PBS News Hour - Segments podcast

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

PBS News Hour - Segments

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Don't have time for a full news hour? Listen to the PBS News Hour, segment by segment. Our full coverage of politics, science, arts, health, national and international news is included in this feed in easy-to-digest 5 to 10 minute segments. Segments are published each night by 9 p.m. Is this not what you're looking for? Don't miss our other podcasts for our full show, Brooks and Capehart, Politics Monday, Brief but Spectacular, and more. Find them in iTunes or in your favorite podcasting app. PBS News is supported by - https://www.pbs.org/newshour/about/funders

20505 episoder

PBS News Hour - Segments

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20505 episoder

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How vaccine hesitancy may be driving a spike in pediatric flu deaths 4:38

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The CDC reported 12 seasonal flu-related deaths of children this week, bringing the total number of pediatric flu deaths this season to 216 — the most in 15 years. Experts say one reason for this new record could be the plummeting flu vaccination rate among American children. John Yang speaks with Dr. Peter Hotez at Baylor College of Medicine to learn more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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News Wrap: Warren Buffett warns against U.S. using trade as a weapon 3:00

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In our news wrap Saturday, investor Warren Buffet said at Berkshire Hathaway’s annual meeting that the U.S. should not use trade as a weapon, Trump’s tariffs on cars and car parts kicked in with changes meant to blunt the impact on U.S. automakers, a Russian drone strike injured dozens in Ukraine, and an AI-generated image of Trump as the pope posted by the White House is drawing criticism. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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NYT investigation finds no evidence linking many deported Venezuelans to Tren de Aragua 5:46

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In March, in order to speedily deport 238 Venezuelan men under the Alien Enemies Act of 1798, Trump claimed they were members of a transnational criminal organization called Tren de Aragua. But an investigation by the New York Times couldn’t find any evidence linking many of the men to that gang. Ali Rogin speaks with Julie Turkewitz, the lead reporter on that investigation, for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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How staffing shortages at the National Weather Service could put lives at risk 4:49

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The Trump administration’s dismissals of hundreds of experts compiling a key report on climate change is only the latest in a series of science-related rollbacks and cuts. That includes job cuts at the National Weather Service, where an Associated Press analysis found a 20 percent vacancy rate in nearly half its forecast offices. John Yang speaks with AP science writer Seth Borenstein for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Artists with disabilities let their creativity soar at this Utah studio 5:33

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Artists with different physical and developmental abilities sometimes have to be creative not just with the content of their art, but also with how they make it. One studio in Utah is trying to do just that, customizing tools for each individual’s unique needs and talents. Ali Rogin reports for our ongoing look at the intersection of health and arts, and our arts and culture coverage, CANVAS. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Jobs market defies expectations amid fears tariffs could soon spur economic downturn 4:52

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The U.S. labor market beat expectations last month, adding 177,000 jobs as the unemployment rate held steady at 4.2 percent. But the April jobs number was lower than the March tally and some economists are concerned that cracks in the economy are beginning to show as the effects of President Trump’s tariffs become clearer. Amna Nawaz discussed more with Julia Coronado of MacroPolicy Perspectives. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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News Wrap: Army plans 250th anniversary parade on Trump’s birthday 6:54

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In our news wrap Friday, the U.S. Army plans to host a massive parade for its 250th anniversary that happens to be on President Trump's birthday, organizers of an aid shipment bound for Gaza say drones attacked their vessel in international waters and an Illinois man was sentenced to 53 years in prison for killing a Palestinian American boy. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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A look at Trump’s executive order targeting public media funding 5:57

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President Trump issued an executive order instructing the Corporation for Public Broadcasting to halt all funding for PBS and NPR. It would impact those two networks, the roughly 1,500 public media stations nationwide and national programs like the News Hour. William Brangham reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Unpacking Trump’s budget proposal and where he wants to cut billions in spending 6:56

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The White House unveiled a budget proposal that would cut billions from non-defense programs across the government. President Trump's $163 billion in spending cuts would hit health, housing, education and climate programs. White House correspondent Laura Barrón-López discussed more with Jessica Reidl of the Manhattan Institute, who was also the chief economist for former GOP Sen. Rob Portman. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Top Yemeni official visits Washington seeking more U.S. support in fighting Houthis 9:34

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The Houthis are an Iranian-backed rebel group that controls parts of western Yemen. Most of the rest of the country is controlled by the internationally recognized government, which has fought the Houthis with support from a Saudi-led coalition. In March, the U.S. started a campaign targeting Houthi leadership. Nick Schifrin discussed the latest with Yemeni Vice Foreign Minister Mustapha Noman. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Conservative offers perspective on Trump’s effort to exert authority over history and art 6:27

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President Trump has accused the Smithsonian and other museums of promoting “narratives that portray American and Western values as inherently harmful and oppressive.” Previously, Jeffrey Brown spoke with a historian critical of the president’s moves. Now, he has a different view from conservative Christopher Scalia. It's part of our series, Art in Action, and our arts and culture coverage, CANVAS. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Brooks and Capehart on what voters think about Trump’s first 100 days 10:47

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New York Times columnist David Brooks and Washington Post associate editor Jonathan Capehart join Amna Nawaz to discuss the week in politics, including what voters think about President Trump's performance in his first 100 days in office, the issues Democrats are leaning into to counter the administration and Trump's order threatening federal funds for public media. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Waltz ousted as national security adviser, nominated for UN role in White House shakeup 6:12

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Three months into his second term, President Trump is shaking up his national security team. National Security Adviser Mike Waltz, whose use of an unclassified messaging platform caused an uproar starting in March, will leave his job and be nominated to be U.S. ambassador to the United Nations. Secretary of State Marco Rubio will replace Waltz as national security adviser. Nick Schifrin reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Former ambassador John Negroponte discusses changes to Trump’s national security team 6:12

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The Trump White House announced a major shakeup with embattled National Security Adviser Mike Waltz leaving his post to become the next U.S. ambassador to the U.N. Amna Nawaz discussed the move with Ambassador John Negroponte. He was the first director of national intelligence during the George W. Bush administration. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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Trump administration not backing down from clash with judiciary 3:23

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Despite once again being told by a federal judge that their actions exceed the scope of the executive’s authority, President Trump and his administration continued their fight with the judicial branch. White House correspondent Laura Barrón-López reports. PBS News is supported by - https://www.pbs.org/newshour/about/funders…

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