The Revenue-Driven CMO podcast

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Innhold levert av Jarrett Fleagle and Chris Mechanic. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jarrett Fleagle and Chris Mechanic eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Rethinking Alzheimer's Disease Podcast

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Ep 1: What Is Alzheimer’s Disease? 16:03

for 49 weeks siden16:03

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16:03

Learn about the differences between Alzheimer's and dementia, and how Alzheimer's disease progresses. We talk about why catching the disease early can make a big difference. Dr. Sharon Cohen and Dr. Yaakov Stern walk us through the stages of Alzheimer's disease, from when there are no symptoms to when memory issues start to show. They explain the stages of Alzheimer’s and how it develops over time. We also hear from Kelly, who explains her personal experiences and concerns about developing Alzheimer’s, and what she does about it. For links to resources and information covered in this series, visit our website at HealthUnmuted.com/resources What did you think of this episode? We’d love to hear from you. Please visit healthunmuted.com/feedback to let us know! Rethinking Alzheimer’s Disease was made possible with support from Eisai Inc. [00:00:00] Introduction [00:03:10] What's the difference between Alzheimer's disease and dementia? [00:07:04] When does Alzheimer’s begin to develop? [00:09:08] What is Mild Cognitive Impairment (MCI)? [00:10:36] What is subjective cognitive decline? [00:11:59] What is preclinical Alzheimer's disease? [00:13:13] Why is it important to detect Alzheimer’s disease early? Disclaimer: The content provided in this podcast is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by this podcast or its guests is solely at your own risk. ©2024 Mission Based Media Ltd • April 2024 • AD-M2059…

The Revenue-Driven CMO

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I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.

228 episoder

#Entrepreneur #Business #Marketing #Jarrett Fleagle #Chris Mechanic #Googleads #Facebookads #Morethanmarketing

The Revenue-Driven CMO

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228 episoder

#Entrepreneur #Business #Marketing #Jarrett Fleagle #Chris Mechanic #Googleads #Facebookads #Morethanmarketing

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How a Human-Centric Marketing Strategy Drives Engagement & Trust with Cammie Doder, CMO of Aspiriant 49:38

for 3 dager siden49:38

49:38

How can a human-centric approach in marketing drive client engagement, trust, and success? In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Cammie Doder, the Chief Marketing Officer at Aspiriant, to explore how a human-centric marketing approach can drive client engagement, build trust, and ensure long-term success. Discover the power of understanding individual client needs, leveraging real-life personas in marketing, and implementing a client-intimacy model that fosters stronger relationships with high-net-worth clients. Cammie shares her expertise on Aspiriant's unique marketing strategies, emphasizing the creation of relatable, user-friendly content tailored to clients. Learn how AI, evolving technologies, and organizational alignment play a crucial role in shaping successful marketing campaigns. Key Topics Covered: How to create personalized, human-centric marketing strategies. The importance of client intimacy and using real-life personas in marketing. How AI and evolving technologies are transforming marketing efforts. Aligning organizational culture with marketing strategies for stronger client relationships. Building trust and fostering long-term client engagement through personalized marketing. Watch this video to learn how you can apply these strategies to enhance your own marketing approach and drive real results! If you're a marketer, business leader, or CMO looking to improve client engagement, elevate your marketing strategies, or stay ahead of digital marketing trends, this episode is packed with actionable insights. Don’t forget to like, comment, and subscribe for more expert insights on revenue-driven marketing strategies. Quote of the Show: ”As marketers we have to be reminded that it's really humans at the end that are consuming our products. So really thinking about one person at a time and really being mindful.” - Cammie Doder Links: LinkedIn: https://www.linkedin.com/in/cammiedoder/ Company website: https://aspiriant.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation…

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How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech 45:48

for 10 dager siden45:48

45:48

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their organizations for long-term growth. We dive deep into the critical importance of aligning your marketing efforts with investor KPIs, how to hire and manage the best teams, and why focusing on customer marketing is essential for B2B success. Tamir also discusses how Trintech is revolutionizing the finance and accounting functions for businesses, both in the enterprise and SMB markets. In our conversation, we also explore the evolving role of AI in B2B marketing, and how maintaining a human element in customer interactions is more important than ever. Tamir’s insights on balancing technology with personal touch provide actionable takeaways for anyone in the marketing field. Key takeaways include: The importance of aligning marketing strategies with investor expectations. How to build and lead high-performing marketing teams. Why customer marketing should be a top priority for B2B companies. The role of AI in modern marketing and the need for a human touch in customer relationships. If you're a B2B marketer or marketing leader, this episode is packed with actionable insights to help you drive business growth, increase customer satisfaction, and make a meaningful impact with your marketing strategies. Quote of the Show: ” If you want something really to get done, you gotta limit the number of 'Ands'. ” -Tamir Sigal Connect with Tamir: LinkedIn: https://www.linkedin.com/in/tamirsigal/ Company website: http://www.trintech.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #CommunityBuilding #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO…

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Empathy in Marketing: The Key to Driving Long-Term Success! with Carolyn Sarnoff, CMO of Pattern 49:58

for 17 dager siden49:58

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How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth? In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies. We dive deep into Pattern’s unique business model, which includes purchasing inventory from brands to help them navigate e-commerce marketplaces. Carolyn discusses how leveraging both AI and human creativity in marketing can lead to more innovative and efficient strategies. She also highlights the importance of creating non-transactional interactions with clients, building genuine communities, and fostering long-term relationships that go beyond simple sales. Key takeaways include: The importance of empathy in marketing and leadership for building authentic client relationships. How AI and human creativity can work together to enhance marketing strategies and improve efficiency. The role of non-transactional interactions and community building in long-term customer success. How Pattern’s unique business model supports brands in navigating the complexities of e-commerce marketplaces. If you're a B2B marketer or leader looking to enhance your brand’s marketing strategy, improve customer engagement, and build lasting relationships, this episode is packed with valuable insights and actionable strategies. Tune in to learn how you can leverage empathy, AI, and creative solutions to drive business growth and success. Quote of the Show: ”Showing empathy and understanding the challenges that someone is going through is going to help your messaging resonate so much better.” -Carolyn Sarnoff Connect with Carolyn: LinkedIn: https://www.linkedin.com/in/carolyn-sarnoff-a844991/ Company website: https://www.pattern.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/…

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Scaling Content 10X—And Making It Better, Not Worse! with Ian Lowe, CMO of Level Access 49:31

for 24 dager siden49:31

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How can digital accessibility in marketing empower businesses and drive growth? In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of experience, Ian shares his journey from developer to CMO and emphasizes the crucial role accessibility plays in modern marketing strategies. Ian discusses the growing importance of digital accessibility, particularly for those with disabilities, and how it impacts business growth. We dive into the strategies behind creating scalable content and marketing engines that integrate quality with quantity. Ian also shares his approach to using AI as a writing partner and leveraging SEO to capture active intent. Throughout our conversation, we touch on Level Access’s mission to ensure digital experiences are accessible to all and the legal considerations surrounding accessibility. Ian also discusses the future of digital marketing, including the evolving role of influencer marketing in driving awareness and engagement. Key takeaways include: The importance of integrating digital accessibility into your marketing strategy. How scalable content and AI can enhance marketing efficiency. The legal implications and business benefits of accessibility. The role of influencer marketing in expanding reach and customer engagement. If you're a marketing leader, CMO, or business owner, this episode provides actionable insights to help you drive long-term growth through accessible and inclusive marketing strategies. Whether you're looking to optimize your content creation process or ensure compliance with accessibility standards, Ian’s insights will provide valuable takeaways to elevate your business. Quote of the Show: ”Accommodations for people with disabilities tend to make things better for everyone.” -Ian Lowe Connect with Ian: LinkedIn: https://www.linkedin.com/in/idlowe/ Company website: https://www.levelaccess.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #DigitalAccessibility #InclusiveMarketing #AccessibilityMatters #MarketingStrategy #RevenueGrowth #ChiefMarketingOfficer #RevenueDrivenCMO…

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5 Keys For Marketing Multiple Products to Multiple Personas with Elyssa Steiner, CMO of Cantaloupe 46:27

for 4 weeks siden46:27

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How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights? In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for driving business growth through marketing—designed to fuel product adoption, boost customer success, and ensure long-term impact. Elyssa shares her expert insights on building effective marketing strategies by understanding your audience, researching the total addressable market (TAM), and prioritizing high-value products. She highlights the importance of creating comprehensive playbooks and continuously gathering feedback to refine strategies and sustain growth. During our conversation, Elyssa also talks about the value of listening to sales teams and how leveraging TAM data can help make more informed, strategic decisions. With over a decade of experience, she emphasizes the need for strong collaboration between sales and marketing teams while staying closely connected to market trends and customer feedback. Key takeaways include: How to align sales and marketing teams for stronger, more effective collaboration. The importance of understanding your audience and researching your total addressable market (TAM). How prioritizing high-value products can accelerate growth. The role of playbooks and continuous feedback in refining marketing strategies. Actionable tactics for leveraging market insights to make strategic decisions. If you're a marketing leader in B2B, SaaS, or tech, this episode is packed with valuable insights and strategies to help you build more effective, growth-oriented marketing initiatives. Whether you’re looking to improve product adoption, refine your marketing approach, or foster deeper collaboration with sales, this discussion will give you the tools and knowledge to drive long-term success. Quote of the Show: ” I firmly believe that marketing drives the growth of the business by taking the lead and really aligning every department to a shared goal.” -Elyssa Steiner Connect with Elyssa: LinkedIn: https://www.linkedin.com/in/elyssasteiner/ Company website: https://www.cantaloupe.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/…

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Innovative Marketing: Super Bowl Lessons, Creative Ads, & More with Katie McAdams, CMO of Basis 47:22

for 5 weeks siden47:22

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How can creativity and breaking away from formulaic marketing drive better results in B2B advertising? In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes. The conversation also delves into the impact of this weekend’s Super Bowl LIX ads, discussing the effectiveness of various commercials, including creative disruptors and tearjerkers, and their relevance to modern marketing approaches. We analyze what makes these ads stand out and why they continue to be an essential part of the marketing conversation. Katie highlights the success of their landmark Golden Age campaign, which used geo-targeted ads and high-quality production to capture the attention of their target audience. We dive into how creative marketing campaigns can stand out, the integration of marketing efforts across departments, and how businesses can maintain employee morale even in tough times. Additionally, Katie provides actionable advice for marketing leaders in more conservative industries, emphasizing the importance of collaboration, early stakeholder involvement, and leveraging internal resources. Key takeaways include: The power of creativity and breaking from traditional B2B marketing formulas. How geo-targeted ads and high-quality production can grab your audience’s attention. Integrating marketing efforts for a more cohesive strategy. Strategies for maintaining employee morale during challenging times. Actionable advice for marketing leaders in conservative industries, focusing on collaboration and stakeholder involvement. An analysis of the impact and effectiveness of Super Bowl ads in modern marketing. If you’re a B2B marketer looking for new ways to innovate and drive results, or a marketing leader navigating difficult times, this episode is filled with practical insights and strategies to help you lead with creativity and confidence. Quote of the Show: ”If you lean into creativity — in a way, that really sets you apart and helps you stand out from all the other competitors and companies in the B2B space.” - Katie McAdams Connect with Katie: LinkedIn: https://www.linkedin.com/in/katierischmcadams/ Company website: http://www.basis.com Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #CreativeMarketing #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO…

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Why Everyone Is Doubling Down on YouTube (Even B2Bs!) with Chris Mechanic 40:04

for 6 weeks siden40:04

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How can YouTube be leveraged as a powerful marketing tool for B2B brands? In this episode of The Revenue-Driven CMO, I dive into how YouTube can be a game-changer for B2B marketing. With its massive reach, advanced targeting capabilities, and cost-effective advertising solutions, YouTube offers incredible potential for brands looking to connect with their audience in a meaningful way. I'll walk you through the essential strategies to create effective YouTube campaigns, from producing compelling ads to utilizing advanced tracking and analytics. I’ll also share insights on how to optimize the post-click experience to maximize audience engagement and drive conversions. Plus, I’ll give you practical tips on crafting irresistible offers and setting up campaigns step-by-step to unlock YouTube's untapped opportunities. As YouTube continues to grow in importance as a marketing tool, I encourage you to get ahead of the curve and take advantage of the platform’s current value before it becomes more competitive. Early adoption of YouTube marketing tactics can provide a huge advantage for brands looking to stand out in a crowded digital space. Key takeaways include: How to create impactful YouTube campaigns that engage your target audience. Advanced tracking and analytics to measure your campaign success. The importance of optimizing the post-click experience for higher conversions. Practical tips for crafting compelling offers and setting up successful campaigns. Why early adoption of YouTube as a marketing tool can give your brand a competitive edge. If you're a B2B marketer looking to take your brand's YouTube strategy to the next level, this episode is filled with valuable insights and actionable strategies to help you succeed. Connect with Us: LinkedIn: https://www.linkedin.com/in/chrismechanic/ Revenue-Driven CMO LinkedIn: https://www.linkedin.com/company/the-revenue-driven-cmo/ Level website: http://www.level.agency Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO…

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Building Teams That Run Through Walls with Jonathan Dale, VP of Marketing at Phenom 1:01:56

for 9 weeks siden1:01:56

1:01:56

How can building high-performing teams transform your marketing strategies for long-term success? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Jonathan Dale (JD), VP of Marketing at Phenom. JD shares his extensive experience in product marketing and management, and we dive into the critical role of building and mentoring high-performing teams. JD takes us through his career journey, from struggling as a computer science student to becoming a key leader at Fiberlink, IBM, and now Phenom. We explore how he successfully scaled marketing teams and cultivated a high-performance culture by focusing on team dynamics, environmental fit, and leadership strategies that inspire extraordinary results. We also discuss Phenom’s innovative AI-driven HR solutions, and how they’re leveraging cutting-edge technology to transform human resources. JD shares actionable strategies for scaling marketing efforts through impactful events, original research, and strategic leadership. Key takeaways include: The importance of building and mentoring high-performing teams for business success. How to foster a strong team culture and ensure the right environmental fit. Leadership strategies that inspire teams to achieve extraordinary results. Effective marketing strategies for scaling through events and original research. If you’re a marketing leader or an HR professional looking for insights on team dynamics, leadership, or AI-driven business solutions, this episode is a must-listen. Whether you're scaling teams or optimizing marketing efforts, JD’s strategies will provide you with the tools to drive growth and success. Subscribe to The Revenue-Driven CMO for more expert interviews and actionable insights on leadership, marketing, and business growth. Quote of the Show: ”I've been very fortunate to understand the value of amazing teams and the ability to build, mentor, coach, and deliver to those teams, like teams that can step up and absolutely run through walls, and then get up, hydrate and run through another wall and keep doing it.” - Jonathan Dale Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jonathanmdale/ Company website: https://www.phenom.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/…

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Community Secrets That Will Change Your Marketing! with Derek E. Weeks, CMO of Katalon 56:09

for 10 weeks siden56:09

56:09

How can community building in B2B marketing drive customer success, product adoption, and long-term growth? In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Derek E. Weeks, the CMO of Katalon and a five-time CMO with an impressive track record of successful exits. Together, we dive deep into the growing importance of community building in B2B marketing and how companies can foster genuine, value-driven relationships with their audiences without relying on direct product pitches. Derek shares his wealth of experience building and nurturing communities at Sonatype and Katalon. We explore the key principles behind creating authentic connections—whether it’s through consistent, helpful engagement or offering valuable content that doesn’t focus on sales. Derek’s insights shed light on how community-driven strategies can lead to more loyal customers, increased product adoption, and long-term business success. In our conversation, we also discuss the economic advantages of community-based marketing, including how free training and certification programs can boost customer engagement and accelerate product adoption. Derek emphasizes the importance of building trust through genuine interactions and shares actionable strategies that can help you start building stronger, more engaged communities around your brand. Key takeaways include: How to build authentic communities that don’t rely on direct sales tactics. The economic advantages of community-driven marketing strategies in B2B environments. The power of free training and certification programs to increase engagement and adoption rates. Consistency and genuine helpfulness as core principles for long-term success in community-building. If you’re a B2B marketer or a leader in the SaaS space, you’ll find this episode packed with valuable takeaways. Whether you're looking to strengthen customer relationships, drive growth, or create a lasting impact, this discussion will give you the tools and insights to implement a successful community-building strategy. Quote of the Show: ” There is no wrong time for community.” -Derek E. Weeks Connect with Derek: LinkedIn: www.linkedin.com/in/derekeweeks/ Twitter: www.x.com/weekstweets Company Website: https://katalon.com/ Book: https://unfairmindshare.com/book Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #CommunityBuilding #B2BMarketing #CustomerSuccess #MarketingStrategy #RevenueGrowth #SaaSMarketing #ChiefMarketingOfficer #RevenueDrivenCMO…

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The Best Marketing Secrets of 2024 from Leading Industry Voices 45:25

for 13 weeks siden45:25

45:25

In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI. Discover how market orientation, interfunctional coordination, and a clear understanding of customer wants versus needs can elevate your marketing strategy. Learn about the challenges of branding and positioning at established companies, the importance of building the right marketing team, and how to foster predictability in your marketing efforts. Our experts also explore the significance of creating simple, clear value propositions, the power of generosity in marketing, and building a high-performance marketing team that thrives around the clock. Whether you're a CMO, marketing leader, or looking to boost your marketing strategies, this episode offers actionable insights to help you align your marketing efforts with your company’s revenue goals. Don’t forget to like, subscribe, and hit the notification bell for more actionable tips and insights from top marketing professionals on how to drive revenue with smart marketing strategies! Connect with Featured Guests: 0:20 Adam Robinson: https://www.linkedin.com/in/retentionadam/ 4:55 Courtney Gould Miller: https://www.linkedin.com/in/courtney-gould-miller-7661017/ 7:46 Dawn Mueller: https://www.linkedin.com/in/dawnmueller/ 12:02 Emeric Ernoult: https://www.linkedin.com/in/ernoult/ 16:37 Greta Wilson: https://www.linkedin.com/in/gretawilson/ 22:44 Haleigh Forbes: https://www.linkedin.com/in/haleigh-forbes-b715a825/ 27:35 John Schneider: https://www.linkedin.com/in/schneider/ 32:46 Karl Van den Bergh: https://www.linkedin.com/in/karlvandenbergh/ 35:38 Melissa Wright: https://www.linkedin.com/in/melissa-wright-b70bb58/ 39:32 Wendy White: https://www.linkedin.com/in/wendywwhite/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ Chapters 0:00 - Intro 0:20 - Adam Robinson, Founder & CEO of RB2B 4:55 - Courtney Gould Miller, President of Commercial Markets at Tribute Technology 7:46 - Dawn Mueller, CMO at Vitech Systems Group 12:02 - Emeric Ernoult, Founder & CEO of Agorapulse 16:37 - Greta Wilson, VP of Marketing at Pitney Bowes 22:44 - Haleigh Forbes, VP of Marketing & Online Experience at American Public Education, Inc. (APEI) 27:35 - John Schneider, CMO of Betterworks 32:46 - Karl Van den Bergh, CMO of Gigamon 35:80 - Melissa Wright, CSO & CMO of American Pacific Mortgage 39:32 - Wendy White, CMO of Daxko…

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Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal 52:48

for 13 weeks siden52:48

52:48

How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He discusses the complexities of marketing attribution and advocates for a holistic approach that combines brand awareness with bottom-funnel metrics to optimize performance across all stages of the buyer’s journey. Andy introduces the concept of "brand gen," blending brand storytelling with demand generation to create a unified strategy that drives results across all marketing channels. The conversation covers the evolution of marketing structures, challenges in measuring ROI for brand efforts, and the importance of continuous learning in today’s rapidly changing landscape. Drawing from his experience at Ceipal, a leading talent and staffing software company, Andy highlights their shift from a direct-response focus to incorporating more brand-driven initiatives, showcasing how integrating storytelling into every marketing activity can fuel long-term business growth. Tune in for actionable insights on balancing brand-building and performance marketing to drive measurable success and build a strong, impactful brand! Key Takeaways: Blend Brand and Demand Generation: Learn how to strike the right balance between brand storytelling and demand generation to drive both awareness and conversions. Embrace Data-Driven Storytelling: Use internal data to craft engaging, educational content that resonates with your audience and supports your narrative across all marketing channels. Align Marketing with Business Goals: Ensure your marketing campaigns align with overall business objectives to directly contribute to growth and profitability. Always Be Learning: Foster a culture of continuous learning within your team to improve marketing strategies and better understand how to support your organization’s success. Break Down Silos: Understand the importance of collaboration between brand marketing and demand generation teams to enhance campaign effectiveness. Manage the Blend: Focus on the overall impact of your marketing mix instead of just cost per lead to gain a clearer picture of your efforts’ effectiveness. Optimize Engagement Across Touchpoints: Learn how to leverage multiple touchpoints—such as newsletters, podcasts, and social media—to nurture leads and build lasting relationships. By incorporating these strategies into your marketing approach, you can drive better results, increase conversions, and build a strong brand presence. Don't miss these essential insights for marketers looking to elevate their strategies and achieve sustainable growth! Quote of the Show: ”One of the biggest challenges, from a marketing standpoint is we tend to put the brand storytelling in this box where it's pretty pictures, big budgets and high production values. No, I think there's an opportunity at every turn.” -Andy Weiss Connect with Andy: LinkedIn: https://www.linkedin.com/in/weissandy/ Website: https://www.linkedin.com/company/ceipal/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/…

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Ray Dalio’s “Principles” (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS 56:07

for 14 weeks siden56:07

56:07

Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tackles the current challenges facing marketers, including rising marketing costs, and how leveraging intent data and job mover data can fuel more targeted, high-impact campaigns. He emphasizes the value of taking calculated risks and remaining agile in a rapidly changing marketing environment. This episode is packed with actionable insights for any marketing professional looking to level up their strategy and drive revenue growth. Don’t miss this opportunity to learn from one of the industry’s best! They dive deep into essential marketing principles that drive success, including: 9:13 Know the business, be a true partner. INVERSE: Don’t be self-servicing, or live in a silo. In marketing, it’s critical to understand the broader context in which your company operates. This means gaining a deep understanding of the business goals, challenges, and how marketing fits into the overall strategy. A true marketing partner is proactive in aligning efforts with sales, product, finance, and other departments to ensure everyone is working toward the same objectives. 13:50 If you have to fly blind, stay out of the air. INVERSE: Don’t launch campaigns without proper tracking, know that spend must be justified, invent a metric if you have to. Launching campaigns without tracking is risky because it’s impossible to measure success or understand what’s working. Every marketing spend should be justified with measurable outcomes. It’s better to hold off until you have a proper strategy, metrics, and tracking in place to measure success. 19:13 Celebrate failures. INVERSE: Don’t sugarcoat performance and avoid taking healthy risks. Failure is inevitable in marketing, but it can be one of the most valuable learning experiences. When things don’t work as planned, it’s important to acknowledge the failure, understand what went wrong, and use the experience to improve future efforts. Celebrate the lessons learned and encourage a culture of experimentation and risk-taking. 21:58 Don’t be a squirrel. INVERSE: Embrace the spirit of sharing. Sharing ideas, insights, and challenges with your team and across departments is essential. Embrace collaboration and be open to feedback. By working together and staying aligned, marketers can deliver more impactful campaigns that are well-supported across the business, rather than constantly jumping between unrelated ideas or initiatives. 32:22 Go outside, in. INVERSE: Don’t fall in love with yourself. Adopting an "outside-in" approach means understanding your customers, competitors, and market before you create a marketing strategy. It’s about empathizing with customer needs and behaviors, using external data, and considering the broader landscape to guide your decisions. 38:09 Always play offense. INVERSE: Don’t get complacent. Playing offense in marketing means staying proactive, always seeking new opportunities, and pushing forward. It’s about constantly innovating, testing, and refining strategies to stay ahead of competitors, rather than reacting to circumstances or waiting for things to happen. Quote of the Show: “If you're kind of shoving your failures underneath the rug, then you're just going to be a lot less innovative.” - Ari Osur Links: LinkedIn: https://www.linkedin.com/in/ariosur/ Website: https://www.icims.com/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

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Breaking Down Barriers: Automation in Marketing Ops with Kacee Court, Head of Marketing Ops at Drata 47:21

for 15 weeks siden47:21

47:21

How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automation and leverage tools like 6sense to boost efficiency in ABM. They explore how intent data, AI-driven tools, and integrated workflows help sales teams prioritize high-value accounts and close deals faster. Kacee also shares how Drata’s ABM strategy aligns marketing and sales teams to drive revenue growth and improve overall performance. Tune in for actionable insights on optimizing marketing operations, leveraging technology, and driving sales success! Takeaways: Build a Culture of Automation: Empower your team to effectively use automation tools by providing training and support. Ensure both marketing and sales teams are confident in using these technologies to improve efficiency. Encourage Cross-Department Collaboration: Foster a culture of peer-to-peer learning, where teams share success stories and best practices. Sales teams, for example, may find it more valuable to hear from their colleagues about the impact of new tools than from formal briefings. Invest in Intent Data: Use intent data to identify and prioritize high-value accounts that are most likely to convert. This helps refine your targeting and ensures you’re engaging with in-market buyers at the right time. Meet Buyers Where They Are: Understand where each buyer is in their journey and tailor your engagement accordingly. Whether through awareness-building campaigns or direct outreach, customize your approach to suit each stage and persona. Leverage AI and Automation for Sales: Use AI-powered tools like 6sense to monitor intent data and send real-time alerts, enabling sales teams to focus on the highest-priority opportunities. Create a Closed-Loop Feedback System: Keep marketing and sales aligned by maintaining a continuous feedback loop. Regularly review goals, messaging, and performance to ensure ongoing optimization and success. Optimize Tech Stack Integration: Ensure your tools and platforms work seamlessly together. Integrating systems like 6sense, Salesforce, and Outreach enables smoother operations and provides valuable, data-driven insights for decision-making. Quote of the Show: “You want to be able to make that 1st contact with your customer. Otherwise, if your competitor is doing it, then you're just losing out.” - Kacee Court Links: LinkedIn: https://www.linkedin.com/in/kacee-court/ Website: https://drata.com Shoutouts: 6sense: https://6sense.com/ Domo: https://www.domo.com/ RB2B: https://www.rb2b.com/ Bland AI: https://www.bland.ai/ Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

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Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai 39:41

for 16 weeks siden39:41

39:41

How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by diving into Saha's expertise in using strategic playbooks to drive marketing success. Saha shares his approach to customer validation, managing reviews and analyst relations, optimizing trade shows and events, and refining positioning and messaging. He also highlights the importance of aligning marketing efforts with customer needs, building foundational content, and driving engagement. The episode explores Attentive AI’s innovative marketing strategies, especially in industries like landscaping and construction, and emphasizes the effectiveness of performance marketing and organic growth. Sushovan offers invaluable insights into the complexities of the CMO role and the critical role strategic playbooks play in achieving marketing excellence. Takeaways: Leverage Playbooks for Consistency and Efficiency: Sushovan highlights the value of having key playbooks in place to avoid reinventing the wheel, helping your team stay efficient and consistent across marketing efforts. Put Customer Validation First: Build a customer validation playbook that centers on deep buyer personas and understanding customer pain points. This ensures your marketing truly resonates with your audience’s needs. Manage Review Sites and Analyst Relations: For growing businesses, create a playbook for managing reviews and engaging with analysts. Positive reviews and endorsements can boost your credibility and visibility. Maximize Trade Show and Event ROI: Develop a strategy for both virtual and in-person events. Smaller, more personalized interactions often lead to better conversion rates, improving your event ROI. Create Strong Foundational Content: Support your marketing with high-quality, evergreen content. Regularly update and create content that powers your digital marketing, PR, and paid campaigns. Optimize Conversion Paths: Focus on improving the conversion funnel—from free trials to demos, and demos to paid conversions. Identify drop-off points and address them to boost overall conversion rates and revenue. Engage Customers Continuously: Keep ongoing communication with prospects and customers. Use feedback and behavior insights to refine your approach and minimize drop-offs, ensuring prospects stay in the funnel. Quote of the Show: “I am a staunch believer of the fact that everything is content… Your foundation is content enablement, assets, everything. The rest of it all, apart from content, are really channels.” - Sushovan Saha Links: LinkedIn: https://www.linkedin.com/in/sushovan-saha/ Website: https://attentive.ai Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

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Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper 52:14

for 17 weeks siden52:14

52:14

How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stakes are high. She highlights successful brands that have used humor and smart positioning to stand out, and dives into how Prosper is reshaping the financial landscape with affordable investment opportunities and strategic partnerships to help people achieve better retirement outcomes. Plus, Hattie gives us a glimpse into Prosper’s future plans, including how they’re leveraging AI to innovate in marketing and enhance their brand presence. Takeaways: Embrace a B2C mindset in B2B: Treat your business communications like you are interacting directly with another person. This approach can make your brand more relatable and engaging. Invest in Brand Identity: Just because your company is B2B doesn't mean it can't have a strong, appealing brand identity. Use creative elements like mascots or icons to make your brand stand out. Utilize Creative Characters: Characters can bring your brand to life and make it memorable. They also help in building an emotional connection with your audience. Maintain Consistency: Ensure that your creative elements and brand messaging are consistent across all platforms and interactions to build a coherent and strong brand image. Make it Fun: Don't shy away from bringing a sense of fun and innovation into your business communications. A brand that can entertain while delivering its message tends to retain its audience better. Humanize Communication: Always remember that at the heart of B2B is human-to-human interaction. Reflect this in your communications by being authentic and personable. Permission to Innovate: Feel confident in breaking the mold and trying out new ideas. Innovating with brand elements can set you apart in the marketplace. Quote of the Show: “I love data and I love understanding what's working, what isn't – but I also love ignoring it sometimes.” - Hattie Moll Links: LinkedIn: https://www.linkedin.com/in/hattie-moll-78352616/ Website: www.prosper.co.uk Shoutouts: Salesforce: https://www.salesforce.com/ Who Gives a Crap: https://us.whogivesacrap.org/ Tony’s Chocoloney: https://us.tonyschocolonely.com/ ClickUp: https://youtu.be/PxarYPTICVc?si=a_8LsrEoovUpyZhF Lush: https://www.lush.com/uk/en Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950 Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts . Learn more at https://ringmaster.com/…

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