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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by José Luis and José Luis Moreno R.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by José Luis and José Luis Moreno R. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Comunicador Periodismo. Me encanta tener amistades de todo el mundo.
Content provided by José Luis and José Luis Moreno R.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by José Luis and José Luis Moreno R. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Comunicador Periodismo. Me encanta tener amistades de todo el mundo.
Monedas Mexicanas Comunes, pero con Historias Fascinantes. Se trata de las monedas de 10 pesos mexicanos 1999-2000, las cuales no figuran dentro del gusto de los coleccionista, ni mucho menos el Banco de México las ha emitido como monedas conmemorativas.
Historia de deidad mexica Coyolxauhqui y su moneda conmemorativa. Coyolxauhqui fue una diosa en la época azteca creada de la Luna o la Vía Láctea. Su nombre significa "la que se pinta el rostro con cascabeles".
Historia moneda de Carolus IIII Interesante historia protagonizada por españoles y mexicanos en la época de la colonia, donde dichas monedas eran acuñadas a mano por españoles especialistas y mexicanos (indios como nos llaman), lo cual dichas monedas eran las únicas aceptadas por los chinos debido a su bien hechura y belleza de la moneda.…
A story of Success and Failure This story may teach you a lot about defining your future. The history of the Liverpool Quartet: The Beatles!,
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