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Innhold levert av Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Insightly
Merk alt (u)spilt...
Manage series 3555508
Innhold levert av Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just collect data, but comprehend it, leverage it, and ultimately drive innovation. Join us every episode as we demystify the latest trends in data analytics, interview industry thought leaders, and share real-world success stories. From deciphering the intricacies of AI to unlocking the secrets hidden in your datasets, "Insightly" is your go-to source for turning raw data into a strategic asset. So, whether you're a seasoned executive or a budding entrepreneur, if you're ready to transform your relationship with data and propel your business forward, subscribe to "Insightly" now. Because in the world of business, insight is power, and we're here to help you seize it.
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21 episoder
Merk alt (u)spilt...
Manage series 3555508
Innhold levert av Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just collect data, but comprehend it, leverage it, and ultimately drive innovation. Join us every episode as we demystify the latest trends in data analytics, interview industry thought leaders, and share real-world success stories. From deciphering the intricacies of AI to unlocking the secrets hidden in your datasets, "Insightly" is your go-to source for turning raw data into a strategic asset. So, whether you're a seasoned executive or a budding entrepreneur, if you're ready to transform your relationship with data and propel your business forward, subscribe to "Insightly" now. Because in the world of business, insight is power, and we're here to help you seize it.
…
continue reading
21 episoder
Alle episoder
×1 How Data Will Impact Your Business in 2025 38:41
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38:41In this episode we are going to get into the significance of data in today's business environment, discussing its critical role in operations, marketing strategies, and more. Jordan shares insights from her work at Bondfire, focusing on the evolution of customer-centric strategies and the power of customer journey mapping. We explore how data-driven storytelling and strategic content can cut through the noise on platforms like LinkedIn. Shifting gears, we talk about the pivotal role of data in the mergers and acquisitions (M&A) space, illustrating how comprehensive data packages can significantly impact business valuations and negotiations. Finally, we wrap up by reiterating the importance of starting with data now to ensure business agility and future readiness. Tune in to gain insights into leveraging data for competitive advantage and future-proofing your business. 00:00 Setting the Record Straight 01:10 Welcome to the Insightly Podcast 01:30 The Future of Data: Trends and Takeaways 02:44 Customer Journey Mapping: A Deep Dive 10:10 Marketing Strategies and Data-Driven Decisions 21:15 Mergers and Acquisitions: The Role of Data 27:00 The Importance of Data in Business Growth 37:45 Final Thoughts and Wrap-Up Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you understand the critical role of data in business growth. Don't forget to subscribe and share if you enjoyed our conversation. Happy holidays! 00:00 Holiday Season Kickoff 00:41 Decorating for Christmas 01:51 Thrifting for Holiday Decor 02:53 Data and Holiday Trends 04:05 Welcome to Insightly 06:14 Data Monetization and Products 12:59 Media Mix Modeling 23:11 Integrating Customer Data for Effective Marketing 23:38 B2B vs B2C: Tailoring Your Strategy 24:16 Leveraging Peer Referrals in Marketing 26:33 The Power of Natural Language Processing 28:36 Exploring AI Tools for Data Analysis 30:36 Ad Hoc Analysis with AI 32:29 Building a Data-Driven Culture 37:20 Mission Critical: The Importance of Data 43:36 Final Thoughts and Call to Action Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Data Terminology 101: Unpacking KPIs and OKRs for Business Success 26:23
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26:23Today we are jumping into the fundamentals of data terminology essential for anyone using data to drive business success. We start by breaking down key concepts like Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), explaining their significance and applications. We then explore the difference between raw data, metrics, and analytics, and how these elements contribute to effective data visualization and business intelligence. By the end of the episode, you'll have a clearer understanding of how to accurately use data terms and make data-driven decisions to elevate your business strategies. Join us for an insightful discussion aimed at demystifying data jargon and enhancing your data literacy. 00:00 Welcome to the Insightly Podcast 01:33 Introduction to Data Terminology 03:06 Understanding KPIs and OKRs 08:45 Breaking Down Data and Metrics 16:08 Exploring Analytics and Business Intelligence 22:23 Concluding Thoughts and Next Steps Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Asking the Right Questions: How to Unlock Business Insights from your Data 34:32
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34:32In this episode ofInsightly podcast, we are going to explore how asking the right questions of your data can unlock valuable insights and provide competitive advantage. We will look at case studies of how predictive analytics can be used to achieve significant savings. Furthermore, we discuss overcoming hurdles in data implementation, the importance of cross-department collaboration, and share potential questions businesses can ask their data to enhance decision making. Tune in for real-world examples and expert tips on maximizing the value of data in your organization. 00:00 Introduction and Podcast Milestone 01:48 The Origin of InSightly Podcast 02:42 Today's Topic: Questions to Ask Your Data 03:13 Case Study: Predictive Analytics in HVAC Industry 08:48 Exploring Data-Driven Decision Making 12:53 Challenges in Implementing Data Solutions 17:10 The Importance of Foundational Data Work 19:26 Overcoming Data Implementation Hurdles 19:57 The Competitive Advantage of Data 21:26 Setting and Achieving Data Goals 23:47 Key Questions for Sales and Marketing Data 26:40 Operational and Financial Data Insights 30:59 The Importance of Cross-Department Collaboration Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Managing Cybersecurity and Protecting Data 54:18
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54:18We are deep into spooky season with Halloween around the corner, and one of the most frightening things for businesses is cybersecurity and effective data usage. Our special guest, Tariq Azmi, who has 20 years of experience in the IT sector shares his valuable insights into his career journey and the evolving landscape of technology and data security. We explore the importance of data classification, managing data breaches, and the pivotal role of collaboration and communication within organizations. We discuss the complacency in tech usage and how it impacts data security, and Tarek emphasizes the need for businesses to reassess their approach to cybersecurity. Join us as we navigate the challenges and solutions in safeguarding valuable business data and prepare for potential cyber incidents. This episode is a must-listen for business owners, IT enthusiasts, and anyone interested in the profound impact of data in today’s digital world. 00:00 Welcome to Insightly Podcast 01:34 Introducing Our Special Guest: Tariq Azmi 02:29 Tarek's Journey in IT and Compliance 03:09 The Evolution of Technology and Cybersecurity 06:34 The Challenges of Parenting in the Digital Age 11:34 Data Governance and Internal Security 16:24 The Importance of Collaboration and Communication 24:05 The Role of IT in Business Security 27:33 The Ineffectiveness of Traditional IT Training 28:14 Innovative Approaches to IT Education 29:05 The Importance of IT Collaboration 31:10 The Role of Governance and Compliance 32:44 Personal Data Security and Real-Life Examples 34:28 The Impact of Cybersecurity on Businesses 39:51 The Vulnerabilities in Critical Infrastructure 51:24 The Need for Incident Response Plans 52:28 Conclusion and Final Thoughts Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Navigating Dirty Data with Special Guest Shae Belvins 43:23
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43:23Navigating Dirty Data with Special Guest Shae Blevins Welcome back to another insightful episode of the Insightly podcast! If this is your first time tuning in, we are excited to share our data nerdy hour with you. Today, we dive deep into the world of data management within businesses and organizations. We're thrilled to be joined by Shae Blevins from Third House Company, a multifaceted marketing expert known for her impressive skills ranging from content creation to cleaning up dirty data. We'll discuss the pivotal role of data in marketing and sales, common challenges surrounding dirty data, and actionable strategies to keep your data clean and effective. Shae will also share her journey from journalism to becoming a data-driven marketer. Whether you're a seasoned data pro or just starting out, you won't want to miss this engaging conversation. Join us to learn how clean data can propel your business to new heights! 00:00 Welcome to the Insightly Podcast 01:50 The Importance of Data in Business 02:57 Introducing Shae Blevins 04:26 Shae's Journey and Expertise 07:11 The Challenges of Dirty Data 11:14 Effective Data Management Strategies 17:33 The Role of CRM in Business Development 36:21 The Future of Marketing and Data 42:07 Final Thoughts on Dirty Data Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Data and Sports: Exploring AI in the Olympics 14:31
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14:31In this episode, we leap into the world of how data and artificial intelligence are being utilized in the Olympics. From athlete training and environmental conditioning at the Colorado Springs facility to enhancing spectator experiences and ensuring fair play, AI is making a significant impact. We explore the International Olympics Committee's AI agenda, its applications in event operations, refereeing, and judging, and discuss its potential implications for future sports events like the LA 2028 Olympics. Tune in to learn how cutting-edge technology is revolutionizing the way we experience and engage with sports. 00:00 Welcome and Weekend Vibes 00:46 Fall Favorites and Seasonal Joys 01:17 Olympics and Paralympics Excitement 02:03 Data in Olympic Training 05:04 AI and Environmental Conditioning 06:32 AI Agenda for the Olympics 10:17 AI in Judging and Spectator Experience 12:46 Future of AI in Sports 13:54 Closing Thoughts and Listener Engagement Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 The Evolving Role of Chief Data Officers 13:07
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13:07In this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision making, data monetization, and data science/AI. We also delve into the challenges and opportunities of having a CDO/CDAO, the importance of fostering a data culture, and the benefits of integrating technology with strategic people management. Join us as we share insights from industry trends and client experiences, and extend an invitation to current CDOs and CDAOs to share their journeys with us. 00:00 Introduction and Welcome 01:01 The Evolving Role of the Chief Data Officer 03:45 Responsibilities of the Chief Data and Analytics Officer 05:03 Data Monetization and Its Implications 08:35 Challenges and Opportunities for CDOs 10:19 The Importance of Data Culture 12:33 Conclusion and Call to Action Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy.…
1 Innovating Product Offerings Using Business Data 33:11
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33:11In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you! 00:00 Welcome to the Insightly Podcast 00:53 Introduction to Product Offering Innovation 01:33 Five Ways to Drive Innovation with Business Data 04:53 Selling Products Better 12:30 Identifying New Product Offerings 19:33 Bundling Products for Maximum Value 24:34 Mapping Product to Customer Type 26:00 Enhancing Customer Lifetime Value 32:25 Conclusion and Contact Information Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Understanding Digital Transformation: A Data-First Approach 9:43
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9:43In this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highlight compelling statistics showing the benefits of a data-first strategy, such as being 20 times more likely to beat competitors to market with innovation and 11 times more likely to exceed revenue goals. Tune in to understand why prioritizing data can lead to better decision-making, enhanced agility, and higher job satisfaction among developers and data scientists. 00:00 Introduction and Setting the Stage 00:32 Understanding Digital Transformation 01:28 Data First Modernization 02:15 The Importance of Data Connectivity 04:20 Statistics and Benefits of Data First Approach 06:33 Applications Over Infrastructure 09:05 Conclusion and Call to Action Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Understanding Metric Mapping in CRM Systems 10:56
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10:56In this mini-episode, we dive into the intricacies of metric mapping within CRM systems. We discuss the process of defining objectives and translating them into actionable data points, stored across various platforms. The conversation sheds light on how to track and visualize key metrics, integrate data into CRMs, and the importance of understanding the journey and objectives of prospects, products, and customers. Join us for insights on beginning with curiosity and imagination in the world of data and for practical tips on how to start with metric mapping in your organization. Reach out to us with your thoughts or for more specific episode requests at hello at insightlypodcast.com. 00:00 Introduction and Episode Setup 00:40 Understanding Metric Mapping 01:32 Data Storage and CRM Integration 02:32 Mapping Customer Journeys 04:07 Collaborative Metric Mapping 06:09 Practical Applications and Final Thoughts Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 The Spreadsheet Dilemma: When to Upgrade Your Business Tools 9:40
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9:40In this episode, we explore the pros and cons of using spreadsheets in business, acknowledging their utility but highlighting their limitations as companies grow. We discuss the challenges of scalability, data integrity, and the inefficiencies that arise from multiple users and departments relying on disparate spreadsheets. Tune in to understand when it's time to transition from spreadsheets to more robust data management solutions and how to ensure data accuracy and efficiency across your organization. 00:00 Introduction to the New Format 00:59 The Ubiquity of Spreadsheets 01:27 The Limitations of Spreadsheets 02:08 Challenges in Growing Organizations 03:42 Data Governance Issues 04:10 When Spreadsheets No Longer Serve You 05:17 Effective Data Analysis 08:12 Conclusion: To Spreadsheet or Not to Spreadsheet Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Empowering Data-Driven Decisions with Meritrust Credit Union's Growth Strategy Leaders 44:54
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44:54In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive both success and innovation in financial institutions. 00:00 Introduction and Excitement for the Interview 01:09 Meet the Guests: Emily Stewart and Leah Webb 02:26 Emily's Journey into Data Analytics 05:29 Leah's Path to Growth Analytics 07:39 Learning and Growing in Data Analytics 13:24 Challenges and Strategies in Digital Transformation 25:19 Building a Data-Driven Culture 34:49 Creating an Engaged Member Metric 39:31 Advice for Aspiring Data Analysts 44:09 Conclusion Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Demystifying Data Privacy Regulations: Why You Should Care 25:57
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25:57In this episode, we tackle the often daunting topic of data privacy regulations. Jordan Walker will lead us through the conversation as we break down what GDPR is and its significance, especially for those of us in the US as we look at similar emerging regulations. We explore why data privacy matters, how it's set to impact global and US businesses by 2025, and what steps you can start taking today to protect your company. From understanding consumer rights to discussing practical tips for auditing your data practices, this episode is packed with insights to help you navigate and adapt to data privacy laws. If the words 'data privacy' send shivers down your spine, stick around—we're here to simplify it for you. Questions or need more help? Reach out to us at hello@insightlypodcast.com. 00:00 Introduction to Data Privacy Regulation 01:32 Understanding GDPR and Its Impact 05:00 Global and US Data Privacy Trends 08:01 Email Marketing and Data Privacy 16:45 Practical Steps for Businesses 22:52 Final Thoughts and Resources Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
1 Data Storytelling and Nonprofit Innovation with Ted Kriwiel 41:02
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41:02In this episode, we host our first-ever interview featuring Wichita's local data expert, Ted Kriwiel. Ted shares his journey into data science, beginning with a flag football league at age 19, and spanning to his recent tenure at Moonbase Labs. He discusses his hands-on experiences with building data solutions for Network Kansas, and how effective data visualization and storytelling can lead to meaningful improvements in nonprofit sectors. The conversation delves into the unique challenges and opportunities within nonprofit organizations, as well as strategies for maintaining flexibility and control over software use to prevent burnout and miscommunication. Tune in to this insightful discussion about the power of data and the importance of being the 'boss' of your software. 00:00 Introduction and Exciting Announcement 00:54 Meet Ted Kriwiel: Data Enthusiast 01:28 Ted's Journey into Data 02:00 From Flag Football to Data Dashboards 02:59 Self-Taught Data Skills 04:19 Early Data Projects and Discoveries 05:28 Building a Career in Data 07:36 The Birth of LionGraph 08:01 The Power of Data Storytelling 09:41 Creating a Data-Driven Culture 13:22 Transforming Nonprofits with Data 20:09 Ted's Passion for Nonprofits 21:27 Nonprofits and the Challenges They Face 22:33 Hypotheses on Nonprofit Frustrations 22:52 The Rapid Evolution of Software 23:47 The Complexity of SaaS Solutions 24:24 Flexible Tech Stacks for Nonprofits 28:37 The Pitfalls of Enterprise Software 35:01 The Importance of Being the Boss of Your Software 38:19 The Misuse of Communication Tools 40:30 Conclusion and Final Thoughts Reach out to us by sending an e-mail to hello@insightlypodcast.com Insightly is brought to you by InfoFluency and Bondfire Strategy .…
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