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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av Middlebrow Multiverse. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Middlebrow Multiverse eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the Middlebrow Multiverse! A former lawyer and a former news guy bring you witty conversation on the topics that fascinate them and you - from news to culture to parenting to everyday frustrations and victories. Dive in and channel your inner middlebrow.
Innhold levert av Middlebrow Multiverse. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Middlebrow Multiverse eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the Middlebrow Multiverse! A former lawyer and a former news guy bring you witty conversation on the topics that fascinate them and you - from news to culture to parenting to everyday frustrations and victories. Dive in and channel your inner middlebrow.
The guys get back on the mic in their usual format - providing top threes and hitting topical high notes such as bumper stickers, their choices for a Team to Save America, the significance of a high Venmo balance, clutch winter apparel selections, and a royal throwdown in Pete's primary group chat.
The guys chop it up on a range of topics including the incomparable Dr. Dre, the new Call of Duty, Book Clubs, Couple Vibes, and a host of fuck 'ems and cheers.
The boys put on their film critic scuba suits and do a deep dive on the Coen Brothers, dissecting their filmography, sharing their favorite scenes, talking through the People's Choice Countdown, and identifying the two movies most deserving of a re-watch.
Our favorite gentlemen kick back in their easy chairs by the fire and puff on a pipe filled with Bayesian statistics, the semiconductor supply chain, and the surprising medical efficacy of falling asleep during the day. Pete fields four difficult questions, and Danny is left wondering how to patch up the hole in his heart where all the joy leaks out.…
The guys give it their best and come up with some passable Top 3s, fuck em's, and cheers on varied topics including bowling, exploding pagers, and people who take up too much space in car lines and on pool lounge chairs.
The lads get back after it with an update on the latest innovations in scamming techniques, a few takes on the Olympics, and a jaundiced eye cast at Amazon's dark secret.
Our boys return to action by answering your mail. A statistic about Connecticut gets the better of Pete, Saudi Arabia is revisited, and the guys get a dose of reality from a disgruntled listener.
On this sound from June, Danny brings in a spare Pete as a fill-in host and they chew on a few choice morsels including Gen Z's reduced sex drive, a couple of attention-grabbing TV series, and a speed bracket for the ages.
The dudes are joined by special guest Ash Miller as they put the last 14 years of Grammy winners for Best Album into the Hunger Games arena and let them fight it out to the death. Hear what happens to Beck, Taylor Swift, Jon Batiste, Arcade Fire, Billie Eilish, and more in this action-packed and suspense-filled episode. Only one can survive.…
El hombres get back on el microfono to chat about the revolution in soft drink rankings, cold plunges, and epic novels. They provide a battlefield update on the culture wars then round it out with some fuck 'ems and cheers.
The lads get back to work, sharing three news items that caught their eye this week: the Gulf States Gone Wild, Asia's autonomous-nation drug cartel, and America is shrinking. Plus a bit of whimsy.
The guys improvise like jazz musicians and share their loose takes on Kevin Costner's pretend-cowboy act, crows, "homestyle" food, Socrates, and more. They end the episode needing an illustrator for the world's next great graphic novel sensation.
Our revenants return with mailbag follow-ups on Beethoven vs. the Beatles, the correct temperature for coffee, the broad appeal of Philip Roth, and the evolution of the Boy Scouts of America.
The fellas do two speed brackets, facing off concepts, foodstuffs, jail sentences, and geopolitical outcomes, crowning two champions as between pizza, live sports, nice hotels, weddings, donuts, The Wire, non-fiction, and much more. Predictably, hilarity ensues.
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