The Higher Ed Marketer podcast

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Inside the Enrollment Playbook: Data, Strategy, and Bold Moves 45:16

for 5 dager siden45:16

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Season 6 - 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning recruitment efforts with institutional mission can drive enrollment success. He also highlights key initiatives like tuition reduction and community engagement, while offering insights on balancing traditional and modern approaches to recruitment. Plus, we dive into the importance of team cohesion, self-evaluation, and strategies to prevent staff burnout in the ever-evolving world of higher ed enrollment. Listen now to learn: ✅ Demographic trends present opportunities for growth. ✅ Community engagement is crucial for sustainable enrollment. ✅ Data-driven decisions are essential in enrollment management. ✅ Using technology like ChatGPT can simplify data analysis. ✅ Aligning recruitment strategies with institutional mission is crucial. ✅ Building a supportive team culture is essential for success. ✅ Preventing burnout involves celebrating successes and having fun. Join us as we discuss: 01:30 - Challenges in Enrollment Management 04:01 - Strategies for Enrollment Growth 16:06 - Demographic Trends and Opportunities 22:11 - Innovative Recruitment Strategies 28:14 - Building a Unified Team 31:30 - Preventing Burnout in High-Pressure Environments 36:23 - Self-Evaluation for Institutional Success --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Building a Marketing Culture That Embraces Change 33:47

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Season 6 - Episode 194 How do you foster a culture of innovation in higher ed marketing? In this episode, we sit down with Matt Metzger, Chief Marketing Officer at Grace College, to explore the institution’s rebranding journey and the launch of Grace Solutions. Matt shares how his team is embracing fresh marketing strategies, overcoming challenges, and driving engagement through bold, community-focused initiatives. From creative storytelling to student-centered branding, this conversation is packed with ideas and strategies to help higher ed marketers make a lasting impact. Listen now to learn: ✅ How embedding a view book inside a journal became a game-changing marketing move ✅ How to foster a culture of innovation by encouraging experimentation without fear of failure ✅ The research and community engagement that shaped a successful rebranding process ✅ Leveraging the athletics logo strengthens institutional branding ✅ The hidden challenges of rebranding, from costs to logistical hurdles Join us as we discuss: 02:19 - Innovative Marketing Strategies at Grace College 06:21 - Fostering a Culture of Innovation 11:19 - The Rebranding Journey of Grace College 19:58 - Introducing Grace Solutions 25:28 - Future Vision and Final Thoughts --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Mastering Organic Social Media: Secrets to Engagement & Growth 46:47

for 19 dager siden46:47

46:47

Season 6 - 193 with Jenny Li Fowler What does it take to build a thriving, engaged social media presence—without relying on paid promotions? In this episode of The Higher Ed Marketer , we sit down with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social Media , to uncover the secrets behind organic social media success. Jenny shares her 6M Framework for social media strategy, how to create content that truly resonates, and practical steps institutions can take to grow flourishing digital communities. From understanding why people follow your accounts to crafting shareable content and handling social media crises with confidence, this episode is packed with actionable insights for higher ed marketers looking to elevate their social game. Whether you're managing a large institution’s brand or running a social media team of one, Jenny’s expertise will help you create a strategy that attracts and engages your ideal audience. Listen now to learn: ✅ Why people follow and engage with your institution’s social media ✅ The fundamentals of great content—and what makes people share it ✅ How MIT grew its online presence while staying true to its brand ✅ Practical ways to build authentic communities and increase engagement ✅ How to handle negative feedback and social media crises effectively Join us as we discuss: 05:49 - The Six M's of Social Media 09:02 - Building Trust and Credibility 12:03 - Tailoring Content for Diverse Audiences 15:01 - Fundamentals of Great Content 21:08 - Embracing Community Engagement 23:12 - Navigating Negative Feedback 33:37 - Metrics for Success --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. Seeausha.co/privacy-policy for more information. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Dueling Perspectives: Enrollment VP and Parent 46:26

for 11 weeks siden46:26

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~33 minutes (at 1.5x speed) Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding his son through college choices, from selecting a major to navigating campus visits. He highlights LVC’s 'build your own visit' model and the impact of personalized, interactive experiences. Ed also draws lessons on work ethic and growth from Kobe Bryant’s Mamba mentality. Join us as we discuss: [01:52] Ed Wright's Journey in Higher Education [12:03] Navigating Challenges in Enrollment Management [17:51] The Importance of Blocking and Tackling in Enrollment [23:00] Parenting in Higher Education: A Personal Perspective [29:12] Navigating College Tours: Insights from Experience [34:00] The Importance of Clear Communication [38:05] Building Your Own Visit: A New Approach to Campus Tours This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email info@nextgrad.com . --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Creative Solutions for Community College Marketing 36:47

for 12 weeks siden36:47

36:47

In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives and dives into marketing strategies that not only engage diverse populations but also empower non-traditional students to feel confident in their educational journey. Jeff also tackles common misconceptions about community colleges, revealing the power of storytelling to shift perspectives. From creative solutions for tight budgets to leading with adaptability in a rapidly changing world, this conversation is packed with practical tips and inspiring ideas for anyone involved in higher education marketing. Join us as we discuss: [03:20] Unique Strengths of Community Colleges [06:20] Marketing Strategies for Diverse Populations [10:31] Building Confidence in Non-Traditional Students [11:03] Addressing Misconceptions about Community Colleges [18:57] Leveraging Storytelling in Marketing [22:11] Creative Solutions for Budget Constraints [25:30] Leadership and Adaptability in Marketing [34:46] Final Insights and Advice This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email info@nextgrad.com . --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. Seeausha.co/privacy-policy for more information. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University 35:33

for 13 weeks siden35:33

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In this episode of The Higher Ed Marketer , we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn . Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that strengthens the church while creating new opportunities for Kingswood University. Dr. Lennox shares the inspiration, the challenges faced during its development, and how partnerships rooted in trust brought the platform to life. We dive into how this initiative aligns with Kingswood’s mission, opens doors for innovative donor and enrollment conversations, and repositions the university in the eyes of the church and broader educational community. If you’re navigating the intersection of digital transformation and mission fulfillment in higher education, this episode is packed with insights and inspiration. Join us as we discuss: [03:07] Introduction to Kingswood University [05:55] Innovative Learning: Kingswood Learn [09:11] Challenges and Opportunities in Higher Education [12:02] Mission-Driven Education [15:05] Building Partnerships and Community Engagement [17:58] The Future of Education and Digital Solutions [21:00] Advice for Leaders in Higher Education This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email info@nextgrad.com . Resource List: Kingswoodlearn.com --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Life Skills, AI, and Innovation with Dr. Nido Qubein from High Point University 46:08

for 14 weeks siden46:08

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This week on The Higher Ed Marketer, we’re honored to host Dr. Nido Qubein, President of High Point University, a visionary leader whose transformative work continues to draw attention across higher ed. In this inspiring and insightful episode, Dr. Qubein shares why educational institutions must prioritize life skills alongside technical expertise, offering a holistic approach that prepares students to thrive in an ever-evolving world. Dr. Qubein delves into the importance of fostering appreciated value over mere value, the critical role of industry partnerships in aligning curriculum with real-world demands, and the power of distinction over uniqueness in education. Along the way, he offers compelling leadership truths—highlighting the significance of confidence, commitment, and risk management in driving innovation and growth. Whether you’re an educator, marketer, or leader, this episode is packed with practical and timeless wisdom that will inspire you to think differently about the future of higher education. Join us as we discuss: [00:00] The Importance of Appreciated Value [02:59] Curriculum Innovation and Life Skills Development [05:53] Engaging Generation Z in Learning [12:04] Integrating AI in Higher Education [22:27] The Power of Distinction [23:35] Building Industry Partnerships for Real-World Skills [36:40] The Importance of Confidence and Commitment This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email info@nextgrad.com . --- To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College 40:19

for 15 weeks siden40:19

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This week on The Higher Ed Marketer Podcast , we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. Dr. Gross dives into Hartwick’s bold tuition reset, sharing the data-driven insights and collaborative efforts behind this game-changing move. Discover how Hartwick is addressing affordability, transparency, and the evolving expectations of students and families. We also explore the vital role athletics plays in driving enrollment, retention, and school spirit, particularly at smaller institutions. With practical advice for navigating financial aid changes, including the latest FAFSA updates, Dr. Gross challenges institutions to take data-driven risks to shape their enrollment strategies. Tune in for actionable insights and forward-thinking strategies that will inspire real change in your enrollment marketing Join us as we discuss: [02:45] Enrollment Management Initiatives at Hartwick College [06:04] A bold Tuition Reset and Its Challenges [09:05] Data-Driven Decisions for Tuition Reset [12:02] Challenges and Feedback from Current Students [14:57] The Role of Athletics in Enrollment and Retention [17:57] Final Tips for Enrollment Management Success To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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GenAI for Teams with Bart Caylor and Zach Coffin 47:12

for 16 weeks siden47:12

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In this episode of The Higher Ed Marketer Podcast , we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the team at Caylor Solutions uses GenAI to elevate productivity, scale services, and innovate new offerings. From custom tools like the "Ask Bart GPT," fractional CMO services, to enhancing the team's productivity, Bart and Zach share the AI-driven strategies that streamline operations and open new creativity within the team. Tune in to discover which tools are indispensable, how daily practice and shared learning fuel team growth, and why focusing on core capabilities over fleeting trends is key to long-term success. Join us as we discuss: [02:51] The Impact of AI on Work and Consulting [05:48] Leveraging AI as a Collaborative Tool [11:57] Tools for Enhanced Efficiency [15:08] Custom GPTs and Their Applications [17:57] GenAI Masterclasses for Your Team [24:51] Demystifying AI in Marketing Teams with Mindset Shifts [34:43] Navigating the AI Tool Landscape with Teams [43:35] Practical Tips for Immediate Action Resources mentioned in this episode: GenAI Masterclass for Team Caylor Solutions ChatGPT HeyGen Chasing Mission Fit by Bart Caylor To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism 38:55

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In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building an agile, forward-thinking team, and how technology—especially AI—plays a role in advancing bilingual education. He also highlights the importance of community service and relationship-building to build trust and cultural relevance on campus. Nick wraps up with practical advice for institutions ready to take risks and try fresh initiatives, even if success isn’t guaranteed on the first attempt. Join us as we discuss: [03:03] Embracing Creativity and Experimentation [05:45] Building a Young and Agile Team [08:49] Collaboration Among Institutions [11:59] Marketing on a Tight Budget [14:55] Leveraging AI for Bilingual Education [18:02] Engaging with Your Community Resources mentioned in this episode: Mid-south Christian College Opportunity Leadership by Roger Parrott ChatGPT HeyGen Chasing Mission Fit by Bart Caylor Caylor Solutions GenAI Masterclass for Teams To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Leading Bold Change Through Innovation: David Wright on the Future of Higher Education 42:59

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In this episode of The Higher Ed Marketer, we speak with David Wright , President Emeritus of Indiana Wesleyan University and Founder and President of Christian Education Services, about the evolving landscape of education. David shares his pioneering work in online education during the 1990s, offering a unique perspective on how technology facilitates learning and the need for bold leadership in higher education. Throughout the conversation, he emphasizes the importance of relationships in a technology-driven world and explores how institutions can adapt to modern challenges through innovation and collaboration. This episode is packed with practical advice on navigating change, maintaining clarity of mission, and fostering growth through strategic partnerships. Join us as we discuss: [02:51] Pioneering Online Education: A Journey Through the 90s [08:56] Leadership in Higher Education: Navigating Change [17:56 ] Transformational Leadership and Institutional Success [21:04] – The Future of Higher Education: Adapting to Change [24:03] – Practical Advice for Leaders Check out these resources we mentioned during the podcast: Chasing Mission Fit by Bart Caylor To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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A Business-Like Approach: Bringing a CEO Mindset to Higher Ed 30:40

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Eric Hogue , President at Colorado Christian University , joins Bart to explore the benefits of applying a CEO mindset to higher education leadership. Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors as partners, Eric demonstrates why universities must embrace financial transparency and innovation to thrive as they approach the enrollment cliff. Learn how Eric balances profitability with purpose and how his strategies can help institutions grow while staying true to their core values. Join us as we discuss: [00:59] Why higher ed presidents need to adopt a CEO mindset [9:46] Donor-centric strategy that focuses on your donors’ inputs [21:43] A three-pronged approach to future strategic growth Check out these resources we mentioned during the podcast: Chasing Mission Fit by Bart Caylor To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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How Generative AI Tools Can Help You Survive the Enrollment Cliff 37:18

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In this episode, Gil Rogers , Founder and Principal of GR7 Marketing , talks about overcoming the fear of failure in higher education marketing and enrollment. Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps institutions can take to face the impending enrollment cliff, including bold strategies to adapt and remain competitive. Learn how your institution can empower your teams to try new tools, leverage old data to bring in students, and lean on innovative thinking to thrive in a challenging future. Join us as we discuss: [4:20] Finding the courage to adopt an innovation mindset [10:47] Why higher ed has a chance to get AI tools right [23:48] Diversification strategies for the upcoming enrollment cliff To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Building an In-House Agency: The Purdue Brand Studio Journey 44:53

for 21 weeks siden44:53

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Kelly Hiller , VP of Marketing and Communications at Purdue University , shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio. Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries to elevate its brand on a national stage. Tune in to hear insights on navigating internal and external messaging, maintaining a culture of excellence, and how higher ed institutions can benefit from embracing bold changes in marketing. Join us as we discuss: [2:26] Why Purdue’s marketing team rebranded as an in-house agency [9:57] What differentiates Purdue’s transformation from a reorganization [20:18] Corporate influence and its impact on higher ed marketing [31:22] The future of Purdue’s enterprise marketing campaign Check out these resources we mentioned during the podcast: Purdue Brand Studio Email Kelly at khiller@purdue.edu The Most Important Question of Your Life by Mark Manson Boilers to Mars Trailer Brandweek 2024 Ad Age To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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Intentional Branding: A Messaging Strategy That Resonates 31:18

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Bart and Troy return for a conversation with Janice Supplee , VP for Enrollment and Communications at Cedarville University , around intentional branding in higher ed messaging. Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding. Join us as we discuss: [1:30] How a university president’s speech became a marketing slogan [8:34] Keeping messaging on-brand through consistent communication [15:48] The secret to a fulfilled, high-performing marketing team Check out these resources we mentioned during the podcast: The 6 Types of Working Genius by Patrick Lencioni The Speed of Trust by Stephen Covey Smart Brevity by VandeHei, Allen, and Schwartz To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital , your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.…

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