The Digital Insurance Agent podcast

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Innhold levert av Carl Willis - Agent Branding & Marketing and Carl Willis - Agent Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Carl Willis - Agent Branding & Marketing and Carl Willis - Agent Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The Big Pitch with Jimmy Carr

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Coming Soon...The Big Pitch with Jimmy Carr 1:08

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Join us each week as celebrity guests pitch an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! New episode every other Wednesday starting May 28th! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio.…

The Digital Insurance Agent

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The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age.
Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.

69 episoder

#Business #Marketing #Carl Willis - Agent Branding & Marketing #Carl Willis - Agent Branding

The Digital Insurance Agent

updated for 5 dager siden

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69 episoder

#Business #Marketing #Carl Willis - Agent Branding & Marketing #Carl Willis - Agent Branding

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Mastering Sales: High-Performance Closing Techniques for Insurance Agents | Nikki Coner, CEO of Packaged to Profit 31:27

for 5 dager siden31:27

31:27

In this episode of The Digital Insurance Agent podcast, host Carl Willis sits down with Nikki Coner , CEO of Packaged to Profit , to uncover the secrets behind mastering sales and the art of the close. Nikki shares her personal journey from nursing student to high-stakes sales strategist, breaking down her three proven methods for closing more deals: storytelling with structure, mirroring and matching, and the yes ladder technique. You'll also learn how to handle objections without sounding pushy, build instant trust with clients, and authentically follow up to boost your conversion rates. If you're an independent agent, a State Farm agent, a Farmers agent, or any insurance professional looking to sharpen your sales skills and scale your agency, this episode is packed with actionable strategies you can implement immediately. Connect with Nikki Coner and explore her exclusive training sessions at: https://packagedtoprofit.com/info Subscribe for more expert interviews, actionable tips, and digital marketing strategies for insurance agents! #InsuranceSales #ClosingTechniques #InsuranceAgents #SalesTraining #InsuranceMarketing #InsuranceSuccess #SalesStrategies #DigitalInsuranceAgent #NikkiConer #PackageToProfit #InsuranceAgencyGrowth #SalesMastery Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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Why Small Insurance Agencies Need a PEO | Rachel McDougall, CEO of peomg 24:21

for 12 dager siden24:21

24:21

In this episode of The Digital Insurance Agent Podcast, host Carl Willis talks with Rachel McDougall , founder and CEO of peomg , about how small insurance agencies can simplify HR, payroll, compliance, and employee benefits through Professional Employer Organizations (PEOs). Rachel shares: The origin story behind PEOMG How PEOs help small businesses save time, reduce risk, and access Fortune 1000-level benefits Common HR challenges small agencies face Why outsourcing HR can actually lower costs and boost growth Real-world success stories of businesses that scaled faster with the right PEO How PEOMG provides free, unbiased consulting to match businesses with their perfect HR partner Learn how insurance agents can stop losing sleep over HR issues and get back to growing their business. Learn more: https://peomg.com Subscribe to The Digital Insurance Agent Podcast for more expert insights #InsuranceAgents #SmallBusinessHR #PEO #InsuranceMarketing #DigitalInsuranceAgent #PEOMG Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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Google Maps Domination for Insurance Agents | Local SEO Strategies to Rank #1 on Google 42:19

for 19 dager siden42:19

42:19

Unlock the secrets to dominating local search as an insurance agent with Carl Willis, CEO of Agent Branding & Marketing. In this action-packed training, you'll discover exactly how to stop being invisible on Google and start ranking in the top 3 Google Maps listings (the "3-pack") where high-intent buyers are actively searching. This training reveals: How Google’s local algorithm works (relevance, prominence, distance) How to optimize your Google Business Profile like a pro The power of AI-driven SEO in the Gemini era Proven strategies to boost reviews, content, and visibility Real-world case study showing a complete local search transformation Whether you're an independent P&C agent, captive agency rep, Medicare advisor, or life insurance professional—this session gives you the roadmap to build digital trust and become the local authority in your market. #GoogleMapsDomination #InsuranceMarketing #LocalSEO #GoogleMyBusiness #InsuranceAgents #DigitalMarketingForAgents Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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How Neil Reich is Transforming Medicare Sales 35:05

for 26 dager siden35:05

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In this powerful episode of the Digital Insurance Agent Podcast, Carl Willis interviews Neil Reich , founder of Care Connect Advisors, to explore the changing landscape of Medicare Advantage and how intentional value, deep market analytics, and hands-on mentorship are revolutionizing agent success. Neil shares his 27-year journey through the Medicare space—from his early days at Humana to launching Care Connect Advisors. He breaks down the real challenges facing agents today, including compliance hurdles, plan exits, and marketing restrictions, and how his organization is equipping agents with real-world strategies and tools. Discover the importance of being seen as an advisor, not just a sales agent. Learn how to use value-based care education, CRM systems, and pre-scheduled leads to boost your performance. Whether you're a new agent or looking to break out of a stagnant book of business, this is a must-listen episode. 📈 Ready to grow your Medicare business with true partnership and support? Visit careconnectadvisors.com to request the 2025 Playbook and connect with Neil’s team. #MedicareSales #InsuranceAgentSuccess #DigitalInsuranceAgent #CareConnectAdvisors #NeilReich #ValueBasedCare #MedicareMarketing #InsurancePodcast #MedicareAdvantage #AgentSupport Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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Top Insurance Agency Marketing Services to Skyrocket Your Growth | Must-Know Strategies for 2025 15:15

for 5 weeks siden15:15

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Want to grow your insurance agency and attract more clients? In this episode, Carl breaks down the top marketing services you need to stand out in today's competitive market. Learn about pay-per-click advertising, SEO, social media marketing, content marketing, email automation, and website optimization—all essential for success in 2025. 📌 Topics Covered: ✅ Key challenges insurance agents face ✅ Strategic marketing solutions for agencies ✅ How to improve your lead generation & client retention ✅ Importance of a marketing ecosystem ✅ Steps to implement high-ROI marketing strategies #InsuranceMarketing #LeadGeneration #InsuranceAgents #SEOforInsurance #PPCAdvertising #SocialMediaMarketing #ContentMarketing #EmailAutomation #MarketingStrategies #InsuranceBusiness Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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Mastering Meta Ads: Proven Strategies for Insurance Agents to Generate Leads & Max ROI 40:24

for 6 weeks siden40:24

40:24

Discover how to drive high-quality leads, retain clients, and maximize your return on investment using Meta (Facebook & Instagram) ads. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, walks insurance agents through precision targeting, budget-friendly ad strategies, campaign optimization, and compliance best practices. 🔹 How to target your ideal clients with Meta Ads 🔹 Proven lead generation strategies for insurance agents 🔹 Budget-friendly tactics to maximize ROI 🔹 Real-world case studies & campaign insights 🔹 The best ad formats & copywriting techniques 🔹 Retargeting strategies & compliance essentials 💡 Whether you're an independent or captive agent, this training will help you refine your ad strategy and boost conversions. #InsuranceMarketing #MetaAds #FacebookAds #LeadGeneration #DigitalMarketing Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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Top 20 Marketing Apps Every Insurance Agent Needs | Boost Leads & Sales in 2025 15:45

for 7 weeks siden15:45

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Want to streamline your marketing and grow your insurance agency? Discover the top 20 marketing apps that can automate your processes, generate leads, and increase sales in 2025. Whether you're looking for CRM tools, social media management, SEO software, or ad optimization, this list has you covered! 📌 What You'll Learn: ✅ Best CRM tools for managing clients ✅ How to automate follow-ups & lead nurturing ✅ Social media marketing made easy ✅ SEO tools for higher Google rankings ✅ Ad management platforms to maximize ROI #InsuranceMarketing #MarketingApps #LeadGeneration #CRMTools #SEOforInsurance #SocialMediaMarketing #EmailMarketing #AdOptimization #DigitalMarketing #InsuranceSales Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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How Insurance Agents Can Win With Google Local Service Ads 46:43

for 8 weeks siden46:43

46:43

Learn how insurance agents can harness the power of Google Local Service Ads (LSAs) to generate high-quality, exclusive leads and dominate their local markets. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, explains how LSAs work, why they matter, and actionable strategies to set up and optimize your campaigns. With LSAs now available for insurance agents in California and Florida and expanding nationwide, this is the ultimate guide to staying ahead of your competition. Discover how to maximize your ROI, leverage Google’s pay-per-lead system, and turn your Google Business Profile into a powerful lead-generation machine. What you’ll learn: What Google Local Service Ads are and how they work for insurance agents. How LSAs can boost your agency's trust and visibility. Tips to optimize your Google Business Profile for higher LSA rankings. Proven strategies to secure exclusive, high-intent leads at a lower cost. Key insights into LSA benefits over traditional pay-per-click (PPC) campaigns. Don’t miss this opportunity to future-proof your agency’s digital marketing strategy! #GoogleLocalServiceAds #InsuranceMarketing #DigitalMarketingForAgents #ExclusiveLeads #LocalServiceAds #InsuranceAgencyTips #LeadGenerationStrategies #GoogleBusinessProfile #InsuranceAgentSuccess Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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How to Build a Powerful Brand Identity for Your Insurance Agency | Stand Out & Grow 19:29

for 9 weeks siden19:29

19:29

Want to make your insurance agency stand out in a crowded market? In this episode, we’ll walk you through the key strategies to build a strong brand identity that attracts and retains clients. Learn how to define your mission, create a unique selling proposition, maintain consistency across channels, and leverage community involvement to enhance your agency’s credibility. A strong brand is essential for long-term success—start building yours today! #InsuranceBranding #BrandIdentity #InsuranceMarketing #InsuranceAgents #InsuranceBusiness #BrandStrategy #MarketingForAgents #InsuranceAgencyGrowth #BuildYourBrand #ClientTrust Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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How to Turn Lead Generation into a Profit Center | Todd Schuchart 31:24

for 10 weeks siden31:24

31:24

Discover how Todd Schuchart from Razor Ridge is revolutionizing lead generation for life insurance agents by transforming it from an expense into a revenue stream. Learn innovative strategies to reduce acquisition costs, optimize CRM data, and use a "funded proposal" to scale your business sustainably. Plus, explore a unique pet insurance cross-sell approach that pays agents recurring income while generating high-intent leads. Don't miss these game-changing insights! #LeadGeneration #InsuranceMarketing #SalesGrowth #DigitalMarketing #LifeInsurance #RazorRidge #Entrepreneur #PassiveIncome #FinancialSuccess #MarketingStrategy #BusinessGrowth #ToddSchuchart #CarlWillis #ABM #InsuranceSales Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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Mastering the Content Marketing Trifecta for Insurance Agents: Social, Blogging & Email w/ Ashley DiBiase 31:50

for 13 weeks siden31:50

31:50

In this episode of The Digital Insurance Agent podcast, Carl Willis interviews Ashley DiBiase of Dash of Social to uncover the Content Marketing Trifecta —a strategy combining social media, blogging, and email marketing to help insurance agents grow their business. Learn why there’s no magic bullet in marketing and how to create an omnipresent brand that attracts and converts more clients. 🔹 Why a holistic marketing strategy beats relying on a single platform 🔹 Best social media platforms for insurance agents & what content works 🔹 Blogging for insurance: How to drive traffic and build trust 🔹 Email marketing strategies that keep you top of mind without being spammy 📌 Website: DashofSocial.com 📌 LinkedIn : https://www.linkedin.com/in/ashley-dibiase About Ashley: Ashley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book. 🔔 Don’t forget to SUBSCRIBE for more digital marketing strategies tailored for insurance agents! #InsuranceMarketing #ContentMarketing #SocialMediaStrategy #BloggingForBusiness #EmailMarketingTips #MarketingForInsuranceAgents #DigitalInsuranceAgent #MarketingGrowth #LeadGeneration Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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2025 Marketing Planning: Maximizing Lead Flow & Revenue for Insurance Agents 1:10:27

for 23 weeks siden1:10:27

1:10:27

In this insightful episode of The Digital Insurance Agent , Carl Willis, CEO of Agent Branding & Marketing, walks you through the 2025 Marketing Planning Webinar designed exclusively for insurance agents. Discover actionable strategies to overcome challenges like inconsistent lead flow and high marketing costs while setting clear revenue targets and crafting personalized plans to achieve them. Carl shares expertise on topics including: Setting effective marketing goals for the year. Identifying your ideal customer profile and updating your messaging to resonate. Optimizing your website for conversions and leveraging the latest trends in digital marketing. Navigating tools like Google Local Service Ads and automation for lead follow-ups. Breaking down the marketing ecosystem to allocate your budget effectively. Packed with real-world examples, worksheets, and proven tactics, this episode equips you with everything you need to increase revenue and maintain a steady lead flow in 2025. Whether you're an independent or captive agent, tune in to level up your digital marketing strategy. 🎯 Access the resources mentioned in the episode at: https://agentbrandingandmarketing.com/2025-workbook https://agentbrandingandmarketing.com/2025-worksheet Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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The Future of Online Search: How AI and Antitrust Rulings Will Shape Insurance Marketing in 2025 37:42

for 26 weeks siden37:42

37:42

In this episode of The Digital Insurance Agent , Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies. Discover: Why Google's search dominance is facing unprecedented challenges. How AI search engines are revolutionizing keyword-driven SEO with intent-based results. Strategic steps you can take to establish topical authority and stay ahead of the competition. Carl also shares actionable insights on optimizing your marketing ecosystem, lowering ad costs, and leveraging cutting-edge tools to connect with clients in this evolving digital landscape. Whether you're a seasoned insurance professional or just starting out, this episode offers the roadmap you need to thrive in 2025 and beyond. 🎧 Listen now and prepare to transform your digital strategy! Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

for 2 years siden10:07

10:07

Welcome to an exciting new episode of our podcast where we'll be delving into the world of insurance agencies and their online growth strategies. If you're an insurance agent looking to take your business to the next level, you won't want to miss this one! In this episode, we'll be discussing the top two methods for promoting an insurance agency online - search engine promotion and social media advertising. Our expert guests will share their insights and experience on how to successfully increase your online presence and grow your business using these powerful tools. We'll be diving deep into the specifics of each method, exploring the best practices for search engine optimization, and sharing insider tips on how to create effective social media campaigns that will help you stand out from the crowd. So, whether you're just starting out in the world of insurance or you're a seasoned pro looking to take your business to the next level, this episode is for you. Tune in and learn how to grow your insurance agency online today! Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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