Matty G podcast

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Matty G Podcast

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Innhold levert av Matt Geraghty. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Matt Geraghty eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

I know what it is like to worry about a small business.
That is why I used my marketing experience to build my own businesses with a strategy to help create a thriving business community.
Stop worrying and instead start thriving.

5 episoder

Matty G Podcast

1
A Conversation with Brad 32:43

for 31 weeks siden32:43

32:43

In this episode, Matty G talks to Brad, the founder of America's CPA , to gain insights into the company's mission, operations, and marketing strategies. Brad explains that America's CPA, based in Charlottesville, Virginia, was established in 2018 to assist everyday Americans with tax returns. The firm aims to bridge the gap between retail tax services and high-cost CPA offices, providing accurate returns at competitive prices. With meticulous reviews and client consultations, America's CPA ensures quality service and aims to process a million returns. The conversation delves into the company's expansion plans, including hiring additional CPAs and offering financial solutions for nonprofits through Gift Reporter. Brad emphasizes the importance of efficient management for small nonprofits, aiming to alleviate their administrative burdens and enhance mission-focused activities. Regarding marketing, Brad reflects on his journey through various marketing approaches, including ineffective strategies with past providers. Transitioning to a Storybrand-inspired website and working with Matty G Digital has brought clarity and optimism for the company's future. With a cohesive marketing plan, Brad envisions exponential growth, supported by innovative solutions and strategic partnerships. Overall, the podcast provides valuable insights into America's CPA's evolution, marketing challenges, and future prospects, highlighting the importance of effective marketing strategies for sustainable growth.…

Matty G Podcast

1
A Conversation with Kelly 23:07

for 36 weeks siden23:07

23:07

In this episode, Matty G talks to Kelly from Purple House Services . They discuss golf, family activities, and Kelly's company, Purple House Services, which provides care for individuals with ailments including dementia. Kelly shares personal experiences with caring for her parents and the challenges she faced with existing care options. She explains the philosophy behind Purple House Services, emphasizing personalized care plans and focusing on the remaining abilities of individuals with dementia. The conversation also touches on marketing strategies and Kelly's experience working with Matty G Digital to improve their company's online presence. Overall, the podcast provides insights into entrepreneurship, caregiving, and the importance of tailored support for individuals with ailments.…

Matty G Podcast

1
A Conversation with Emily 27:01

for 40 weeks siden27:01

27:01

In this engaging episode, Matty G talks with Emily, a dynamic individual deeply involved in the nonprofit sector, to discuss her recent experience in revamping Ernestine's Women's Shelter website. The conversation kicks off with Emily's enthusiastic endorsement of the newly launched website, which she describes as "amazing" and "user-friendly." Despite initial anxieties leading up to the launch, the positive feedback received from stakeholders and the seamless functionality of the website have far exceeded expectations. Emily reflects on the challenges faced by her organization with the previous website, highlighting issues such as accessibility, broken links, and outdated content. The transition to Squarespace has proven to be a game-changer, offering a turnkey solution that alleviates concerns about security, maintenance, and accessibility. Furthermore, Emily shares insights into the strategic considerations behind the website redesign, emphasizing the importance of balancing the needs of service recipients and donors. By incorporating compelling storytelling and streamlined navigation, the new website effectively communicates the organization's mission while facilitating donor engagement and support. Throughout the discussion, Emily expresses her appreciation for Matt's guidance and support throughout the website redesign process with Matty G Digital . Matt's patience, expertise, and collaborative approach have been instrumental in overcoming challenges and achieving a successful outcome. In conclusion, Emily reflects on the transformative impact of the website redesign, describing it as a "weight lifted off our shoulders." The enhanced functionality, accessibility, and aesthetic appeal of the new website position her organization for greater impact and success in serving its community. Listeners gain valuable insights into the importance of user-centric web solutions for nonprofits and the role of strategic collaboration in achieving digital transformation.…

Matty G Podcast

1
A Conversation with Ian 26:25

for 44 weeks siden26:25

26:25

In this episode, Matty G talks to Ian from McKee Cabinetree . They discuss the individual's initial apprehension about being on camera, family matters such as preparing for a birth, and the transition from being an engineer to running a cabinetry business. They delve into the challenges and successes of running a business without a marketing plan, highlighting the shift in mindset and confidence that occurred after implementing marketing strategies guided by Matty G Digital . They recount specific instances where effective marketing efforts resulted in business opportunities, emphasizing the importance of trust in their working relationship. Throughout the conversation, they touch upon misconceptions about marketing and the value of personalized, trustworthy guidance in navigating the complexities of marketing for small businesses. Overall, the episode provides insights into the journey of taking over a family business and the transformative impact of strategic marketing initiatives.…

Matty G Podcast

1
A Conversation with Sheila + Tim 34:01

for 49 weeks siden34:01

34:01

In this episode, Matty G talks to Sheila and Tim from British Empire Fuels . Tim and Sheila share the story of the family-owned business, which has been operating for over 60 years, primarily serving the towns of Bobcaygeon and Lindsay in Ontario, Canada. They emphasize the importance of maintaining values in their business operations, which has contributed to their success and loyal customer base. Sheila discusses the origins of the business, tracing back to Rob's father who transitioned from farming to oil delivery. Over time, the business expanded, and they ventured into propane services, initially met with skepticism but ultimately proving to be a smart move for the company's sustainability. Their marketing journey highlights a transition from traditional methods like newspaper advertising to digital marketing, particularly emphasizing the importance of SEO and social media, especially during the pandemic. Working with Matty G Digital , they focused on dominating Google search results to address immediate customer needs, leading to significant business growth. They also reflect on their successful duct cleaning campaign, which surpassed expectations and quickly became profitable. Looking ahead, they anticipate further growth with new ventures like bulk propane delivery, while acknowledging the constant lure of new projects despite their commitment to staying focused.…

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Podcaster verdt å lytte til

1
Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

Matty G Podcast

Matty G Podcast

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Alle episoder

1
A Conversation with Brad 32:43

1
A Conversation with Kelly 23:07

1
A Conversation with Emily 27:01

1
A Conversation with Ian 26:25

1
A Conversation with Sheila + Tim 34:01

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Podcaster verdt å lytte til

Matty G Podcast

Matty G Podcast

Podcaster verdt å lytte til

Velkommen til Player FM!

Amazon Basics Multipurpose Copy Printer Paper, 8.5" x 11", 20 lb, 8 Reams, 4000 Sheets, 92 Bright, White

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Apple AirTag

everydrop by Whirlpool Ice and Water Refrigerator Filter 1, EDR1RXD1, Single-Pack , Purple

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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