Bums On Seats podcast

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How can you get more success with your live events? Bums on Seats is a podcast which is here to help. Long-term creative partners Martin Richardson and Dom Garner have spent more than twenty years powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. Thankfully, they won’t be alone. Each episode invites a leading figure in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights. Join the conversation, and find out why event success is no longer just measured by bums on seats.

4 episoder

Bums On Seats

1
If events are the answer, are you asking the right questions? | A Marketing Director shows us the power of aligning events with marketing strategies 43:08

for 10 weeks siden43:08

43:08

“As an organisation we’re trying to veer towards to what I refer to as Account Based Everything” declares this week’s guest Chris Willman, EMEA North Marketing Director at global cyber resilience firm Commvault. “The more we think: how does this fit into everything we’re doing, the better it performs” The ‘this’ Chris is talking about is The Event: how do events fit into everything you do as a marketer? That’s the key question. To answer this Dom and Martin dive into an engaging conversation with Chris about the power of aligning events and marketing strategies. If you’re grappling with the challenges of audience acquisition and long-term engagement, Chris brings valuable ideas to the table for streamlining these efforts. Plus, we explore his take on personalization, audiobooks vs. podcasts, and ask the big question: if events are the answer... what’s the question?…

Bums On Seats

1
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies 33:24

for 14 weeks siden33:24

33:24

“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more. How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re struggling to get the resources and authority you deserve, it’s time to shift your approach. From orchestrating iconic events for the British Fashion Council, LTK, and Stella McCartney, to her more recent role as Director of Events & Activations at WeWork, Jennie has built a career blending creativity with sound commercial strategy. In this episode she talks to us about building community to drive loyalty, why there’s no ‘one big thing’ for success, and the power of strategic evaluation behind every great event.…

Bums On Seats

1
How to manage a perception of event risk | Get better ROI from your events 33:38

for 18 weeks siden33:38

33:38

Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both? To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris. Together they discuss: How events connect partner networks and end user customers Confidence in trade show attendance and thinking beyond The importance of engaging with your audience before the event And crucially – how do you better understand your audience? Find out more at tenthousandhours.agency…

Bums On Seats

1
Welcome to Bums On Seats 0:48

for 18 weeks siden0:48

0:48

Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.…

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1
Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36

Bums On Seats

Bums On Seats

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Alle episoder

1
If events are the answer, are you asking the right questions? | A Marketing Director shows us the power of aligning events with marketing strategies 43:08

1
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies 33:24

1
How to manage a perception of event risk | Get better ROI from your events 33:38

1
Welcome to Bums On Seats 0:48

Velkommen til Player FM!

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Even In Arcadia [Explicit]

Pink Pony Club

TERRO Ant Killer Bait Stations T300B - Liquid Bait to Eliminate Ants - 12 Count Stations for Effective Indoor Ant Control

Amazon Basics Dog and Puppy Pee Pads with Leak-Proof Quick-Dry Design for Potty Training, Standard Absorbency, Regular Size, 22 x 22 Inches, Pack of 100, Blue & White

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Bums On Seats

Bums On Seats

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Velkommen til Player FM!

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