Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…
Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.
Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.
What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik , a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmatic advertising . They share why simply opening the ad floodgates can torpedo your ROI, how to employ inclusion lists and PMP deals for transparency, and why brand-lift or conversion-lift studies (done right) reveal which audiences really respond. They also discuss how focusing on tight expertise—and daily “deep work” on fewer campaigns—lets them provide the meticulous management so often missing from the agency world. If you’re ready to take a scalpel to your media spend (instead of a sledgehammer), this episode is for you.…
Welcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai. Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewards. She joins us to share valuable insights into her journey at Memoju, a company that's transforming the realm of cashback rewards with technology designed to enhance user experience. Louise discusses winning accolades like the Best Use of Data and Best Use of PPC at the MENA Search Awards, reflecting on the strategic orchestration of data and performance marketing. We delve into the pivotal moments that have shaped her marketing philosophy and explore how she leads a team poised at the intersection of brand building and commercial success. Additionally, we touch on her views regarding AI’s role in marketing and her strategy for fostering consumer trust in digital products. Join us as we weave through the intricacies of navigating marketing in a digitally disruptive era and discover how Louise is setting new benchmarks for success at Mimojo.…
Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing. Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on conversion rate optimization, boasting an impressive client roster that includes giants like Nestle, Google, and Expedia. In this episode, we dive deep into Tim's rich journey from an immigrant arriving in the US at age 8 to becoming an influential figure in the marketing world. He shares insights from his work with neural networks, now known as AI, and his education journey at UC San Diego. We explore his unique approach to marketing, emphasizing the power of evolutionary psychology over fleeting industry trends and technologies. Together with my co-host Sean, we delve into the importance of a customer-centric approach, the role of psychological principles in marketing, and the strategic necessity of cultivating a distinctive brand voice. We also discuss the pitfalls of over-reliance on technology in digital marketing and the nuances of defining a strong brand identity. Tim Ash sheds light on the critical importance of sleep for maintaining creativity and emotional well-being, tying it into broader themes from his book "Unleash Your Primal Brain." Join us as we discuss how businesses can thrive by owning niche markets, enhancing user experiences, and adopting a balanced approach to strategic and tactical optimizations. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers valuable insights for navigating the rapidly evolving digital landscape. Let's dive into our conversation with Tim Ash.…
Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tune in as Daoud shares his music app migration from Spotify to YouTube Music, recognizing Spotify's role in popularizing end-of-year recaps, much like what they plan for wrapping up digital transformations in 2024. The hosts also reflect on fashion trends from "shrinkflation" in suit pants to the cyclical nature of men's apparel styles. They explore the impactful transition from Google Analytics Universal (UA) to Google Analytics 4 (GA4) and its implications on data analytics, urging companies to enhance proficiency with GA4 come 2025. Sean and Patrick dive into the burgeoning trend of principal-based media buying, discussing major industry consolidations and evolving landscapes like Barstool Sports competing with giants like ESPN. In this episode, discover how AI is reshaping the advertising sector, raising ethical concerns on content creation, usage, and labor economics. The hosts debate Amazon, Nordstrom, and Lululemon's brand differentiators amidst a rising creator economy. They also discuss Black Friday and Cyber Monday consumer insights, predicting a trend toward "founder-first" brand initiatives by 2025, affecting tech and e-commerce. From Sean's holiday plans to Daoud's excitement about advancements in AI technology like Alibaba Cloud AI, the episode promises diverse insights with lighthearted tangents. Close the year with an exploration into the Colorado AI Act and Gen Z's digital preferences, as our hosts engage with the continuously evolving digital ecosystem. Don't miss out on this comprehensive discussion about where we've been and where we're headed in the digital universe.…
Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From the complexities of sessions and visits in analytics platforms to the ethical considerations of tracking practices, our hosts unravel the myths surrounding the "single source of truth" in data analysis. Listen in as we challenge conventional metrics, delve into attribution challenges, and advocate for innovative strategies within the ever-evolving landscape of digital marketing and e-commerce. Plus, we add a touch of humor as we discuss breakfast favorites and experience a unique conversation on data accuracy. Join us for an insightful discussion pushing the boundaries of how we interpret and act upon digital data.…
Welcome to Episode 34 of The Digital Disruption Podcast. In this episode, we're diving into the dynamic world of Customer Data Platforms (CDPs) with our expert guest, Faysal Shaarani. As we explore the impressive advancements in data streaming, with latency measured in mere milliseconds, we also highlight the significance of quick data transfers for business objectives. Faysal shares insights on strategically aligning CDP investments with business goals, emphasizing the critical importance of strong data foundations and the significant return on investment, sometimes within just 90 days. We'll discuss the nuances of cost considerations, the impact on marketing strategies, and the essential roles of data security and compliance. As we journey through composable CDPs and their benefits, we underscore the importance of leveraging existing data infrastructures to maximize business value. Whether you're a small business exploring "CDP lite" or an enterprise dealing with data access challenges, this episode offers a wealth of insights into achieving data-driven success. Join us as we unravel the foundational requirements of implementing an effective CDP and prepare you for our next episode, where we'll uncover real-world applications and results of CDPs for advertisers and clients. Tune in, and let's disrupt the digital landscape together! Episode Highlights: Data Streaming Goldmine : Discover how milliseconds of latency in data streaming can make or break real-time decision-making. Patrick sheds light on this digital magic! ROI Unlocked : Faysal demystifies how aligning your CDP investments with business objectives (like boosting those conversion rates) can pay dividends—literally! Some companies see ROI in just 90 days! Unveiling Composable CDPs : Learn about cost-effective composable CDPs that leverage your existing data infrastructure and save you from swimming in duplicated datasets. Navigating Data Security & Compliance : Explore the critical importance of data security, especially in industries like healthcare and finance, and why managing internal data access is non-negotiable. Business Use Cases First : Before diving into technology, clarify your business use cases. Align your data strategy to drive success, prioritize personalization, and delight your customers with targeted efforts.…
Welcome to Episode 33 of The Digital Disruption Podcast, where your hosts, Daoud, Sean Bucher, and Patrick, dive into the intersection of digital marketing and data analytics. This episode, inspired by Randy Newberg's podcast on wildlife conservation, explores the importance of data-driven decision-making across various industries. From leveraging competitor insights and understanding market dynamics to the strategic use of customer data, our hosts provide an in-depth discussion on how businesses can navigate short-term financial gains and long-term strategic planning. Listen in as Sean shares real-world examples with Amazon and WeWork, and discover how economic shifts influence ecommerce markets, using everything from public data to clever promotions. Packed with insights on performance metrics and the role of leadership in data strategies, this episode promises a holistic view on staying ahead of digital trends. Whether you're analyzing HVAC demand shifts or contemplating the impact of extended business hours, tune in for a conversation that’s as engaging as it is informative—the perfect blend of scientific rigor and practical application.…
Welcome to The Digital Disruption Podcast! I’m your host Patrick, joined by my co-host, Daoud, as we delve into the world of Customer Data Platforms (CDPs) with our distinguished guest, Faysal Shaarani. Broadcasting from a comfortably cool setting after a long hot spell, we’re eager to tackle all things customer data on today's episode. Join us as we uncover key components, functionalities, and industry trends surrounding CDPs—aiming to equip businesses with the knowledge to navigate the evolving landscape of customer data and drive meaningful growth. Tune in for insights on segmentation, personalization, data enrichment, and more, as we prepare to share real innovative use cases and results in our upcoming episodes. Key takeaways: What is a CDP? : CDPs are designed to consolidate customer data from various sources (e.g., CRM, e-commerce, mobile apps) into a unified customer profile . CDPs allow marketing and business teams to access actionable insights without relying on technical teams. With CDPs, businesses can see customer interactions, lifetime value, and preferences, enabling personalization and targeted marketing . Key Capabilities of a CDP : Personalization : Real-time messaging and offers tailored to customer profiles. Data Management : Ingest, clean, and manage data from multiple sources. Segmentation : Grouping customers based on behavior, preferences, or value for targeted campaigns. Journey Orchestration : Managing customer interactions across various touchpoints. Analytics : Campaign measurement and data-driven improvements for future strategies. Distinguishing CDPs : Not all platforms marketed as CDPs are true CDPs. Some tools lack essential features like real-time personalization or data management. A proper CDP should provide end-to-end functionality , from data consolidation to analytics and activation. Composable vs. Full-Fledged CDP : Composable CDPs use separate tools for different functions (e.g., data warehousing, analytics) and layer a user-friendly interface for marketers. Full-fledged CDPs offer complete, unified solutions , reducing complexity by integrating all functions in one platform. Data Enrichment in CDPs : CDPs often integrate with third-party vendors for data enrichment , adding external data (e.g., credit scores, behavioral data) to customer profiles. This allows businesses to create more personalized and effective marketing strategies. Identity Resolution : CDPs offer identity resolution , which merges multiple profiles (e.g., different email addresses) of the same customer into one. There are two types: deterministic (based on confirmed matches) and probabilistic (based on likelihood). Use Cases for CDPs : Personalization of marketing messages and offers. Customer segmentation for more targeted campaigns. Journey orchestration for managing touchpoints. AI and machine learning for predictive models (e.g., customer churn, propensity to buy). Real-time activation in channels like social media and email marketing. Challenges of Composable CDPs : Composable CDPs may require managing multiple vendors, increasing costs and complexity. Full-fledged CDPs offer fewer points of failure by centralizing data and reducing integration challenges, although they may come with higher upfront costs. Business Use Cases for CDPs : CDPs support loyalty programs , new product launches , and cost reduction in marketing by improving targeting and personalization. Retail, B2B, entertainment, and other industries can leverage CDPs to boost sales, customer retention , and overall business performance . Costs and Flexibility in CDPs : CDP vendors often price solutions based on functionality, allowing businesses to start with essential features and add more as needed. This flexibility helps businesses scale their digital strategies without incurring heavy upfront costs.…
Welcome to another episode of the "Digital Disruption Podcast." Today, Patrick and Sean delve into a critical but often overlooked aspect of digital transformation: accessibility. With Dawood absent, the duo takes a thoughtful approach to exploring how organizations can prioritize accessibility, not just as a legal necessity, but as a moral and ethical imperative. They discuss the importance of compliance with the Americans with Disabilities Act (ADA) and delve into the Web Content Accessibility Guidelines (WCAG), which provide a comprehensive framework for making digital spaces inclusive and accessible to everyone. Whether you're a business leader, a marketer, or a web developer, this episode is packed with valuable insights on how to ensure your digital presence is welcoming to all. Timestamps 00:00 Accessibility is an ethical and moral imperative. 04:07 Discussing web and app accessibility in society. 07:53 Some organizations are exempt from certain rules. 10:35 Internet is essential public utility for everyone. 14:04 People took time to translate print principles. 18:47 Using keyboards and touch screens for UX. 20:51 Concerns about user experience for people with impairments. 23:24 Brands reconsidering iconography for better accessibility. 28:19 Key principle for web product manager role. 33:20 Use contrast checker tools for web accessibility. 35:05 Complex websites need real user testing. 39:51 Big CPG brands, legal and ethical considerations. 41:18 Work should fulfill promise of accessibility for all. Key Takeaways Accessibility as an Ethical Imperative : Beyond legal compliance, accessibility should be viewed as a moral obligation to ensure that all individuals, regardless of their physical or cognitive abilities, can access and navigate digital spaces. Understanding ADA and WCAG : The ADA sets legal standards for accessibility, while the WCAG offers a practical framework to achieve these standards, covering aspects like perceivability, operability, understandability, and robustness. Practical Implementation : Organizations should assess their current digital accessibility and create a roadmap for improvements. This includes setting achievable goals, regularly testing for compliance, and making continuous improvements to their digital platforms. User Experience and Accessibility : Good user experience (UX) design principles naturally align with accessibility guidelines. Ensuring that websites and apps are easy to navigate for all users will inherently improve overall UX. Ownership and Accountability : Accessibility should be championed by senior leadership and integrated into the responsibilities of product managers, web developers, and UX designers. It’s not just about meeting legal requirements but about fostering an inclusive digital environment. Tools and Testing : Leveraging tools like Google Lighthouse, contrast checkers, and user testing can help identify and address accessibility issues. Regular audits and updates ensure ongoing compliance and improved user experience. Legal and Business Risks : Non-compliance with accessibility standards can lead to legal action and damage to brand reputation. However, improving accessibility also offers business benefits, including better SEO, increased conversion rates, and enhanced customer loyalty.…
Welcome back to another episode of The Digital Disruption Podcast! In Episode 30, our hosts Patrick, Sean Bucher, and Mostafa dive into a variety of topics ranging from customer behaviors and holiday shopping trends to effective marketing strategies for e-commerce and retail. They discuss the importance of clear policies, such as return policies, and how they impact customer loyalty. Additionally, the hosts explore changing consumer behaviors, shopper categories, and the significance of maintaining a clean list of valid subscriber contacts. They also touch on influencer marketing, list hygiene, creative optimization, and the growing impact of generational aspects on consumer attitudes. Stay tuned as we unravel the latest insights and strategies for navigating the dynamic landscape of digital disruption in the retail and e-commerce sector. Timestamps:- 00:00 Previewing customer engagement and maximizing holiday channels. 07:03 List hygiene and segmentation are important for email marketing. 14:40 Leverage omnichannel marketing to reach customers effectively. 20:04 Identifying engagement, targeting, and collaborating for growth. 23:04 Interest in push and NFC technology persists. 31:01 Intent influences purchasing decisions, brand loyalty matters. 35:41 Be transparent and adaptable for customer satisfaction. 41:38 Holiday purchases reflect diverse consumer behavior. 45:15 Use audience remarketing to intercept competitors' customers. 48:51 Understand, analyze, and target high-value customers effectively. 54:17 Brands need influence and marketing for growth. 59:58 Influencers and their content enhance brands' image. 01:07:50 SMS and email are big in the US. 01:10:02 Signing off, see you in a week. Key Takeaways:- Transparent Return Policies Simplify for customers to enhance loyalty and potentially boost future sales. Brand Promise Through Service Align customer service with brand philosophy to foster long-term loyalty and successful sales. Adapting to Consumer Behaviors Recognize and respond to shifts in spending habits, especially during the holiday season. Opportunities in Self-Gifting Identify potential upsell opportunities from holiday self-purchases. Understanding Shopper Segments Cater marketing strategies to various shopper types for optimized engagement. Omnichannel Marketing Importance Reach customers across various platforms like social media to maximize engagement. List Hygiene Essentials Maintain a clean email list with valid contacts to ensure effective communication and deliverability. Engagement Rate Strategies Use segmentation and tailored marketing tactics to re-engage unresponsive subscribers. Cross-Discipline Learning Encourage interaction between departments to gather valuable customer data and improve sales strategies. Holiday Season Preparation Plan in advance for holiday promotions to meet consumer expectations and achieve higher sales.…
In this episode of the Digital Disruption Podcast, we dive deep into the world of digital marketing with seasoned expert Malaa. We explore the critical role of customer centricity in building successful brands, the challenges of data management and measurement, and the future of AI in shaping digital experiences. Get ready to gain valuable insights and practical tips to elevate your digital strategy. Key Takeaways: The importance of a customer-centric approach, viewing customers as invited guests to your digital home. The foundational role of data integrity and measurement in driving effective digital initiatives. The challenges of data privacy, attribution modeling, and technology integration in the digital landscape. The potential of AI in revolutionizing content creation and data analysis. The necessity of a human touch to ensure AI's quality and ethical use.…
Welcome back to The Digital Disruption Podcast! Today, the digital marketing landscape faces a plot twist – the death of the third-party cookie has been canceled! Joining us to navigate this ever-changing world of advertising are Sean Bucher, a veteran in the digital marketing trenches since the dawn of cookies, and Patrick Soch, who will bring his fresh perspective. Buckle up because we're diving into the implications of this delay, the challenges of a cookieless future, and how to craft winning advertising strategies regardless of the cookie's fate. Let's get going! Timestamps: Introduction of Sean Bucher: 00:00:45 Relief about Google not deprecating cookies: 00:01:59 Reasons for Google delaying deprecation: 00:05:48 Privacy sandbox development: 00:02:06 Challenges of advertising in a cookieless world: 00:08:10 Data missing due to ITP, ETP, and GDPR: 00:08:10 Garbage data in programmatic advertising: 00:12:49 Focus on first-party data and contextual targeting: 00:15:00 Importance of good creative: 00:16:53 Accountability and transparency in advertising: 00:24:20 Takeaways This episode unpacked the news of Google delaying the deprecation of third-party cookies. While many advertisers breathe a sigh of relief, the future remains cookieless. Here are the key takeaways: 3rd-Party Cookies: Google just said 3rd party cookies aren't really going anywhere, for now of course. Challenges Abound: Missing data due to privacy regulations and low-quality programmatic data create hurdles. First-Party Data is King: Building strong relationships with your audience and collecting valuable first-party data becomes paramount. Contextual Targeting Shines: Understanding your audience's online behavior can still deliver effective ad placements. Creative is Crucial: Compelling content is essential to capture attention in a world with less targeted advertising. Transparency Matters: Hold your advertising partners accountable for data quality and campaign performance.…
In this podcast episode, we discuss the recently passed Colorado Artificial Intelligence Act, the first of its kind in the US, which will go into effect in 2026. The law focuses on “high-risk” AI systems that make decisions about areas such as education, employment, finance, and healthcare. The key players involved are: Developers who create the AI systems Deployers who use the AI systems in their businesses Transparency requirements are a major part of the law. Developers and deployers must disclose: The purpose and intended use cases of the AI system Potential risks, including algorithmic discrimination The data used to train the system Deployers must also: Monitor the system for bias and fairness issues Implement safeguards to mitigate risks The impact of this law is uncertain, but it could potentially set a precedent for future AI regulations across the US. Colorado is the first US state to enact AI regulations. The law focuses on high-risk AI systems that make important decisions. Transparency is a major requirement for both developers and deployers of AI systems. The long-term impact of this law is still unknown, but it could be a significant step towards regulating AI on a national level. Key Takeaways Colorado is the first US state to enact AI regulations. The law focuses on high-risk AI systems that make important decisions. Transparency is a major requirement for both developers and deployers of AI systems. The long-term impact of this law is still unknown, but it could be a significant step towards regulating AI on a national level. Timestamps: 00:00 Ethical considerations in AI; broad, helpful use. 04:25 Deepfake involves using artificially generated content. 09:46 Third-party system deployment requires transparency and understanding. 11:59 Describe transparency measures, human oversight, impact assessment. 17:45 Data suitability, transparency, and disclosure requirements for AI. 21:42 Rapid adoption of AI technology in markets. 23:25 Favor transparency, caution against narcissistic social media. 27:06 Tools unlocking possibilities for efficient, effective work.…
In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists. They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives. The discussion delves into the importance of customer engagement, digital experience, and data orchestration, highlighting the need to push current capabilities to their limits before investing in new tools. They also touch on the evolving role of CDPs and CEPs and how composability is shaping the future of Martech infrastructure. Timestamps: 00:00 Clients seeking perfect smart tech stack struggle. 03:28 Tech stack's a unicorn; industry-specific capabilities necessary. 08:09 Discussing specialized tools for developing core tech. 12:33 Delivering cohesive experiences, identifying key capabilities. 14:48 Scaling marketing efforts through automation and personalization. 17:25 Sophisticated audience segmentation, journey mapping, data orchestration. 22:53 Leverage capabilities to improve user and customer experience. 26:37 Diverse media mix requires various analytics tools. 30:43 CEPs focus on channel-specific messaging, while CDPs are more omnichannel. 32:23 Consider Customer Data Platform for enhanced engagement. 37:42 Simpler CDP needed, based on industry differences. 39:03 Establish objectives, assess constraints, connect tools, and fill gaps. Key Takeaways: No One-Size-Fits-All Solution: There is no universal ideal Martech stack; each business must tailor its tools to its unique objectives and current capabilities. Objectives First: Always start with your business objectives when deciding on Martech tools. Ensure the capabilities of the tools align with these objectives. Stretch Capabilities: Before investing in new tools, maximize the use of your current capabilities. This approach not only saves cost but also enhances skills and processes. Customer Engagement is Crucial: Effective customer engagement tools are essential for long-term business success, helping to increase customer lifetime value and reduce churn. Digital Experience Matters: Use analytics and experience tools to improve user interactions with your content and services. Even basic tools can provide significant insights. Role of CDPs and CEPs: Understand when it’s time to integrate a CDP into your stack, especially if you need to centralize and utilize first-party data across multiple channels. Future of Martech - Composability: The trend towards composability in CDPs signifies a move towards more flexible and scalable tech stacks. Continuous Evaluation: Regularly audit your tools and their utilization to ensure they are effectively meeting your evolving business needs.…
In this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover the different types of data (including the goldmine of zero-party data!), explore responsible data collection practices, and understand how segmentation unlocks targeted marketing campaigns. Whether you're a seasoned marketer or just getting started, this episode equips you with a practical framework for audience segmentation. Learn how to identify your ideal customers, craft laser-focused messaging, and ultimately, maximize your marketing ROI. So, tune in and stop wasting marketing dollars - it's time to reel in the results you deserve! Patrick's analogy about fishing and audience segmentation: 03:00 - 05:22 Conversation about capturing data and audience segmentation: 05:22 - 14:12 Mostafa asks about where to start collecting data: 14:12 - 14:20 Patrick discusses different types of data and zero party data: 14:20 - 15:22 Conversation about collecting data and using it responsibly: 15:22 - 16:12 Patrick talks about data segmentation and its purpose: 16:12 - 18:22 Scenarios for using audience segmentation: 18:22 - 23:22 How to do audience segmentation: 23:22 - 28:22 Using segmentation data with marketing tools: 28:22 - 30:12 Patrick discusses the two sides of using audience segmentation data: 30:12 - 33:22 Wrapping up the episode: 33:22 Takeaways: The power of audience segmentation: Learn how to break down your broad audience into targeted groups for more effective marketing campaigns. Data collection strategies: Discover different types of data, including the valuable zero-party data you already have, and ethical ways to collect customer insights. Building your segmentation framework: Understand the purpose of segmentation and how to use data to create audience segments relevant to your brand. Actionable tactics: Get practical steps on implementing audience segmentation, from identifying ideal customers to crafting targeted messaging. Marketing tools and integration: Explore how to leverage audience segmentation data with your existing marketing tools for maximum impact. The two sides of the coin: Gain insights into the benefits and potential drawbacks of using audience segmentation data responsibly.…
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