reflection To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show Support the show Support the show…

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Women Who Changed History: Iconic Moments Led By Women 17:57

for 7 weeks siden17:57

17:57

This month, we’re celebrating Women’s History Month with a series of discussions on impactful female figures and topics. Today, we’re diving into women who changed history, focusing on remarkable women from Alabama and groundbreaking figures in technology. In this episode, we will talk about these important topics: 01:50 Mae Jemison 02:22 Julia Tutwiler 02:37 Rosa Parks 03:08 Tallulah Bankhead 03:42 Condoleeza Rice 04:14 Harper Lee 04:38 Helen Keller 05:13 Angela Davis 05:39 Coretta Scott King 06:27 Ada Lovelace 07:17 Grace Hopper 08:16 Katherine Johnson 09:04 Annie Easley 09:40 Margaret Hamilton 10:23 Adele Goldberg 10:54 Radia Perlman To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show Support the show…

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Women-Owned Brands That Are Thriving: Female-Led Businesses That We Love 12:57

for 8 weeks siden12:57

12:57

In honor of Women’s History Month, we’re shining a light on incredible women-owned businesses right here in Birmingham, Alabama. This month is dedicated to celebrating women who have shaped history, are leading the charge today, and mentoring the next generation. We’ll also tackle the ever-present imposter syndrome and explore ways to build lasting confidence. But today, let’s celebrate the local talent that makes Birmingham so special. We’ve broken down our spotlight into categories: retail, service, food, and a standout nonprofit! In this episode, we will talk about these important topics: Retail 02:12 Alabama Goods 02:55 H&H Headwear 03:22 Cahaba Soap & Candle Company LLC Service 04:08 Any Reason to Plan LLC - Tara Vice 05:17 Gennie Williams 06:22 GoPro Event Solutions - Jennifer Gowers 07:24 Worskshop - Katherine Thrower 08:25 HUM Concierge Food 09:20 Ashley Mac’s Kitchen 09:32 Caveat Coffee 09:43 Cookie Fix 09:57 K&J’s Elegant Patries 10:25 MELT 10:37 Urban Cookhouse NonProfit 11:02 Momentum Leaders Special Shoutout 12:10 Social U To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show Support the show…

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Things We Love to Hate: Can You Say Overrated? Untitled Episode 15:48

for 9 weeks siden15:48

15:48

This February, amidst all the Valentine’s Day love, we’re taking a slightly different approach. Today, we’re talking about the things we love to hate in the social media sphere – the common mistakes small business owners make, and a few personal pet peeves we just can’t ignore. Let’s jump right in! In this episode, we will talk about these important topics: 01:04 Buying Followers or Engagement 01:34 Trying to Be Everywhere 02:39 Ignoring Analytics 03:05 Spamming Direct Messages 04:17 Low-Quality Visuals 05:08 Exclusively Focusing on Sales 05:55 Ignoring Negative Feedback 07:26 Inconsistent Branding 07:47 Failing to Adapt to Platform Algorithms 08:38 Lack of Social Media Strategy 09:15 Personal Pet Peeves To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show…

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We’re Loving It: Favorites We Brought with Us Into 2025 15:40

for 10 weeks siden15:40

15:40

These days our phones are practically an extension of ourselves, and the apps within them are essential to our daily lives. This month, we’re sharing the love – specifically, the apps and programs we adore and brought with us into 2025. We have compiled a list of favorites from the entire Social U team, so you know these tools are tried, tested, and truly valuable. Let’s dive right in! In this episode, we will talk about these important topics: 01:18 Canva (Paid Version) 02:20 StreamYard 04:44 Descript 06:15 Opus 06:28 Google Drive 07:13 Slack 08:12 Asana 09:25 Toggl Track 11:28 ChatGPT (Paid Version) 12:12 Google Gemini 13:33 Hoopla 13:45 Fable To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show Support the show Support the show Support the show…

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Getting the Brand Back Together 14:27

for 13 weeks siden14:27

14:27

In today's crowded marketplace, your brand is your most valuable asset. It's more than just a logo; it's the identity and story of your company, what sets you apart from the competition, and what resonates with your target audience. As a social media manager or small business owner, understanding and investing in your brand is crucial for success. In this episode, we will talk about these important topics: 00:52 What is a Brand? 01:33 Benefits of Rebranding 05:30 When is it Time to Rebrand? 08:44 Logos: What to Do and What Not to Do 16:00 LinkedIn 18:57 TikTok 25:18 YouTube 29:15 Choosing the Right Platform for You To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show Support the show…

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Finding Your Perfect Match: Choosing the Best Social Media Platform for Your Business 30:45

for 14 weeks siden30:45

30:45

As a small business owner, you wear many hats. Marketing can feel overwhelming, especially when it comes to social media. With platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, it can be tempting to try to be everywhere at once. However, spreading yourself too thin can be counterproductive. The key is to identify the best social media platform for your specific business needs and target audience. This will allow you to focus your efforts and maximize your return on investment. In this episode, we will talk about these important topics: 03:00: Understanding Your Audience is Key 0:00 Analyzing Your Audience 04:20 Facebook 08:44 Instagram 16:00 LinkedIn 18:57 TikTok 25:18 YouTube 29:15 Choosing the Right Platform for You To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show Support the show…

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Self-Audit Your Social Media in 5 Easy Steps 11:29

for 15 weeks siden11:29

11:29

In the dynamic world of social media, consistent growth and engagement require a proactive approach. A self-audit is essential for any business looking to optimize its social media presence and ensure it's effectively reaching its target audience. This in-depth review allows you to analyze your current strategies, identify areas for improvement, and refine your approach for maximum impact. In this episode, we will talk about these important topics: 00:50 TikTok Update 02:19 Step 1 - Goal Setting 03:30 Step 2 - Content Audit 04:58 Step 3 - Audience Analysis 06:23 Step 4 - Technical Check 08:37 Step 5 - Platform Analysis To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show Support the show…

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TikTok Ban Pivot Plan 10:06

for 16 weeks siden10:06

10:06

The potential ban of TikTok has been a major topic of discussion, and the situation is rapidly evolving. While a court has temporarily blocked the ban, it's crucial for businesses to be prepared for the possibility of losing access to this popular platform. In this episode, we will talk about these important topics: 01:18 The Ban 01:30 Legal Challenges 04:54 Potential Impact 06:55 Download Your Content 07:44 Explore Alternative Platforms 08:38 Stay Informed To get a FREE Content Calendar: Click HERE To see the video: Click HERE To read the blog: Click HERE Connect With Us! Facebook: Click HERE Instagram: Click HERE TikTok: Click HERE LinkedIn: Click HERE Website: Click HERE YouTube: Click HERE Twitter: Click HERE Membership Program: Social University We know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERE Support the Show Support the show Support the show Support the show…

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