Screen & Page Podcasts podcast

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Screen & Page Podcasts

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Adventure with us across Nerd Culture! We're talking about all the fiction you love from TV & Film to Books & Comics. Podcasts by Filly & Friends Currently producing: The Wheel of Time The wheel of time turns and our favorite show returns. Rich, Pres, & Taylor are talking through WoT on Prime as episodes drop weekly in a spoiler free safer for show watchers only pod. Myths & Legends - A Wheel of Time book club We're reading the epic fantasy series The Wheel Of Time by Robert Jordan & Brandon Sanderson. This is a spoiler free podcast with a clear shift into a full series spoiler discussion to finish each episode. We've finished book one, The Eye of the World and are currently reading book 2 The Great Hunt. Rich & the man called Pres have read the entire series and will be joined by Taylor for the spoiler free half. We guide new readers through this world, and reminisce with everyone who's been here before. Episodes released every other week. What Did I Miss? A film & TV recap podcast where Rich and Taylor get caught up on all the media they missed! They're rewatching the movies & shows they love and the other hasn't seen. Join them weekly as they travel back in time through the media that made them and catch up on everything they missed!

135 episoder

#Cinema #Sci-Fi / Fantasy Stories #Audio Drama #Screen Page

Screen & Page Podcasts

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135 episoder

#Cinema #Sci-Fi / Fantasy Stories #Audio Drama #Screen Page

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