Simplified Marketing | Simplified Marketing Strategies For Financial Professionals podcast

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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40. Bringing Personality into Your Marketing 10:52

for 4 dager siden10:52

10:52

Marketing can feel overly polished, overly stiff, and—let’s be real—just not like you. If you’ve been hiding behind your logo, stuck in corporate-style content, or unsure how to show more of your personality without oversharing, this episode is for you. In this episode, I chat about: ✨ Why hiding behind professional content might be holding you back ✨ How to bring more of you into your brand without feeling “too much” ✨ A simple 80/20 formula to help your content connect and convert ✨ How to weave in your values and personality to make marketing more fun If your content feels flat or you’re tired of blending in, this episode will show you how to make your marketing come alive—just by being yourself. Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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39. How to Know If Your Marketing Is Actually Working (Without Guessing) 12:10

for 11 dager siden12:10

12:10

Marketing can feel like shouting into the void—especially when you're doing all the “right” things, but nothing seems to click. If you’ve ever wondered, “Is this even working?” —this episode is for you. In this episode, I chat about: ✨ Why your marketing might not be getting results (even if you're being consistent) ✨ The TAP method: a simple framework to help you test, analyze, and pivot your marketing ✨ Why likes and comments don’t tell the whole story (and what actually matters) ✨ How to stop guessing and start using your data Whether you're an accountant, CPA, or fractional CFO—this episode will help you approach marketing like an experiment (and finally get some answers). Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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38. How to Repurpose Content Without Sounding Repetitive 10:35

for 18 dager siden10:35

10:35

Marketing can feel like a never-ending to-do list—especially for financial professionals juggling deadlines, client calls, and everything in between. If you've ever second-guessed repeating yourself or felt pressure to constantly create new content, this episode is a must-listen. In this episode, I chat about: Why repeating yourself in your content is actually a smart strategy How repurposing saves time and builds trust How to shift your mindset from “I'm being repetitive” to “I’m being remembered” A simple way to think about content repurposing using your favorite pair of jeans How to turn one piece of long-form content into an entire week of marketing Episode 12: Simplified Marketing | Simplified Marketing Strategies for Financial Professionals Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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37. 3 Marketing Mistakes Financial Pros Keep Making (And How to Fix Them) 27:32

for 25 dager siden27:32

27:32

Marketing can make or break your business—especially for financial pros who want to grow but feel stuck, unseen, or like they're shouting into the void. If you're relying on cookie-cutter content or getting caught up in engagement pods, this episode is the tough love (with lots of heart!) you didn’t know you needed. In this episode, I chat about: What "ready-made" content is and how it’s hurting your credibility Why blending in with generic templates makes you forgettable The client onboarding process: why good marketing takes time and strategy Why talking to your peers instead of your ideal clients is hurting your visibility The truth about engagement pods and how they confuse the algorithm Tips for building marketing that reflects you—your voice, your values, and your vibe Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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36. Strategic Scrolling vs Mindless Scrolling 17:57

for 5 weeks siden17:57

17:57

Are you mindlessly scrolling your way into burnout? Social media is practically inescapable—and while it can be a powerful tool for connection and business, it can also quietly become a major drain on your time, energy, and mental health. In this episode, I get real about the difference between mindless scrolling and strategic scrolling—and how to reclaim your time without abandoning the platforms that support your business. In this episode, I chat about: ✨ The sneaky way social media keeps you hooked—and how to take back control ✨ The difference between scrolling for business vs. boredom (yes, there’s a BIG one) ✨ What “strategic scrolling” actually looks like—and how I manage multiple accounts ✨ Tips to set healthy boundaries without deleting your favorite apps ✨ How to create a simple daily scroll schedule that works for you, not against you If you’ve ever felt like social media is running your life instead of supporting it, this episode will help you reset, refocus, and scroll with intention. Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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35. How to Never Run Out of Content Ideas 12:14

for 6 weeks siden12:14

12:14

Feeling stuck when it comes to creating content? You’re not alone. Even as a marketer, I’ve had those days where my brain just says “nope” and creativity runs dry. But here’s the truth: if you’re in the financial industry—whether you're a CPA, accountant, or CFO—you are never actually out of content ideas. You just need to know where to look. In this episode, I chat about: The real reason you're not out of ideas—you’re just mentally drained How to create a simple “content hub” to capture your inspiration Where to find unlimited content ideas in your everyday work Why repurposing your best content is smarter (and no, no one will notice) If content creation feels like a full-time job, this episode will help you simplify, systemize, and stay inspired. Services: Services - Simplified Marketing Services Book a Free Call: Contact - Simplified Marketing Services Resources: The Simplified Content Hub - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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34. Resetting the Way I Show Up on Social Media 17:58

for 7 weeks siden17:58

17:58

Social media can feel draining—especially when you're caught in a cycle of endless content creation, mindless scrolling, and feeling like you're not seeing results. If you're feeling overwhelmed or exhausted by social media, it's time for a reset. In this episode, I chat about: Why I had to reset my approach to social media in 2025 The biggest mistake business owners make when scrolling social media Why posting every day isn’t the key to success—and what is How to separate personal and business social media use for better balance Why "Lookaloos" (silent leads) matter more than vanity metrics How to make social media feel energizing instead of exhausting Reset Your Marketing: https://simplifiedmarketingservices.com/reset-your-marketing/ Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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33. Fall Back in Love with Your Marketing 13:28

for 8 weeks siden13:28

13:28

Marketing can often feel like a chore—especially for financial professionals who already have a lot on their plate. If you've been feeling burnt out, overwhelmed, or stuck in a repetitive cycle, this episode is for you. In this episode, I chat about: Why marketing feels redundant and how to break the cycle The surprising stats that show your audience isn’t seeing everything you post Why comparison is killing your joy—and what to do instead How to simplify your strategy so you don’t have to post every day Finding a content format that works for you (yes, even without video) Adding personality and storytelling to make marketing more fun Remembering your "why" to fuel your marketing efforts Reset Your Marketing: https://simplifiedmarketingservices.com/reset-your-marketing/ Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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32. Reset Your Marketing: Email Marketing 17:14

for 9 weeks siden17:14

17:14

Email marketing remains one of the most powerful ways to connect with your audience, but if your emails aren’t getting engagement, it might be time for a reset. In this episode, I chat about: Why resetting your email marketing is crucial for 2025 Conducting an email marketing audit to boost engagement Optimizing lead magnets for better conversions Updating nurture sequences to align with your audience's needs Cleaning up your email list for better deliverability Evaluating your email provider and exploring better options Small strategies to increase email performance and engagement Resources Mentioned: Freebies: https://simplifiedmarketingservices.com/resources/ Reset Your Marketing Program: https://simplifiedmarketingservices.com/reset-your-marketing/ Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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31. Reset Your Marketing: Social Media 18:56

for 10 weeks siden18:56

18:56

Social media can feel overwhelming with countless platforms, trends, and opinions, but in this episode, I simplify the process by helping you reset your social media presence. Learn how to conduct a social media audit, analyze your analytics, and make strategic adjustments that work for your financial business. In this episode, I chat about: Resetting Your Social Media Presence Conducting a Social Media Audit Analyzing Your Analytics for Better Engagement Strategic Adjustments for Instagram and LinkedIn Building a Simplified Social Media Plan Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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30. Reset Your Marketing: Strategy 15:22

for 11 weeks siden15:22

15:22

Marketing shouldn’t feel overwhelming or like a never-ending cycle of stress—especially if you’re already balancing the demands of your financial business. In this episode, I’m kicking off the Reset Your Marketing series to help you refine your strategy, align it with your business goals, and create a plan that works for you in 2025. In this episode, I chat about: Why You Need a Marketing Strategy How to Audit Your Current Strategy Building a Strategy That Works Analyzing and Adjusting Your Strategy Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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29. From Chaos to Clarity: Organizing Your Content 12:53

for 12 weeks siden12:53

12:53

Marketing shouldn’t feel like a never-ending game of catch-up—especially if you’re already overwhelmed with client work. In this episode, I’m breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress. In this episode, I chat about: The Content Hub Method: A simple system to organize all your marketing content in one place. Why Marketing Feels Overwhelming: And how to shift from chaos to clarity. How to Repurpose Content Like a Pro: Stop starting from scratch—turn one post into multiple pieces of content. Tools to Keep You Organized: My favorite platform for managing content (spoiler: I’m obsessed with Airtable!). The Secret to Marketing Consistency: How to create a plan that actually works, even when you’re busy. Resources: Free Airtable Content Hub Template Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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28. My Word of the Year: Reset 13:27

for 13 weeks siden13:27

13:27

After a busy year, it’s time to step back, reflect, and hit the reset button. This episode is all about embracing a fresh start and setting yourself up for success in 2025. If you've been feeling overwhelmed or stretched thin, this conversation will help you simplify, refocus, and move forward with clarity. Resetting doesn’t mean starting over—it means refining what’s working, letting go of what’s not, and making space for something even better. In this episode, I’ll share how I’m approaching my own reset in both business and life and offer some insights to help you do the same. In this episode, I chat about: Mindset Reset: How to shift away from always being “on” and focus on intentional growth. Strategy Reset: Why 2025 is the year of quality over quantity when it comes to content. Operations Reset: Simple ways to streamline systems, automate tasks, and make marketing easier. Creative Reset: The power of fresh storytelling and experimenting with new content formats. Relationship Reset: Finding balance in business and personal life as priorities evolve. Resources: The Storytelling Guide Reels Simplified Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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27. Social Media Changes You Need to Know: January 2025 Updates 15:03

for 14 weeks siden15:03

15:03

After over a month away I’m finally back and so excited to catch up with you all. This episode is jam-packed with all the latest social media updates for January 2025. From Instagram’s new grid format to Threads’ scheduling capabilities, every platform is shaking things up—and I’m here to simplify it for you. If keeping up with these changes feels overwhelming, don’t worry—I’ve got you covered. In this episode, I break down the highlights, share actionable insights, and offer tips to help you embrace the ever-changing world of social media. In this episode, I chat about: Facebook Updates: Meta’s Breakthrough Bonuses program for creators and changes to its content moderation approach. Instagram Updates: Ranking tips, the new grid format, and why creativity and connection are key for 2025. Threads: Native scheduling on Threads, and post analytics. LinkedIn Updates: Multiple cover photos for premium users, creative trends for 2025, and why video is taking center stage. Why video is the common thread across almost every platform—and how to start experimenting with it this year. Tips for staying ahead without stressing, and how my team can take this off your plate entirely. Resources: Metricool Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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26. How to Prep Your Marketing for Tax Season 15:58

for 22 weeks siden15:58

15:58

This week, I’m wrapping up the year with tips to help tax professionals prepare their marketing for tax season. Tax season can be overwhelming, and marketing often gets pushed to the back burner. But taking a break can lead to disengaged audiences and a tougher time rebuilding momentum later. This episode is all about how to stay consistent—even when you’re busy—by planning ahead. In this episode, I chat about: Why consistency in marketing matters during tax season The ripple effect of pausing your marketing efforts 4 practical steps to prepare your marketing now: Batching your content Repurposing high-performing materials Automating processes to save time Outsourcing tasks to stay focused on clients How to scale back without disappearing completely Resources: Metricool Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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25. How to Prioritize Activities and Increase Focus with Diana Alt 34:03

for 23 weeks siden34:03

34:03

Focus and prioritization are essential skills for professionals and business owners who juggle multiple responsibilities. Identifying what’s truly important and dedicating time to it can be transformative for productivity and well-being. In this episode, I chat with Diana Alt, an executive coach and career growth strategist, about how to prioritize activities and increase focus in both life and business. In this episode we chat about: Diana’s Journey from Technology to Executive Coaching The Concept of Glass Balls vs. Rubber Balls How to Prioritize What Matters Most Productivity Hacks for Busy Professionals Leveraging Clifton Strengths in Business and Marketing Aligning Your Strengths with Your Team and Goals About the Guest: Diana Alt is a no-BS executive coach and career growth strategist who helps you become the boss of your career or business. She helps people align their lives and their work in a way that feels good—not like a long, slow march to oblivion. Connect with Diana below: Instagram LinkedIn Website YouTube…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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24. Inside My First Big Event: Highlights from FinCon 9:42

for 24 weeks siden9:42

9:42

This week, I’m sharing my experience attending FinCon 2024—a conference for financial creators in Atlanta, Georgia. From connecting with like-minded professionals to reflecting on my goals as a financial marketer, this episode gives you a behind-the-scenes look at my first in-person conference experience. In this episode, I chat about: Why I Attended FinCon The Amazing Conference App Navigating the First Day Jitters What I Loved About FinCon Challenges and Lessons Learned Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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23. Networking, Branding, and Building Trust with Toni Brown 33:05

for 25 weeks siden33:05

33:05

Personal branding and networking are essential tools for professionals to grow and sustain their businesses. Authenticity, storytelling, and consistency are key to building a brand that resonates with audiences and stands out in competitive industries. In this episode, I chat with Toni Brown, founder of Sky Media Group, who shares her expertise on the importance of personal branding and effective networking strategies. In this episode we chat about: Toni’s Journey from Corporate America to Entrepreneurship The Importance of Personal Branding Networking Strategies Challenges Financial Professionals Face with Marketing Utilizing Social Media & Content for Brand Visibility Personal Branding Tools and Tips Resources Mentioned: Personal Brand Checklist About the Guest: As a speaker and consultant, Toni shares branding strategies and insights with women transitioning from corporate to entrepreneurship, with features on platforms like Bmore Lifestyle TV, Revision Path, and Grow with Google. Connect with Toni below: Instagram LinkedIn Website…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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22. Behind the Scenes Wrapping up the Year & Prepping for a New Year in Business 15:55

for 26 weeks siden15:55

15:55

I take you behind the scenes of my year-end wrap-up and share insights into how I prepare for the new year in business. If you're a business owner, especially a financial professional, this episode is packed with actionable tips on optimizing your operations, refining your marketing, and setting up for a successful year ahead. In this episode, I chat about: Why We Pause Onboarding During the Holidays he Importance of Early Planning 2025 Strategy Process Reflecting on Business Performance Setting Business KPIs for the New Year Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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21. What's Going on In the World of Social Media Marketing October Edition 14:34

for 27 weeks siden14:34

14:34

What’s going on in the world of social media marketing? Social media marketing is constantly evolving, and staying up-to-date is crucial. Let’s dive into the latest updates across three major platforms: Instagram, LinkedIn, and Threads. These insights will help you understand what’s currently working on each platform and how you can use these strategies in your marketing. In this episode, I chat about: Instagram Updates: LinkedIn Changes: Threads Tips: Actionable Steps for Listeners Sign up: Simplified Marketing Newsletter Book a Free Call: Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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20. How to Find Work/Life Harmony for Increased Joy & Profitability with Simone Little 16:41

for 28 weeks siden16:41

16:41

Do you want to know how you as an entrepreneur can find work-life harmony for increased joy and profitability? In this episode, I sit down with Simone Little. Simone shares her insights on blending personal and business goals, the importance of creating systems, and how to prevent burnout, particularly for financial professionals heading into busy seasons. Through her signature "Four P's" approach—Priorities, Productivity, Processes, and Planning — Simone offers actionable steps to help listeners balance their energy, avoid stress, and grow both their life and business. In this episode, we chat about: Work-Life Harmony vs. Work-Life Balance Simone's Approach to Productivity Strategies for Financial Professionals to find Increased Joy and Profitability Actionable Steps for Increased Joy and Profitability Resources Mentioned: Regain Your Energy Quick About the Guest: Simone is a renowned Lifestyle Designer. For over 10 years, she has dedicated herself to helping women build strong, impactful lives and businesses. Specializing in working with emotion-driven entrepreneurs who seek a balance between a soft life and hustle culture, Simone brings a unique perspective that resonates deeply. Connect with Simone below: Instagram Website…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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19. Tales of Finance: Storytelling Strategies for Financial Experts 11:39

for 29 weeks siden11:39

11:39

What if your clients could see the real person behind the spreadsheets—what difference would that make in building trust? As a financial professional, how often do you share your personal journey or success stories with your clients? And when was the last time you thought about how your own story could help potential clients relate to you and choose you over a competitor? In this episode, I talk about the power of storytelling in the financial industry and how it can transform your business. Learn why it’s crucial to step away from the financial jargon and start connecting with clients on a personal level by sharing your unique journey and client success stories. In this episode, I chat about: Why Storytelling Matters How to Craft Your Story Examples of Effective Storytelling Where to Share Your Story Grab your FREE Resources: Resources - Simplified Marketing Services Work with us: Services - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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18. Marketing Before the Madness: Preparing Your Financial Firm for the Busy Season 16:09

for 30 weeks siden16:09

16:09

Don’t wait until you’re overwhelmed to outsource your marketing. Invest the time now to ensure your marketing is not just surviving but thriving during peak seasons. In this episode of the Simplified Marketing Podcast, I discuss the importance of outsourcing your marketing strategy well ahead of your financial firm's busy season. In this episode, I chat about: Why Timing is Everything The Risk of Hiring Under Stress: VAs vs. Marketing Strategists: Long-Term ROI of Early Hiring: Grab your FREE Resources: Resources - Simplified Marketing Services 4 ways to work with us: Services - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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17. How to Simplify Your Marketing with SEO with Stephanie Bilinsky 26:50

for 31 weeks siden26:50

26:50

What is SEO? What does it mean? How does it work? How do you use SEO in your marketing? Learn how to Simplify Your Marketing with SEO. In this episode, I sit down with Stephanie, an SEO copywriter and founder of Brandscended. She helps small businesses connect with their dream clients by crafting high-quality SEO-optimized content that establishes authority and drives leads. Stephanie shares her insights on SEO, blogging, and how to simplify your marketing efforts to thrive without hustling on social media. In this episode, I chat about: The importance of SEO for financial professionals and how it simplifies marketing. What SEO (Search Engine Optimization) is and how it helps small businesses rank on Google. How to start with SEO: Understanding your audience and building a keyword strategy. The power of SEO blogging and how it can bring long-lasting traffic to your website. Using SEO and blogging to relieve pressure from social media marketing. Resources Mentioned: Newsletter Guide to Alt Text Keyword Research Tool-Ubersuggest About the Guest: Stephanie is an SEO copywriter who helps small businesses connect with their dream clients on Google. At Brandcendent, she crafts quality content that establishes authority and drives leads so that service providers can thrive without having to hustle so hard on social media. Get your free copy of her guide Alt Text 101 to get your images ranking on Google. Connect with Stephanie below: Instagram Website TikTok LinkedIn…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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16. Real Talk: Templates & Onboarding 14:14

for 32 weeks siden14:14

14:14

I used to run a segment called Real Talk Tuesday, where I shared the raw truths of marketing in a respectful way. I believe that “you don’t know what you don’t know,” and I think it’s time we dive into a couple of topics that need addressing. In this episode of the Simplified Marketing Podcast, we dive deep into two critical topics in social media management and content creation: ready-made content and the client onboarding process. Let’s explore the importance of authenticity in marketing and the essential steps for a smooth onboarding experience. In this episode, I chat about: Why using generic content can harm your brand The significance of a unique brand voice The process of extracting personal brand elements during content creation The importance of cohesive messaging across social media and websites Common misunderstandings in onboarding expectations Importance of clear communication between client and social media manager Grab your FREE Resources: Resources - Simplified Marketing Services 4 ways to work with us: Services - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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15. Why I Am Shifting to a Boutique Agency Model 16:10

for 33 weeks siden16:10

16:10

I share some exciting updates and a new direction for my business. After taking a 5-week break from podcasting, I reflected on the importance of listening to yourself and making the best decisions for your personal and business growth—even when it means stepping away from the hustle. I dive deep into the concept of embracing change in entrepreneurship and introducing my transition to a boutique agency model. I also highlight the importance of focusing on communication and building strong, meaningful relationships with her clients. In this episode, I chat about: My move from Madrid to Sevilla, Spain Helping my daughters settle into off-campus housing in the U.S. Moving my agency to a boutique agency model The value of stepping back to reflect on my business’s direction Why communication and personalized service are key in my boutique agency model How specializing in the financial industry sets my agency apart Grab your FREE Resources: Resources - Simplified Marketing Services 4 ways to work with us: Services - Simplified Marketing Services Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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14. My Marketing Strategy for August: Slowing Down 9:25

for 39 weeks siden9:25

9:25

August is here and so is vacation time. During this episode, I discuss my plans to take a break in August from my business and marketing. I share my strategy for maintaining a minimal marketing presence and how to make the most of a summer hiatus. In this episode, I chat about: Importance of Taking a Break Scheduled Breaks Content Strategy for August Grab your FREE Resources: https://simplifiedmarketingservices.com/resources/ Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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13. Simplifying Your Email Marketing with Shannon Vonderach 31:09

for 40 weeks siden31:09

31:09

Many business owners underestimate the power of email marketing. They often rely solely on social media to promote their businesses. But social media shouldn't be the only marketing channel you use. In this episode, I chat with Shannon Vonderach about all things email marketing and its essential role in business success. Join us as we explore the journey from near business collapse to discovering the potential of a strong email list. We discuss practical strategies to kickstart your email marketing efforts and how to leverage this powerful tool to connect with your audience and boost your business growth. In this episode, we chat about: The importance of email marketing Getting started with email marketing Common misconceptions and challenges Actionable tips to start and grow your email list Resources Mentioned: Email Marketing Platforms: Flodesk MailerLite ConvertKit Promotional Offer: Get 50% off your first year with Flowdesk using this link. About the Guest: Shannon Vondi. Shannon (aka Mrs. Vondy and often called The Email Queen) went from burnt-out wedding photographer to email obsessed when she sent ONE email and earned $2600. After earning an additional 13k that year from email marketing alone, she created The Email Club. Now, through her Email Club Membership, she's helped hundreds of business owners discover that email is easy, fun, and extremely profitable. When she isn't talking about email or mentoring business owners, you can find her snuggled up on the sofa binging Netflix with her husband and their 2 rescue huskies. Connect with Shannon below: Instagram Website Email list…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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12. Diversify Your Marketing: Don't Put All Your Eggs in One Basket 13:11

for 41 weeks siden13:11

13:11

Let’s talk about a critical aspect of your marketing strategy: diversification. Unlike a single-channel marketing strategy where you focus on one channel, such as social media, a diversified marketing strategy uses multiple ways of reaching potential clients. For example, you might use social media AND email marketing. In this episode, I dive into the critical topic of diversifying your marketing strategy, how important it is to not rely solely on social media, and explore various marketing channels to ensure your business thrives even when you need to take a break. In this episode, I chat about: The Risks of Single-Channel Marketing The Benefits of Diversified Marketing How to Diversify Your Marketing The Importance of Taking Breaks Social Media Dependency Grab your FREE Resource: The Simplified Guide to Diversified Marketing Strategies https://simplifiedmarketingservices.com/resources/ Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/ Book a coffee chat: https://calendly.com/biancamsmith/coffee-chat-w-bianca Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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11. Enhancing Your Marketing with Video w/ Erika Jones 26:44

for 42 weeks siden26:44

26:44

Video marketing is a powerful tool for financial professionals looking to enhance their marketing strategies. It allows you to showcase your expertise, personality, and business to a broader audience, making it a vital tool for connecting with clients outside your time zone or local community. In today’s episode, my guest, Erika Jones shares her expertise in video marketing, discussing its importance and providing actionable tips for financial professionals to integrate video into their marketing strategies. In this episode, we chat about: The Importance of Video Marketing Ericka’s Journey to Video Marketing Benefits of Video Marketing for Financial Professionals Overcoming the Fear of Being on Camera Simplifying Video Marketing Repurposing Content Tips for Financial Professionals to Get Started About the Guest: Erika Jones is the brains and hands behind Intelligent Octopus video editing. She loves to work with the video editing details of your business projects. She began editing in college, on what was then the only digital editing computer on campus. Since then, she has worked in corporate, non-profit, and online video editing. Some of us thrive in creating content, talking to interview guests, or teaching. Erika loves to help all of those endeavors shine with no-nonsense, simple editing that makes your content shine. With over 15 years of experience, she takes all of the rewatching and detail work out of your hands and returns a deceptively simple-looking video to you with all of the details in the right places. Connect with Erika below: Website LinkedIn Facebook Free Resource: Record Your Videos Right…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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10. Simplify Your Schedule: Theme Out Your Workweek 13:55

for 43 weeks siden13:55

13:55

As financial professionals, your days are often filled with client work and if you haven’t outsourced your marketing then marketing your business and all the other things we have to do as business hours. This is why simplifying your schedule and having dedicated theme days and time blocking can reduce the overwhelm you may feel. In today’s episode, I’m sharing how you can simplify your scheduling by theming out your week. This will save you time, and energy, let you get more work done, and give you more focus on your business. In this episode, I chat about: What is a Themed Workweek Key Benefits of a Themed Workweek: Journey to Themed Workdays Steps to Create Your Themed Workweek Getting Started: Tips for Success Grab your FREE Resources: https://simplifiedmarketingservices.com/resources/ Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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9. Simplify Your Content Strategy: Step-by-Step Guide to Building a Content Hub 17:43

for 44 weeks siden17:43

17:43

Imagine walking into a chaotic bookstore where books are strewn everywhere with no clear organization. Frustrating, right? You'd probably leave without finding the book you wanted. Now, picture walking into a cozy, well-organized bookstore where books are neatly categorized by genre and author, making it easy to find what you need and enjoy your visit. This is the experience you want with your content—a feeling of calm and order, not overwhelm. In today’s episode, I’m sharing on how a content hub serves as your organized bookstore, a centralized location where all your content is stored, organized, and easily accessible. It’s your personal content sanctuary, helping you control the chaos and amplify your marketing efforts. In this episode, I chat about: How to simplify your marketing with a content hub Why you need a content hub Benefits of using Airtable for your content hub A step-by-step guide to building your content hub Grab your FREE Simplified Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/ Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections!…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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8. Simplify Your Summer Marketing: How to Prep and Unplug 12:22

for 45 weeks siden12:22

12:22

It’s easy to want to reduce your marketing this summer and just sit by the beach or pool all day. But stopping your marketing can be a big mistake. Even during the busiest seasons, or the lazy days of summer, nurturing your audience is crucial. Think of it like tending to a garden. Just as plants need regular care, so does your marketing. If neglected, both can wither away. In today’s episode, I’m sharing tips on how to maintain your marketing momentum during the summer while still enjoying some much-needed downtime. In this episode, I chat about: Embracing the Summer Vibes Common Marketing Mistakes in the Summer Keeping Your Marketing Alive Without the Stress Scaling Back Without Losing Touch Unplugging from marketing Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections! Grab your FREE Simplified Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/ Book a one-time marketing strategy with our marketing roadmap: https://simplifiedmarketingservices.com/marketing-roadmap/ PBS Method (Plan, Batch & Schedule): Episode 4: https://simplifiedmarketingservices.podbean.com/e/simplifyyourcontentpbsmethodpart1/ Episode 5: https://simplifiedmarketingservices.podbean.com/e/simplifyyourcontentpbsmethodpart2/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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7. Integrating Marketing into Your Daily Routine 13:28

for 46 weeks siden13:28

13:28

Marketing doesn’t have to be a separate chore. It can be seamlessly woven into your day-to-day life. Find what works best for you and embrace the freedom and creativity that entrepreneurship offers. In today’s episode, I’ll explore the concept of work/life integration and how blending your business and personal life can lead to a more fulfilling and less stressful routine. I’ll share personal stories and practical tips on integrating marketing tasks into your daily life, ensuring your marketing efforts are effective and sustainable. In this episode, I chat about: Work/Life Integration vs. Work/Life Balance Embracing an Unstructured Schedule Finding Your Unique Rhythm Practical Tips for Seamless Marketing Integration Reflecting on Your Day Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections! Grab your FREE resources: https://simplifiedmarketingservices.com/resources/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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6. Building Bonds: Social Media Engagement for Financial Professionals 13:53

for 47 weeks siden13:53

13:53

Have you ever wondered if you’re truly leveraging the full potential of social media to create lasting client relationships? If so, you’re in the right place. In today’s episode, we’ll be exploring how financial professionals can transform social media from a mere broadcast tool into a powerful platform for building genuine relationships. We’ll discuss lead generation, building referrals, and how to humanize your brand. In this episode, I chat about: Connecting Over Content Building Bonds Through Lead Generation LinkedIn Lead Generation Tips Nurturing Referrals and Business Connections on Instagram Humanizing Your Brand The Importance of Social Media Engagement Have a question or a topic you’d like us to cover? Drop me a message on LinkedIn or Instagram. Let’s keep the conversation going and build those meaningful connections! Grab your FREE resources: https://simplifiedmarketingservices.com/resources/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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5. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 2 9:15

for 48 weeks siden9:15

9:15

As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and customer engagement while ensuring a consistent flow of high-quality content without burnout. A simplified approach to content creation leads to better resource management, increased productivity, and more impactful marketing efforts. In this episode, I discuss how you can simplify content creation through batching and scheduling, which are part of the PBS (Planning, Batching, and Scheduling) method, can simplify content creation. Listen and learn how these techniques can help you manage your content more effectively, reduce stress, and free up time for other critical business activities. In this episode, I chat about: Picking a marketing day for content creation How to plan your content creation week by week Creating templates to streamline your graphics creation process Why you need to stop using template shops How to choose a scheduler that works best for your business Resources: Grab your FREE Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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4. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 1 16:23

for 49 weeks siden16:23

16:23

As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time, creativity, and strategic planning, making it a challenge for those juggling multiple aspects of their business. However, the good news is that creating a steady flow of high-quality marketing content without burnout is possible. With a clear strategy, you can effectively create content that promotes your business on social media. In this episode, I discuss how to plan social media content using my PBS (Planning, Batching, and Scheduling) method. Let’s explore how this structured approach can simplify and streamline the often-overwhelming content creation process by breaking it down into 5 pillars that can help you build and maintain a consistent and engaging online presence. In this episode, I chat about: How to simplify marketing when it comes to content How to use the PBS method to organize and streamline your content Tips to make your content planning and creation fun How to tailor your content for your clientele How to choose your topics, write a copy, and create graphics 4 actionable steps for planning your social media content Resources: Grab your FREE Content Hub: https://simplifiedmarketingservices.com/the-simplified-content-hub/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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3. Humanize Your Brand Content Through Personal Stories 8:38

for 50 weeks siden8:38

8:38

The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel understood and valued. Humanizing your brand opens a door for transparent communication, personalized service, and a consistent demonstration of your brand's values and personality. In this episode, I discuss strategies for humanizing your brand, being authentic, and increasing your traction. Listen and learn how to leverage storytelling in your messaging to build genuine connections with your audience. In this episode, I chat about: What it means to humanize your brand. How to create authentic content that aligns with your brand mission and values Three strategies to humanize your brand with the power of personal stories How to share your journey and help your audience connect with real experiences How to add a human touch to your brand using clients' success stories How to humanize your brand through lessons learned Humanize your brand carousel: https://www.instagram.com/p/C7CDB4_L5mC/?img_index=1 Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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2. How We Infuse Our Mission, Vision, and Core Values into Our Marketing 9:04

for 50 weeks siden9:04

9:04

As a business owner looking to drive sustainable growth and success, infusing your mission, vision, and core values into your marketing can help create a cohesive and authentic brand identity that resonates deeply with your audience. This integration is the key to maintaining clarity and focus in your marketing strategies, ensuring that all campaigns and content are purpose-driven and aligned with your objectives. By consistently communicating your values, beliefs, and long-term goals, you differentiate your brand in a crowded marketplace and build a strong, recognizable presence. In this episode, I talk about how I infuse our mission, vision, and core values into our marketing at Simplified Marketing Services. Our goal is to help you know us on a deeper level, understand who we are as an agency, and get some tips on how you can make every marketing effort reflect the true essence of your business to maximize your profitability. In this episode, I chat about: Simplified Marketing Services mission, vision, and core values How we create content that helps clients become thought leaders in their industry How to create content that builds a brand Simplified Marketing Services’ 5 core values and how we live up to them. How to put family first as a core value without compromising your success Why you shouldn’t stop your marketing reel: https://www.instagram.com/p/C69A1wSuSyb/ Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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1. Seasons of Entrepreneurship & Life: Embracing the Pivots 9:21

for 50 weeks siden9:21

9:21

Cultivating a pivotal mindset is crucial for any business owner. Recognizing that change and adaptation are not just inevitable but essential for growth and success. When market conditions shift, customer needs evolve, or unforeseen challenges arise, the ability to pivot allows us to remain resilient and relevant. This means being open to reevaluating strategies, experimenting with new approaches, and sometimes making tough decisions to move in a different direction. By embracing the pivot, you can turn ideas and potential setbacks into opportunities for innovation and improvement, ultimately leading to a stronger, more successful business. In this introductory episode of the Simplified Marketing podcast, your host, Bianca, shares the pivotal moments that have shaped her career, from her days as a military spouse to becoming a marketing strategist and the inspiration behind the podcast. Bianca is a marketing strategist for financial professionals who want to humanize their brand content through storytelling. In this episode, she chats about: Introduction to the Simplified Marketing Podcast: An overview of what the podcast covers and what to expect How to integrate your life and business while simplifying your marketing The different Seasons of business owners and entrepreneurship experience How pivoting got Bianca to where she is today Bianca's story of transitioning from a veteran & military spouse to a marketing strategist Let’s Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices…

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

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Trailer 1:40

for 51 weeks siden1:40

1:40

Are you a CPA, CFO, bookkeeper, or another financial professional struggling with your marketing? Do you want to find ways to simplify your marketing and learn how to integrate marketing into your everyday life? If so, welcome to the Simplified Marketing Podcast. I'm your host, Bianca Smith. I’m here to share the lessons I’ve learned and the wisdom gained from running a financial marketing agency. I’m going to give you actionable steps to not only simplify your marketing as a financial professional but also how to humanize your brand and integrate marketing into your daily routine. I’m also keeping it real about the ups and downs of this entrepreneurial rollercoaster. Connect with me on social: Instagram: https://www.instagram.com/simplifiedmarketingservices/ LinkedIn: https://www.linkedin.com/in/biancamarissasmith/ Grab your free resources: https://simplifiedmarketingservices.com/resources/…

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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