Little Gym, Big Heart With Devin Gage podcast

1
Your Personal Branding Playbook with Kyle "Panda man" Newell 1:04:29

for 13 dager siden1:04:29

1:04:29

Do you want to build a personal brand in any industry? Kyle Newell is the world leading expert in Fasting, and in today's episode we break down the critical steps to building a personal brand that generates income for you and your business.

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7 Focus Hacks To Get More Done! 29:38

for 28 dager siden29:38

29:38

Are you struggling with your focus? Do you want to get more done? Then this episode is for you!

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The 3 BEST Sales Call Openers to Sell More in Fitness! 11:54

for 7 weeks siden11:54

11:54

If you hate calling leads, these 3 opening lines may take the pain out of the experience for you! Try these lines on your next sales call, and open up more conversations!

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Sell MORE In Fitness! Steal our exact Sales Script! 34:57

for 8 weeks siden34:57

34:57

STEAL THIS SCRIPT to help you close more deals in Fitness! In 2024, we closed over 1000 membership sales, and you can steal our exact script here!

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Gym Owners/Managers: You NEED To Follow These Rules for 2025 7:29

for 9 weeks siden7:29

7:29

Are you a gym owner, or manager/leader? This episode is for you. Fitness business is a tricky landscape to navigate but following these 7 laws of success will help boost your success!

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Non-Stop 5-Star Reviews for Your Gym - with Hank Ebeling 49:02

for 12 weeks siden49:02

49:02

Do you want consistent 5-star google reviews, and amazing experiences in your gym? Hank Ebeling is the customer service King and outlines his model for serving clients in any fitness business!

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The Team Culture Solution: Andy McCloy on Leading A World-Class Team 1:05:01

for 14 weeks siden1:05:01

1:05:01

Andy McCloy, Founder of BCI Sports Performance in Huntsville Alabama details exactly how he built the best team in the industry.

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Creating video content that actually WORKS (ft. Chris Perilli) 46:10

for 16 weeks siden46:10

46:10

Welcome to the Little Gym, Big Heart podcast! Join us as we sit down Chris Perilli to discover the secrets to creating engaging, viral videos that captivate your audience. Chris shares his proven strategies for leveraging emotion, storytelling, and technical best practices to grow your fitness or martial arts business through video marketing. Learn how to hook viewers, maintain their attention, and drive real results for your brand. Get ready to engage in today’s episode! Connect with Chris: https://www.instagram.com/chrisperilli/ https://hq.pixelmobb.com/ Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

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When is the right time to open a second gym? (ft. Joe Meglio) 51:12

for 17 weeks siden51:12

51:12

Welcome to the Little Gym, Big Heart podcast! Join us as we sit down with Joe Meglio, the founder of GameChanger Fitness, to explore the remarkable 11-year journey of building his thriving fitness franchise. Learn how Joe navigated pivotal moments, from shifting to a small group training model to streamlining operations during the pandemic, and discover the strategies that drove GameChanger's growth into a 14-location powerhouse. Get ready to engage in today’s episode! Connect with Joe: joe@varsityhousegym.com Connect with GameChanger on Instagram: https://www.instagram.com/gamechangergym/ Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

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Fitness Sales Secrets Nobody Will Tell You 1:06:15

for 19 weeks siden1:06:15

1:06:15

Welcome to the Little Gym, Big Heart podcast! Today, Devin shares a presentation he really gave at the Business of Strength Sales Summit. He shares the exact system he used to scale his fitness business to 8 locations and $4 million in revenue. He also breaks down a step-by-step "ring the register" workflow that utilizes a CRM to fill your sales pipeline, collect decisions, and leverage your current client network - a process that can be applied by any fitness professional, regardless of experience level. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

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How We Doubled Gym Membership Growth with Organic Social Media 35:22

for 21 weeks siden35:22

35:22

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Matt Simmons, owner of Simmons Media, to discuss the results of a fascinating split test on the real-world impact of professional organic social media content. The results are eye-opening, revealing a 25% decrease in cost per lead, tremendous follower growth, and much more. Discover the power of high-quality organic social media for your fitness business. Get ready to engage in today’s episode! Connect with Matt: https://simmonsmedia.co/ Connect with Simmons Media on Instagram: https://www.instagram.com/simmons.media/ Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

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Gym Marketing 101 (ft. Joe Riggio) 1:20:20

for 22 weeks siden1:20:20

1:20:20

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner can implement to drive business growth. Get ready to engage in today’s episode! Connect with Joe: https://www.instagram.com/coachjoestrong/?hl=en Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

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Tailoring the Gym Experience for Every Member 47:20

for 23 weeks siden47:20

47:20

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Krysten Rimmer! Dive into the role of a client success manager and learn how she has driven member engagement, retention, and community building at a thriving fitness business. Discover the systems, processes, and personalized approaches that keep clients motivated and invested in their fitness journey. Get ready to engage in today’s episode! Connect with Krysten: https://www.instagram.com/rimmer_25?utm_source=ig_web_button_share_sheet&igsh =ZDNlZDc0MzIxNw== https://gagestrengthtraining.com/ Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

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How This Gym Mastered the Athlete and Adult Business Model 1:03:07

for 24 weeks siden1:03:07

1:03:07

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with TJ Lopez of Athletic Movement Protocol to discuss how he built a fitness empire that generates over $1 million in revenue, with an equal split between athlete and adult programs. Learn the strategic approach that allowed him to dominate both markets and create a thriving, sustainable business. Get ready to engage in today’s episode! Connect with TJ: https://www.instagram.com/coachtjlopez/?hl=en https://athleticmovementprotocol.com/ Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

1
Become the Leader Your Employees Need! 45:45

for 25 weeks siden45:45

45:45

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have fostered a culture of accountability, growth, and genuine appreciation at Varsity House. Whether you're a fitness business owner or aspiring leader, you'll walk away with actionable insights to elevate your team and drive sustainable results. Get ready to engage in today’s episode! Connect with Dan: https://www.instagram.com/dan_goodman78/?hl=en Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Scaling a Gym Business from $0 to $120k/month 1:03:10

for 26 weeks siden1:03:10

1:03:10

Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sales, and provides valuable insights on building a sales-driven organization, developing a strong sales process, and overcoming the challenges of rapid growth. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

1
The 3-Step Formula for a World-Class Gym Trial Experience 22:31

for 28 weeks siden22:31

22:31

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his SECRET strategy to nail the first impression and build a trial session system experience that converts more members. This is EXACTLY what he does in his gym’s.... Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://undergroundstrengthcon.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

1
The Meeting Cheat Sheet That Changed Everything 20:49

for 29 weeks siden20:49

20:49

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares the provenmeeting structure and leadership tactics that transformed his company's performance. Learn how to run highly effective "Level 10" meetings that drive accountability, solve problems, and propel your business forward. Get the meeting cheat sheet that's helped this team master healthy conflict, make tough decisions, and achieve their biggest goals.. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://undergroundstrengthcon.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

1
Fitness Sales Secrets: Close More Memberships 19:43

for 30 weeks siden19:43

19:43

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the proven strategies and tactics to skyrocket your gym membership sales. Devin shares a wealth of data-backed insights on effective lead nurturing and follow-up in the B2C sales world. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://undergroundstrengthcon.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

1
How to get more reviews for your gym business 14:50

for 31 weeks siden14:50

14:50

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his strategy to get more client google reviews. This is EXACTLY what he does in his gym’s to get more reviews and build social proof. Get ready to engage in today’s episode! Hear Devin speak at the Underground Strength Con (NOV 15/16) https://undergroundstrengthcon.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

1
The 9 Books That Made Me Millions 25:33

for 33 weeks siden25:33

25:33

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares 9 of his favorite business books that have completely changed the way he runs his company. These are books you've probably never heard of, but they cover topics like gamification, leadership language, building cult-like brands, and designing effective incentive structures. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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What CORE VALUES Really Mean to Your Gym 13:37

for 34 weeks siden13:37

13:37

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the importance of core values in business and how to effectively implement them. He shares a story that illustrates the difference between results and the method used to achieve them. He also outlines strategies for identifying core value behaviors, making core values stick through recognition systems, creating measurable checklists, and having employees teach the values to each other. Get ready to engage in today’s episode!…

Little Gym, Big Heart with Devin Gage

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Insights from the BEST SERVER I’ve ever had 6:14

for 35 weeks siden6:14

6:14

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares an experience with an exceptional waiter who went above and beyond to provide outstanding customer service. He explains parallels between the waiter's actions and the importance of clearly communicating the value and effort behind the services provided in a fitness business, such as explaining custom programming and proactively offering upsells or referrals. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

1
Nobody Wants to Work Anymore... Why this is BS 9:44

for 36 weeks siden9:44

9:44

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why the phrase “Nobody wants to work anymore” is complete BS!! Watch this to learn how Devin designs and treats employees to create the best place to work possible at his gyms, Gage Strength Training and Engage Personal Training. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Using Facebook to Drive a Community 21:18

for 37 weeks siden21:18

21:18

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down an UNDER UTILIZED community making GEM... Facebook groups! Watch this to learn how Devin uses Facebook Community Groups to shape the community within his gyms, Gage Strength Training, and Engage Personal Training. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Unlock Hidden Opportunities: The 3-P Business Audit for Explosive Growth 14:21

for 38 weeks siden14:21

14:21

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage is going to show you how to uncover hidden opportunities within your business using a powerful annual audit method that can skyrocket your growth with less overhead, fewer employees, and more profits. This is the same audit that has transformed my business and allowed us to think bigger and achieve more. Join Devin as he breaks down the 3-Ps – People, Place, and Process – and explains how to creatively assess each area to find growth potential you never knew existed. Whether you’re a small business owner, gym owner, or part of a leadership team, this exercise will challenge you to think outside the box and maximize what you already have. Get ready to engage in today’s episode! BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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Master the Art of Gravitas | Become a Leader Your Team Will Follow 13:32

for 39 weeks siden13:32

13:32

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives deep into the concept of gravitas and command presence... MUST HAVE skills for fitness leaders and business owners. Discover the ancient roots of gravitas, how to develop it, and why balancing weight and lightness in your leadership approach is crucial. Learn actionable strategies to enhance your presence, inspire your team, and lead with confidence. Get ready to engage in today’s episode! BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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Business Scorecards Done Right 11:40

for 40 weeks siden11:40

11:40

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares everything about scorecards.... What to do... what not to do... and how they can revolutionize your fitness business.. Get ready to engage in today’s episode! BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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Overcome Overwhelm in Your Career 12:33

for 41 weeks siden12:33

12:33

Welcome to the Little Gym, Big Heart podcast! Today, if you’re feeling overwhelmed in your career, this is the episode for you! Devin Gage breaks down how to get out of a slump and prevent burnout. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Combat August Attrition in Your Gym 12:04

for 42 weeks siden12:04

12:04

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to dodge the member attrition that typically comes around in August. We’ll be talking about how to be proactive in keeping your clients in programs, specifically what we are doing right now, the "proactive summer retention campaign." Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Retain Your BEST Clients | Fitness Business Lesson 22:29

for 44 weeks siden22:29

22:29

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to prevent losing your clients in today’s gym business climate… This is the exact strategy that Devin Gage is using across his Engage Personal Training and Gage Strength Training gyms. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast… BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Get Leads to SHOW UP! | Appointment Setting 101 9:56

for 45 weeks siden9:56

9:56

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why great marketing will kill a mediocre business... unless it has a great appointment setting show rate. He shares his strategy to set appointments for leads AND how to get them to actually show up... This strategy changed Gage Strength Training forever. Plus... how you can do it too! Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Build Loyal SUPERFANS for Your Business | Step-by-Step Guide 16:22

for 46 weeks siden16:22

16:22

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down a trick that he is finally ready to share that will ELEVATE your fitness business to the next level.... P.S. Use this only for good! Today we are breaking down exactly how you can build loyal superfans in your business. Get ready to engage in today’s episode! BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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The COSTCO Hack! Use This to Transform Your Fitness Business 19:34

for 47 weeks siden19:34

19:34

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the genius behind Costco and how these business lessons learned help transform Gage Strength Training forever. Plus... how you can do it too! Today we are breaking down why Costco is successful and how you can use these same strategies to revolutionize your business. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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UTILIZATION TECHNIQUES | Make Sure Your Gym is Filled Out and Efficient 23:01

for 48 weeks siden23:01

23:01

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything utilization! From scheduling times to coaching experience, we’ll cover it. Devin goes deep into how you can create the most efficient gym business possible. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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Steal the marketing strategy I used to grow my gym FAST 10:15

for 49 weeks siden10:15

10:15

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down two marketing campaigns that have CHANGED his gym business forever! AND how you can do it too! Today we are breaking down all the little things that don’t scale... but make all the difference. Get ready to engage in today’s episode! Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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How our gym became a legend in the community... and how yours can too 13:19

for 50 weeks siden13:19

13:19

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to build his gym, Gage Strength Training, into a staple in the local community! Plus... how you can do it too! Today we are breaking down all the little things that don’t scale... but make all the difference. Get ready to engage in today’s episode Video: https://youtu.be/9yEE_Uj7_bY Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...…

Little Gym, Big Heart with Devin Gage

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Video Skills That Pay The Bills - 3 Steps To Getting Better on Camera 9:57

for 51 weeks siden9:57

9:57

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to go from cringey, awkward, and terrible on camera, to being the face of the video platform for one of the largest fitness companies in the world. (how he did it may shock you!) Get ready to engage in today’s episode!…

Little Gym, Big Heart with Devin Gage

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How to FIREPROOF Your Fitness Business 15:18

for 1 year siden15:18

15:18

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down three things to make your fitness business FIREPROOF and last longer in the industry... Get ready to engage in today’s episode! GET YOUR FREE AFTER ACTION REVIEW REPORT.... www.littlegymbigheart.com Check us out on Instagram: / littlegym_bigheart Check us out on Spotify: https://open.spotify.com/show/301uFrv... Check us out on YouTube: / @littlegymbigheart Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast... BOOK A CALL WITH DEVIN http://www.littlegymbigheart.com…

Little Gym, Big Heart with Devin Gage

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Mastering Joint Ventures: Strategies for Success | Ep 13 7:29

for 1 year siden7:29

7:29

“What's really important about this is that you write the emails because if you trust somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and cash and you get to tap into their customer list as a result.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage outlines three unique joint venture strategies that have successfully generated thousands of contacts and hundreds of clients. These methods hinge on creativity, mutual value exchange, and strategic positioning to enhance business growth and network expansion. Get ready to engage in today’s episode! Timestamps: (00:29) - Tactic #1: Leveraging Local Business Giveaways (03:12) - Tactic #2: Crafting Creative Sponsorship Proposals (05:21) - Tactic #3: Maximizing Physical and Digital Real Estate (07:06) - Concluding Insights: Positioning for Success ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

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Maximizing Opportunities with Joint Venture Marketing | Ep 12 7:00

for 1 year siden7:00

7:00

“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It begins by clarifying joint venture marketing as a sophisticated form of referral marketing, aimed at leveraging other businesses' networks. Devin emphasizes the importance of recognizing one's value to other businesses, beyond just fitness knowledge. It outlines various forms of value that fitness professionals can offer, such as expertise, physical space for advertisements, email lists with potential clients, and influence over clientele. Get ready to engage in today’s episode! Timestamps: (00:41) - Understanding Joint Venture Marketing (00:58) - Identifying Your Value as a Fitness Professional (02:17) - Exploring Areas of Value You Can Offer (03:18) - Leveraging Your Email List and Influence (05:35) - Creating Value Through Services and Partnerships ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

1
Unlocking Pricing Secrets in the Fitness Industry | Ep 11 14:12

for 1 year siden14:12

14:12

“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here. But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and I would buy the thousand-dollar iPhone and go about the rest of my life.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares strategies on how to apply pricing psychology to avoid price pushback and ensure products are perceived as valuable by clients. It begins with an anecdote to illustrate that the perception of savings is relative, not absolute. Devin introduces tactics such as using precise price points instead of round numbers, limiting options to enhance the perceived value, minimizing the visual footprint of prices, and utilizing price anchoring to adjust customers' price perception. Get ready to engage in today’s episode! Timestamps: (00:26) - The Emotional Logic of Pricing (00:37) - Illustrating Pricing Psychology with Real-Life Scenarios (02:16) - Tactic 1: Precision in Pricing (04:25) - Tactic 2: Simplifying Choices to Boost Sales (06:24) - Tactic 3: The Visual Impact of Price Presentation (08:43) - Tactic 4: The Power of Price Anchoring (13:49) - Applying Pricing Psychology for Effective Sales ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

1
Maximizing Profit in the Fitness Industry | Ep 10 10:07

for 1 year siden10:07

10:07

“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers practical advice on how to avoid these financial pitfalls. Devin stresses prioritizing spending on aspects that genuinely contribute to business growth and avoiding common financial traps. Get ready to engage in today’s episode! Timestamps: (00:18) - The Flooring Fiasco: Investing Wisely in Your Gym's Foundation (02:43) - The Buildout Blunder: Why DIY Can Cost You More (04:17) - The Merchandise Mistake: Rethinking Apparel as a Marketing Tool (06:37) - The Marketing Misstep: Avoiding Ineffective Print Ads (07:57) - The Fake Work Trap: Focusing on What Truly Matters (09:40) - Conclusion: Smart Investments for Gym Success ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

1
Avoiding Industry Burnout | Ep 9 14:48

for 1 year siden14:48

14:48

“People are pretty understanding about you having boundaries in your life.” Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management techniques. Leveraging insights from Parkinson's law, he explores how setting work constraints can enhance productivity, making it an essential listen for fitness professionals seeking work-life balance and productivity optimization. Get ready to engage in today’s episode! Timestamps: (0:45) - The Reality of Burnout and Its Impact (2:02) - The Importance of Energy Management (3:19) - Tips to Stay Fully Charged: Sleep, Training, and Lifestyle (6:02) - The Dangers of Bodybuilding and Fitness Career (6:54) - The Power of Constraints and Time Management (9:52) - The Role of Gratitude, Journaling, and Meditation (14:13) - Conclusion: Navigating the Fitness Industry Successfully ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

1
The Three Mindsets for Gym Owners' Survival | Ep 8 6:32

for 1 year siden6:32

6:32

"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry." Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six months on average and the latter typically closing within two years. However, he suggests a recipe for success involving three key mindsets: ignorance, arrogance, and faith. Ignorance doesn't imply a lack of knowledge, but rather the ability to overlook certain hard realities of the business, such as stiff competition, long hours, and unpredictable factors like COVID-19. Arrogance, in this context, refers to the confidence to believe in one's capacity to succeed in a challenging environment. Get ready to engage in today’s episode! Timestamps: (0:25) - The Three Mindsets for Success (0:56) - Embracing Ignorance: Overcoming Challenges (2:54) - Arrogance: Believing in Your Unique Potential (4:13) - Blind Faith: A Personal Success Story (5:17) - The Power of Persistence in the Fitness Industry ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

1
Verbal Judo: Mastering Sales & Marketing Language | Ep 7 14:26

for 1 year siden14:26

14:26

“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks about the importance of communication agility in the fitness business, mainly in differentiating between marketing and sales language. It dwells on the need for the usage of clear, compelling, and convincing marketing language, and its positive impacts. Devin also gives tips to establish authority in marketing by avoiding wishy-washy language, speaking confidently, and using alliteration. Get ready to engage in today’s episode! Timestamps: (00:32) - Understanding Marketing Language (03:56) - Tips for Effective Marketing Messaging (06:42) - Transitioning to Sales Language (06:47) - The Art of Sales Messaging (12:33) - Conclusion: The Power of Verbal Judo ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

Little Gym, Big Heart with Devin Gage

1
Understanding Your Client's Perspective | Ep 6 21:22

for 1 year siden21:22

21:22

“ Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony Robbins. We discuss ways to ensure clients never want to leave your fitness program by creating an environment that satisfies their needs for certainty, uncertainty, significance, love and connection, growth, and contribution. Get ready to engage in today’s episode! Timestamps: (00:32) - Understanding the Six Human Needs (01:02) - Applying the Six Human Needs to Your Fitness Program (02:21) - Creating an Addictive Fitness Program (03:38) - Meeting the Need for Certainty in Your Fitness Program (06:23) - Meeting the Need for Uncertainty in Your Fitness Program (07:27) - Meeting the Need for Significance in Your Fitness Program (09:17) - Meeting the Need for Love and Connection in Your Fitness Program (12:38) - Meeting the Need for Growth in Your Fitness Program (16:04) - Meeting the Need for Contribution in Your Fitness Program ➤ Check us out on Instagram ➤ Check us out on Spotify ➤ Check us out on YouTube ➤ Check us out on Apple Podcasts…

Little Gym, Big Heart with Devin Gage

1
Delivering The Perfect Gym Session | Ep 5 14:56

for 1 year siden14:56

14:56

“The secret to delivering the perfect training session in this phase is to tell them what they need to hear while giving them what they need.” Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage highlights a three-phase process to ensure a perfect training session: The Engage Phase, Training Phase, and Disengage Phase. The notion of 'pattern interrupt' which involves snapping clients out of their existing routine or state of mind, and engaging them into an intentional training mindset, is discussed under the Engage Phase. Different micro-pattern-interrupt techniques such as abrupt language, humor, and unique interactions are explored, alongside ways to incorporate environmental factors like varying the session structure. The Training Phase touches on agility and specificity in coaching based on clients' skill level, goals, and current phase in their workout program. Get ready to engage in today’s episode! Timestamps: (01:45) - Understanding the Concept of Pattern Interrupt (03:23) - Implementing Pattern Interrupts in Your Training Session (05:52) - Environmental Pattern Interrupts: Layout and Anchors (08:11) - The Training Stage: Understanding Skill Level, Goal, and Phase (09:08) - Delivering the Perfect Training Session: Agility in Delivery and Coaching (11:43) - The Disengage Stage: Switching from Sympathetic to Parasympathetic State (14:04) - Conclusion: The Three Stages of a Perfect Training Session ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

Little Gym, Big Heart with Devin Gage

1
Scalable and Repeatable Referral Engines | Ep 4 18:29

for 1 year siden18:29

18:29

"Your product needs to be remarkable. It needs to be worthy of remarking upon to your social circle and friends." Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his insights on how to build a scalable and repeatable referral engine for your fitness business. He emphasizes the importance of having a remarkable product that is worthy of remark and identifies three key reasons why people refer: reciprocity, social norms, and status. Devin provides practical strategies for leveraging these factors to generate more referrals, such as asking for referrals at critical moments, using talk triggers, and rewarding and recognizing clients who refer others. He also highlights the significance of removing friction in the referral process to make it easier for clients to bring in their friends. Get ready to engage in today’s episode! Timestamps: (01:11) - Reasons people refer: reciprocity, social norms, and status (02:18) - Using reciprocity to ask for referrals (04:02) - Elevating social status through the "Magic Business Card" technique (09:01) - Making referrals a social norm through rewarding and recognizing (11:24) - Removing friction to encourage referrals (11:52) - The challenges of generating referrals in a fitness business (13:01) - The three critical times to ask for a referral (14:31) - Asking for a referral when a client cancels ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

Little Gym, Big Heart with Devin Gage

1
Body Language, Voice, Psychology: Keys to Lasting Impressions | Ep 3 18:18

for 1 year siden18:18

18:18

"90% of the people that you meet every single day will never remember the encounter they had with you." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, discusses the importance of standing out in an overcrowded industry and becoming more memorable to clients and prospects. He explains how our minds filter out most of the information we encounter and focuses on what is relevant. Devin introduces the concept of the reticulate activating system and its impact on our ability to stand out. He then shares three tools that can help individuals become more memorable: body language, voice, and an understanding of psychology. Devin provides practical tips on using body language, such as showing open hands and an exposed torso, to build trust and avoid being perceived as a threat. He also emphasizes the importance of using tone, pace, and silence in our voice to elicit different emotions and make a lasting impression. Finally, Devin discusses the psychology of memory and the power of novelty and vulnerability in creating memorable interactions. Get ready to engage in today’s episode! Timestamps: (01:06) - Understanding the reticulate activating system (02:07) - Categorizing encounters into friend, fight, f*ck, or forget (03:00) - Using hands to build trust and avoid threat perception (04:16) - Exposing the torso to display vulnerability and build trust (06:29) - The subconscious significance of holding a drink (07:22) - Interpreting feet positioning in conversations (10:27) - Using body language to influence emotions (11:07) - Utilizing tone, pace, and silence in voice communication (14:28) - Using novel language and verbiage to be more memorable (15:38) - Creating a pattern interrupt to make yourself more memorable (16:19) - Building trust through vulnerability ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

Little Gym, Big Heart with Devin Gage

1
Mindful Selling in the Fitness Industry | Ep 2 16:42

for 1 year siden16:42

16:42

"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychological need for autonomy and how it relates to sales. Devin explains how leading with the worst parts of your business, such as price or limitations, can actually build trust and authenticity with potential clients. He also discusses the concept of abundance and how having an abundance mindset can positively impact your sales approach. Get ready to engage in today’s episode! Timestamps: (00:51) - The realization that selling is necessary for a successful fitness career (01:50) - The conversation with a mentor about the importance of making money (03:32) - The three elements of mindset for successful fitness sales (04:04) - The first element: Understanding the psychological need for autonomy (05:13) - The ineffectiveness of traditional sales methods in the fitness industry (07:10) - Leading with the worst parts of the business to build trust (09:21) - Ending sales conversations with the question "Are you sure?" (10:50) - The second element: Embracing abundance in sales (11:43) - The importance of having an abundance mindset in sales (12:10) - Understanding the numbers game in fitness sales (13:50) - Key factors for success in the fitness industry ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

Little Gym, Big Heart with Devin Gage

1
Community in Fitness | Ep 1 12:31

for 1 year siden12:31

12:31

"I realized very early on that fitness was a really powerful community builder. And I can really say we've used community as our competitive advantage." Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his journey in the fitness industry, from starting as a personal trainer to building a successful fitness business. He explains how he made the decision to prioritize his role as a single father and pursue a career in personal training instead of law enforcement. Devin emphasizes the importance of community in his business and how it has been a key factor in his success. He also discusses his passion for understanding human psychology and how it has helped him make a deeper impact on his clients' lives. Get ready to engage in today’s episode! Timestamps: (0:00) - Introduction to Devin Gage's background and experience in the fitness industry (01:52) - Decision to pursue a career in fitness and personal training (03:24) - Transition from in-home personal training to opening a gym (06:13) - Focus on creating a memorable experience for clients (07:10) - Importance of understanding human psychology in fitness ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

Little Gym, Big Heart with Devin Gage

1
Welcome to Little Gym, Big Heart with Devin Gage! 4:46

for 1 year siden4:46

4:46

Welcome to the Little Gym, Big Heart podcast! Your host, Devin Gage, has years of experience in the fitness and consulting industry, allowing him to provide you with tactical advice that you can apply at any stage of your fitness career! Tune in on January 23, 2024, for the first three episodes of the Little Gym, Big Heart podcast! ➤ Check us out on ⁠Instagram⁠ ➤ Check us out on ⁠Spotify⁠ ➤ Check us out on ⁠YouTube⁠ ➤ Check us out on ⁠Apple Podcasts⁠…

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